Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Application No. | Application Title | Issue Date |
| 20120129579 | PROXIMITY SENSOR ARRANGEMENT IN A MOBILE DEVICE A radiation passing layer has a top surface and a bottom surface below which a proximity sensor is positioned. A radiation shield is between the emitter and the detector, and extends to the bottom of the radiation passing layer. A radiation absorber being a separate pie... | 05/24/2012 |
| 20120129580 | PROXIMITY SENSOR ARRANGEMENT HAVING A COLD MIRROR IN A MOBILE DEVICE A radiation passing layer has a top surface and a bottom surface below which a proximity sensor is positioned. A visible light opaque layer covers the bottom surface of the radiation passing layer except for an opening therein that allows radiation from the emitter to p... | 05/24/2012 |
| 20120052916 | MOBILE WIRELESS COMMUNICATIONS DEVICE HAVING FREQUENCY SELECTIVE GROUNDING AND RELATED METHOD A mobile wireless communications device includes a portable housing having a metallic front housing forming a peripheral sidewall as a metallic ring. A circuit board is carried by the portable housing and forms a chassis ground plane. A wireless communications circuit i... | 03/01/2012 |
| 20120052929 | INTERACTIVE PHONE CASE An interactive device has a plastic case for a mobile phone has graphics printed on the reverse side of a clear plastic film using non-conductive color inks. Electronic capacitive touch sensors are patterned and printed with conductive inks on a second plastic film in p... | 03/01/2012 |
| 20120028691 | Case For A Portable Electronic Device A case for a mobile telephone generally includes a waterproof exterior material and a thermally insulating interior material lining the exterior material to define a closable interior space in which the mobile telephone can be housed in a watertight and thermally insula... | 02/02/2012 |
| 20120028692 | PORTABLE TERMINAL Provided is a portable terminal capable of ensuring satisfactory antenna characteristics regardless of a change in state, and of accommodating a plurality of frequency bands. A first circuit unit (38) comprises: a first signal source (33); a first power fe... | 02/02/2012 |
| 20120021808 | MOBILE COMPUTING DEVICE DOCK In general, the subject matter described in this specification can be embodied in a system. The system includes a mobile telephone that includes a housing that defines a longitudinal axis that is oriented between a proximal end and a distal end. The mobile telephone inc... | 01/26/2012 |
| 20110312384 | MOBILE ELECTRONIC DEVICE A mobile electronic device includes: a main body to which a reading device of a storage medium is detachably coupled; an accommodation chamber formed in the main body to accommodate the reading device when the reading device is coupled to the main body; and a communicat... | 12/22/2011 |
| 20110306392 | MOBILE WIRELESS COMMUNICATIONS DEVICE INCLUDING A MAGNETICALLY CONDUCTIVE BODY AND RELATED METHODS A mobile wireless communications device may include first and second housings coupled together and moveable between first and second positions. The mobile wireless communications device may also include wireless transceiver circuitry carried by at least one of the first... | 12/15/2011 |
| 20110300907 | PARALLEL-FED EQUAL CURRENT DENSITY DIPOLE ANTENNA Electronic devices such as handheld devices may have wireless communications circuitry. The wireless communications circuitry may include a broadband antenna and circuitry that covers multiple communications bands. The broadband antenna may be formed from a parallel-fed... | 12/08/2011 |
| 20110287817 | ROTATING MECHANISM AND ELECTRONIC DEVICE USING SAME A rotating mechanism comprises a retaining plate, a rotating plate, a rotation enabling member and a biasing member. The rotation enabling member comprising a rail, a track, a guiding post and a guiding groove. The biasing member comprising a first biasing member end an... | 11/24/2011 |
| 20110287818 | Mobile communication handset An antenna module (5) is such that an antenna and two power supply points for that antenna are formed on a thin substrate. A substrate module (7) has a substrate, two power supply point contact units that respectively electrically contact the two power sup... | 11/24/2011 |
| 20110287812 | MOBILE TERMINAL A mobile terminal is disclosed, by which a user is facilitated to carry and use a terminal in a simple and easy way. The present invention includes a display unit, a window provided over the display unit, the window made of an optically transmittive material, and at lea... | 11/24/2011 |
| 20110287815 | ROTATING MECHANISM AND ELECTRONIC DEVICE USING SAME A rotating mechanism comprises a retaining plate having a cut-out defined therethrough, the cut-out is curved; a rotating plate being capable of rotating in a plane parallel to the plane of the retaining plate by a shaft extending through the retaining plate and the rot... | 11/24/2011 |
| 20110287816 | ROTATING MECHANISM AND ELECTRONIC DEVICE USING SAME A rotating mechanism, comprises a retaining plate having a cut-out defined therethrough, the cut-out being curved; a rotating plate being capable of rotating in a plane parallel to the plane of the retaining plate by a shaft; a pin slidably engaging with the cut-out and... | 11/24/2011 |
| 20110275420 | 4-in-1 Box Integrating Paperweight, Name Card, Mobile Phone and Charger A 4-in-1 box integrating paperweight, name card, mobile phone and charger, which is mainly provided with a box body; the box body is provided with a replaceable echelonment baffle that is used to separate it into a semi-open first/second holding space and a confined spa... | 11/10/2011 |
| 20110244930 | PROTECTIVE GASKET FOR DISPLAY MODULE OF PORTABLE ELECTRONIC DEVICE AND METHOD FOR ASSEMBLING THE DEVICE A protective gasket for a display module of a portable electronic device and a method for assembling the device. The electronic device includes a housing frame, a main body having a display module, and a flexible gasket between the frame and main body, the frame having ... | 10/06/2011 |
| 20110237311 | MOBILE WIRELESS COMMUNICATIONS DEVICE WITH REDUCED INTERFERING ENERGY INTO AUDIO CIRCUIT AND RELATED METHODS A mobile wireless communications device includes a housing and circuit board carried by the housing. RF circuitry and a processor are operative with each other and carried by the circuit board. A receiver speaker and microphone are carried by the housing. Audio circuitr... | 09/29/2011 |
| 20110237309 | ANTENNA DEVICE AND MOBILE DEVICE An antenna element including a feeding part and a mesh part including at least a part of an area formed in a mesh state. The feeding part and an area of the antenna element in close proximity to the mesh part are formed of a finer mesh than the mesh part or formed of a ... | 09/29/2011 |
| 20110237310 | PORTABLE TERMINAL DEVICE A portable terminal device includes a front panel covering the front of a housing; a circuit board placed inside the housing so as to face the front panel and having a cutout portion; a flexible substrate having a base end portion connected to the circuit board, extendi... | 09/29/2011 |
| 20110237306 | MOBILE DISPLAY DEVICE A mobile display device includes a display part, a speaker, a microphone, an incoming call-detecting part, a state-detecting part, and a display control part. The display part displays information. The speaker outputs voice. The microphone picks up voice. The incoming c... | 09/29/2011 |
| 20110230241 | MAST-BASED DETACHABLE CONTROLLER DEVICE A self-contained controller device for electronic devices is described herein. The controller device includes a fixed central mast that extends into the controller and acts as the core structural component for the controller. The controller's user movable casing is pivo... | 09/22/2011 |
| 20110212755 | MOBILE TERMINAL DEVICE A mobile terminal device includes a housing formed with an opening, a base plate provided inside the housing and having an audio component attached thereon, a cushion part provided around the opening of an inside wall surface of the housing, a frame part that includes a... | 09/01/2011 |
| 20110195759 | ELECTRONIC MOBILE DEVICE HAVING INTERCHANGEABLE COVERS An electronic mobile device includes a base having a front surface and a rear surface. The front surface has an input panel, and the rear surface defines a first compartment and a second compartment. A first cover is detachably supported by the base and prevents access ... | 08/11/2011 |
| 20110195753 | Smartphone Case with LEDS A smartphone case with LEDS is disclosed. In a particular embodiment, the case includes a front portion adapted to cradle a lower portion of a smartphone, a rear portion adapted to engagingly mate with the front portion to secure the smartphone within the case, a first ... | 08/11/2011 |
| 20110183728 | Mobile Phone Holder A mobile phone holder includes a frame, a holding means, a hinge means coupled the holding means with the frame and a locking means locked the holding means and the frame. The frame includes a base plate and a restricting means extended from three sides of a front of th... | 07/28/2011 |
| 20110183729 | MOBILE ELECTRONIC DEVICE A mobile electronic device is disclosed. A housing comprises a circuit board located inside the housing. Protection means protects an electronic component located on the circuit board and exposed externally through an external opening in the housing.... | 07/28/2011 |
| 20110183715 | ELECTRONIC ASSEMBLY FOR SECURING A SIM CARD An electronic assembly for securing a Subscriber Identity Module (SIM) card includes: a printed circuit board (PCB) having opposed first and second sides and defining an aperture extending from the first side to the second side; and a SIM card holder comprising a base r... | 07/28/2011 |
| 20110183716 | RELEASE MECHANISM FOR A SMART CARD A smart card receiving assembly for a handheld communication device includes a housing, a release arm, and a smart card receiver. The housing forms an access compartment for receiving a battery and a smart card. The release arm is slidingly coupled to the housing and in... | 07/28/2011 |
| 20110177848 | PORTABLE ELECTRONIC DEVICE Provided is a portable electronic device that has a pedometer function wherein generation of counting errors has been suppressed. The portable electronic device is provided with a housing, an acceleration-detecting unit that is mounted in the housing, a counting unit th... | 07/21/2011 |
| 20110177849 | MOBILE WIRELESS COMMUNICATIONS DEVICE ANTENNA ASSEMBLY WITH FLOATING DIRECTOR ELEMENTS ON FLEXIBLE SUBSTRATE AND RELATED METHODS A mobile wireless communications device may include a portable housing, a circuit board carried by the portable housing and comprising a ground plane, and wireless communications circuitry carried by the circuit board. The device may also include an antenna assembly car... | 07/21/2011 |
| 20110172002 | MOBILE WIRELESS COMMUNICATIONS DEVICE HAVING IMPROVED RF IMMUNITY OF AUDIO TRANSDUCERS TO ELECTROMAGNETIC INTERFERENCE (EMI) A mobile wireless communications device includes a housing and circuit board carried by the housing and having radio frequency (RF) circuitry and a processor operative with each other. Audio circuitry is carried by the circuit board and an audio transducer assembly, suc... | 07/14/2011 |
| 20110172001 | Housing and Loudspeaker Module A housing (1) is provided which in particular is suitable for a mobile phone and, in addition to the customary loudspeaker housing (2) for accommodating a loudspeaker (4), comprises an additional housing (3) enclosing an additional volume of ... | 07/14/2011 |
| 20110159932 | Apparatus With Transparent Display In accordance with an example embodiment of the present invention, an apparatus is disclosed. The apparatus includes a housing frame, a transparent display, and a movable element. The transparent display is connected to the housing frame. The transparent display include... | 06/30/2011 |
| 20110151941 | Mobile Device Having Cord Retractor A mobile device, particularly a wireless headset, includes a cord to which an earpiece is fixed and a module having a spring-actuated retractor reel into which the cord is retracted for storage. A fastener on the module makes the device wearable. A rotary encoder genera... | 06/23/2011 |
| 20110151945 | ELECTRONIC DEVICE An electronic device comprises an upper housing, a lower housing, and a battery. The lower housing is engaged with the upper housing. A bottom wall of the lower housing is partially recessed to form a thin battery receiving portion. The thin battery receiving portion ca... | 06/23/2011 |
| 20110151946 | PORTABLE TELEPHONE SET A portable telephone set includes a case having first and second sides opposite to each other, a group of keys is located on the first side of the case, and a card loading mechanism. The case includes first and second portions located on the second side. The first porti... | 06/23/2011 |
| 20110143818 | MOBILE DEVICE In a mobile device that can be switched between the portrait orientation and the landscape orientation, improvements are made so that a swivel casing can be supported stably while maintaining a good appearance of the mobile device. A swivel casing 3 of a mobile p... | 06/16/2011 |
| 20110136552 | Apparatus and Method for Detecting Physical State and Holster Presence A mobile device has a first housing and a second housing movably coupled to the first housing such that the mobile device can be manipulated between an open state and a closed state. The mobile device can also be placed in a holster. In accordance with an embodiment of ... | 06/09/2011 |
| 20110136551 | MOBILE COMMUNICATION DEVICE WITH RF COMMUNICATION BETWEEN PARTS A mobile communication device with a base portion and a parallel slider portion connected through a slide assembly. A transceiver is housed in one of the base portion and the slider portion, and an RF antenna is housed in the other of the base portion and the slider por... | 06/09/2011 |