Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6321922 | Coupling shock resistant (csr) coupler A shock-resistant coupler for a vehicle includes a substantially hollow draft gear tube and a coupler head. The draft gear tube has an inside surface, and the coupler head has a flexible, substantially hollow shank portion. The shank portion has a distal ... | 11/27/2001 |
| 5351844 | Elastomeric spring unit A compression spring formed of an elastomer having a ratio of plastic strain to elastic strain that is greater than 1.5 to 1, the elastomer having a having a projection extending through a metal plate and being cold formed into a rivet-like head to define... | 10/04/1994 |
| 5104101 | Buffer cartridge A buffer cartridge for absorbing energy having a hydraulic component coupled with an energy-absorbing material component, the hydraulic component having a cylinder-piston arrangement, the cylinder being surrounded by a stack of pads made from resilient en... | 04/14/1992 |