Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7854042 | Bundling device A reusable bundling device for wrapping and securing bundles of cable, rope, hose, electrical cords and other elongated members. The bundling device includes a flexible strap having one surface covered with hook members and an opposed second surface covered with a p... | 12/21/2010 |
| 7310857 | Retail display strap for securing a tie to a shirt A system and method for securing a tie to a folded shirt. The system includes a folded shirt having buttons down the front thereof; a tie; and an elongated strap defining first and second loops wherein the folded shirt is disposed in the first loop and the tie is di... | 12/25/2007 |
| 7303102 | Carrying apparatus A carrying apparatus for carrying objects, such as books. The carrying apparatus includes an elongate strap for being wrapped around an object and at least one direction-changing device positioned on a side of the object. The elongate strap is threaded through the a... | 12/04/2007 |
| 7156301 | Foldable non-traditionally-sized RF transaction card system and method Transaction cards having one or more folds therein for compact and easily stored fobs are provided. Moreover, foldable fobs are provided having one or more holes or apertures therein for holding key chains, or other devices for attaching the fobs to other items, suc... | 01/02/2007 |
| 7114220 | Fabric strap for shirt and tie combination For use with a shirt and tie combination, provided is a strap comprising an elongated body, and two scorelines defining a space therebetween, wherein the elongated body is foldable along the scorelines. Also provided are two lock-tabs and two lock-slots. The two loc... | 10/03/2006 |
| 7096543 | Clamp An article clamp (10) of the band type including an elongated flexible band (11) having on one side a plurality of spaced teeth (20) and a head (14) having a chamber (22) for receiving screw (23) for cooperation with the tee... | 08/29/2006 |
| 7096544 | Wrap-it An organizational device devised for the wrapping of articles. The device includes an elongate continuous elastic loop fabric strap. A hook fastener is imported at one end of the strap. The hook fastener is attachable to the strap at any location therealong. Once at... | 08/29/2006 |
| 7020936 | Universal carry strap A universal carry strap includes a woven strip, an adjustment buckle and a shuttle buckle. The strip has two opposite ends onto which the adjustment and the shuttle buckles are integrally formed by molding plastic. The adjustment buckle has multiple adjusting throug... | 04/04/2006 |
| 6978518 | Retail display strap for securing a tie to a shirt A tie is secured to a folded shirt of the type having a row of buttons by providing an elongated body having first and second ends, a first portion, a second portion, and a buttonhole through the first portion. The elongated body is wrapped around the folded shirt. ... | 12/27/2005 |
| 6920667 | Handle extender This invention is directed to assist users of hand-carried, wheeled luggage in maintaining extraordinary lateral and obstruction-free use of the wheeled object without the problems associated with conventional wheeled luggage handle assemblies. The intent of the att... | 07/26/2005 |
| 6901636 | Retail display strap for securing a tie to a shirt For use with a shirt and tie combination, provided is a strap comprising an elongated body, and two scorelines defining a space therebetween, wherein the elongated body is foldable along the scorelines. Also provided are two lock-tabs and two lock-slots. The two loc... | 06/07/2005 |
| 6807715 | Retaining strap The retaining strap comprises a thin, elongate piece of expandable and non marring material having a plurality of spaced apart longitudinal slots therein to which objects, via retainers, can be engaged. The retaining strap also has terminal connectors thereon for se... | 10/26/2004 |
| 6708375 | Harness wallet Disclosed is a wallet in the form of a harness with an attached key ring for carry credit cards and folded paper, such as paper currency, together with keys. The harness comprises two loops of elasticized material attached to each other at opposing points such that ... | 03/23/2004 |
| 6525273 | Cable management A cable management system for securely holding one or more cables in position. The system includes a base, a lock, and an elastic member. The elastic member holds one or more cables against the base when the lock is engaged. The lock may be any one of a n... | 02/25/2003 |
| 6473942 | Cable tie with thread force reducing structure A cable tie is provided having a lowered cable strap insertion force. The cable tie includes a strap with a first end and a free end, a locking head having a strap accepting channel, and a metal locking device mounted within a metal locking device receivi... | 11/05/2002 |
| 6345418 | Rope hook A rope hook comprises a length of tubular fabric webbing into which a pair of loops has been formed. The first loop serves to attach the hook to an object. A resilient U-shaped member is contained within the tubular webbing to define a U-shaped member for... | 02/12/2002 |
| 6233790 | Outer strap for air filter cartridge A fastener for an outer strap of an air filter cartridge is provided. The outer straps have apertures formed on either end of the strap. An eyelet assembly is secured within one of the apertures. The eyelet assembly includes an eyelet and a backing washer... | 05/22/2001 |
| 6205622 | Method and apparatus for holding paper currency and credit cards A method for holding money and money clip or band designed to efficiently accommodate and hold all amounts and quantities of paper currency. The money clip uses a continuous row of outer members and a continuous row of inner members that are interconnecte... | 03/27/2001 |
| 5924171 | Cable tie having enhanced locking action In a tie including an elongated tongue with a locking head at one end of the tongue, a tip at the other end of the tongue, a first set of ratchet teeth extending along one broad side of the tongue and a second set of ratchet teeth extending along the othe... | 07/20/1999 |
| 5881436 | Portable line harnessing device Chorded lines such as ropes, electrical cords, etc. may be maintained in an orderly, untangled, coiled line bundle arrangement by a unique portable harnessing device. The harnessing device includes a flexible strap (such as a leather, woven fabric, etc.) ... | 03/16/1999 |
| 5802676 | Strap for securing a bundled cord and the like A strap for securing a bundled power cord for convenient storage and a power tool having a power cord to which the strap is substantially permanently secured. The strap has fastening elements on two extended surfaces and a pair of slots through which the ... | 09/08/1998 |
| 5758909 | Rotation inhibiting quick connect connector for grooved pipe A quick connector for joining pipes having grooved ends has a circlip which is contracted circumferentially and locked in the contracted condition, the inner diameter of the circlip, when in the contracted condition, being less than the outer diameter of ... | 06/02/1998 |
| 5745958 | Cable-bundling band A rectangular band disposed in a closed loop about a cable coiled in a hank to facilitate the handling and storage of the hank when the cable is not in use. The band has two adjacent longitudinal slits through which a cable end is projected to hold the ba... | 05/05/1998 |
| 5636503 | Horse blanket keeper A horse blanket keeper consists of only two pieces: a strap consisting essentially of a substantially elastic fabric material having integral hook and loop material of one gender on one side, away from the horse, traction enhancing rubber ribs on the oppo... | 06/10/1997 |
| 5497963 | Induced-draft fan pipe mounting device for electric soldering irons An induced-draft fan pipe mounting device for mounting an induced-draft fan pipe to an electric soldering iron, including a mounting strip mounted around the handle of the electric soldering iron and having a series of through holes along the length, two ... | 03/12/1996 |
| 5326202 | Tie down system for motorcycles A strapping system for maintaining a motorcycle in an upright position during transport including two interconnected straps with cuffs engaging the grips of the handle bars.... | 07/05/1994 |
| 5210910 | Bundling strap employing flat blank with one end having side tooth and other end foldable into slot with tooth-engaging through hole A bundling strap for bundling various objects, such as newspapers (40). The strap consists of a tongue (2) (optional) on one end the strap, a locking portion (16) on the other end of the strap, a serrated portion (6) located between the tongue (2) and loc... | 05/18/1993 |
| 5140724 | Document and file organizer An adjustable document and file organizer is provided in the nature of an adjustable band which forms a continuous loop for securing a stack of such documents and files in an organized and secure manner. The band is formed in the nature of a flexible stri... | 08/25/1992 |
| 5088159 | Security seal bracelet A tamper-proof bracelet is disclosed, which comprises an elongated band having at least one opening at one end, and a fastener at the other end. This fastener is in the shape of a housing having circumscribing walls, two of which are transverse to the ban... | 02/18/1992 |
| 5079803 | Biodegradable straps for bundling recyclable paper materials A biodegradable strap is provided for bundling a stack of paper recyclables. The strap includes first and second end portions and a center portion. The first and second end portions have a locking means for securely fastening the strap around a stack of p... | 01/14/1992 |
| 5020706 | Bicycle spoke holder A spoke holder comprising a pair of identical structural members which attach to the frame of a bicycle in a variety of locations. The spoke holder, in addition to bicycle frame attachment means, has multiple channels passing therethrough, each channel be... | 06/04/1991 |
| 4901403 | Fastening means for fastening a protective sheet material to a scaffold or a similar frame structure A fastening means for fastening a protective or covering sheet material, such as plastic film or textile material, to a scaffold or another frame structure is formed like a strip or band having a film-piercing pointed end and an adjacent barb-like member.... | 02/20/1990 |
| 4854015 | Adjustable loop clamp A loop clamp is provided for binding a wire bundle together or for attaching such a wire bundle to a support member. The loop clamp includes a base and a flexible strap having first and second surfaces on opposite sides. One surface includes a plurality o... | 08/08/1989 |
| 4792239 | Flexible case hanging device A flexible case hanging device for hanging and extending a flexible case such as an inner bag for a container comprises a belt member one end of which is fixed to a side edge along one edge of a corner of the inner bag and a free end of which is anchored ... | 12/20/1988 |
| 4781666 | Emergency drive belt and method field of the invention An emergency drive belt is provided formed of an elongate elastomeric member whose ends are coupled by a resilient plastic strap in the form of an adjustable loop which can be ratcheted to tension the belt device.... | 11/01/1988 |
| 4754901 | Stereophonic audio equipment carrier An audio equipment carrier with built-in speakers for personal portable radios, tape players and the like. The carrier is adapted to be clamped or otherwise mounted on the handlebars of vehicles such as bicycles, tricycles, mopeds and motorcyles. The spea... | 07/05/1988 |
| 4700818 | Strap device for reinforcing luggage and the like A strap device for luggage, bags, cartons or the like to prevent the luggage from opening when subjected to rough handling. The strap device includes a pair of straps which encircle the luggage and pass on either side of a handle on the luggage. A pair of... | 10/20/1987 |
| 4641646 | Endotracheal tube/respirator tubing connecting lock mechanism and method of using same The present invention relates to a locking mechanism for locking an endotracheal tube to a respirator, and the method of using the same. The locking mechanism comprises two clamp mechanisms and a strap interconnecting them. One of the clamp mechanisms is ... | 02/10/1987 |
| 4639977 | Combination rope guard and rope bundle keeper A rope guard and rope bundle keeper includes an elongate, flexible body having lateral edges extending between two ends. The body has a slit at each end; the slits extend inwardly away from the lateral edges in directions perpendicular to the length of th... | 02/03/1987 |
| 4615185 | Timepiece bracelet The bracelet clasp comprises a sleeve attached to one of the bracelet tongues. The sleeve includes transversal teeth on a part of the sleeve wall contiguous to the wrist. Such teeth cooperate with complementary teeth arranged on the other tongue of the br... | 10/07/1986 |