Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7412995 | Two in one handbag A two-in-one handbag has different color patterns in two different closed positions. The handbag's two connected halves have inner rectangular facades and have outer arcuate façades having multiple horizontal segment, the first and second halves each having a subst... | 08/19/2008 |
| 7407326 | Triangularly shaped flexible bottle with fitment, and method of fabrication A triangularly shaped flexible bottle having a gusseted body section, and a neck section comprised of narrowed portions of the side panels and gusset of the body section, with a fitment in the neck section. The bottle has a flat bottom that may be created by taperin... | 08/05/2008 |
| 7338210 | Big game storage and transportation bag A storage and transportation mechanism for game animals after they have been killed and cleaned. The storage and transportation mechanism is a nylon bag with a top-mounted opening that can be folded back for placement of both dead game animals and volumes of ice to ... | 03/04/2008 |
| 7322748 | Insulated food container Apparatus for storing food and for keeping it warm and moist comprising a substantially water impermeable pouch that bounds an insulated food warming chamber, the pouch having opposing substantially coextensive lips capable of being moved apart for providing passage... | 01/29/2008 |
| 7222649 | Handbag with interchangeable decorative panels Adding a decorative panel in a display position about a handbag by positioning opposite panel side edges beneath straps that fold about outer edges over the panel side edges and are held against unfolding movement by the curvature of the outer edges. ... | 05/29/2007 |
| 7147105 | Hand held remote cover A sheath is disclosed for covering a manually manipulated controller having at least one user accessible control thereon. The sheath is elongated and includes a nose portion and linear side portions forming a sheath perimeter removably secured to a carrier for dispe... | 12/12/2006 |
| 7143878 | Expandable hard suitcase having molded base and lid portions and method of making same A method of constructing a hard suitcase including forming a shaped base portion and a shaped lid portion from a plastics material of such characteristic that the portions retain their intended shape, and attaching to each of said portions the respective zipped port... | 12/05/2006 |
| 7077571 | Collapsible and disposable trash receptacle A device includes a base member that has inner and outer layers abutted thereagainst. An upper body extends upwardly from the base member and has a top end portion aligned about a longitudinal axis of the receptacle. The upper body has a deformably resilient outer s... | 07/18/2006 |
| 7036713 | Tetrahedron/pentahedron container A container includes at least one triangular surface, a sealing portion formed extending straightly from an angular point of the triangular surface, and an opening structure formed by folding a portion around the angular point of the container. ... | 05/02/2006 |
| 7018099 | Contoured pouch having a zigzag shape Zigzag-shaped pouches are formed from flexible web material by positioning two portions of the web material in overlying relation and sealing them together along top, bottom, and opposite side edges of the pouch. The side edges of the pouch are made up of a pluralit... | 03/28/2006 |
| 6921203 | Stand-up pouch with legs A free-standing flexible pouch is disclosed which includes a front panel, a rear panel and a bottom panel. The panels are attached to one another so as to form three or more projections. The projections each include an internal volume for containing a portion of a p... | 07/26/2005 |
| 6869194 | Sterilizable drape for ophthalmoscopic lens A sterile drape for enclosing an ophthalmoscopic lens housing projecting from a surgical microscope has a wall defining a chamber of such size as to accommodate the lens housing and supporting parts. The chamber communicates with a compartment in which the lens hous... | 03/22/2005 |
| 6772883 | Pop-up electronic equipment enclosure A collapsible electronic equipment enclosure surrounds portable or tabletop electronic equipment, such as laptop computers, with opaque protective sheeting supported by flexible struts. An opening is provided that may include a transparent window and provision for h... | 08/10/2004 |
| 6601367 | Method of covering a pot or floral grouping with a sleeve having a concave lower end A floral sleeve initially having a flattened state and openable therefrom for use in covering, containing or wrapping a floral grouping, botanical item, pot, or pot having a floral grouping or botanical item therein. The sleeve has a concave lower end hav... | 08/05/2003 |
| 6592917 | Cookie packing container having hanger A cookie packing container having a hanger to allow a user to eat the contents contained in the packing container, which is provided with an improved structure of a packing container for packing cookies and a hanging tape for allowing a user to hang the p... | 07/15/2003 |
| 6499575 | Wheeled luggage A wheeled luggage comprises a main frame body formed of a fixed shell and a movable shell which is pivoted at one end to one end of the fixed shell. Two elastic side shells are respectively disposed in two sides of the main frame body, so as to form a rec... | 12/31/2002 |
| 6409386 | Container made of flexible material, particularly for liquids A container for liquids or fluid products, including viscous ones, made by folding and heat-sealing a single sheet of flexible material. The single sheet is folded so as to form two mutually opposite quadrangular faces directly heat-sealed along two conse... | 06/25/2002 |
| 6410065 | Expansible food container An expansible container is provided for use during the cooking of food in a radiant energy device such as a microwave oven, with the container being configured or otherwise designed to provide entertainment to onlookers as the container expands in size du... | 06/25/2002 |
| 6390154 | Portable levee system and portable levee system bag A portable levee system includes a bag having a preselected geometric shape. The bag is continuous in that it has a length at least equal to its width, and is preferably many times as long. A top portion of the bag is open for receiving fill material. A p... | 05/21/2002 |
| 6386761 | Children's bedding tote and method of construction A children's bedding tote is disclosed. The children's bedding tote (10) comprises a tote cover (12) having an aesthetic shape (16) and a handle (20). A pillow (18) is disposed within the tote cover (12). The tote cover (12) is also operable to receive a ... | 05/14/2002 |
| 6353215 | Carrying case and a method of making thereof The invention relates to a soft-sided carrying case and a method of manufacture thereof. The carrying case is made from moisture-impermeable, flexible, stretchable material, particularly adapted for outdoor use. A main body of the bag is secured by dielec... | 03/05/2002 |
| 6349824 | Watertight equipment cover A watertight equipment cover for protecting equipment comprising first and second housing portions with sealing mechanisms attached thereto. The sealing mechanisms of the first and second housing portions are sealably engageable with each other to provide... | 02/26/2002 |
| 6286674 | Carrying bag with ball container The present carrying bag is comprised of a primary container with a primary opening which is closed with a primary zipper for receiving personal items, such as books. Primary straps are attached to the front of the primary container. A ball container is d... | 09/11/2001 |
| 6279707 | Contoured carrying case and luggage A carrying case or luggage includes a concave curved side panel to facilitate positioning of the luggage when held by hand straps or a shoulder strap against the hip or leg of a user or person carrying the luggage.... | 08/28/2001 |
| 6267507 | Container and method of manufacturing a container A container for containing a product includes a base including three sides and three faces extending from said base. The faces form an apex opposite to said base and each face has three sides. One of the sides of each face is adjacent to a respective one ... | 07/31/2001 |
| 6257764 | Insulated shipping container, method of making, and article and machine used in making An insulated shipping container includes a formed body of foamed polymer material. This formed body defines a chamber, an opening from the chamber outwardly to ambient, a transition surface surrounding this opening, and an exterior surface. Preferably, th... | 07/10/2001 |
| 6244747 | Contoured pouch with pourable spout, and apparatus and process for producing same The present invention relates to sealed pouches, and apparatus and processes for producing the same. The pouch includes contoured first and second lateral edges, with each lateral edge having concave and convex surfaces. The concave surface of the first l... | 06/12/2001 |
| 6196718 | Miniature golf bag travel organizer An organizer in the form of a miniature golf bag. The sidewall of the organizer is reclosable with a slide fastener which has a track that defines a bent U-shape. In an illustrated embodiment, the organizer can form a shelf-like portion when the organizer... | 03/06/2001 |
| 6151823 | Transparent protective collectible tag holder A protective tag holder for receiving, protecting and retaining a tag in its original condition. The protective tag holder includes a first piece of material having an edge extending therearound, the edge forming a shape substantially matching a shape of ... | 11/28/2000 |
| 6098336 | Plant flat-collapsible-container A plant sleeve or plant bag made from a first panel of thin heat-sealable film and a second panel of thin heat-sealable film. The first panel and second panel are joined together along a first longitudinally-extending seam and a second longitudinally-exte... | 08/08/2000 |
| 6070720 | Apparatus for displaying and protecting a garment Apparatus for displaying and protecting a garment in an unfolded, substantially visible condition, the apparatus including a generally planar backing member including a body portion and at least two limb portions attached to the body portion at locations ... | 06/06/2000 |
| 6039474 | Miniature golf bag travel organizer An organizer in the form of a miniature golf bag. The sidewall of the organizer is reclosable with a slide fastener which has a track that defines a bent U-shape. In an illustrated embodiment, the organizer can form a shelf-like portion when the organizer... | 03/21/2000 |
| 6006910 | Sleeve and method for packaging cut foliage A protective sleeve for packaging cut foliage such as fern fronds is formed from two flexible, generally triangular sheets joined along two side edges to form an inverted conical enclosure having a pointed top end. The bottom edges are joinable with an ad... | 12/28/1999 |
| 5966866 | Plant flat-collapsible-container A plant sleeve or plant bag made from a first panel of thin heat-sealable film and a second panel of thin heat-sealable film. The first panel and second panel are joined together along a first longitudinally-extending seam and a second longitudinally-exte... | 10/19/1999 |
| 5897208 | Motor vehicle trash bag A new motor vehicle trash bag for storing garbage that has accumulated in a vehicle. The inventive device includes an interior frame member having a generally V-shaped cross-section. The interior frame member has an inverted generally U-shaped inner membe... | 04/27/1999 |
| 5887711 | Garment storage and transport A garment carrier for a pleated garment, such as a kilt, is adapted to store the garment in a rolled or furled configuration. The carrier comprises a generally cylindrical body portion forming a cavity for storage of a garment, and a closable elongate acc... | 03/30/1999 |
| 5863499 | Light weight vented package for liquids A self-venting package (A) contains peracetic acid or other strong oxidants in a unit dose that assures sterilization of instruments and equipment in an automated sterilizing apparatus (FIG. 3) or of biological wastes in a biological waste comminuting app... | 01/26/1999 |
| 5788378 | Reclosable stand-up bag A reclosable standup bag and a method for manufacturing the bag. The bag includes opposing top and bottom panel assemblies. The top panel assembly includes first and second opposing fins having upper edge portions that define a mouth opening. Opposing fro... | 08/04/1998 |
| 5746317 | Evacuative Christmas tree container A flexible bag formed of gas impervious sheet plastic provides a pneumatically sealable chamber that may be evacuated about the peripheral surface of a Christmas tree carried in the chamber. The flexible bag provides an elongate plastic zipper in its uppe... | 05/05/1998 |
| 5746514 | Laundry bag and method of using same The laundry bag includes a body of openwork material defining a substantially spherical interior volume in at least one state and having an opening thereto. A closure is positioned at the opening to close the opening while maintaining the substantially sp... | 05/05/1998 |