Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7607814 | Backlight with symmetric wedge shaped light guide input portion with specular reflective surfaces A backlight includes a visible light transmissive body having a light guide portion and a light input portion. The visible light transmissive body primarily propagates light by TIR and includes a light input surface and a light output surface. The light guide portio... | 10/27/2009 |
| 7606424 | Combined forward and reverse correlation Improved correlation techniques employ data from forward (template-to-reference) and reverse (reference-to-template) correlation to identify valid correlation peaks, enforce symmetry in correlation peaks, and/or combine forward and reverse correlation data. In embod... | 10/20/2009 |
| 7605817 | Determining camera motion Camera motion is determined in a three-dimensional image capture system using a combination of two-dimensional image data and three-dimensional point cloud data available from a stereoscopic, multi-aperture, or similar camera system. More specifically, a rigid trans... | 10/20/2009 |
| 7604916 | Donor films with pattern-directing layers Laser induced thermal imaging (LITI) donor films, and methods of preparing them, having a substrate, a light-to-heat conversion layer, and a pattern-directing layer. The pattern-directing layer can include patterns of self-assembled monolayer regions, hydrophilic an... | 10/20/2009 |
| 7445825 | Donor sheet having a polymerizable, amorphous matrix with electrically active material disposed therein In a method of making an organic electroluminescent device, a transfer layer is solution coated on a donor substrate. The transfer layer includes a polymerizable, amorphous matrix with a light emitting material disposed in the matrix. The transfer layer is then sele... | 11/04/2008 |
| 7445409 | Cutting tool assembly including diamond cutting tips at half-pitch spacing for land feature creation The invention is directed to a cutting tool assembly that include multiple diamonds to define multiple cutting tips. A first diamond is positioned in the cutting tool assembly to create a first groove in a microreplication tool and a second diamond is positioned in ... | 11/04/2008 |
| 7442421 | Electroluminescent materials and methods of manufacture and use Light emitting polymers can include a plurality of arylene monomeric units and a plurality of soft segment units independently selected from soft segment end caps; soft segment side chains coupled to a portion, but not all, of the arylene monomeric units; internal s... | 10/28/2008 |
| 7419757 | Structured thermal transfer donors A laser induced thermal imaging (LITI) donor film having a substrate, a light-to-heat conversion layer overlaying the substrate, and a transfer layer overlaying the light-to-heat conversion layer. A surface of the transfer layer includes microstructured or nanostruc... | 09/02/2008 |
| 7418202 | Article having a birefringent surface and microstructured features having a variable pitch or angles for use as a blur filter An optical low pass filter or blur filter, and method of making the filters, using an article having a birefringent surface for refracting incoming light when used with an image sensor. The birefringent surface of the article, such as a film, is structured or tilted... | 08/26/2008 |
| 7398715 | Method for using a cutting tool having variable rotation about a y-direction transversely across a work piece for making microstructures A cutting tool assembly having a tool post capable of lateral movement along a work piece to be cut and an actuator with a tool tip. The actuator provides for variable control of a rotation of the tool tip about an axis parallel to a y-direction transversely across ... | 07/15/2008 |
| 7396632 | Thermal mass transfer substrate films, donor elements, and methods of making and using same Substrate films, thermal mass transfer donor elements, and methods of making and using the same are provided. In some embodiments, such substrate films and donor elements include at least two dyads, wherein each dyad includes an absorbing first layer and an essentia... | 07/08/2008 |
| 7395742 | Method for using a cutting tool having variable movement in a z-direction laterally along a work piece for making microstructures A cutting tool assembly having a tool post capable of lateral movement along a work piece to be cut and an actuator with a tool tip. The actuator provides for variable control of the movement of the tool tip in a z-direction laterally along the work piece, while mai... | 07/08/2008 |
| 7395741 | Method for using a cutting tool having variable and independent movement in an x-direction and z-direction into and laterally along a work piece for making microstructures A cutting tool assembly having a tool post capable of lateral movement along a work piece to be cut and an actuator with a tool tip. The actuator provides for independent and variable control of the movement of the tool tip in an x-direction into the work piece and ... | 07/08/2008 |