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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Class 250/566 - Including coded record


Subclass of Class 250 - Radiant energy
Definition: Subject matter comprising data bearing means containing
No. of patents: 404
Last issue date: 06/07/2011


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NumberTitleIssue Date
7956340Light concentrator for an optical code reader
An optical receiving device (31) for an optical code reader is described, comprising a solid body, of a transparent material, having a light input face (32), a light output face (33) for coupling with a photodetector device (30), said out...
06/07/2011
7755073Acousto-optic filter and optical CDMA system using the same
Provided are an acousto-optic filter and an optical code division multiple access (CDMA) system using the acousto-optic filter. The acousto-optic filer includes: an acousto-optic mode converter (AOMC) converting an optical signal of a specific optical frequency corr...
07/13/2010
7667217Apparatus for observing and capturing latent images on objects, and method for using same
An apparatus for easily shooting an invisible image (such as an invisible two-dimensional bar code) latent on an object. The operation of the apparatus is made intuitive and simple and may be incorporated into cameras peripheral to computers and mobile telephones. A...
02/23/2010
7659532Image reading apparatus capable of reading infrared and visible images
An image reading apparatus includes a light source with a first luminescent portion that outputs light with a first wavelength range and a second luminescent portion that outputs light with a second wavelength range, the wavelength ranges being different from each o...
02/09/2010
7397057Optical information readout apparatus
An optical information readout apparatus is disclosed having an image forming optical section 4 operative to shift first and second lenses 24, 25 along an optical axis “O” at areas in front of a photodetector 3. A cylindrical body 23 ...
07/08/2008
7391546Discrimination medium and discrimination method using the same
A discrimination medium 10a includes a first double layered body 101 having a right-handed circular polarization polymer cholesteric liquid crystal layer 11 and a left-handed circular polarization polymer cholesteric liquid crystal layer ...
06/24/2008
7388221Viewer and method for displaying information based on viewer position
A viewer and method of displaying information with the viewer are provided. The viewer is configured to rest upon a surface that bears coded data and includes memory for storing display information, a sensor for sensing the coded data when the viewer is resting upon...
06/17/2008
7372603Mirror package scanning apparatus and method
An optical scanner system and method having a light source, a first mirror rotatable along a first torsion axis to reflect light from the light source, a first vibrator to vibrate the first mirror, a second mirror positioned adjacent to the first mirror and rotatabl...
05/13/2008
7365736Customizable gesture mappings for motion controlled handheld devices
A motion controlled handheld device includes a display having a viewable surface and operable to generate an image and a gesture database maintaining a plurality of predefined gestures. Each gesture is defined by a motion of the device with respect to a first positi...
04/29/2008
7364079Tracking label
An improved tracking label may comprise a destination ZIP field (130), content identifier number (CIN) description field (115), and a barcode field (150). In addition, the improved label comprises at least one of a printer line field (105...
04/29/2008
7365735Translation controlled cursor
A motion controlled handheld device includes a display having a viewable surface and operable to generate a current image. The device includes a motion detection module operable to detect motion of the device within three dimensions and to identify components of the...
04/29/2008
7365737Non-uniform gesture precision
A motion controlled handheld device includes a display having a viewable surface and operable to generate an image and a gesture database maintaining a plurality of gestures. Each gesture is defined by a motion of the device with respect to a first position of the d...
04/29/2008
7361938Luminescent ceramic for a light emitting device
A semiconductor light emitting device comprising a light emitting layer disposed between an n-type region and a p-type region is combined with a ceramic layer which is disposed in a path of light emitted by the light emitting layer. The ceramic layer is composed of ...
04/22/2008
7359579Image sensor package and its manufacturing method
Disclosed are an image sensor package and a method for manufacturing the same. A sealing portion is formed between an image sensor die and a glass substrate to completely isolate the sensing portion of the image sensor die from external environment. Electrically con...
04/15/2008
7350711Ambient light shield and color filter for imaging-based bar code reader
An ambient illumination shielding apparatus for an imaging-based scanner adapted to read direct part marking (DPM) bar codes. The shielding apparatus includes an illumination shield extending from a housing of the scanner and extending along at least a portion of a ...
04/01/2008
7347375Reader for decoding two-dimensional optically readable information
An apparatus and method for reading optical information including a photosensitive system oriented to capture optical information. Also included is an optical system focusing optical information onto the photosensitive system, and a display oriented to display optic...
03/25/2008
7349555Documents and apparatus to encode documents
The present invention relates generally to documents, e.g., such as legal tender, currency and identification documents, and apparatus for encoding documents. One claim recites: a physical document including a machine-detectable hidden signal. Presence of the hidden...
03/25/2008
7347357Method for electronic mail delivery
A method for providing a mailing system includes receiving, through a computer system, a mail item from a sender, and printing the mail item in a document including coded data thereon, the coded data including an indication of the identity of the mail item and at le...
03/25/2008
7349158Diffraction grating-based encoded micro-particles for multiplexed experiments
Microparticles 8 includes an optical substrate 10 having at least one diffraction grating 12 disposed therein. The grating 12 having a plurality of colocated pitches Λ which represent a unique identification digital code that is detected...
03/25/2008
7341189Spectrally-encoded labeling and reading
A spectrally-encoded label comprises a spectrally-selective optical element having a label spectral signature. The label spectral signature is determined according to a spectral-encoding scheme so as to represent predetermined label information within the spectral e...
03/11/2008
7335903Detachable bill acceptor mounting arrangement
A detachable bill acceptor mounting arrangement includes a face panel of a vending machine, the face panel having two protruding locating plates at two sides and an angled guide groove at each protruding locating plate, and a bill acceptor formed of a lower unit and...
02/26/2008
7332712Camera module fabrication method including the step of removing a lens mount and window from the mold
An image sensor package includes an image sensor, a window, and a molding, where the molding includes a lens holder extension portion extending upwards from the window. The lens holder extension portion includes a female threaded aperture extending from the window s...
02/19/2008
7330563Documents, articles and authentication of documents and articles
The present invention relates generally to physical articles, e.g., such as documents, and authenticating physical articles. One claim recites a method of determining authenticity of an analog form (e.g., a printed document such as legal tender, currency or identifi...
02/12/2008
7323670Laser operation for survey instruments
The performance of a laser scanner is optimized in the field by automatically determining appropriate laser parameters for the scan location. A laser control system uses information such as the environmental temperature to select an appropriate range of start points...
01/29/2008
7318680Label printer and printing medium
In a label printer, a top cover made of transparent resin is attached to a housing at a rear upper edge to cover a roll sheet holder storage part and to be freely opened and closed. A roll sheet of a roll sheet holder removably mounted in the roll sheet holder stora...
01/15/2008
7315403Image data sorting system and method thereof
An image sorting system storing a plurality of image data, comprising a management apparatus for managing the plurality of image data using a management folder, and an image selecting device for selecting from a print out one of the plurality of image data by detect...
01/01/2008
7311260Camera positioning and confirmation feedback system
An apparatus is disclosed comprising a base capable of receiving a camera including a lens, and a projector coupled to the base and adapted to project a plurality of beams of light onto a plane positioned at a focus distance from the base, wherein the projections of...
12/25/2007
7313253Methods and tangible objects employing machine readable data in photo-reactive materials
The present invention relates generally to steganography and data hiding. In one implementation we provide a method including: obtaining auxiliary data; providing a mask for a photo-reactive material, the mask corresponding at least in part to the auxiliary data; an...
12/25/2007
7301527Feedback based user interface for motion controlled handheld devices
A motion controlled handheld device includes a user interface comprising a display having a viewable surface and operable to generate a current image and a gesture database maintaining a plurality of gestures. Each gesture is defined by a motion of the device with r...
11/27/2007
7301529Context dependent gesture response
A motion controlled handheld device includes a display having a viewable surface and operable to generate an image and a gesture database maintaining a plurality of gestures. Each gesture is defined by a motion of the device with respect to a first position of the d...
11/27/2007
7301526Dynamic adaptation of gestures for motion controlled handheld devices
A motion controlled handheld device includes a display having a viewable surface and operable to generate an image and a gesture database maintaining a plurality of gestures. Each gesture is defined by a motion of the device with respect to a first position of the d...
11/27/2007
7301724Transducing head
Determining an error in position of at least two heads coupled to a piezoelectric material, and changing a potential applied to a piezoelectric material to reduce the error in position of the at least two heads. ...
11/27/2007
7301528Distinguishing tilt and translation motion components in handheld devices
A motion controlled handheld device includes a first accelerometer operable to detect acceleration along a first axis and a second accelerometer operable to detect acceleration along a second axis. The second axis is perpendicular to the first axis. The device inclu...
11/27/2007
7293712System and method to automatically discriminate between a signature and a dataform
There is described a system and method for automatically discriminating between different types of data with an image reader. In brief overview of one embodiment, the automatic discrimination feature of the present image reader allows a human operator to aim a hand-...
11/13/2007
7292378Image reader
The image reader according to the present invention comprises a housing having substantially a box-shape and having an image reading surface contacting a document, a document detecting section provided to this image reading surface for detecting a document P, and an...
11/06/2007
7286764Reconfigurable modulator-based optical add-and-drop multiplexer
An optical add and drop multiplexer system comprising a first module for providing a first signal; a second module for providing a second signal; and a modulator for receiving a channel of the first signal at a first location, the first location configured to actuat...
10/23/2007
7281861Methods and apparatus for optical component identification
Methods, apparatuses, and systems for obtaining identification information about fiber optic components and optical assemblies in a non-invasive manner. The present invention includes optical subassemblies (“OSAs”), and optical assemblies incorporating the OSAs ...
10/16/2007
7279696Optical information code reading apparatus using marker beam
In an optical information reading apparatus, a marker beam irradiating unit has a light beam source for emitting a light beam, a diffusing lens for diffusing the light beam emitted from the light beam source, and a collective lens for collecting the light beam diffu...
10/09/2007
7280096Motion sensor engagement for a handheld device
A motion controlled handheld device includes a display having a viewable surface and operable to generate an image. The device includes a motion detection module operable to detect motion of the device within three dimensions and to identify components of the motion...
10/09/2007
7270274Imaging module comprising support post for optical reader
An imaging module can comprise an image sensor and first and second circuit boards. A support assembly can also be included in the imaging module. Further included in the imaging module can be a support post. ...
09/18/2007
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