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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6477502 | Method and apparatus for using non-symmetric speech coders to produce non-symmetric links in a wireless communication system A method and apparatus for balancing the forward link capacity of a wireless communication system with the reverse link capacity of the system is presented. Speech coders with selectable modes are implemented in both links so that a forward link speech co... | 11/05/2002 |
