Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7300691 | Moldable construction incorporating non-olefin bonding interface A composite construction incorporating one or more mat layers of interwoven axially drawn heat fusible tape fiber elements. The axially drawn tape fiber elements incorporate a central or base layer of a strain oriented polymer with a covering layer of a heat fusible... | 11/27/2007 |
| 7294383 | Moldable construction incorporation non-olefin bonding interface A composite construction incorporating one or more mat layers of interwoven axially drawn heat fusible tape fiber elements. The axially drawn tape fiber elements incorporate a central or base layer of a strain oriented polymer with a covering layer of a heat fusible... | 11/13/2007 |
| 7294384 | Moldable construction incorporating bonding interface A composite construction comprising a mat structure comprising a plurality of layers, each layer comprising plurality of fibers arranged substantially parallel to one another along a common fiber direction, a multiplicity of embedded fiber elements extending in anch... | 11/13/2007 |
| 7279439 | Rug structure A rug includes a foam base layer and a top layer which is fixed on a top of the foam base layer. The base layer has a plurality of holes and separation portions which are located between the holes. The top layer is woven by plastic fibers and is a porous top layer. ... | 10/09/2007 |
| 7264023 | Weaved article or garment and method of making weaved article or garment A brand new and unexpected textured fabric or textile that can be used to provide articles of clothing (for humans and/or animals), wall hangings, home decorating articles, headwear, footwear, etc. The method transforms one dimensional fabric or textile into three d... | 09/04/2007 |
| 7117900 | Elastic woven tape and a method of forming same An elastic woven tape is disclosed as being composed of at least two kinds of tape sections, each of which having a respectively different elongation and/or modulus, and formed by alternating and continuous integration of these two kinds of tape sections by weaving.... | 10/10/2006 |
| RE39176 | Resin-impregnated belt for application on papermaking machines and in similar industrial application A resin-impregnated endless belt for a long nip press or calender of the shoe type, or for other papermaking and paper-processing applications, has a base fabric in the form of an endless loop with an inner surface, an outer surface, a machine direction and a cross-... | 07/11/2006 |
| 6992029 | Woven fabric of composite material A woven fabric of composite material comprises a longitudinal thread system, a transverse thread system and a multitude of glittery threads. The transverse thread system is woven together with the longitudinal thread system in an interlaced fashion. The glittery thr... | 01/31/2006 |
| 6955735 | Pultrusion with plastisol A pultrusion machine for forming a laminated composite with a predetermined profile and the product obtained. The apparatus comprises at least two spools for supplying elongated reinforcements. A collator receives the elongated reinforcements and arranges the reinfo... | 10/18/2005 |
| 6780797 | Textile possessing antilaceration properties Textile (1) possessing antilaceration properties, which is made from synthetic cables (2) sheathed with a polymer material, such as polyvinyl chloride, and includes, in the warp direction and the weft direction, metal cables (3, 4) sheathed with... | 08/24/2004 |
| 6716774 | Knitted fabric for insect screening A knitted screen cloth fabric including a polymer coated, fiber-reinforced, flexible, foil-like web and method for making same are disclosed, the web including a lattice material of filaments and a polyester binding thread. ... | 04/06/2004 |
| 6383957 | Flame retardant for mesh sheets and flameproof mesh sheet A process for preparing mesh sheets which do not generate halogen gas at the time of combustion using a flame retardant for mesh sheets comprising 1.5 to 15 wt % of red phosphorus and 10 to 70 parts by weight of an ammonium polyphosphate compound based on... | 05/07/2002 |
| 6379793 | Flame retardant for mesh sheets and flameproof mesh sheets A flame retardant mesh sheet and multifilament fiber which do not generate halogen gas at the time of combustion and a flameproof mesh sheet comprising the same. A flame retardant for the mesh sheet and multifilament fiber includes 1,5 to 15 wt% of red ph... | 04/30/2002 |
| 6221796 | Smooth surfaced foam laminate and method of making same A laminate material having nonslip characteristics on one surface and a smooth surface on the other side is provided. The material is created by laminating together a smooth film and a plastic foam surrounding a scrim having nonslip characteristics.... | 04/24/2001 |
| 6174825 | Resin-impregnated belt for application on papermaking machines and in similar industrial application A resin-impregnated endless belt for a long nip press or calender of the shoe type, or for other papermaking and paper-processing applications, has a base fabric in the form of an endless loop with an inner surface, an outer surface, a machine direction a... | 01/16/2001 |
| 6130174 | Smooth surfaced foam laminate and method of making same A laminate material having nonslip characteristics on one surface and a smooth surface on the other side is provided. The material is created by laminating together a smooth film and a plastic foam surrounding a scrim having nonslip characteristics.... | 10/10/2000 |
| 6045926 | Thin textile fabric comprising bundles of metal filaments The invention relates to a textile fabric comprising bundles of metal filaments obtained by bundled drawing whereby the bundles in the sheet consist of filaments running substantially parallel and whereby the fabric has a thickness of preferably less than... | 04/04/2000 |
| 5763043 | Open grid fabric for reinforcing wall systems, wall segment product and methods of making same An open grid fabric for reinforcing wall systems and a method of making same. First and second sets of substantially parallel, selected rovings are combined using certain knits, leno weaves, or adhesive methods. The rovings are direct-sized with at least ... | 06/09/1998 |
| 5728632 | Light intercepting net The light intercepting net in accordance with the present invention has fine meshes and is formed by weaving or knitting yarns, a tackiness may be applied to the net at one side thereof. The one side of the net to which the tackiness agent is applied is p... | 03/17/1998 |
| 5552207 | Open grid fabric for reinforcing wall systems, wall segment product and methods of making same An open grid fabric for reinforcing wall systems and a method of making same. First and second sets of substantially parallel, selected rovings are combined using certain knits, leno weaves, or adhesive methods. The rovings are direct-sized with at least ... | 09/03/1996 |
| 4980227 | Netlike sheet and method for producing multilayer yarn for producing the same A netlike sheet comprises woven warp and weft yarns, either the warp yarns or the weft yarns being a five-layered yarn composed of two stretched layers of polyolefin resin and layers of polyolefin resin having a melting point lower than that of the former... | 12/25/1990 |
| 4563382 | Open-work knitted and bonded textile structure and method of obtaining same Open-work textile structure of the type constituted by a warp knit fabric produced with yarns coated with a thermoplastic material, the coating being partly melted and bonding the yarns together in those areas where they are in contact. According to said ... | 01/07/1986 |
| 4520059 | Ionomer-coated yarns and their use in papermakers wet press felts A textile fabric comprising synthetic yarn coated with an ionomer resin, fabric made from the textile fiber and a felt for use in papermaking machines comprising a mesh base and a fibrous upper layer, the mesh base comprising the fabric made from the text... | 05/28/1985 |
| 4489125 | Batt-on-mesh press felt having increased abrasion resistance, batt retention and dimensional stability A batt-on-mesh press felt having improved abrasion resistance, batt retention, and dimensional stability comprising a fibrous batt in combination with a woven mesh base. The woven mesh base comprises an ionomer resin-encapsulated nylon yarn in the cross-m... | 12/18/1984 |
| 4401710 | Solar cell carrier membrane comprising a fabric composed of plastic bands reinforced by aramide fibers A carrier membrane supports area covering solar cells and, preferably, is used for energy supply on a spacecraft. The membrane is stretched in a frame between two opposite sides and consists of plastic sheeting covered by a fiber-reinforced plastic fabric... | 08/30/1983 |
| 4337155 | Chemical-resistant wholly aromatic polyamide fiber material A wholly aromatic polyamide fiber material having an excellent resistance to chemicals, comprises wholly aromatic polyamide fibers each covered with a coating of a fluorine-containing polymeric resin which coating has been derived from an aqueous emulsion... | 06/29/1982 |
| 4144371 | Flattened and bonded fabric of foamed vinyl plastisol on a filament core and method of preparing same A fabric is prepared from a latent foam-encapsulated filament yarn, the fabric being either woven or non-woven. The fabric is taken to a temperature high enough to activate the foaming agent within the thread under conditions such that thread junctions ar... | 03/13/1979 |
| 4133928 | Fiber reinforcing composites comprising portland cement having embedded therein precombined absorbent and reinforcing fibers Fibre reinforced composites of cementitious materials or gypsum are reinforced with pre-combined mixtures of strong reinforcing fibres e.g., glass or steel, and water absorbent fibres, e.g., cotton. Examples of composites are cement pipes, wall boards, et... | 01/09/1979 |
| 4107371 | Woven fabric that is relatively stiff in one direction and relatively flexible in the other There is disclosed an open weave fabric that is relatively stiff in the filling direction and relatively flexible in the warp direction. The fabric comprises a plurality of individual, spaced, stiff monofilaments in parallel relationship in the filling di... | 08/15/1978 |
| 4076884 | Fibre reinforcing composites Fibre reinforced composites of cementitious materials or gypsum are reinforced with pre-combined mixtures of strong reinforcing fibres e.g., glass or steel, and water absorbent fibres, e.g., cotton. Examples of composites are cement pipes, wall boards, et... | 02/28/1978 |
| 4064306 | Substantially closed fabric made by compressive redistribution of the filaments of at least some yarns of an open mesh fabric A substantially closed fabric with a soft hand is made by compressive redistribution of the filaments of at least some of the yarns of an open mesh fabric. In order to achieve the desired result, certain characteristics of the yarn and the fabric are nece... | 12/20/1977 |