Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8120896 | Strap device and electronic apparatus including the same The present invention provides a strap device capable of, when used in a state of being attached to an electronic apparatus body including a display portion and a key input portion as an object, improving the visibility of the display portion and the operability of ... | 02/21/2012 |
| 8011484 | Reconfigurable travel trunk A versatile travel trunk may be reconfigured for numerous purposes, including a men's wardrobe, women's wardrobe, a combined wardrobe, food-carrying applications, tool and utensil accommodation, or any combination thereof. The preferred embodiment includes a body po... | 09/06/2011 |
| 7779976 | Versatile and reconfigurable luggage An item of luggage is provided that has foldable shelves and collapsible drawers. The drawers and shelves may be folded relatively flat and stored in the main housing of the luggage when not in use. The luggage may have a cover support to hold the cover of the lugga... | 08/24/2010 |
| 7414833 | Portable computer case Cases and methods of use of a laptop computer are provided such that the laptop computer need not be removed from the case, enabling use of the laptop computer keyboard, display and ports located on a back edge of the laptop computer while the laptop computer remain... | 08/19/2008 |
| 7398868 | Suitcase comprising mounted pockets Disclosed is a suitcase (1) comprising two metal or plastic shells (3, 5) that are hingedly connected to each other and can be locked on frame elements (9) by means of a locking device (7), said frame elements (9) being located on ... | 07/15/2008 |
| 7360379 | Laptop computer securing system A laptop computer securing system includes a luggage case that has a bottom wall and a peripheral wall that is attached to and extends upwardly from the bottom wall. The peripheral wall has an upper edge defining an opening into the luggage case. A cover is pivotall... | 04/22/2008 |
| 7334684 | Versatile lunch box A versatile lunch box is provided, comprising a rectangular inner box unit with removably mounted compartment dividers within guide slots, an outer fabric cover with a zippered front flap having utensil and napkin holders and an inner pouch, with the outside of the ... | 02/26/2008 |
| 7331461 | Systems for organizing and carrying food preparation items Food preparation kits and organizing systems include a case for containing combinations of spices and/or utensils and cooking accessories. A case may take the form of a book including front and back covers connected by a spine portion. Spices may be organized and re... | 02/19/2008 |
| 7325679 | Environmentally controlled sports equipment bag A sports equipment bag includes a flexible elongated body defining an equipment storage region. The body includes at least one recloseable opening and an outwardly facing reflective barrier layer having a reflectivity of at least 80 percent. At least a portion of th... | 02/05/2008 |
| 7325264 | Multipurpose cot carrier An exemplary apparatus includes a main body forming a compartment, the compartment being configured to receive a cot in a stow position, at least one attachment mechanism attached to the main body, the attachment mechanism being configured to attach the main body to... | 02/05/2008 |
| 7325681 | Luggage with compartment for takedown long arm A piece of luggage has a closable case having an interior, a partition subdividing the interior into a gun compartment adapted to hold a gun and another compartment adapted to hold personal items. The gun is secured in place in the gun compartment. The case is elong... | 02/05/2008 |
| 7318392 | Protective wrap around encasement for a pet carrier A protective encasement or wrap for a pet carrier for helping prevent drafts and to provide water resistance, includes a cover member which can be of one piece of material, that when laid out on a flat surface, and with the animal carrier placed in its center, will ... | 01/15/2008 |
| 7293635 | Business travel bag Travel bag for organizing computer and other items has a computer compartment that includes pockets for small items and a dual-entry pocket. Flat pockets are provided on two large sides of the dual-entry pocket. An opening on the outer body of the bag provides acces... | 11/13/2007 |
| 7293649 | Computer bag with cross-brace support A carrying case or bag that includes a soft pouch portion that is supported with a more rigid support structure. The soft pouch portion is supported by a cross-brace support system that allows limited movement relative to the support structure. ... | 11/13/2007 |
| 7282044 | Portable enteral feeding apparatus A portable enteral feeding apparatus (20) facilitates ambulatory enteral feeding and prevents damage to an enteral feeding tube during use. The apparatus includes a backpack type enteral feeding support, a soft pouch (38) having a hook and loop surface... | 10/16/2007 |
| 7278539 | Sports equipment bag A portable enclosure for storing and carrying baseball and other athletic equipment consists of six fabric-covered rigid panels which can be closed by means of a single continuous zipper to form a rigid rectangular parallelepiped that can be carted easily by means o... | 10/09/2007 |
| 7240778 | Personalizing luggage Luggage with modular construction permits personalization and customization by interchangeable appearance covers, by interchangeable lids and by interchangeable primary containment perimeters, so that the luggage can be selectively constructed with a hard or soft up... | 07/10/2007 |
| 7219902 | Flexible travel bag with integrated support to protect bag from wear A travel bag fabricated of flexible material such as nylon and is combined with a specialized rigid support to form combination. The support is configured to protect portions of the bag which are subject to high wear and tear during normal use. In addition, the supp... | 05/22/2007 |
| 7191926 | Carry case for a portable computer A carry case applied to a portable computer like a wrap. Thin straps of stretchable material hook around the front corners of a computer base section and the upper corners of a computer screen section. The case is comprised of a base section holding the computer bas... | 03/20/2007 |
| 7185687 | Purse organizing system A purse organizing system is disclosed for removably positioning in a purse. The purse organizing system comprises an insert having a top and a bottom and being elongated between opposite ends. The insert includes a pair of laterally spaced side walls with the side ... | 03/06/2007 |
| 7165673 | Firearm cleaning kit case A firearm cleaning kit includes a soft case which unzips along three sides so that the case is divided into two portions connected by a fabric fold line. Attached to the case at the fold line is a backing with a tool insert which has cavities for holding cleaning to... | 01/23/2007 |
| 7150346 | Bag system A bag system for a breast pump system is provided. The bag system separates used and unused components of the breast pump system, provides thermal isolation for stored breast milk, and orientates the breast pump so that it is readily useable and accessible. ... | 12/19/2006 |
| 7143932 | Folding collapsible storage box A folding collapsible storage box is constructed to include a folding collapsible outer box, the outer box having front and back panels respectively internally reinforced with a rigid plate member and two opposite side panels respectively internally reinforced with ... | 12/05/2006 |
| 7140479 | Luggage bag having a removable garment bag A combination garment bag and luggage bag includes a relatively rigid outer luggage bag and a relatively flexible inner garment bag. According to one aspect of the invention, the garment bag is secured to the interior of the luggage bag with the aid of a releasable ... | 11/28/2006 |
| 7124921 | Modular personal carrying system A modular personal carrying system for facilitating the carrying of objects by a user. There may be included a first personal carrying device configured to removably attach to the user. There may also be a second personal carrying device configured to removably atta... | 10/24/2006 |
| 7111733 | Medicine vial organizer and carrier A prescription pill container organizer and carrier includes one or more rows of elastic loop holders attached to the inside of a piece of flexible material in which are held prescription pill containers, the piece folded or rolled up to enclose the prescription pil... | 09/26/2006 |
| 7111714 | Slide fastener pull handle A slide fastener and related pull are disclosed. The pull is formed of an elongate strip of material defining a handle portion between a first end and an opposite second end. The first end of the pull is attached to the article bearing an elongate set of engaging st... | 09/26/2006 |
| 7111731 | Pocket closure device A pocket closure device for facilitating retention of and access to items placed in a pocket. Specifically, certain embodiments of the present invention comprise an elongate resilient member disposed along a pocket and attached to a front panel of the pocket and to ... | 09/26/2006 |
| 7086437 | Purse and method for purchasing a customized purse The present invention relates to a method for sale of a custom made purse through a kiosk or Internet system. On computer screens, an individual purchases a purse and chooses the options, the size, the color, the fabric and everything necessary for the making of a c... | 08/08/2006 |
| 7077252 | Combination golf bag travel cover and suitcase A travel cover for a golf bag and clubs includes an integrated suitcase portion with one or more compartments for packing articles of clothing therein. In a preferred embodiment, the suitcase portion is in the form of a garment bag that releasably attaches to an ins... | 07/18/2006 |
| 7059371 | Security handbag system A security handbag system comprising a purse with a detachable portion removably coupled to the side of the purse and attached to the waist of a user. The detachable portion has pockets to hold the users valuables including cash, credit cards, defensive chemical spr... | 06/13/2006 |
| 7044348 | Modular storage system A storage system including an outer covering enclosing an interior modular unit containing separate storage units for a vehicle. ... | 05/16/2006 |
| 7037165 | Container for holding component parts of a construction toy A container for holding component parts of a construction toy. The container preferably is a suitcase or briefcase configuration, with a carrying handle at the top. An access cover, comprising a large portion of the front wall of the container and a portion of the b... | 05/02/2006 |
| 7004317 | Environmentally controlled sports equipment bag A sports equipment bag includes a flexible elongated body defining an equipment storage region. The body includes at least one recloseable opening and an outwardly facing reflective barrier layer having a reflectivity of at least 80 percent. At least a portion of th... | 02/28/2006 |
| 7004323 | Lunch box with divider structure A lunch box includes a housing that has top and bottom surfaces. The housing further has sidewalls integral with the bottom surface and preferably extending upwardly therefrom. Support members are secured to the plurality of sidewalls. The divider plates are removab... | 02/28/2006 |
| 6997310 | School document storage system A school document storage system for providing efficient and organized storage of a child's school documents based upon grade level. The school document storage system includes an outer housing having a cover member, and a plurality of inner compartments removably p... | 02/14/2006 |
| 6994132 | Convertible carrying assembly A convertible carrying assembly has separable upper and lower sections, and a removable lower outer covering. The upper section consists of a small handbag with external fasteners for holding the lower outer covering and lower section. When disconnected, the upper s... | 02/07/2006 |
| 6994194 | Flight bag apparatus and method A carrying case for storing and transporting various items. The carrying case is especially useful as a flight bag. The carrying case includes an organizing flap hinged to the carrying case, and one or more organizing pockets or internal flaps that are hinged to the... | 02/07/2006 |
| 6976786 | Combination warning flag and storage bag A bag for storing small objects such as stretch cords, tie downs, bungee cords and the like, that are used in personal, occupational, recreational and marine pursuits. The bag may be made in an appropriate size and color so that it is capable of being used as a warn... | 12/20/2005 |
| 6959806 | Jewelry case A carrying case adapted for organizing and transporting jewelry items is disclosed. The case includes a generally rectangular main body having a plurality of flat, rectangular panels attached to the peripheral side edges thereof. The rectangular panels are foldably ... | 11/01/2005 |