Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7899322 | Photographing apparatus and method, and program A photographing apparatus includes the following elements. A photographing unit photographs an object. A position detecting unit detects the position of the photographing apparatus. A direction detecting unit detects the direction of the photographing apparatus when... | 03/01/2011 |
| 7424219 | Viewfinder system for a digital camera and digital camera provided with such a system A viewfinder system for a digital camera comprises a main optical path for projecting an outside scene image onto a light sensitive area facility, which facility determines a user field, and an optical extraction path for through mirror-operation extracting a fracti... | 09/09/2008 |
| 7280718 | Reflective adjustable optical deflector and optical device employing the same The optical deflector includes the electro-optical element to deflect light by utilizing its refractive index variation, and it also includes a reflective adjustable optical deflector element with a reflective element to reflect the deflected light. This arrangement... | 10/09/2007 |
| 7253834 | Image pickup apparatus having image pickup optical system An image pickup apparatus comprising a first lens unit which comprises at least a negative lens element and at least a positive lens element and has negative refractive power, a second lens unit which has positive refractive power, and an optical path bending reflec... | 08/07/2007 |
| 7182529 | Camera having a mirror box A camera includes a mirror box to which a photographing lens is mounted, an object image being formed on one of an image pick-up device and sensitive film via the photographing lens; a main frame, the mirror box being provided on the main frame; and a shock absorbin... | 02/27/2007 |
| 7133219 | Telescopic sighting device with variable exit pupil A sighting device includes a fixed-position objective lens group lying on an optical axis, an eyepiece lens group lying on the optical axis, and a variable-position objective lens group lying on the optical axis and positioned between the fixed-position objective le... | 11/07/2006 |
| 7120461 | Camera phone and photographing method for a camera phone A camera phone and photographing method for a camera phone is provided which allows a camera phone to easily and precisely set a composition of a subject to be photographed. If a standard, preset composition guideline is not appropriate for a particular subject to b... | 10/10/2006 |
| 7006764 | User interface for controlling cropping in electronic camera A camera adjusts the aspect ratio of a viewfinder image. The camera has a body and a capture unit mounted in the body. The capture unit has an imager and storage media operatively connected to the imager. The capture unit selectively captures an electronic image of ... | 02/28/2006 |
| 6927797 | Viewfinder for high definition video camera A viewfinder for mounting on a camera having a video signal tap, such as a professional video camera, to extend forwardly and laterally of the camera. A pivotable member is connected to a support base for selectively pivoting about a laterally extending axis and bei... | 08/09/2005 |
| 6915072 | Finder, marker presentation member, and presentation method of positioning marker for calibration photography A finder apparatus which is used together with a photographing apparatus presents a marker for positioning for setting relative positions of the photographing apparatus and an object for calibration so as to be visually recognizable by an operator in a finder config... | 07/05/2005 |
| 6907194 | Camera having continuously cropping viewfinder A camera and method provide image cropping. The camera has a body and a capture unit mounted in the body. The capture unit has an imager and storage media operatively connected to the imager. The capture unit selectively captures an electronic image of a scene. A vi... | 06/14/2005 |
| 6667836 | High performance viewfinder eyepiece with a large diopter focus range A viewfinder eyepiece for a camera having a video signal tap, particularly a professional high definition video camera, for viewing the display screen of a display device, such as a CRT, in the viewfinder. The eyepiece includes a negative powered lens on ... | 12/23/2003 |
| 6628902 | Mirror adjustment method and apparatus method and apparatus for aligning an optical element in an optical sub-assembly is provided. Pivoting fine tuning plates connected to the main body of the sub-assembly are used to set the height and angle of the optical element. The optical element is con... | 09/30/2003 |
| 6538699 | Real-image finder A real-image finder includes an objective optical system which forms an image of an object onto a primary image forming surface; an ocular optical system through which the object image formed on the primary image forming surface can be viewed; and an imag... | 03/25/2003 |
| 6519420 | Viewfinder apparatus for camera Disclosed is a viewfinder apparatus for a camera, comprising: a curvilinear image-forming surface in a viewfinder optical system independent of a photographic optical system; a field frame disposed adjacent to the image-forming surface for defining a refe... | 02/11/2003 |
| 6463218 | Foldable mask for camera viewfinder and method of using same to alter field frame An apparatus for alternating between two field frames in a camera viewfinder. The mask has a foldable mask with an aperture, with the mask being movable between two positions. In the first position, the mask is unfolded and interposed in the light-path of... | 10/08/2002 |
| 6453125 | Camera having liquid crystal display A camera including a liquid crystal display is provided with a light interception hood mounting portion corresponding to the liquid crystal display, and a light interception hood which is detachably attached to the light interception hood mounting portion... | 09/17/2002 |
| 6445887 | Viewfinder for camera with adjustable diopter A viewfinder for a camera with an adjustable diopter includes an objective lens and an eyepiece lens each having an optical axis extending parallel to a longitudinal axis of the camera. Light rays from the objective lens are reflected by a mirror and dire... | 09/03/2002 |
| 6415109 | Camera and method of manufacturing camera A camera of this invention incorporates a finder unit capable of changing its magnification corresponding to any one of plural zoom lens barrels (first, second lens barrels) each having different zoom range. When installing the finder unit, first, a posit... | 07/02/2002 |
| 6400908 | Camera and photography system with multiple, encoded area modes and modification states A camera and photography system have multiple, encoded area modes and modification states. The camera has a case, a taking lens that defines an image plane in the case, and a capture member for capturing a series of images formed by the taking lens at the... | 06/04/2002 |
| 6342930 | Display device capable of producing a good display state in plural angles of view A display device includes a liquid crystal capable of displaying a central region, a first peripheral region at the periphery of the central region, and a second peripheral region at the periphery of the central region and differing from the first periphe... | 01/29/2002 |
| 6240257 | Finder apparatus Equipped with a display element which displays a visual field frame in the picture plane by means of obstructing the subject light beam, and which is formed from material which scatters light, and irradiation means which irradiates light to the said displ... | 05/29/2001 |
| 6215963 | Field frame switcher A camera has an AE sensor 10 and a display member 32 disposed in the vicinity of the focusing screen 4, and a field frame switcher having a light interrupting wing capable of changing a field frame. The light-interrupting wing crosses and interrupts a pre... | 04/10/2001 |
| 6181881 | Field-of-view frame switching device A field-of-view frame switching device has a rectangular fixed field-of-view frame and a plurality of light-shielding members for covering portions of the rectangular fixed field-of-view frame so as to vary the size of the actual field-of-view frame. The ... | 01/30/2001 |
| 6141501 | Finder device A finder device is disclosed wherein light from an objective optical system passes through a finder frame to an eyepiece. The finder frame includes two spaced-apart support pins, a screen format switchable mask mounted to the support pins so as to enable ... | 10/31/2000 |
| 6137957 | Photo printing system and camera for the same A pseudo zoom camera, which utilizes a film cartridge provided with an information storing device, comprises a taking lens optical system for projecting an object image onto a portion of photographic film, which portion has been pulled out of the film car... | 10/24/2000 |
| 6112033 | Multiple-lens image pickup apparatus for viewing in stereoscopic panoramic, and ordinary photographing modes A multiple lens image pickup apparatus includes a plurality of image pickup systems, a control system, and an optical viewfinder. Each image pickup system is arranged to allow an angle an optical path makes through the system to be changed. The control sy... | 08/29/2000 |
| 6097901 | Camera having locator for image modification areas A camera has a case and a taking lens that defines an image plane in the case. A capture member of the camera captures a series of images formed by the taking lens at the image plane. The camera has a viewfinder that displays a viewfinder field aligned wi... | 08/01/2000 |
| 6070013 | Transmogrifying photography systems, film packages, and cameras An image capture package, such as a one-time use camera, has a capture member bearing an encodement for an image transmogrification. The capture member captures images free of the image transmogrification. The image capture package has a sighting guide as... | 05/30/2000 |
| 6052540 | Viewfinder device for displaying photographic information relating to operation of a camera A viewfinder device includes an objective lens, a hologram disposed in a place other than a prescribed image plane of the objective lens and a plane conjugate to the prescribed image plane, and an illumination device for illuminating the hologram. The pos... | 04/18/2000 |
| 6044229 | Real image mode finder optical system A real image mode finder optical system includes a field frame switching device interposed between an objective system and an ocular system. An indication part of a field frame inserted by the field frame switching device is placed on the objective side o... | 03/28/2000 |
| 6035140 | Finder system for camera Disclosed is a finder system for a camera. The finder system has real-image type first and second optical systems apart by a predetermined base length. Light passed through the first and second objective optical systems are combined and superimposed image... | 03/07/2000 |
| 5950025 | Print format selection device for camera A print format selection device for selecting one of different print formats to each picture frame of a filmstrip loaded in a camera or lens-fitted photo film unit, wherein an original field of view of a viewfinder corresponds to a picture frame defined b... | 09/07/1999 |
| 5940642 | Electronic still photographic adaptor mountable single-lens reflex camera A single-lens reflex camera has a mirror movable between a non-photographic position where light from a subject is transmitted to a finder optical system and a photographic position where the light is transmitted to a film plane, a focal-plane shutter nor... | 08/17/1999 |
| 5933666 | Camera with variable format viewfinder A camera for taking pictures, comprises a viewfinder masking device having three different format mask configurations; a manual picture-format selector having three different format selection settings which correspond respectively to the three different f... | 08/03/1999 |
| 5930539 | Finder visual field changing mechanism A movable visual field frame (a CP visual field frame) is arranged behind an H visual field frame, which determines a visual field corresponding to a high-vision (H) angle of view. The CP visual field frame comprises a pair of substantially L-shaped movab... | 07/27/1999 |
| 5911087 | Camera finder system Camera finder systems consistent with the present invention, used for observing an object and for use with a camera, include an objective lens system for forming a first image of the object and for magnifying the first image. An inverting optical system i... | 06/08/1999 |
| 5875364 | Field frame changeover mechanism for viewfinder A field frame changeover mechanism suitable for a single-lens reflex camera, which allows clear confirmation of the photo range without increasing the size of the camera. The mechanism has darkening plates movable between a darkening position where the pl... | 02/23/1999 |
| 5854951 | Finder A finder is designed so that in a camera having three or more kinds of formats, a finder magnification can be changed in association with conversion of format, and for conversions into at least two kinds of formats of the three or more kinds of formats, f... | 12/29/1998 |
| 5828914 | Camera with variable format viewfinder A camera comprising a pair of front and rear viewfinder openings with a similar aspect ratio which defines a field of view through the front and rear viewfinder openings, and a masking device having a front masking opening with an aspect ratio that is dif... | 10/27/1998 |