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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 396/378 - Selective or adjustable viewfinder field


Subclass of Class 396 - Photography
Definition: Subject matter having means to choose between plural viewfinder
No. of patents: 134
Last issue date: 03/01/2011


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NumberTitleIssue Date
7899322Photographing apparatus and method, and program
A photographing apparatus includes the following elements. A photographing unit photographs an object. A position detecting unit detects the position of the photographing apparatus. A direction detecting unit detects the direction of the photographing apparatus when...
03/01/2011
7424219Viewfinder system for a digital camera and digital camera provided with such a system
A viewfinder system for a digital camera comprises a main optical path for projecting an outside scene image onto a light sensitive area facility, which facility determines a user field, and an optical extraction path for through mirror-operation extracting a fracti...
09/09/2008
7280718Reflective adjustable optical deflector and optical device employing the same
The optical deflector includes the electro-optical element to deflect light by utilizing its refractive index variation, and it also includes a reflective adjustable optical deflector element with a reflective element to reflect the deflected light. This arrangement...
10/09/2007
7253834Image pickup apparatus having image pickup optical system
An image pickup apparatus comprising a first lens unit which comprises at least a negative lens element and at least a positive lens element and has negative refractive power, a second lens unit which has positive refractive power, and an optical path bending reflec...
08/07/2007
7182529Camera having a mirror box
A camera includes a mirror box to which a photographing lens is mounted, an object image being formed on one of an image pick-up device and sensitive film via the photographing lens; a main frame, the mirror box being provided on the main frame; and a shock absorbin...
02/27/2007
7133219Telescopic sighting device with variable exit pupil
A sighting device includes a fixed-position objective lens group lying on an optical axis, an eyepiece lens group lying on the optical axis, and a variable-position objective lens group lying on the optical axis and positioned between the fixed-position objective le...
11/07/2006
7120461Camera phone and photographing method for a camera phone
A camera phone and photographing method for a camera phone is provided which allows a camera phone to easily and precisely set a composition of a subject to be photographed. If a standard, preset composition guideline is not appropriate for a particular subject to b...
10/10/2006
7006764User interface for controlling cropping in electronic camera
A camera adjusts the aspect ratio of a viewfinder image. The camera has a body and a capture unit mounted in the body. The capture unit has an imager and storage media operatively connected to the imager. The capture unit selectively captures an electronic image of ...
02/28/2006
6927797Viewfinder for high definition video camera
A viewfinder for mounting on a camera having a video signal tap, such as a professional video camera, to extend forwardly and laterally of the camera. A pivotable member is connected to a support base for selectively pivoting about a laterally extending axis and bei...
08/09/2005
6915072Finder, marker presentation member, and presentation method of positioning marker for calibration photography
A finder apparatus which is used together with a photographing apparatus presents a marker for positioning for setting relative positions of the photographing apparatus and an object for calibration so as to be visually recognizable by an operator in a finder config...
07/05/2005
6907194Camera having continuously cropping viewfinder
A camera and method provide image cropping. The camera has a body and a capture unit mounted in the body. The capture unit has an imager and storage media operatively connected to the imager. The capture unit selectively captures an electronic image of a scene. A vi...
06/14/2005
6667836High performance viewfinder eyepiece with a large diopter focus range
A viewfinder eyepiece for a camera having a video signal tap, particularly a professional high definition video camera, for viewing the display screen of a display device, such as a CRT, in the viewfinder. The eyepiece includes a negative powered lens on ...
12/23/2003
6628902Mirror adjustment method and apparatus
method and apparatus for aligning an optical element in an optical sub-assembly is provided. Pivoting fine tuning plates connected to the main body of the sub-assembly are used to set the height and angle of the optical element. The optical element is con...
09/30/2003
6538699Real-image finder
A real-image finder includes an objective optical system which forms an image of an object onto a primary image forming surface; an ocular optical system through which the object image formed on the primary image forming surface can be viewed; and an imag...
03/25/2003
6519420Viewfinder apparatus for camera
Disclosed is a viewfinder apparatus for a camera, comprising: a curvilinear image-forming surface in a viewfinder optical system independent of a photographic optical system; a field frame disposed adjacent to the image-forming surface for defining a refe...
02/11/2003
6463218Foldable mask for camera viewfinder and method of using same to alter field frame
An apparatus for alternating between two field frames in a camera viewfinder. The mask has a foldable mask with an aperture, with the mask being movable between two positions. In the first position, the mask is unfolded and interposed in the light-path of...
10/08/2002
6453125Camera having liquid crystal display
A camera including a liquid crystal display is provided with a light interception hood mounting portion corresponding to the liquid crystal display, and a light interception hood which is detachably attached to the light interception hood mounting portion...
09/17/2002
6445887Viewfinder for camera with adjustable diopter
A viewfinder for a camera with an adjustable diopter includes an objective lens and an eyepiece lens each having an optical axis extending parallel to a longitudinal axis of the camera. Light rays from the objective lens are reflected by a mirror and dire...
09/03/2002
6415109Camera and method of manufacturing camera
A camera of this invention incorporates a finder unit capable of changing its magnification corresponding to any one of plural zoom lens barrels (first, second lens barrels) each having different zoom range. When installing the finder unit, first, a posit...
07/02/2002
6400908Camera and photography system with multiple, encoded area modes and modification states
A camera and photography system have multiple, encoded area modes and modification states. The camera has a case, a taking lens that defines an image plane in the case, and a capture member for capturing a series of images formed by the taking lens at the...
06/04/2002
6342930Display device capable of producing a good display state in plural angles of view
A display device includes a liquid crystal capable of displaying a central region, a first peripheral region at the periphery of the central region, and a second peripheral region at the periphery of the central region and differing from the first periphe...
01/29/2002
6240257Finder apparatus
Equipped with a display element which displays a visual field frame in the picture plane by means of obstructing the subject light beam, and which is formed from material which scatters light, and irradiation means which irradiates light to the said displ...
05/29/2001
6215963Field frame switcher
A camera has an AE sensor 10 and a display member 32 disposed in the vicinity of the focusing screen 4, and a field frame switcher having a light interrupting wing capable of changing a field frame. The light-interrupting wing crosses and interrupts a pre...
04/10/2001
6181881Field-of-view frame switching device
A field-of-view frame switching device has a rectangular fixed field-of-view frame and a plurality of light-shielding members for covering portions of the rectangular fixed field-of-view frame so as to vary the size of the actual field-of-view frame. The ...
01/30/2001
6141501Finder device
A finder device is disclosed wherein light from an objective optical system passes through a finder frame to an eyepiece. The finder frame includes two spaced-apart support pins, a screen format switchable mask mounted to the support pins so as to enable ...
10/31/2000
6137957Photo printing system and camera for the same
A pseudo zoom camera, which utilizes a film cartridge provided with an information storing device, comprises a taking lens optical system for projecting an object image onto a portion of photographic film, which portion has been pulled out of the film car...
10/24/2000
6112033Multiple-lens image pickup apparatus for viewing in stereoscopic panoramic, and ordinary photographing modes
A multiple lens image pickup apparatus includes a plurality of image pickup systems, a control system, and an optical viewfinder. Each image pickup system is arranged to allow an angle an optical path makes through the system to be changed. The control sy...
08/29/2000
6097901Camera having locator for image modification areas
A camera has a case and a taking lens that defines an image plane in the case. A capture member of the camera captures a series of images formed by the taking lens at the image plane. The camera has a viewfinder that displays a viewfinder field aligned wi...
08/01/2000
6070013Transmogrifying photography systems, film packages, and cameras
An image capture package, such as a one-time use camera, has a capture member bearing an encodement for an image transmogrification. The capture member captures images free of the image transmogrification. The image capture package has a sighting guide as...
05/30/2000
6052540Viewfinder device for displaying photographic information relating to operation of a camera
A viewfinder device includes an objective lens, a hologram disposed in a place other than a prescribed image plane of the objective lens and a plane conjugate to the prescribed image plane, and an illumination device for illuminating the hologram. The pos...
04/18/2000
6044229Real image mode finder optical system
A real image mode finder optical system includes a field frame switching device interposed between an objective system and an ocular system. An indication part of a field frame inserted by the field frame switching device is placed on the objective side o...
03/28/2000
6035140Finder system for camera
Disclosed is a finder system for a camera. The finder system has real-image type first and second optical systems apart by a predetermined base length. Light passed through the first and second objective optical systems are combined and superimposed image...
03/07/2000
5950025Print format selection device for camera
A print format selection device for selecting one of different print formats to each picture frame of a filmstrip loaded in a camera or lens-fitted photo film unit, wherein an original field of view of a viewfinder corresponds to a picture frame defined b...
09/07/1999
5940642Electronic still photographic adaptor mountable single-lens reflex camera
A single-lens reflex camera has a mirror movable between a non-photographic position where light from a subject is transmitted to a finder optical system and a photographic position where the light is transmitted to a film plane, a focal-plane shutter nor...
08/17/1999
5933666Camera with variable format viewfinder
A camera for taking pictures, comprises a viewfinder masking device having three different format mask configurations; a manual picture-format selector having three different format selection settings which correspond respectively to the three different f...
08/03/1999
5930539Finder visual field changing mechanism
A movable visual field frame (a CP visual field frame) is arranged behind an H visual field frame, which determines a visual field corresponding to a high-vision (H) angle of view. The CP visual field frame comprises a pair of substantially L-shaped movab...
07/27/1999
5911087Camera finder system
Camera finder systems consistent with the present invention, used for observing an object and for use with a camera, include an objective lens system for forming a first image of the object and for magnifying the first image. An inverting optical system i...
06/08/1999
5875364Field frame changeover mechanism for viewfinder
A field frame changeover mechanism suitable for a single-lens reflex camera, which allows clear confirmation of the photo range without increasing the size of the camera. The mechanism has darkening plates movable between a darkening position where the pl...
02/23/1999
5854951Finder
A finder is designed so that in a camera having three or more kinds of formats, a finder magnification can be changed in association with conversion of format, and for conversions into at least two kinds of formats of the three or more kinds of formats, f...
12/29/1998
5828914Camera with variable format viewfinder
A camera comprising a pair of front and rear viewfinder openings with a similar aspect ratio which defines a field of view through the front and rear viewfinder openings, and a masking device having a front masking opening with an aspect ratio that is dif...
10/27/1998
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