Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
Make the Most of Our Site
See this month's Top Inventors and Most Cited Patents.
Stay on top of the latest innovations by subscribing to an RSS feed.
Registered users: Manage your profile.
| Number | Title | Issue Date |
| 5134726 | Sports pants with protective pads A sports pants with protective pads includes a trunk and legs formed of elastically stretchable material with pockets in at least the hip and knee areas, and legs terminating in stirrup ends. At least groin, knee and hip areas have openable and closable p... | 08/04/1992 |
| 5091992 | Motorcyclist's air strips Inflatable air strips for protection of a motorcyclist body in case of a traffic accident are disclosed. The air strips comprise plurality of horizontal and vertical air strips worn all around the motorcyclist body which are inflated with gas produced in ... | 03/03/1992 |
| 4993076 | Chest protector A light-weight, shock-absorbing chest protector worn, for example, by participants in sports, the protector allowing air circulation to a wearer's body while providing enhanced flexibility. The protector conforms to a wearer's body and flexes inwardly and... | 02/19/1991 |
| 4977623 | User wearable inflatable garment A garment such as a vest or jump suit containing one or more inflatable gas-bags which will automatically expand upon appropriate signals from remote and garment contained deceleration sensors. A unique coded signal system is employed to insure that in fa... | 12/18/1990 |
| 4969216 | Padded underwear An underwear garment for increased comfort while sitting for lengthy periods of time having a resilient cushion means secured by sewing it in the seat of the underwear. The cushion can extend into the crotch portion to provide comfort and protection to th... | 11/13/1990 |
| 4922899 | Double-coverage athletic protective cup with hinged flange An athletic protective cup apparatus is set forth to enclose the genitals of a user of the device comprising a first interiorly positioned cup device utilizing a central protective cup of a first hardness provided with an enlarged orthogonally oriented fl... | 05/08/1990 |
| 4825469 | Motorcycle safety apparel Motorcycle safety apparel is disclosed which may be made in stylish and unencumbering designs to encourage regular use by motorcycle riders, and the like, which in the event of an impending or actual accident will inflate to provide a protective enclosure... | 05/02/1989 |
| 4811427 | Athletic garment for protecting genital area An athletic garment particularly suitable for hockey players protects the genital area of the wearer. The garment comprises a waistband which is supported at the wearer's waist elastically and with a drawstring. An inner pant and an outer pant are attache... | 03/14/1989 |
| 4685151 | Motorcycle safety apparel Motorcycle safety apparel is disclosed which may be made in stylish and unencumbering designs to encourage regular use by motorcycle riders, and the like, which in the event of an impending or actual accident will inflate to provide a protective enclosure... | 08/11/1987 |
| 4580296 | Combat sports equipment A suit for use in combat type sports easily secured and removable for wearing by a user's body to protect same from damage by blows which may be struck by parts of another suit. The suit includes apparatus which completely encloses a user's body and has a... | 04/08/1986 |
| 4577346 | Athletic padded garment A protective sports garment has a plurality of flat rings designed to extend about the wearer adjacent the waist area. The rings are mounted to partially overlap in any normal attitude of the athlete and the overlap may then alter to conform to the athlet... | 03/25/1986 |
| 4525875 | Chest protector with rigid plates An improved chest protector including additional protection to the sternum area of an athlete's chest. The additional protection is provided by relatively rigid plates bonded to the conventional shock-absorbing chest protector material on the side opposit... | 07/02/1985 |
| 4397043 | Impact-protective suit for racquetball An impact-protective suit for racquetball that enables the wearer to play aggressively, that permits free unrestricted movement during play and that readily vents body heat. The suit includes a shirt portion and a pants portion, which are made of an outer... | 08/09/1983 |
| 4389733 | Uniform for Karate and the like A uniform trouser garment for use in martial arts such as Karate has a generally triangular symmetrical front flap with an interior pocket for holding in position a groin protective cup; an apex of the front flap is hinged by a non-metallic attachment at ... | 06/28/1983 |
| 4185327 | Ventilating and insulating garment An insulating material consists of moldable material and a plurality of spherical air pockets formed in the material.... | 01/29/1980 |
| 4035844 | Novel trouser-like article of clothing A novel trouser-like article of clothing is provided which combines the functions of underwear, socks, garter belts and crotch protector, while providing an attractive, light-weight and durable garment which may be worn under conventional sporting clothin... | 07/19/1977 |
| 4014044 | Protective device A protective device particularly suited for use by male athletes characterized by a guard for protecting the pelvic organs including a protective cup configured to be positioned in protective relation with the groin of the wearer, a plate adapted to be re... | 03/29/1977 |