Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7901211 | Method of treating autism using brain jogging system A computer system provides a series of visual flash stimuli to a user and then requires that the user process the visual stimuli to produce a verbalization that corresponds to the visual stimuli and/or a fine motor activity that corresponds to the visual stimuli. Th... | 03/08/2011 |
| 7614880 | Method and apparatus for a phoneme playback system for enhancing language learning skills Certain aspects of the invention may be found in a method and apparatus for aiding language pronunciation. In an aspect of the invention, based on at least one triggering event, an audio enabled toy such as a babble bear may be adapted to play back phonemes and/or l... | 11/10/2009 |
| 7581956 | Learning aid and method of teaching A learning aid includes a tangible medium of expression, an image fixed on the medium, the image being at least partially formed of letters making up a spelling word, and at least one sentence illustrated by the image and associated with the medium, the sentence inc... | 09/01/2009 |
| 7563099 | Multi-media method and apparatus for teaching language An apparatus and method for teaching early receptive language, especially to infants, young children, the learning disabled, and hearing impaired, comprises a multi-media medium for displaying a set of visual images and their corresponding audio in the language of c... | 07/21/2009 |
| 7479011 | Literacy and language assessment and associated methods An assessment of literacy and linguistic abilities targets a combination of these abilities by asking the subject to spell projected words. The invention achieves a standardized method of scoring developmental responses and achieves facilitated replication that is a... | 01/20/2009 |
| 7407384 | System, method and device for language education through a voice portal server A method of teaching pronunciation is provided which includes communicating by a voice portal server to a user a model word and detecting a response by the user to the voice portal server. The method also includes comparing the response word to the model word and de... | 08/05/2008 |
| 7402042 | Electronic learning device for an interactive multi-sensory reading system An electronic learning device configured to receive in a predetermined orientation a book having an arrangement of selectable mode icons, selectable content and a page identifier. Non-volatile memory in the electronic learning device has instructions associated with... | 07/22/2008 |
| 7386453 | Dynamically changing the levels of reading assistance and instruction to support the needs of different individuals Techniques for dynamic personalized reading instruction at word and sentence level are provided by determining word recognition level and learning gradient information for a user. Comprehension aids are associated with words classified by word recognition level and ... | 06/10/2008 |
| 7373587 | Representing sub-events with physical exertion actions A live event may be broadcasted by producing a computer coded description of the sub-events that constitute the event. The coded description is stored in a centralized computer data base and the information thus stored is accessible by a viewer's computer. That view... | 05/13/2008 |
| 7373294 | Intonation transformation for speech therapy and the like The intonation of speech is modified by an appropriate combination of resampling and time-domain harmonic scaling. Resampling increases (upsampling) or decreases (downsampling) the number of data points in a signal. Harmonic scaling adds or removes pitch cycles to o... | 05/13/2008 |
| 7367807 | Method for improving word processing skills using visual flash stimuli A computer system provides a series of visual flash stimuli to a user and then requires that the user process the visual stimuli to produce a verbalization that corresponds to the visual stimuli and/or a fine motor activity that corresponds to the visual stimuli. Th... | 05/06/2008 |
| 7364432 | Methods of selecting Lock-In Training courses and sessions A Lock-In Training system. The Lock-In Training system can include an appropriately programmed Web site and a user computer. The Lock-In Training system can also include an appropriately programmed stand-alone computer. Some embodiments of the invention allow studen... | 04/29/2008 |
| 7357640 | Lock-In Training system A Lock-In Training system. The Lock-In Training system can include an appropriately programmed Web site and a user computer. The Lock-In Training system can also include an appropriately programmed stand-alone computer. Some embodiments of the invention allow studen... | 04/15/2008 |
| 7359859 | Computer-based training system and method for enhancing language listening comprehension The specification discloses a computer-based system and method for enhancing language listening comprehension. The system and method perform analyses according to the answers entered by the learner. The analysis result determines whether to increase or lower the voi... | 04/15/2008 |
| 7351062 | Educational devices, systems and methods using optical character recognition Educational devices, educational systems, and methods of teaching and learning reading are provided. The devices, systems, and methods can include an indicium reader, such as an optical character recognition device, for reading indicium from objects. Such objects ca... | 04/01/2008 |
| 7353175 | Apparatus, method, and program for speech synthesis with capability of providing word meaning immediately upon request by a user A word meaning explanation request to a word in document data, which is output as speech, is input from a user instruction input unit. When the word meaning explanation request is input, a text analysis unit analyzes already output document data, which is output as ... | 04/01/2008 |
| 7349846 | Information processing apparatus, method, program, and storage medium for inputting a pronunciation symbol An information processing apparatus for inputting a pronunciation symbol corresponding to an English notation includes pronunciation symbol information holding means for holding pronunciation symbol information indicating a relationship between a predetermined alpha... | 03/25/2008 |
| 7326057 | Language learning computer system A language learning computer system is proposed which allows students to learn a foreign language as naturally as a baby learns its mother tongue. The computer system has a CPU which is programmed to show a first character as an instructor and a second character as ... | 02/05/2008 |
| 7302389 | Automatic assessment of phonological processes A computer-based system generates alternative phonetic transcriptions for a target word or phrase corresponding to specific phonological processes that replace individual phonemes or clusters of two or more phonemes with replacement phonemes. The system compares a u... | 11/27/2007 |
| 7292971 | Language phonetic system and method thereof A phonetic system having vowel phonetic symbols separated into full sound symbols and half sound symbols, and consonant phonetic symbols. The full sounds symbols are represented by letters in the English alphabet. The half sound symbols are represented by letters in... | 11/06/2007 |
| 7286887 | Audio player with sensing device An audio player (10) is provided with an image sensor (16) capable of imaging invisible infrared tags (78) on a substrate (70). The tags (78) encode identity data which is directly or indirectly associated in a computer system with... | 10/23/2007 |
| 7277883 | Information management system This writing discloses a computerized tool to enhance the output of a user. The tool has a number of databases against which the input entered by the user is reviewed. In specificity, this tool can be used for creating songs. It offers to the user dictionaries inclu... | 10/02/2007 |
| 7264476 | Magnetic teaching aid with replaceable name tag A desktop teaching aid which has a body having a top surface and an opposite bottom surface, the bottom surface comprising a magnetic material for securing the body to a desk, the body defining a frame around an aperture, educational information represented on the t... | 09/04/2007 |
| 7251665 | Determining a known character string equivalent to a query string A system, method, and computer program product perform text equivalencing. The text equivalencing is performed by modifying a string of characters by applying a set of heuristics, comparing the modified strings of characters to known strings of characters. If a matc... | 07/31/2007 |
| 7234941 | Toy for use with vertical surfaces An interactive educational apparatus is described. The educational toy apparatus includes an indicium containing structure and a base unit capable of being vertically attached to a vertical surface such as a refrigerator door. The indicium containing structure is ca... | 06/26/2007 |
| 7229287 | Spatial memory assessment and associated methods A neuropsychological assessment includes cards having a first indicium on a top face and an index indicium on a bottom face. A display includes an arrangement of images, each image corresponding to one of the first indicia, the image number fewer than or equal to th... | 06/12/2007 |
| 7219896 | Spelling games Games for at least one player may include at least one game card, each game card including a plurality of letter indicators each indicating a letter and arranged to spell a word, a plurality of letter tokens, each letter token including a letter indicator, a selecti... | 05/22/2007 |
| 7217135 | Electronic educational toy having a contact-sensitive display screen An electronic educational toy designed to teach letters, words and numbers and stimulate the development of a child's mind using audio feedback, the educational toy including an enclosure enclosing a processor, a data storage medium and a speaker and having a substa... | 05/15/2007 |
| 7214066 | Computer software and portable memory for an electronic educational toy having a contact sensitive display screen Computer software and portable memory for an electronic educational toy designed to stimulate the development of a child's mind using audio feedback, the educational toy including an enclosure enclosing a processor, data storage medium and a speaker and having a sub... | 05/08/2007 |
| 7186116 | System and method for improving memory capacity of a user The computer training system is for training working memory capacity of a user of a computer within the system. A computer program is used within the system. A first task of a first difficulty level is presented to the user. A delay of a predetermined time is perfor... | 03/06/2007 |
| 7181692 | Method for the auditory navigation of text A method of navigating textual information via auditory indicators is provided. Through the pervasive and immediate articulation of virtually all textual elements in response to a comparatively passive action, such as a selection device rollover, a user may quickly ... | 02/20/2007 |
| 7175438 | Fast typing system and method A method of interpreting keypad input includes identifying a first letter of a target word from activation of an initial key, identifying a set of possible intermediate letters of the target word in response to non-activating traversal of associated keys of the keyp... | 02/13/2007 |
| 7172427 | System and process for teaching speech to people with hearing or speech disabilities System and process for teaching speech utilizing visual phonemes as physical, representations or surrogates of spoken sounds. Such demonstration teaching tools or implements may be tangible or viewed on a computer, and are provided. These are distinguished by recogn... | 02/06/2007 |
| 7156309 | Smart book A method and system that permits the purchase of a license to make a limited number of copies of a book. At the time of purchase, the purchaser or user is given a key that contains the ability to obtain the limited number of copies on demand. The key contains a web ... | 01/02/2007 |
| 7150630 | Method and apparatus for automated training of language learning skills A computer program for execution on a computing device is provided to cross-train students in language development skills such as letter-word correspondence, word recognition, vocabulary, and sentence and paragraph comprehension. A set of programs provide an adaptiv... | 12/19/2006 |
| 7149690 | Method and apparatus for interactive language instruction A method and apparatus for interactive language instruction is provided that displays text files for processing, provide key features and functions for interactive learning, displays facial animation, and provides a workspace for language building functions. The sys... | 12/12/2006 |
| 7114126 | System and method for real-time observation assessment A system, method and computer program product for real-time observation assessment is provided. The invention, designed for educators, takes advantage of handheld computers, desktop/laptop computers and the increasing presence of Internet access in order to reduce t... | 09/26/2006 |
| 7104798 | Language teaching method A method of teaching students a language utilizing a coded medium through verbal and nonverbal communication. The students unconsciously learn the structure of the language through color, sound, shape/texture, a verb puzzle piece, gestures and grammar stories. The m... | 09/12/2006 |
| 7101185 | Method and apparatus for automated training of language learning skills A computer program for execution on a computing device is provided to cross-train students in language development skills such as letter-word correspondence, word recognition, vocabulary, and sentence and paragraph comprehension. A set of programs provide an adaptiv... | 09/05/2006 |
| 7097458 | Word key An apparatus for marking a page in a predetermined book. The apparatus comprises a substrate having a predetermined size and a predetermined configuration and selected words disposed adjacent definitions of the selected words on at least one side of the substrate, t... | 08/29/2006 |