Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4302385 | Placenta-specific tissue protein PP10 A new placenta-specific protein (PP10) and a process for isolating it are described.... | 11/24/1981 |
| 4298686 | Method of immunoenzymatic assay utilizing Ɗ5,3-keto-steroid isomerase The invention relates to a novel enzymatic labelling agent for immunoenzymatic assays. The labelling agent is Ɗ5, 3-keto-steroid isomerase. The enzymatic activity bound to the antibody can be revealed advantageously by: (1) direct reading on t... | 11/03/1981 |
| 4298592 | Double antibody separation method A double antibody radioimmunoassay method for determining antigens in a sample wherein polyethylene glycol is provided in a reaction medium to accelerate an immunoprecipitation reaction between water-soluble first antibodies bound to antigen and water-sol... | 11/03/1981 |
| 4292296 | Diagnostic method Free analytes in samples containing free analytes and receptorbound analytes are determined by absorbing at least a portion of free analyte from the sample with insolubilized receptor or receptor which is then made insoluble, washing the insoluble recepto... | 09/29/1981 |
| 4279999 | Means for accelerating precipitation in immunoassay and immunoassay method A serum factor extracted through dialysis of an animal serum or anti-serum has been found to accelerate precipitation in radioimmunoassays.... | 07/21/1981 |
| 4278653 | Methods and kits for double antibody immunoassay providing a colored pellet for easy visualization Methods and kits for performing a double antibody immunoassay are described. The immunoassay comprises: reacting an antigen and a labelled version of said antigen with a first antibody against said antigen and said first antibody with a second antibody ag... | 07/14/1981 |
| 4271141 | Radioimmunological method of determining the thyroid function by an in vitro test in blood serum The present invention provides an improved method for determining the thyroid function by means of an in vitro test using blood serum. Such a method involves an improvement of the procedure whereby (a) a patient's blood serum sample is mixed with a soluti... | 06/02/1981 |
| 4255412 | T3 Uptake test employing a precipitated nylon separating agent An improved T3 uptake test procedure characterized in that the separating agent employed therein comprises precipitated nylon 6, precipitated nylon 66, or mixtures thereof.... | 03/10/1981 |
| 4229426 | Breast cyst fluid protein assay This disclosure relates to assay of a glycoprotein component of human breast gross cystic disease fluid which has been designated GCDFP-15. This material is a useful marker in monitoring the efficacy of therapy in women with metastatic breast carcinoma an... | 10/21/1980 |
| 4205952 | Specific binding assay method and reagent means A method and reagent means for the determination of small quantities of chemical compounds in man, animal and plants by a specific binding assay technique. The method involves the utilization of a labelling constituent comprising a conjugate of a labellin... | 06/03/1980 |
| 4196185 | Immunoassay for phencyclidine An improved immunoassay for detecting the drug of abuse phencyclidine is described. This immunoassay is characterized in utilizing as reagents (i) an antibody elicited with a novel immunogen comprising 4-[(1-piperidinyl)cyclohexyl] benzoic acid covalently... | 04/01/1980 |
| 4195072 | Stabilized platelet factor 4 immunoassay standards The present invention encompasses a stabilized platelet factor 4 immunoassay standard comprising an aqueous solution containing 10 to 100 ng/ml of platelet factor 4, carrier protein, and an effective stabilizing amount of heparin, as well as 125 | 03/25/1980 |
| 4189463 | Immunoassay for zoxazolamine The preparation of immunogens and selective antibodies for zoxazolamine therefrom as well as an immunoassay for zoxazolamine using said antibodies is described. Such immunoassay can be utilized to determine an individual's zoxazolamine half-life which has... | 02/19/1980 |
| 4166104 | Specific binding assay method and test kit employing polystyrene as separating agent A specific binding assay method and test kit for determining a ligand, particularly an antigen or hapten, in, or the ligand binding capacity of, a liquid medium, particularly a body fluid such as serum, wherein the liquid medium is combined with assay rea... | 08/28/1979 |
| 4151268 | Barbituric acid antigens and antibodies specific therefor Barbituric acid antigens are prepared by coupling 5- or 5,5-substituted barbituric acid to immunogenic carrier materials. In preferred embodiments, proteins are used as the carrier materials and the coupling is effected by an amide linkage between the 5-s... | 04/24/1979 |
| 4148869 | Immunological reagent and method of using same Immunological assaying methods which require insolubilization of an antigen-antibody complex as an integral step thereof are improved by adding to the test medium in which insolubilization is desired an aqueous reagent solution containing from about 3 to ... | 04/10/1979 |
| 4140581 | Immunoassay of Neisseria bacteria via (NH4)2 SO4 precipitation This invention relates to means for determining the presence of Neisseria bacteria in a fluid sample, the method generally comprising reacting antibodies with an enzyme released during lysis of the fluid sample, and then testing for inhibition of activity... | 02/20/1979 |
| 4139604 | Separation technique for assays In an assay wherein radiolabeled substance bound to a receptor is separated from unbound radiolabeled substance, such separation is effected by the use of a combination of a particulate adsorbent and a thickening agent to decrease adsorption time. The pro... | 02/13/1979 |
| 4119709 | Diagnostic test A diagnostic test is provided based on competitive binding in which a partition coefficient is established for the substance whose concentration is to be determined and for the radioactive labeled form of the substance between liquid and solid phases.... | 10/10/1978 |
| 4107157 | Barbituric acid antigens and antibodies specific therefor Barbituric acid antigens are prepared by coupling 5- or 5,5-substituted barbituric acid to immunogenic carrier materials. In preferred embodiments, proteins are used as the carrier materials and the coupling is effected by an amide linkage between the 5-s... | 08/15/1978 |
| 4096237 | Immunoassay for ଲ-endorphin A sensitive radioimmunoassay for ଲ-endorphin (ଲ-EP) is disclosed. It appears that the antigenic determinant resides in residues 6-15 of this molecule.... | 06/20/1978 |
| 4083948 | Benzodiazepine radioimmunoassay using I125-label An improved radioimmunoassay for benzodiazepines such as diazepam, chlordiazepoxide, oxazepam, demoxepam and metabolites thereof is disclosed. Such immunoassay employs novel 125 I-labelled 4'-hydroxy derivatives of these compounds as tracer.... | 04/11/1978 |
| 4078049 | Acetylcholine assay A sensitive immunoassay for acetylcholine is described. To prepare the acetylcholine selective antiserum, an antigen is made comprising 6-aminocaproic acid (2-trimethylaminoethyl) ester covalently bonded to an immunogenic carrier material through a peptid... | 03/07/1978 |
| 4062935 | Immunoassay involving the binding of RF to the antigen-antibody complex A method for analyzing a biological fluid sample for Ab, Ag, or Ab:Ag complexes therein which includes the step of adding to the sample a solution of RF or Clq to bind with Ab:Ag complexes present or formed therein, and thereafter analyzing the mixture so... | 12/13/1977 |
| 4055633 | Immunoassay for thymopoietin An immunoassay for the polypeptidic thymic hormone thymopoietin (thymin) is described. Determination of thymopoietin levels in biological fluids provides a useful diagnostic test for myasthenia gravis (elevated levels), immune deficiency diseases (reduced... | 10/25/1977 |
| 4033722 | Assay for myasthenia gravis A serum assay system for diagnosis of myasthenia gravis. The assay system includes a complex of acetylcholine receptor protein and a toxin labeled with a radioactive isotope. The complex is incubated with a serum sample from a patient. During incubation, ... | 07/05/1977 |
| 4034071 | Immunoassay procedures The technique of separating a tagged bound material from the same unbound material in immunoassay procedures is improved by utilizing a clathrate sorbent to carry out the separation. A clathrate sorbent, for example, comprises a mixture of hydrate zinc su... | 07/05/1977 |
| 4028465 | Assay method for serum folate Serum folate assay procedure by competitive binding in which serum folate is stabilized while being freed from serum folate proteins in the presence of a dithiopolyol, preferably a 1,4-dithiotetritol such as dithiothreitol. Subsequently in the procedure, ... | 06/07/1977 |
| 4018883 | Thyroxine (T4) radioimmunoassay It has been discovered polyethylene glycol can be added as a separator to the other reagents of a T4 radioimmunoassay of unextracted serum prior to introduction of the serum, without impairing the sensitivity of the measurement. A single, highl... | 04/19/1977 |
| 4012285 | Analysis of isoenzyme patterns Isoenzyme patterns of an enzyme in biological fluids, extracts, and/or excretions are quantitatively determined by precipitating at least 90% of an isoenzyme antigen with a corresponding heterologous antiserum and comparing the remaining enzyme activity w... | 03/15/1977 |
| 3995019 | Diagnostic reagent system A solid phase reagent for use in radioimmunoassay of antigens and antibodies prepared by admixing specific antibody or radiolabeled antigen with polyethylene glycol and gamma globulin in buffer at pH 4-10 and lyophilizing.... | 11/30/1976 |
| 3984532 | Method for quantitative determination of renin activity in blood employing phenyl methyl sulfonyl fluoride and polyethylene glycol A method for the quantitative determination of renin activity in blood utilizing the measurement of Angiotensin I by treating the blood with ethylenediaminetetraacetic acid (EDTA) and the plasma with phenylmethyl sulfonylfluoride (PMSF) at a preferred pH ... | 10/05/1976 |
| 3981982 | Radioimmunoassay for determining the digoxin content of a sample A competitive radioimmunoassay for the measurement of digoxin in a serum sample in which the non-radioactive digoxin competes with a constant amount of a radioactively labeled digoxin tyramine analog comprising 3-O-(4-Hydroxyphenethylcarbamoyl) digoxigeni... | 09/21/1976 |
| 3976763 | Chlorpromazine assay A sensitive radioimmunoassay for chlorpromazine is described. To prepare the chlorpromazine selective antiserum, an antigen is made comprising chlorpromazine covalently bonded to an immunogenic carrier material through a diazo containing linking group and... | 08/24/1976 |
| 3970746 | Immunoassay for the measurement of total thyroxine in blood serum An immunoassay for the measurement of total thyroxine in blood serum which employs trichloracetic acid and base to precipitate or denature the protein to quantitatively extract thyroxine. This procedure along with the use of radioactively labeled T4 | 07/20/1976 |