Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7708278 | Fishing game A fishing game is played with a rod, a reel, and line. A holder is connected to the end of the line and an engaging fabric marker is removably attached to the holder. The holder and marker are cast at a target having an engaging fabric surface. If the marker lands o... | 05/04/2010 |
| 7435174 | Gaming device having a pick reduction game including a trigger selection indicator A gaming device and method having a pick reduction game. Initially, a plurality of first selections are displayed to the player. A number of picks is displayed to the player where the number of picks is greater than the number of first selections. The player uses th... | 10/14/2008 |
| 7316400 | Water pumping game apparatus A game apparatus comprising at least two receptacles, at least two pumps for pumping fluid into the at least two receptacles and a weight-activated mechanism to deliver the receptacle contents to a location of the pumps after a receptacle is filled with a predetermi... | 01/08/2008 |
| 7156393 | Fishing board game A fishing board game to assist in anglers learning the fishing requiremtns in various areas of fishing, such as local fishing regulations, legal sizes, legal limits, boating safety. ... | 01/02/2007 |
| 6482097 | Aquatic game The present invention is an aquatic game that floats on the water and releases treasure members at different time intervals. The aquatic game comprises a base member adapted to float on the water. The base member has an upper portion above disposed the wa... | 11/19/2002 |
| 6454261 | Game machine A game machine played by a player to fish amusement objects. The game machine has a tank containing water. The amusement objects float on water. A fishing member engages one of the amusement objects and fishes the amusement object. The fishing member is l... | 09/24/2002 |
| 6439949 | Moving toy and a method of using the same An apparatus including an appendage coupled to a body and a drive. The drive produces a force that causes the appendage to move with respect to the body. When the apparatus is resting on a support surface, the force produced by the drive is insufficient t... | 08/27/2002 |
| 6412211 | Apparatus and method for improving fly fishing casting The present invention provides an apparatus and method for improving the casting ability of a fly fisherman. The apparatus preferably comprises a fly rod with fly line and a fly replica attached to an end of the fly line. The fly replica preferably furthe... | 07/02/2002 |
| 6368211 | Game system and computer-readable storage medium An object of the present invention is to provide a game system to present a larger amount of information for fish arrangement to a player. In the game system with a control device to progress a fishing game in a virtual fishing spot, referring to outputs ... | 04/09/2002 |
| 6354948 | Video game apparatus, method of computing amount of take-up of string in video game, and computer-readable storage medium storing program for computing amount of take-up of string in video game A video game implementing a fishing game employs a fishing line operated by a fisher character under the control of a game player. A take-up amount computing unit performs a cumulative processing to add a predetermined amount of take-up of the fishing lin... | 03/12/2002 |
| 6328622 | Submersible water toy A submersible water toy comprises a buoyant streamlined body and a pair of wings attached thereto. While the body encourages the vehicle to rise in water, the wings, being formed from thin flat members resist vertical movement while providing little resis... | 12/11/2001 |
| 6164653 | Fishing toy structure A fishing toy includes a rotary disk and a plurality of toy fishes. The rotary disk has a circular rack, engaging gears installed within the toy fishes. Blocks are installed on the gear. By rotating, the blocks will drive the toy fishes to simulate the ac... | 12/26/2000 |
| 6099381 | Catching toy and catching device A catching toy includes a container having a first container body and a second container body which is relatively movable to the first container body. The first and second container bodies are configurable in a first state in which the container is opened... | 08/08/2000 |
| 5941528 | Fishing casting practice device A fishing casting practice device includes a housing with an upper surface having at least two casting target holes of different sizes for overhand, pitching and flipping casting and a front surface having an elongated target hole for skipping casting.... | 08/24/1999 |
| 5896693 | Spin cast and flipping target pad An integral spin cast and flipping target pad comprising a base portion and an open top, generally cylindrical, target portion extending upwardly from the base. Preferably, the target cylinder is shaped like a fish head and the base defines lily pad shape... | 04/27/1999 |
| 5865662 | Weight-adjusted underwater toy A weight-adjusted underwater toy is disclosed having a somewhat lower specific gravity than water, and having its center of gravity located below and somewhat behind the volumetric center of the toy. The toy has a streamlined shape, like a fish, a sea ani... | 02/02/1999 |
| 5639093 | Casting target The present invention provides a casting target and a casting practice method. The inventive casting target comprises a receiving structure for receiving an object cast at the target and an indicator assembly for indicating that the object has been receiv... | 06/17/1997 |
| 5615881 | Children's fishing game A child's fishing game for use on the ground or in water, having an elongated, substantially large diameter, flexible, lightweight fishing pole with two ends, one of which has a catching means secured thereto for use in capturing one or more substantially... | 04/01/1997 |
| 5397131 | Yard casting assembly This invention relates to an improved yard casting assembly having a game target assembly and a casting lure assembly connectable to a fishing line on a casting rod and reel assembly for casting outwardly to engage the game target assembly. The game targe... | 03/14/1995 |
| 5335911 | Toy fishing apparatus A toy fishing apparatus includes a fishing rod and reel cooperative with a bait fish that is formed with a magnetic core, such that the bait fish is arranged to selectively magnetically adhere one of a plurality of "target fish". Each of the target fish i... | 08/09/1994 |
| 5314182 | Fishing board game and method A two level board game with opaque sides that attach the top and bottom levels, while also containing and concealing the board games components that are in the area between the top and bottom levels, is disclosed. The top level of this board game has at l... | 05/24/1994 |
| 5297355 | Fly fishing practice device A fly fishing practice and amusement device utilizing a magnetic conducting target plate. The device has a central box to which a plurality of target units can be connected. Visual or aural indications are given when the target is hit by a simulated fly w... | 03/29/1994 |
| 5207424 | Casting game A casting game which tests the skills of fisherman. A platform is provided upon which the contestant may stand and cast a plug. A pool of water surrounds at least a portion of this platform, with the pool divided radially into a plurality of lanes or segm... | 05/04/1993 |
| 5197913 | Method and apparatus for controlling pitch attitude of a toy in a fluid An apparatus for controlling pitch or yaw attitudes of a toy in a fluid includes a body and a float movably mounted to the body. The position of the float relative to the body can be changed to modify the pitch or yaw attitudes of the body in the fluid. T... | 03/30/1993 |
| 5193819 | Doll catching toy A doll catching toy has a turning disc, which is rotated by a mechanism set in a receptacle on which the turning disc is fixed. On the turning disc are fixed capped doll containers, whose caps are opened up or closed down at intervals during the time when... | 03/16/1993 |
| 5180170 | Microswitch activating device for fishing game apparatus An actuating rod for a microswitch used to actuate a time for a fishing game apparatus. The timing mechanism is actuated by a microswitch having a momentary toggle arm. The actuating rod has a lower end with a longitudinal bore therein. The size of the bo... | 01/19/1993 |
| 5110136 | Fishing casting practice device A fishing casting practice device for use with a fishing rod having extending fishing line. The device includes at least one casting target having contact engaging material on the exterior thereof. A lure replacement projectile has a line connection mecha... | 05/05/1992 |
| 5094461 | Fishing game apparatus A fishing device or apparatus wherein a plurality of flat vertical objects resembling fish are arranged in a horizontal row along a horizontal support. Each fish is provided with a mouth and a slot which connects with a circular opening below the mouth. F... | 03/10/1992 |
| 5031908 | Balloon game set for ceiling play A game set for ceiling play composed of a shaped lighter-then-air master balloon tethered to a line to be held by the player, and a group of shaped lighter-then-air, free-floating slave balloons which when released rise to the ceiling of a play room. The ... | 07/16/1991 |
| 5009418 | Toy including fishing game and passive game elements A toy including a fishing game and passive game elements. The fishing game allows the active participation of game participants, and the passive game elements provide visual enjoyment for the game participants. Both the fishing game portion and the passiv... | 04/23/1991 |
| 4976439 | Yard casting assembly This invention relates to a yard casting assembly having a main target assembly; a casting connector assembly secured to an upper surface of the main target assembly; and a casting wedge member connectable to a fishing line on a casting rod and reel assem... | 12/11/1990 |
| 4861026 | Fishing game A fishing game toy containing at least two rotatable pans to allow two or more participants to compete simultaneously. A plurality of game pieces are disposed in the rotatable pans. The game pieces rise and fall in sockets in the pans. The pans are driven... | 08/29/1989 |
| 4790532 | Toy fishing play unit with multiple turning discs A toy fishing play unit with multiple turning discs containing a base plate mounted with a big turning disc provided with a number of recessed holes for settling therein small turning discs which can be turned around simultaneously together with the big t... | 12/13/1988 |
| 4619191 | Apparatus for thawing, handling and reheating sealed frozen food packets An apparatus for heating or cooling sealed food pouches, another apparatus for moving the same and a third apparatus adapted to transfer the pouches are disclosed. The three apparatuses are designed to function as an integrated food pouch handling system,... | 10/28/1986 |
| 4603860 | Toy of honey-gathering bee This invention concerns about a kind of toy of honey-gathering bee. It comprises a turning plate in which is placed flowers that are raised up blossoming or lowered down closing according to the uneven height of rails during said turning plate is turning ... | 08/05/1986 |
| 4432544 | Fishing toy A fishing toy having a rotatable disc supporting a plurality of small toy magnetic bodies thereon. A plurality of magnets arranged under the disc to cause the magnetic bodies to overturn. Fishing rods, each having a suspended magnet, are movably mounted o... | 02/21/1984 |
| 4326709 | Fishing for cards game This invention relates to a fishing for cards game of skill which includes in combination a game board housing having a field of play upper surface member and a lower support surface member parallel to the upper surface. First side members are integrally ... | 04/27/1982 |
| 4272075 | Fishing game A novel fishing game comprises a rectangular supporting structure having a plurality of target holes along one part of the upper surface thereof and having a supporting base portion with slots therein for movement of a slidable supporting member for fishi... | 06/09/1981 |
| 4214750 | Octopus catching game kit A game kit has octopus-shaped bodies each having a built-in magnet which are set in each of a number of receptacles provided at various positions on a playing surface, each of said octopus-shaped bodies coming up above the surface out of a receptacle at p... | 07/29/1980 |
| 4165075 | Fishing game device A fishing game device is disclosed in which discs of various sizes and colors each containing a ferromagnetic material float on the surface of water which is circulated in a continuous channel and fishing poles having magnets attached to the ends of their... | 08/21/1979 |