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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7475775 | Toothbrush package A package for displaying certain features of a toothbrush is disclosed. The package includes a movable slider bar as part of the package that can be manipulated by a potential consumer. The slidable bar engages a movable portion of a toothbrush so that a potential c... | 01/13/2009 |
| 7360650 | Multi-chambered cover for a toothbrush head and an oral hygiene product A cover for a toothbrush includes a first portion defining a first chamber and a second portion defining a second chamber, the first and second portions are joined so that the first and second portions may be moved relative to one another to expose the second chambe... | 04/22/2008 |
| 7329327 | Method for glue-bonding toothbrush to closure with corresponding germicidal receptacle Method forming an oral hygiene device with corresponding germicidal receptacle is disclosed; wherein the device can be used to produce transitory oral hygiene devices; wherein the methods entails a toothbrush, a walled center closure, a disk gasket, a corresponding ... | 02/12/2008 |
| 7299585 | Live bait container with sliding door A bait container for storing bait in water incorporates a perforated carriage that slides vertically within a housing. Raising the carriage extracts the bait from the water and obviates the need to immerse a hand in cold water. A post extends upward from the carriag... | 11/27/2007 |
| 7246400 | Hygienic toothbrush with cover The present invention is a hygienic toothbrush with cover, which utilizes a uniquely designed novel brush cover to keep the brush head bristles free of harmful particles and contaminants when not in use. The unique cover design allows for bristles to dry through uti... | 07/24/2007 |
| 7191897 | Container cylinder for a sanitary brush A container for a sanitary brush has a cylinder container with a cover affixed thereover. The cover has a handle extending outwardly therefrom and a brush positioned on an interior of said container. The container has internal edge bondings at an upper end and a low... | 03/20/2007 |
| 7097050 | Disposable toothbrush holder liner A toothbrush liner for a toothbrush holder includes an elongate pouch sized for insertion into a toothbrush receptacle. A positioner is provided for supporting a toothbrush handle within the pouch and receptacle with a handle end in a spaced apart relationship with ... | 08/29/2006 |
| 7059471 | Toothbrush package A package for displaying certain features of a toothbrush is disclosed. The package includes a movable slider bar as part of the package that can be manipulated by a potential consumer. The slidable bar engages a movable portion of a toothbrush so that a potential c... | 06/13/2006 |
| 7036454 | Insect holder An insect holder for holding an insect, e.g. a forager honey bee, comprises a housing with a chamber adapted to receive the insect, an inlet to the chamber through which the insect can pass to enter the chamber, and a head opening to the chamber adapted to permit th... | 05/02/2006 |
| 7007797 | Paint brush protective caddy The paint brush protective caddy of the present invention is an open-top compartment bounded by a back, two sides, a bottom, and a front flap. The front flap is openable for inserting a brush in the compartment. To be openable, the front flap is attached to the bott... | 03/07/2006 |
| 6902056 | Brush caddy A caddy having a socket shaped to receive the scrubbing end portion of a cleaning implement such as a brush when the implement is being stored, particularly including the type of cleaning implement having a long handle that is used for cleaning toilet bowls or the l... | 06/07/2005 |
| 6808069 | Rack packaging for hairbrushes Packaging for hairbrushes includes a foldable display member having a main panel for mounting a hairbrush and upper and lower flaps extending obliquely and downwardly from an edge of the main panel. The flaps are deflectable into an arcuate configuration in which th... | 10/26/2004 |
| 6779224 | Brush correcting device for toothbrush A brush correcting device for toothbrush, comprising a toothbrush support body (2) having a support part (2a) for supporting at least the tip side lower surface of a toothbrush (T) and one of two guide groove parts or guide elongated holes (2... | 08/24/2004 |
| 6343700 | Toothbrush holder A toothbrush holder includes a rectangular tray having opposing sides, opposing ends, and a bottom. The distance between the sides of the toothbrush holder are dimensioned to prevent placement of the toothbrush on its side, and thus, prevents potentially ... | 02/05/2002 |
| 6302269 | Brush implement The invention relates to a brush implement for cleaning the soft spikes of a golf shoe. The brush implement has a head onto which a plurality of thermoplastic nubs are fastened, wherein the nubs are made of a thermoplastic material. An extension may be at... | 10/16/2001 |
| 6237180 | Device for extending the effectiveness and life of electric toothbrush heads A dental oral hygiene device for extending the useful lifetime of replaceable electric or battery operated toothbrush heads having a stem attached to a handle on one end and to a rotating disk at the other end, whose center of rotation is perpendicular to... | 05/29/2001 |
| 6131731 | Single-Use Germicidal mop head and method of manufacture thereof The present invention provides a germicidal mop head and a method of manufacturing the same. In one embodiment, the mop head includes: (1) absorbent material capable of retaining a germicide, (2) a predetermined quantity of germicide contained in or resid... | 10/17/2000 |
| 6129090 | Toothbrush storage cap with integral storage of dental floss A reuseable toothbrush cap assembly which defines a first compartment dimensioned and arranged to substantially enclose and protect the bristle portion of a toothbrush while allowing the graspable handle portion of the toothbrush to extend outside the com... | 10/10/2000 |
| 6105816 | Painter's aid A painter's aid for sealably holding paint and for holding a paint brush having a brush portion and a handle portion. The painter's aid has a base, a wall extending upwardly from the base, the wall comprising a front interior portion, a rear interior port... | 08/22/2000 |
| 6041919 | Lid and lid system for storing an implement in a container A lid for a container having a spreadable fluid therein. The lid includes a less resilient portion having at least one hole defined therethrough and at least one more resilient portion overlapping the at least one hole of the less resilient portion. The m... | 03/28/2000 |
| 5960801 | Toothbrush accessory or enclosure Disclosed is a tooth brush enclosure which includes a body having a base and a lid which define a cavity dimensioned and shaped to receive a brush portion of the toothbrush. The enclosure also includes a compartment defined within the cavity by a least on... | 10/05/1999 |
| 5924567 | Reusable toothbrush storage cap A reusable toothbrush storage cap for protecting bristles of a toothbrush is manufactured entirely as a single integral piece of molded plastic. The reusable toothbrush storage cap includes a bristle compartment and a hinged cover which are connected by a... | 07/20/1999 |
| 5915435 | Expandable duster assembly An improved dusting device includes a handle, a bristle head, bristles extending transversely from the bristle head, and a cover for radially collapsing the bristles during shipping and retail display. The bristle head receives and supports a plurality of... | 06/29/1999 |
| 5839578 | Health improvement device for modifiying a daily behavior by reminding a person to take medication A health improvement device for modifying a daily behavior by reminding a person to take medication includes a generally vertically upstanding housing. The housing includes first and second adjoining sections. The first section is provided to removably ho... | 11/24/1998 |
| 5826600 | Disposable dry-handle mascara applicator assembly A disposable mascara applicator assembly has a mascara brush-applicator that is completely contained in first and second plastic casing-sections, with the casing-sections being filled with mascara. The first and second casing-sections are capable of being... | 10/27/1998 |
| 5779046 | Decorative toothbrush guard A decorative toothbrush guard which covers nearly the entire head of a toothbrush thereby preventing germs or dust from coming into contact with the head. More specifically, the present invention includes an upper and a lower cover portion connected by a ... | 07/14/1998 |
| 5771521 | Sanitary brush cover system A sanitary brush cover system (10) for breathably isolating the bristled portion (2) of a brush (1) from contaminant particles and organisms is provided. The sanitary brush cover system (10) comprises a shroud member (20) which substantially enshrouds the... | 06/30/1998 |
| 5740908 | Device for displaying and protecting a hairbrush A device for displaying, and protecting from use prior to sale, a hairbrush. The device is formed from a sheet of material, with a larger rectangular portion encircling most of the bristles of the hairbrush, and a small rectangular portion having a hole t... | 04/21/1998 |
| 5690214 | Toothbrush storage device A device that stores and sanitizes toothbrushes in individual storage pockets in a vessel containing a sanitizing solution. Each storage pocket is formed in the top surface of the vessel in such a manner that the storage pocket is partially filled with sa... | 11/25/1997 |
| 5509168 | Device for extending the effectiveness and life of a toothbrush A dental oral hygiene device for extending the useful lifetime of a toothbrush having a handle and a plurality of longitudinal bristles, the bristles having a defined length and being attached generally normal to the handle and forming a generally rectili... | 04/23/1996 |
| 5358107 | Packaging cover for a cleaning apparatus having bristles A packaging cover for bristles of a cleaning apparatus having a base with a neck portion, wherein the bristles are attached to the base. The packaging cover has two webs of flexible sheet material. The packaging cover has a base end and an opposite top en... | 10/25/1994 |
| 5333742 | Modified sanitary toothbrush holder A sanitary toothbrush holder is provided, which consists of a plate for mounting the holder to a flat vertical surface. A bracket extends outwardly from the plate, while a receptacle is formed on a forward end of the bracket. A roll of sanitary disposable... | 08/02/1994 |
| 5332107 | Dental care center The dental care structure disclosed includes a backing plate for mounting on a wall, a number of enclosures which are releasably secured to the backing plate, a supporting bar for a cup and a bifurcated support for a tube of toothpaste. The enclosures can... | 07/26/1994 |
| 5269420 | Toothbrush and holder assembly A holder and utensil assembly for use by small children comprises a utensil having an elongated handle with a free end and an operative end. The utensil can be a toothbrush having a brush head at the operative end. The free end of the handle includes an e... | 12/14/1993 |
| 5184719 | Tamper resistant, disposable toothbrush and flossing device A three-component, tamper resistant, toothbrush comprises a brush and flossing device connected by a handle portion which is sufficiently flexible to allow the brush to be bent back and contact the flossing device without excessive force being applied by ... | 02/09/1993 |
| 5139142 | Disposable toothbrush cover A protective cover for the bristle portion (10) of a toothbrush (12) is adapted for disposability and reduced bulkiness. The cover is composed of two pieces of flexible, waterproof material (14, 14') which have been bonded along the top edge (16) and late... | 08/18/1992 |
| 5074414 | Disposable toothbrush A disposable toothbrush for travelers, guests of business establishments, and others who need an inexpensive throwaway toothbrush. The toothbrush includes a handle which is folded in the shape of a small angular hollow book. A neck is integrally attached ... | 12/24/1991 |
| 5052556 | Toothbrush traveling case A travel case for a tooth brush having a various shaped cases, rigidly attached to the case is a brush handle clip, the brush handle clip consisting of two opposing semi-rigid jaws with the entry side of each jaw rounded creating a narrow catch which open... | 10/01/1991 |
| 5042107 | Toothbrush bristle clamp A toothbrush holder for training the bristles of a toothbrush into a preferred shape utilizes a pair of opposed cam surfaces to urge a pair of rigid compression members against the sides of the mass of bristles along a line at a predetermined height on th... | 08/27/1991 |
| 4995509 | Disposable toothbrush sanitizing and storage device A disposable device for simultaneously storing and cleaning a toothbrush includes a support base and a removable storage receptacle. Within the storage receptacle is located a liquid disinfectant and bristle arms to contact and clean the body portion and ... | 02/26/1991 |
