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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7841129 | Snag-proof multi-purpose fishing tackle A snag-proof multi-purpose fishing weight apparatus combined with fish hook and a fish attractant/fish feeding stimulant delivery system generally comprises a slender tubular hollow shaft with small holes along its length which can be filled with fish attractant/fee... | 11/30/2010 |
| 7503141 | Grid connector and bait basket A square-shaped locking mechanism is used to attach a device on a wire grid. The locking mechanism is slightly smaller than openings on the wire grid. The locking mechanism is passed through the grid until indents between the locking form and the cylindrical contain... | 03/17/2009 |
| 7478499 | Chummer apparatus as an aid to fishing The chummer apparatus is designed to lower ground or cutup fish chum onto a bottom of a body of water. The chummer apparatus consists of a U-shaped frame that supports a chum tube having the fish chum therein from an upright position and to pivot the same into an em... | 01/20/2009 |
| 7392613 | Chum device and method A chum device (1) being a biodegradable capsule having at least one hole (4) located on a top end (2) thereof with a closure means (5). The capsule preferably contains a weight (6), activator (7) and chum (8). To use ... | 07/01/2008 |
| 7361375 | Fish chum system and process for making same A blended fish chum system using dry fish food modified for buoyancy to either provide for a desired floating characteristic or a desired sinking characteristic. Fish oil is added to the fish food used for floating characteristics and fish oil is added to the fish f... | 04/22/2008 |
| 7305791 | Fishing weight for use with method feeder A fishing weight used in conjunction with a method feeding bag such as a PVA or mesh bag. The fishing weight comprises an elliptical shaped body having an essentially equal upper and lower hemispheres. Mounted to the lower hemisphere and extending outward therefrom ... | 12/11/2007 |
| 7266923 | Container for liquid arranged for attachment to a fishing line In ice fishing the fishing line passes through top and bottom holes in a container for liquid allow the fishing line to move through the container when pulled. A non-freezing liquid is poured from a supply into the container arranged such that the fishing line can m... | 09/11/2007 |
| 7249435 | Device for holding a bucket of frozen chum A device for holding a bucket of frozen chum is fabricated primarily out of flexible plastic material that is integrally formed with a toroidal sleeve there around. The toroidal sleeve has a plastic foam floatation element housed therein, so that a frozen bucket of ... | 07/31/2007 |
| 7225583 | Fish attractor A fish attractor for attracting fish including a transparent and/or translucent food-containing member with a plurality of orifices; a transparent and/or translucent light-emitting member removably mounted on the food-containing member and including a battery-powere... | 06/05/2007 |
| 7225584 | Hand-held chum distributing device A hand-held manually swingable chum distributing device including a substantially elongated bat-shaped housing having a hollow interior, a closed handle at a proximal end thereof and an enlarged open distal end. The distal end is defined by an opening formed prefera... | 06/05/2007 |
| 7207135 | Audio fishing lure system for attracting species specific fish An audio fishing lure system for attracting fish using preselected audio content includes a fishing pole, a fishing line, a lure or hook, an audio source, an aural encoder, and an underwater transducer. Sound reproduced by the audio source, such as a radio, cassette... | 04/24/2007 |
| 7181883 | Bait chummer A chummer chops up bait and expels the chopped up bait into the water wherein the chummer has a housing with an opening for receiving the bait. A motor has a shaft extending through the housing and has at least one cutting blade for chopping the bait gravitationally... | 02/27/2007 |
| 7152363 | Electronic chum dispenser An electronic liquid chum dispenser, comprising a housing assembly, electronic means to dispense the liquid chum and first and second end-caps. The first end-cap is removably secured to the housing assembly to cover the first end and is weighted to weigh down the ho... | 12/26/2006 |
| 7146764 | Rattle cage fishing lure Apparatus 10 discloses a fishing lure having a cage 16 that water 12 can move through with movable elements 20 therein which are free to move laterally and transversely within the case. When placed in a medium such as water 12, the... | 12/12/2006 |
| 7143540 | Fish handling system for big game tube fishing A Fish Handling System For Big Game Tube Fishing is a single unit comprised of both a landing net and raised tabletop/inch incremented measuring board supported by a platform mounted atop two pontoons. Landing net access is obtained by lifting the hinged table/measu... | 12/05/2006 |
| 7131233 | Scented fishing lure A fishing lure includes a body provided with head and tail portions, apertures spaced along a longitudinal axis thereof, and an opening formed in a top surface thereof that is in fluid communication with the apertures. The opening houses scented agents therein so th... | 11/07/2006 |
| 7043870 | Fish attractant disperser A fish dispensing apparatus comprises first and second housing sections which interfit with one another. One or more fish dispensing openings communicate from the interior of the housing sections to the exterior thereof for distribution or dispersment of fish attrac... | 05/16/2006 |
| 7013595 | Chum dispensing assembly A chum dispensing assembly comprising a container having a substantially elongated, cylindrical configuration defining a hollow interior for the containment of chum. The container comprises a separable portion movably mounted on or connected to a remainder of the co... | 03/21/2006 |
| 6964674 | Annulotomy closure device A system for sealing a hole in a body, comprising a generally cylindrical mesh formed from a plurality of helical strands which is inserted into the hole, with at least one end of the cylindrical mesh being moved least partially through an interior portion of the cy... | 11/15/2005 |
| 6955006 | Fish chum system and process for making same A blended fish chum system using dry fish food modified for buoyancy to either provide for a desired floating characteristic or a desired sinking characteristic. Fish oil is added to the fish food used for floating characteristics and fish oil is added to the fish f... | 10/18/2005 |
| 6922937 | Baitfish lure A fishing lure consisting of an arched hollow body with an interior bait chamber is provided. The interior chamber is divided into a buoyancy chamber and a bait chamber. A number of small openings are formed in the outer body to enable scent and bait particles to be... | 08/02/2005 |
| 6848210 | Biodegradable chum container A disposable, biodegradable container for holding and distributing chum. The subject container is biodegradable to avoid environmental and aesthetic pollution. Further, the subject container makes fishing a more efficient and enjoyable experience. The subject invent... | 02/01/2005 |
| 6836997 | Adjustable buoyancy floating fish lure A floating fishing lure having the capability to adjust the buoyancy of the fish lure with a high degree of precision, such that the fish lure has fore and aft chamber sections connected and held together by an attaching means. Disposed on each fore and aft chamber ... | 01/04/2005 |
| 6711849 | Adjustable chum bucket A chum bucket with adjustable release apertures has multiple settings suitable for regulating the release of various sized chum and live bait. A locking device prevents misalignment of release openings in an inner container and outer container that align to enable t... | 03/30/2004 |
| 6581322 | Bait grinder It is provided a bait grinder (10) adapted for cutting bait fish into chum bait and for grinding it, comprising an oblong housing (11) for feeding by gravity the bait fish; cutting means (30) fastened to lower end of an axial shaft (31); filtering means (... | 06/24/2003 |
| 6530171 | Berley dispenser The invention relates to a berley dispenser which can hold large pieces of berley. Under the action of wave movement, the berley dispenser chops the berley into smaller pieces which are then dispersed through a series of apertures.... | 03/11/2003 |
| 6516554 | Combinational bobber and CHUM dispenser A combination bobber and chum dispenser for use in surface fishing comprising a containment member and an upper closure member secured to the containment member so as to create a lightweight hollow body designed to float adjacent the surface of the water ... | 02/11/2003 |
| 6513279 | Chum dispenser for fishing A chum dispenser that houses chum for fishing applications. The instant invention is suspended by a rope and is submerged under water to a predetermined depth. It comprises a housing with first and second ends. The housing stores chum and has through hole... | 02/04/2003 |
| 6453602 | Delayed release bait canister and method This invention relates to delayed release bait canisters in which a closure member covers an opening in a body member against a bias spring and is released by a corrodible link that, when intact, secures the closure in place over the opening. In one examp... | 09/24/2002 |
| 6363652 | Device for big fish baiting It is provided a device for big fish baiting, comprising means (1) for feeding baits; means (2) for supporting said feeding means and fastening them to a craft; means (10) for conveying said baits from the feeding means (1) into a water environment, where... | 04/02/2002 |
| 6301824 | Stink bait saver The stink bait saver is to be conveniently used for fishing with stink bait, as you can fill the inside slotted container with stink bait, screw the container onto the inside threads of lid with preformed eye and suspend in the water while fishing for sti... | 10/16/2001 |
| 6138400 | Submersible bait dispenser A submersible bait dispenser provides for the release of "chum" or free bait, at a predetermined depth in the water in the vicinity of the baited hook or lure being used by an angler. The dispenser generally comprises a container with a selectively openab... | 10/31/2000 |
| 6092327 | Device for use in connection with fishing A device for use in connection with fishing, comprising a container (1) adapted for dispensing of odor agents underwater, said container containing a piston device having portions (6, 7) with two different diameters, whereby one end of the portion (7) hav... | 07/25/2000 |
| 6014832 | Aerator and chumming device An aerator as disclosed for use in combination with a live bait bucket. The aerator includes a tank having an interior chamber with an outlet open to the interior chamber. The tank chamber is pressurized while a tube has one end fluidly connected to the o... | 01/18/2000 |
| 6009657 | Fish bait A fish bait (1) is provided in which individual pieces of bait material (2 ) are suspended and evenly distributed throughout a homogenized mixture of bait material and a gelling agent (3), and enclosed in a supporting tubular mesh (4). The fish bait is ob... | 01/04/2000 |
| 5970644 | Portable self contained fish attractant applicator A portable self-contained fish attractant applicator for dispersing fish attractant to a fishing lure consisting of a container having a removable cover, a pump housing containing a pump mounted on a back side, a mounting plate mounted on the removable co... | 10/26/1999 |
| 5913672 | Chum delivery assembly A chum delivery assembly for facilitating the rapid and strategic dispersement of chum along a bottom surface of a body of water in order to attract fish, the assembly including a containment member having a base, a surrounding wall surface, and an upper ... | 06/22/1999 |
| 5842303 | Fishing bait dispenser A bait dispenser for a fishing boat has a bin for holding bait with an aperture at its bottom and an opening at its top. Pulleys are provided on the exterior surface of the bin adjacent the bottom aperture and top opening, and a belt extends about the pul... | 12/01/1998 |
| 5729928 | Bait fluid dispensing apparatus and method for crab traps An apparatus and method for dispensing bait fluid such as fish oil at a substantially uniform rate into water surrounding a trap to attract crustaceans such as crabs or shrimp. The apparatus includes a cylindrical housing (108) closed with end caps (106, ... | 03/24/1998 |
| 5720124 | Overboard bait-cutting and chumming device A device for attracting fish by chumming which when filled with whole bait and manually reciprocatingly agitated overboard causes the bait to be cut to create a chum slick. An elongated rigid tubular body defining an inner chamber for receiving whole bait... | 02/24/1998 |
