Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 4904343 | Non-woven activated carbon fabric An air and water vapor permeable, toxic vapor absorptive non-woven fabric material comprising a web-laid sheet containing fibrillated acrylic fiber, and an activated carbon constituent selected from the group consisting of activated carbon fiber, activate... | 02/27/1990 |
| 4859527 | Cellulosic nonwoven products of enhanced water and/or solvent resistance by pretreatment of the cellulosic fibers In a method for bonding a nonwoven web of cellulosic fibers by depositing a polymeric binder on the web, the improvement comprising (1) pretreating the cellulosic fibers by depositing up to about 10 wt % of an adhesion-promoting compound which demonstrates adh... | 08/22/1989 |
| 4855178 | Composite chemical barrier fabric A multilayer chemical barrier fabric is made up of a base sheet of nonwoven polypropylene laminated to a multilayer film sheet having a film of ethylene vinyl alcohol sandwiched between films of nylon with a surface film of linear low-density polyethylene... | 08/08/1989 |
| 4837859 | Supplementary clothing There is disclosed a supplementary clothing article suitable for outdoor use to provide an insulated area between a user and a substrate surface, such as a cold surface. The article is adapted to be worn about a user's torso in a folded condition when not... | 06/13/1989 |
| 4832010 | Orthopedic supports and material for making same Orthopedic supports are made from a flexible, resilient composite material which includes a base layer of a flexible, closed cell elastomeric material such as neoprene rubber in thin sheet form, with a multiplicity of relatively large air holes extending ... | 05/23/1989 |
| 4833010 | Composite chemical barrier fabric A multilayer chemical barrier fabric is made up of a base sheet of nonwoven polypropylene laminated on one side to a multilayer film sheet having a film of ethylene vinyl alcohol sandwiched between films of nylon with a surface film if linear low-density ... | 05/23/1989 |
| 4816330 | Chemical resistant laminated garment material A chemical resistant garment material, that is a laminate formed from layers of skived Teflon that have been adhered to a cloth substrate, for use in protective clothing to guard against exposure to toxic agents.... | 03/28/1989 |
| 4748996 | Woven multilayered textile fabrics and attendant method of making A woven multilayered textile fabric and attendant method wherein a plurality of layers of the fabric are formed of straight yarns, including at least one layer formed of warp yarns and respective layers formed of filling yarns positioned in superposed rel... | 06/07/1988 |
| 4700403 | Protective cushion A protective pad assembly usable primarily by athletes to protect body parts from injury, especially from traumatic shock as when struck by a high speed hockey puck. The pad assembly includes a relatively rigid outer shell or shield and an inner air entra... | 10/20/1987 |
| 4566137 | Inflatable baffled liner for protective headgear and other protective equipment A thin-profile multi-compartmented inflatable liner for use as an energy-absorbing device inside a protective headgear or other protective equipment. The multiple air compartments with integral intercommunicating air channels are formed of flexible plasti... | 01/28/1986 |
| 4561121 | Multilayered protective trouser There is disclosed a multilayered protective trouser comprised of: a trouser inner liner including a fly opening and a storm flap folded upon itself to form two layers having fastening means secured thereto; and a trouser outer shell including a fly openi... | 12/31/1985 |
| 4554198 | Waterproof and air-tight, moisture-conducting textile material The invention relates to a waterproof and air-tight, moisture-conducting textile material (1) which has a coating (3) of coagulated polyurethane containing preferably a great number of micropores, and which has a water vapor permeability of more than 5000... | 11/19/1985 |
| 4540625 | Flexible air permeable non-woven fabric filters A flexible, air permeable composite highly effective as a highly absorbent fiber filter, suitable for high throughput, low pressure drop applications. The composites and filters use a non-woven fabric substrate, in conjunction with organic polymer fibers,... | 09/10/1985 |
| 4538301 | Protective device To protect a body sensitive to impact or pressure, e.g. the backbone of a two-wheeled vehicle rider or of an athlete, several, at least partially uniform, essentially compression-resistant elements (1; 1a-1d; 1'), expediently in the form of blocks or loop... | 09/03/1985 |
| 4512037 | Protective pad assembly A protective pad assembly usable primarily by athletes to protect body parts from injury, especially from traumatic shock as when struck by a high speed hockey puck. The pad assembly includes a relatively rigid outer shell or shield and an inner air entra... | 04/23/1985 |
| 4422183 | Protective body shield A protective body shield including a honeycomb core arranged with the axis of each cell perpendicular to the body of the wearer and a layer of resilient foam covering at least that side of the shield in contact with the body to produce a shield that is ri... | 12/27/1983 |
| 4416465 | Crash resistant motorcycle A motorcycle having a number of cooperating protective features to protect riders against injury in high speed crashes or other accidents. A motorcycle of the usual basic configuration, having a pair of wheels in tandem with a motor therebetween connected... | 11/22/1983 |
| 4324012 | Cushioning devices A light weight, ventilated, moisture resistant cushion on which there are opposite facings having multiple openings, such as in a net fabric, for the passage of air. The facings define a pocket between them, and each pocket is adapted to carry and restrai... | 04/13/1982 |
| 4280342 | Protective pad or garment for the human body or parts thereof A protective pad or garment for use as a guard against injuries to the human body or parts thereof, incurred e.g. from saw blades or other sharp tools. The pad is made from a double-knit warp fabric of a synthetic material, the two layers of which are int... | 07/28/1981 |
| 4255817 | Heat insulative material articles comprising aramid fibers A heat insulative protector or the like, comprising at least a layer of a synthetic fabric of an organic fiber of copolyamide, wherein the fibers are woven or formed into a fabric. Articles such as hot pads, protective coverings, aprons, garments, or the ... | 03/17/1981 |
| 4234637 | Microporous protective coverings A flexible, microporous, non-water soluble, non-skin-toxic film is provided for use in protective garments such as diver's suits, foul weather suits and the like. The film is of a thickness in the range of about 12.5μ to 12.5 mm and possesses about 100 t... | 11/18/1980 |
| 4211261 | Fabrics for protective garments having strands of reflective materials Protective fabrics having a reflective surface are made of textile yarns, for example of wool, intermeshed with strands of reflective material, for example a metallized plastics film, a major proportion of the textile yarns being present in one face of th... | 07/08/1980 |
| 4201822 | Novel fabric containing microcapsules of chemical decontaminants encapsulated within semipermeable polymers Novel clothing fabrics containing microcapsules in a resin finish compris reactive chemical decontamination agents encapsulated within a semipermeable polymer which is selectively permeable to toxic chemical agents but impermeable to the decontamination ... | 05/06/1980 |
| 4190696 | Flame resistant, gas resistant foam material The invention disclosed relates to fire-resistant foam materials which are resistant to the passage therethrough of noxious chemicals in liquid or vapor form. The foam material includes an adsorbent material dispersed therein, an organic binder for the fo... | 02/26/1980 |
| 4153745 | Sweat resistant gas protective material A method is described of minimizing the adverse effects of sweat and sebum on a flexible porous material which is permeable to air and water vapor but resistant to passage therethrough of noxious chemicals in liquid or vapor form. The flexible porous mate... | 05/08/1979 |
| 4089064 | Protective athletic pants hose An athletic pants hose adapted and of such configuration to protect as well as support knee joints. The pants hose includes a form-fitting article formed from a lightweight elastomeric fabric material and has one set of uniquely designed articles, formed ... | 05/16/1978 |
| 4046939 | Gas resistant foam materials An air and water vapor permeable open cell solid resin foam resistant to passage therethrough of noxious chemicals in liquid or vapor form said foam having dispersed therein a particulate adsorbent material for said noxious chemicals said particulate adso... | 09/06/1977 |
| 4045609 | Gas resistant foam materials Laminated fabric materials which are resistant to the passage of noxious chemicals in the form of liquids and condensible vapors and gases, but which are relatively permeable to air and water vapor, are described. Said laminated materials comprise (a) an ... | 08/30/1977 |
| 4009494 | Protective covering A protective covering which can prevent water from contacting certain portions of the body, such as the abdomen. The covering includes a sheet of flexible fluid impervious material with a fastening device, such as a velcro fastener adjacent its two end po... | 03/01/1977 |
| 3996620 | Radiation shield apron construction A radiation shield apron includes a front apron panel for covering the front of the body from the neck and shoulder tops to at least the knees with inner and outer cover sheets of fabric and multiple flexible sheets of radiation shielding material between... | 12/14/1976 |
| 3991421 | Personal blast protection armor A plurality of interlocking reinforced barrel shaped plastic torso fitting embers has a transparent vented plastic head piece threadedly connected thereto. The torso members are suspended and attached to the wearer by adjustable strapping. Compliant materi... | 11/16/1976 |