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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5848574 | Multi-hull watercraft with self-righting capabilities A multi-hull watercraft, such as a catamaran or trimaran is constructed to facilitate the righting thereof following a capsize. By providing a pivot connection between the hulls and the cross-members, in accordance with one method, it is possible to right... | 12/15/1998 |
| 5575229 | Control tackle apparatus for a sailboard rig outhaul Tackle is provided to enable control of sail outhaul with one hand, while holding a windsurfing sail rig with the other. To avoid the use of jam cleats, pulleys and bungies, 3:1 ring cinches are used. A 3:1 ring cinch assembly is attached to right and lef... | 11/19/1996 |
| 5423276 | Camber control sail system An improved sail (20) is attached along its luff portion to a mast (26). A pair of control battens (34) extend across the sail (20). A forward camber control handle (36) attaches to the mast (26) and an aft camber control handle (44) secures to the sail (... | 06/13/1995 |
| 5042412 | Windsurfer sail and mast righting device and method A device for righting a windsurfer sail and mast that has free fallen along one of a plurality of vertical planes upon release is described. A pulley is attached to a strap which in turn is attached to the mast located approximately half way between the b... | 08/27/1991 |
| 4993339 | Uphauler for boardsailing An improved uphauler assembly for use in facilitating the uphauling of a sail of a sailboard by a user wearing a harness including a harness hook. The assembly includes an uphauler rope or line formed in a large loop having a small loop at one end. The la... | 02/19/1991 |
| 4938161 | Hoist apparatus for a sailboard rig An improved hoisting apparatus for a sailboard rig of the type which is attached to a sailboard with a universal connection, the improved hoisting apparatus comprising a hoist pole with a bottom end and a top end, an attachment connecting the bottom end o... | 07/03/1990 |
| 4498411 | Sailboard rig and boom In a sailboard rig, the boom is provided at its mast end with an extension using a torsion spring, which in an operative position extends in the plane of the boom and which is provided at its fore end with an eye for attaching a starting sheet.... | 02/12/1985 |
