Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4516017 | High-sensitive optical reading apparatus and method of reading optical information In an optical reading apparatus having an image sensor for converting optically readable information into an electrical signal, a sensor driving circuit is arranged to produce at least two clocks with which two or more groups of optical imaging elements o... | 05/07/1985 |
| 4481667 | Item counting apparatus An electro-optical counter or detecting apparatus for detecting passage of items therepast. A light emitter projects a constantly pulsed beam of light onto the path of the items and light sensors sense the optical energy reflected from such items. One sen... | 11/06/1984 |
| 4480179 | Apparatus for coding and/or decoding a document An apparatus for coding and/or decoding a document, comprising a light path (27,28,29) formed of optic fibres and capable to direct light from a lens for focusing the light from a document to be coded or decoded to a light-sensitive device for recording a... | 10/30/1984 |
| 4431912 | Method for controlling the operation of an optical scanner An optical scanner in a retail store checkout stand includes a single item detector upstream of the scanner window. Output signals from the item detector and from symbol recognition logic are used to open and close a shutter in the beam path of the scanne... | 02/14/1984 |
| 4373114 | Method and means of reading punched data tape A photoelectric circuit for reading punched data tape wherein the circuit compensates for variations in phototransistors and light emitting diodes, dust accumulation and degradation of the light emitting diodes by comparing the light transmitted through a... | 02/08/1983 |
| 4356389 | Bar code scanner interface The positive and negative peak detectors in the interface are reset during each input signal cycle and the reference level used for comparison is switched from one level to another to improve decoding accuracy, with each level determined by the previous t... | 10/26/1982 |
| 4356390 | Optical path monitoring circuit for a document scanner The light levels reflected from a predetermined blank portion of an optically scanned document are monitored. The presence of dirt or smudges in the optical path which could adversely affect the validity of the information read from the document.... | 10/26/1982 |
| 4342050 | Beam intensity measurement system for raster scanners A raster scanner has a laser as a source of a scan beam, an optical system including a rotating polygon for scanning the laser beam across the object to be scanned, and a detector pair for identifying the start-of-scan (SOS) and end-of-scan (EOS) position... | 07/27/1982 |
| 4315245 | Optical information reading device An optical information reading device for character recognition and processing having an array of luminous diodes to illuminate the material to be read. A sensor transmits received data signals to a pattern indentification circuit. The signals are also tr... | 02/09/1982 |
| 4270043 | Methods of and apparatus for time clock recording and computation and related uses This disclosure is concerned with time-clock recording and computation that, through a novel clock track card and separate clock track and data channel optical reading, in cooperation with microprocessor calculation, storage and control, enables automatin... | 05/26/1981 |
| 4267439 | Document reader lamp life extension system An optical character reader for conversion of information to a machine readable code from a strip of alpha-numeric characters on the face of a document. It includes an elongated document slot along which the document may be hand guided through a predeterm... | 05/12/1981 |
| 4250526 | Optical information reading device A light source capable of producing intermittent flashes of light is used as a light source for illuminating an original. The light source is triggered in response to the read signal and a self-scanning type array of light receptors accumulates the charge... | 02/10/1981 |
| 4250488 | Device for scanning patterns with a regulated light source Patterns on a recording medium are scanned, with reflected light from a light source, and interference factors occurring from fluctuating diffused reflectance of the recording medium and the changing distance of the light source from the scanning field ar... | 02/10/1981 |
| 4243876 | Background light intensity compensation circuit for a line scan camera system In a line scan camera system employed to extract information from marks or characters on a document, a memory circuit is used to store the average white and black video output from the camera so that a given white-to-black transition can be compared to ad... | 01/06/1981 |
| 4240064 | Power limiting circuit for bar code reader A control circuit limits the power supplied to a bar code reader system only to the particular point in time that a bar code located on a record member is being read by an optical wand. Control signals are generated during the time the reader system is no... | 12/16/1980 |
| 4230265 | Adaptive threshold optical reader An adaptive threshold optical reader for detecting optically encoded information when positioned within an optical path, including a light source for producing light energy along the optical path, a light detector responsive to the light energy along the ... | 10/28/1980 |
| 4228952 | Automatic mark reading Marks on test answer sheets and the like are detected by scanning with fiber optic line-to-circle converter using a single photocell. Four to five rows of optical fibers each about 2 to about 3 mils thick make up the fiber optic line, and the fiber optic ... | 10/21/1980 |
| 4227644 | Document feed apparatus Stop marks are printed on a document such as a bank passbook to indicate the position of the last data entry. The passbook is fed into the present apparatus until the lowermost stop mark is sensed. The passbook is stopped after a predetermined number of t... | 10/14/1980 |
| 4217487 | Self-calibrating apparatus for photoelectrically scanning answer documents After certain checks have been automatically made, and answer document is continuously scanned by successively and repeatedly switching the various phototransistors, one for each column of response positions or bubbles printed with ink visible to infrared... | 08/12/1980 |
| 4196845 | Bar-coded data input terminals Signal processing circuitry for a bar-coded data input terminal having a bar-code reading device, such as light pen, for reading bar-coded identity data, from bar-coded identity labels, attached to items to be identified for instance takes an output signa... | 04/08/1980 |
| 4192452 | Information reading system A television camera for picking up a bar coded label is controlled to produce scanning lines contacting each other as by halving its vertical sync frequency, producing an elliptical beam, alternating narrow beams with wide beam, or utilizing wobbling tech... | 03/11/1980 |
| 4160156 | Method and apparatus for reading bar coded data wherein the light source is periodically energized A method and apparatus for reading bar coded data for entry into portable data collection systems. The data is read by an optical wand wherein the light source is automatically and periodically energized for saving the energy of the system. The D.C. offse... | 07/03/1979 |
| 4150783 | Method for reading information from punched carrier and device for effecting same The method for reading information from a punched carrier, consists of modulating a radiation flux emitted by a radiation source by information holes of the punched carrier and then additionally modulating by an additional modulation means. The double-mod... | 04/24/1979 |
| 4150782 | Data processing system A record is prepared recording certain findings to provide an object record. The information of the object record is compared with stored information which comprises a function of the probability of occurrence of these certain findings in a particular cla... | 04/24/1979 |
| 4149269 | Holographic reading apparatus with an area identification and density reference scan A large number of closely spaced holograms are formed on a sheet, each hologram comprising an information portion and an identification portion. First scan means movably position the sheet relative to a reconstruction beam and a sensor means for reading a... | 04/10/1979 |
| 4127232 | Method and apparatus for tallying food items selected on menus A system which processes menus on which food items have been selected. The menu is encoded to have a plurality of detecting paths, with a first transverse row of preassigned markings in selected areas of the paths. Additionally, there are provided uniform... | 11/28/1978 |
| 4122997 | Optical reader A bundle of illuminating optical fibers conveys light from a light source to an area on a document in which a mark may be present or absent. A bundle of reading optical fibers conveys light reflected from the area to a light sensor. The amount of conveyed... | 10/31/1978 |
| 4101072 | Data-gathering device for scanning data having a variable amplitude modulation and signal to noise ratio A light pen is scanned across a bar coded label to produce a reflected light signal having a modulated intensity. The average peak-to-peak value of the plus and minus peaks of the return signal is continuously generated to provide a reference for detectin... | 07/18/1978 |
| 4096991 | Note discriminating apparatus A note discriminating apparatus includes first and second detectors for detecting the characteristics of a note, a reference level generating section for generating a reference level signal by utilizing the output of the first detector, and a level detect... | 06/27/1978 |
| 4047023 | Color mark detector with pulsed source and synchronous demodulation A detector for marks having a color which contrasts with the mark background employs a solid state light source projecting a light beam having a plurality of wave length components corresponding to a plurality of colored light wave lengths. The light beam... | 09/06/1977 |
| 4020357 | Signal processing for print scanners Laser light scattered from a UPC symbol on a moving web is detected by a photomultiplier, and detection threshold levels and print contrast signals are developed on a time varying analog basis. Since the reflected light includes an ambient component, the ... | 04/26/1977 |
| 3993894 | Dual edge detector for bar codes Printed bar codes which are either biphase modulated or bar-no-bar modulated are read as they pass an optical sensor. The video signal generated thereby is given a waveform having a constant reference level within an amplitude envelope of constant magnitu... | 11/23/1976 |