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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 434/167 - Spelling, phonics, word recognition, or sentence formation


Subclass of Class 434 - Education and demonstration
Definition: Subject matter relating to instruction in the way letters
No. of patents: 255
Last issue date: 03/08/2011


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NumberTitleIssue Date
7901211Method of treating autism using brain jogging system
A computer system provides a series of visual flash stimuli to a user and then requires that the user process the visual stimuli to produce a verbalization that corresponds to the visual stimuli and/or a fine motor activity that corresponds to the visual stimuli. Th...
03/08/2011
7614880Method and apparatus for a phoneme playback system for enhancing language learning skills
Certain aspects of the invention may be found in a method and apparatus for aiding language pronunciation. In an aspect of the invention, based on at least one triggering event, an audio enabled toy such as a babble bear may be adapted to play back phonemes and/or l...
11/10/2009
7581956Learning aid and method of teaching
A learning aid includes a tangible medium of expression, an image fixed on the medium, the image being at least partially formed of letters making up a spelling word, and at least one sentence illustrated by the image and associated with the medium, the sentence inc...
09/01/2009
7563099Multi-media method and apparatus for teaching language
An apparatus and method for teaching early receptive language, especially to infants, young children, the learning disabled, and hearing impaired, comprises a multi-media medium for displaying a set of visual images and their corresponding audio in the language of c...
07/21/2009
7479011Literacy and language assessment and associated methods
An assessment of literacy and linguistic abilities targets a combination of these abilities by asking the subject to spell projected words. The invention achieves a standardized method of scoring developmental responses and achieves facilitated replication that is a...
01/20/2009
7407384System, method and device for language education through a voice portal server
A method of teaching pronunciation is provided which includes communicating by a voice portal server to a user a model word and detecting a response by the user to the voice portal server. The method also includes comparing the response word to the model word and de...
08/05/2008
7402042Electronic learning device for an interactive multi-sensory reading system
An electronic learning device configured to receive in a predetermined orientation a book having an arrangement of selectable mode icons, selectable content and a page identifier. Non-volatile memory in the electronic learning device has instructions associated with...
07/22/2008
7386453Dynamically changing the levels of reading assistance and instruction to support the needs of different individuals
Techniques for dynamic personalized reading instruction at word and sentence level are provided by determining word recognition level and learning gradient information for a user. Comprehension aids are associated with words classified by word recognition level and ...
06/10/2008
7373587Representing sub-events with physical exertion actions
A live event may be broadcasted by producing a computer coded description of the sub-events that constitute the event. The coded description is stored in a centralized computer data base and the information thus stored is accessible by a viewer's computer. That view...
05/13/2008
7373294Intonation transformation for speech therapy and the like
The intonation of speech is modified by an appropriate combination of resampling and time-domain harmonic scaling. Resampling increases (upsampling) or decreases (downsampling) the number of data points in a signal. Harmonic scaling adds or removes pitch cycles to o...
05/13/2008
7367807Method for improving word processing skills using visual flash stimuli
A computer system provides a series of visual flash stimuli to a user and then requires that the user process the visual stimuli to produce a verbalization that corresponds to the visual stimuli and/or a fine motor activity that corresponds to the visual stimuli. Th...
05/06/2008
7364432Methods of selecting Lock-In Training courses and sessions
A Lock-In Training system. The Lock-In Training system can include an appropriately programmed Web site and a user computer. The Lock-In Training system can also include an appropriately programmed stand-alone computer. Some embodiments of the invention allow studen...
04/29/2008
7357640Lock-In Training system
A Lock-In Training system. The Lock-In Training system can include an appropriately programmed Web site and a user computer. The Lock-In Training system can also include an appropriately programmed stand-alone computer. Some embodiments of the invention allow studen...
04/15/2008
7359859Computer-based training system and method for enhancing language listening comprehension
The specification discloses a computer-based system and method for enhancing language listening comprehension. The system and method perform analyses according to the answers entered by the learner. The analysis result determines whether to increase or lower the voi...
04/15/2008
7351062Educational devices, systems and methods using optical character recognition
Educational devices, educational systems, and methods of teaching and learning reading are provided. The devices, systems, and methods can include an indicium reader, such as an optical character recognition device, for reading indicium from objects. Such objects ca...
04/01/2008
7353175Apparatus, method, and program for speech synthesis with capability of providing word meaning immediately upon request by a user
A word meaning explanation request to a word in document data, which is output as speech, is input from a user instruction input unit. When the word meaning explanation request is input, a text analysis unit analyzes already output document data, which is output as ...
04/01/2008
7349846Information processing apparatus, method, program, and storage medium for inputting a pronunciation symbol
An information processing apparatus for inputting a pronunciation symbol corresponding to an English notation includes pronunciation symbol information holding means for holding pronunciation symbol information indicating a relationship between a predetermined alpha...
03/25/2008
7326057Language learning computer system
A language learning computer system is proposed which allows students to learn a foreign language as naturally as a baby learns its mother tongue. The computer system has a CPU which is programmed to show a first character as an instructor and a second character as ...
02/05/2008
7302389Automatic assessment of phonological processes
A computer-based system generates alternative phonetic transcriptions for a target word or phrase corresponding to specific phonological processes that replace individual phonemes or clusters of two or more phonemes with replacement phonemes. The system compares a u...
11/27/2007
7292971Language phonetic system and method thereof
A phonetic system having vowel phonetic symbols separated into full sound symbols and half sound symbols, and consonant phonetic symbols. The full sounds symbols are represented by letters in the English alphabet. The half sound symbols are represented by letters in...
11/06/2007
7286887Audio player with sensing device
An audio player (10) is provided with an image sensor (16) capable of imaging invisible infrared tags (78) on a substrate (70). The tags (78) encode identity data which is directly or indirectly associated in a computer system with...
10/23/2007
7277883Information management system
This writing discloses a computerized tool to enhance the output of a user. The tool has a number of databases against which the input entered by the user is reviewed. In specificity, this tool can be used for creating songs. It offers to the user dictionaries inclu...
10/02/2007
7264476Magnetic teaching aid with replaceable name tag
A desktop teaching aid which has a body having a top surface and an opposite bottom surface, the bottom surface comprising a magnetic material for securing the body to a desk, the body defining a frame around an aperture, educational information represented on the t...
09/04/2007
7251665Determining a known character string equivalent to a query string
A system, method, and computer program product perform text equivalencing. The text equivalencing is performed by modifying a string of characters by applying a set of heuristics, comparing the modified strings of characters to known strings of characters. If a matc...
07/31/2007
7234941Toy for use with vertical surfaces
An interactive educational apparatus is described. The educational toy apparatus includes an indicium containing structure and a base unit capable of being vertically attached to a vertical surface such as a refrigerator door. The indicium containing structure is ca...
06/26/2007
7229287Spatial memory assessment and associated methods
A neuropsychological assessment includes cards having a first indicium on a top face and an index indicium on a bottom face. A display includes an arrangement of images, each image corresponding to one of the first indicia, the image number fewer than or equal to th...
06/12/2007
7219896Spelling games
Games for at least one player may include at least one game card, each game card including a plurality of letter indicators each indicating a letter and arranged to spell a word, a plurality of letter tokens, each letter token including a letter indicator, a selecti...
05/22/2007
7217135Electronic educational toy having a contact-sensitive display screen
An electronic educational toy designed to teach letters, words and numbers and stimulate the development of a child's mind using audio feedback, the educational toy including an enclosure enclosing a processor, a data storage medium and a speaker and having a substa...
05/15/2007
7214066Computer software and portable memory for an electronic educational toy having a contact sensitive display screen
Computer software and portable memory for an electronic educational toy designed to stimulate the development of a child's mind using audio feedback, the educational toy including an enclosure enclosing a processor, data storage medium and a speaker and having a sub...
05/08/2007
7186116System and method for improving memory capacity of a user
The computer training system is for training working memory capacity of a user of a computer within the system. A computer program is used within the system. A first task of a first difficulty level is presented to the user. A delay of a predetermined time is perfor...
03/06/2007
7181692Method for the auditory navigation of text
A method of navigating textual information via auditory indicators is provided. Through the pervasive and immediate articulation of virtually all textual elements in response to a comparatively passive action, such as a selection device rollover, a user may quickly ...
02/20/2007
7175438Fast typing system and method
A method of interpreting keypad input includes identifying a first letter of a target word from activation of an initial key, identifying a set of possible intermediate letters of the target word in response to non-activating traversal of associated keys of the keyp...
02/13/2007
7172427System and process for teaching speech to people with hearing or speech disabilities
System and process for teaching speech utilizing visual phonemes as physical, representations or surrogates of spoken sounds. Such demonstration teaching tools or implements may be tangible or viewed on a computer, and are provided. These are distinguished by recogn...
02/06/2007
7156309Smart book
A method and system that permits the purchase of a license to make a limited number of copies of a book. At the time of purchase, the purchaser or user is given a key that contains the ability to obtain the limited number of copies on demand. The key contains a web ...
01/02/2007
7150630Method and apparatus for automated training of language learning skills
A computer program for execution on a computing device is provided to cross-train students in language development skills such as letter-word correspondence, word recognition, vocabulary, and sentence and paragraph comprehension. A set of programs provide an adaptiv...
12/19/2006
7149690Method and apparatus for interactive language instruction
A method and apparatus for interactive language instruction is provided that displays text files for processing, provide key features and functions for interactive learning, displays facial animation, and provides a workspace for language building functions. The sys...
12/12/2006
7114126System and method for real-time observation assessment
A system, method and computer program product for real-time observation assessment is provided. The invention, designed for educators, takes advantage of handheld computers, desktop/laptop computers and the increasing presence of Internet access in order to reduce t...
09/26/2006
7104798Language teaching method
A method of teaching students a language utilizing a coded medium through verbal and nonverbal communication. The students unconsciously learn the structure of the language through color, sound, shape/texture, a verb puzzle piece, gestures and grammar stories. The m...
09/12/2006
7101185Method and apparatus for automated training of language learning skills
A computer program for execution on a computing device is provided to cross-train students in language development skills such as letter-word correspondence, word recognition, vocabulary, and sentence and paragraph comprehension. A set of programs provide an adaptiv...
09/05/2006
7097458Word key
An apparatus for marking a page in a predetermined book. The apparatus comprises a substrate having a predetermined size and a predetermined configuration and selected words disposed adjacent definitions of the selected words on at least one side of the substrate, t...
08/29/2006
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