Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7775600 | Seating construction and method of assembly A seating unit includes a rearwardly-open base frame with a pair of uprights on opposite rear side portions in spaced apart positions. A molded back has corner sections with cavities for matably telescopingly engaging the uprights, and a beam section extending betwe... | 08/17/2010 |
| 7399036 | Molded plastic universal seat A molded seat that is formed from plastic and has improved strength and attachment mechanisms. The seat includes a seat back and a seat pan, both of which are constructed from a plastic material. The universal seat also includes an articulated recliner that is conne... | 07/15/2008 |
| 7331633 | Juvenile vehicle seat with quick-connect backrest A juvenile vehicle seat includes a seat base and a backrest. The backrest is mounted on the seat base and includes a seat back that is retained in an upright fixed seat-forming position relative to a seat bottom included in the seat base. ... | 02/19/2008 |
| 7300111 | Break-down sofa having a detachable frame A break-down sofa having a frame that is adapted to be disassembled to facilitate transport and storage in a substantially flat shipping configuration. The frame of the sofa includes a seat platform to support the weight of a user, a front panel detachably connected... | 11/27/2007 |
| 7290836 | Patient chair A back for a patient chair having a back shell with a substantially rigid central S-shaped central portion and laterally extending wing portions which have sufficient flexibility to allow deflection in the direction of the front surface upon imposition of a force. T... | 11/06/2007 |
| 7275790 | Backrest elevation adjustment assembly A backrest elevation adjustment assembly is provided, which is mainly composed of an L-shape member, a sliding member, and a multi-step positioning member. A seat supporting board is attached to the horizontal section of the L-shape member and the sliding member, wh... | 10/02/2007 |
| 7261374 | Arm support cushion An arm support cushion (38) that can be attached to the armrest of a chair is disclosed. The cushion elevates and supports the arm of any person desiring to lean on an armrest, including any person desiring to hold, nurse, feed, or cuddle an infant or young c... | 08/28/2007 |
| 7240967 | Modular furniture system A modular furniture system is provided which allows an article of furniture to be “knocked down” into components and shipped. Upon reaching its destination, if desired, the article can be easily assembled without using tools. The components include a chassis, a ... | 07/10/2007 |
| 7165812 | Side plate with integral boss A side plate according to the invention includes a main body, a first cup-shaped feature formed of the main body, and a second cup-shaped feature formed of the first cup-shaped feature, wherein the second cup-shaped feature has a diameter smaller than the first cup-... | 01/23/2007 |
| 7159944 | Backrest for a chair A backrest includes: a back support having a top end portion provided with a pivot shaft that has two opposite end portions; a backrest cushion having a rear wall formed with two threaded holes; a coupling cover having an open end, covering the pivot shaft, and havi... | 01/09/2007 |
| 7131692 | Detachable children vehicle seat A detachable vehicle seat for children having a base and a backrest pivotally connected together by a connection mechanism. The connection mechanism includes a transverse latching bar and a restriction tab in the back of the seat. A cross-section of the latching bar... | 11/07/2006 |
| 7104610 | Apparatus for mounting a wheelchair back The present invention provides an apparatus for mounting a wheelchair back that provides a high degree of support and adjustability such that it can be used with wheelchairs that originate from a wide variety of different manufacturers. In order to provide this cust... | 09/12/2006 |
| 7093901 | Seat frame of a vehicle seat A seat frame of a vehicle seat includes a seat cushion frame on a seat cushion side, a seat back frame on a backrest side, and a reclining device provided between the seat back frame and the seat cushion frame for adjusting an angle of incline of the seat back frame... | 08/22/2006 |
| 7073221 | Bed having a removable foot section A patient support apparatus including a patient support and a removable section. A locking mechanism includes interactive members supported by the patient support and the removable section for releasably securing the removable section to the patient support. ... | 07/11/2006 |
| 7066553 | Furniture structure Slat furniture generally of the outdoor type having a pair of laterally spaced apart supports and slats disposed there between and connected thereto and in which the slats individually or in groups are snap fittingly connected to the supports in a rigid manner such ... | 06/27/2006 |
| 6952907 | Packaging device and method for shipping furniture A method for shipping a piece of furniture having a base section removably secured to a seat section that involves removing the seat section from the base section and inserting the seat section and the base section into a shipping container. A packaging apparatus su... | 10/11/2005 |
| 6935690 | Chair with synchronously moving seat and seat back A chair having a synchronously moving seat bottom and seat back includes a frame having a seat bottom support portion and a seatback support portion and a seat assembly having a seat bottom and a seat back interconnected by a flexible intermediate portion. The seat ... | 08/30/2005 |
| 6929275 | Person transport wheelchair A person transport wheelchair has a frame assembly with tubular members attached to connectors supporting a seat, a back rest, and a foot rest. A pair of wheels rotatably mounted on an axle secured to the frame assembly movably support the wheelchair on a surface. T... | 08/16/2005 |
| 6913312 | Articulating chair An articulating knock-down frame and an improved cover design for a chair. The frame includes a pair of separate generally U-shaped frame portions, one being a seat and the other a backrest, and a pair of generally L-shaped connectors adapted for a telescopic fit wi... | 07/05/2005 |
| 6910741 | Lumbar support A back portion for a chair includes a peripheral frame defining an opening therein. A lumbar support portion is disposed in the opening. The lumbar support portion comprises a substantially rigid panel. Two hinge devices are hingedly mounted on opposite sides of the... | 06/28/2005 |
| 6886889 | Restraint system for a vehicle A passenger vehicle seat and restraint system comprising a frame mountable to a vehicle and a restraint member and a seat member coupled to the frame to form a seat for supporting an occupant. The vehicle seat may further comprise a seat back frame movably attached ... | 05/03/2005 |
| 6739671 | Vehicle seat A vehicle seat having a supporting structure, and a first and second contoured panel fitted to the supporting structure and defining the seat portion and the backrest of the seat respectively. The supporting structure has a first and a second lateral supporting memb... | 05/25/2004 |
| 6698840 | Chair with a detachable backrest A chair includes a seat and a backrest. A coupling unit includes two engaging tongues respectively extending from opposite sides of the seat, and a pair of brackets respectively fixed on opposite sides of the backrest and defining two tongue-retention cha... | 03/02/2004 |
| 6685272 | Seat assembly with tunable tie bar A seat assembly having a tunable tie bar is provided and includes a main pivot and a housing operably supporting the tie bar. The housing is fixedly attached to a seatback of the seat assembly and includes C-shaped members fixedly joined together to provi... | 02/03/2004 |
| 6669281 | Pull rod-type foldable chair structure Pull rod-type foldable chair structure. A pull rod is telescopically inserted in the top end of the rear chair leg and pivotally connected with the front chair leg. When folding or unfolding the rear chair leg, the pull rod provides a pneumatic buffing ef... | 12/30/2003 |
| 6659563 | Adjustable quick release frameless back support for a wheelchair The invention provides a back support assembly mounted to the upright posts or canes of a wheelchair. The back support assembly can be adjusted independently with respect to a number of modes of adjustment including seat depth and width, the back height a... | 12/09/2003 |
| 6648415 | Automobile seat back with height-adjustable headrest A height-adjustable headrest for a seat back of an automobile includes support rods that transfix guide areas attached to the seat back frame. The ends of the support rods positioned below the guide areas are connected with a bracket so that they may ratc... | 11/18/2003 |
| 6644750 | Bench having a removable back section A bench having a back section and a seating section includes a plurality of vertically extending back members attached at opposed ends to an upper horizontal back support member and a lower horizontal longitudinally extending lower back support member whe... | 11/11/2003 |
| 6619749 | Ready-to-assemble articles of furniture A ready-to-assemble (RTA) furniture system includes a collection of identically configured side panels, with sets of the side panels having different aesthetic and/or functional features, a collection of base panels and back panels spanning between pairs ... | 09/16/2003 |
| 6616234 | Adjustable back furniture An article of furniture including an adjustable back which is held in place by at least one support member and a seat member, a first end portion of the support member and a second end portion of the support member being adapted for mounting to the seat m... | 09/09/2003 |
| 6543855 | Cup style spacer for attaching an upper arm to a seat frame forming a part of a seat integrated restraint mechanism A fastener assembly for attaching a seat back to a seat bottom forming a part of a recliner mechanism. The seat back includes a plurality of apertures defined therethrough. The seat bottom includes a pivotally engaged and extending arm having a first side... | 04/08/2003 |
| 6540302 | Chair having a lumbar supporting removable back An article, particularly of furniture, such as a chair, at least a portion of which is shaped and decorated whereby to simulate an equivalent article having a fabric article such as a shirt arranged over it. The simulation may be achieved by the shape of ... | 04/01/2003 |
| 6488339 | Vehicle seat with a joint for rapid assembly In a vehicle seat, in particular a motor vehicle seat, having a seat substructure (3) and a backrest (6) which is to be fastened to the seat substructure (3), the backrest (6) can be fastened to the seat substructure (3) by means of a quick-fitting connec... | 12/03/2002 |
| 6474743 | Wheelchair back support assembly A wheelchair back support assembly is both lightweight and sturdy, is designed to be inexpensively retrofit to an existing wheelchair of tubular frame construction, is designed to comfortably support the back of wheelchair user's of different sizes and ha... | 11/05/2002 |
| 6450575 | Detachable stacking chairs A detachable stacking chair includes a chair bracket for seating people and two front legs fastened to two sides of the chair bracket having respectively first fastening sections and second fastening sections formed thereon, and a pair of rear legs having... | 09/17/2002 |
| 6250718 | Support member for a chair back A chair including a seat, a support member, an outwardly extending projection and a chair back. A support member extends upward adjacent a rear portion of the seat. An outwardly extending projection is attached the support member. The chair back includes ... | 06/26/2001 |
| 6241317 | Modular chair construction A modular chair includes a seat unit, a back unit that is mounted removably on the seat unit, and two armrest units that are mounted respectively and removably on the left and right sides of the seat unit.... | 06/05/2001 |
| 6109696 | Chair with chair back attachment A chair having a support member secured to a chair back without fastening devices. The support member having a top portion extends upward from a rear portion of the seat. The projecting surface is attached to the top portion of the support member. The cha... | 08/29/2000 |
| 6095603 | Gang chair device A gang chair device has a crossbar, two leg devices connected to the crossbar, and a plurality of chairs disposed on the crossbar. Each leg device has a leg plate having a protruded plate and an extended rod. A connection plate is disposed on the extended... | 08/01/2000 |
| 6095611 | Modular backrest system for a wheelchair A modular backrest system for a wheelchair is removably attached to backrest posts of the wheelchair. The backrest system includes a back support that provides a surface against which the back of a wheelchair user rests, and a support chassis mounted to t... | 08/01/2000 |