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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5576038 | Liquid packaging film A coextruded film suitable for packaging a flowable material, particularly milk, in a form, fill and seal machine comprises a core layer of a blend of high density polyethylene and linear low density polyethylene and skin layers of a blend of linear low d... | 11/19/1996 |
| 5547752 | Blend of polybutylene and ionomer forming easy-open heatseal When a flexible packaging material having a heatseal layer comprising a blend of about 15 to 50 percent polybutylene and about 50 to 85 percent of an ionomer is formed into a package by heatsealing the heatseal layer to itself, the strenth of the heatseal... | 08/20/1996 |
| 5382472 | Resealable packaging material The invention is a flexible packaging material having a narrow band of pressure sensitive adhesive beneath a heatsealable surface layer. When the material is formed into a package, a heatseal is formed along the band of pressure sensitive adhesive. When t... | 01/17/1995 |
| 5368946 | Packaging material having a wax coating containing a styrene copolymer The moisture barrier and heat seal properties of wax coatings on packaging materials are improved by blending with the wax from about 5 to 15 percent of a styrene/ethylene-butylene/styrene block copolymer.... | 11/29/1994 |
| 5336528 | Heat sealable paper and method for its manufacture Heat sealable paper can be prepared by applying to a surface-sized paper web a coating of a dispersion comprising a microcrystalline wax and a copolymer of ethylene and acrylic acid or methacrylic acid. The coating can be applied by means of a size press ... | 08/09/1994 |
| 5322726 | Coextruded film having high oxygen transmission rate A coextruded film having an oxygen transmission rate between about 160 and 375, making it especially suitable for packaging fresh produce, comprises a skin layer of polypropylene, a core layer of ethylene-vinyl acetate copolymer, and a heat seal layer of ... | 06/21/1994 |
| 5240133 | Clamped-wave lid seal structure An article is disclosed comprising a lid engaged to a container by the formation of interlocking waves of lid material and container material at the junction of the lid and container. The interlocking waves are geometrically aligned relative to the interi... | 08/31/1993 |
| 5164208 | Apparatus for the formation of a clamped wave lid seal structure An apparatus is disclosed that engages a lid to a container by the formation of interlocking waves of lid material and container material. The interlocking waves are geometrically aligned relative to the interior of the container so as to maximize the bur... | 11/17/1992 |
| 5160391 | Method for the formation of a clamped wave seal structure A method is disclosed wherein a lid is engaged to a container by the formation of interlocking waves of lid material and container meterial about the interior rim of the container. The interlocking waves are geometrically aligned relative to the interior ... | 11/03/1992 |
| 5155160 | Polyolefin films having improved barrier properties The barrier properties of crystalline polyolefin film can be improved substantially by incorporating a precise amount of a partially incompatible wax into the polyolefin. When the polyolefin is polypropylene or polybutylene, the wax is preferably a paraff... | 10/13/1992 |
| 5141801 | Coextruded polyolefin films having improved barrier properties The barrier properties of a coextruded film having a surface layer comprising a crystalline polyolefin can be improved substantially by incorporating a precise amount of a partially incompatible wax into the polyolefin. The film has an interior layer comp... | 08/25/1992 |
| 5089320 | Resealable packaging material A machinable flexible packaging material capable of forming a seal that is reclosable at ambient temperature is made by applying a tacky adhesive and a thin skin layer onto a substrate, such as polyester film. Being thin, the skin layer fractures when the... | 02/18/1992 |
| 4996096 | Coextruded matte film A coextruded film having a matte surface layer is prepared by forming the layer from a blend of polyisobutylene and high density polyethylene. The film preferably has a heatseal layer on the other surface. In addition to having low gloss for consumer appe... | 02/26/1991 |
| 4957679 | Method of making interfolded sheets of plastic film When a film consisting of high density polyethylene and about three percent polystyrene is run on an interfolding machine to produce interfolded sheets of the film for use as deli wrap, the film is completely and consistently cut in the machine into sheet... | 09/18/1990 |
| 4894306 | Ion deposition printing paper Paper employed in an ion deposition printing process can be made antistatic by incorporating into the paper a composition comprising a water-soluble electrolytic salt, such as sodium sulfate, and a water-miscible organic solvent having a high boiling poin... | 01/16/1990 |
| 4880696 | Flexible packaging material containing an antioxidant The concentration of BHT in a flexible packaging material, such as a cereal liner, can be increased by incorporating the BHT into a polymer composition that is extrusion coated onto a substrate, such as PVDC-coated paper. The extrusion coating comprises a... | 11/14/1989 |
| 4879150 | Jumbo roll of toilet tissue A jumbo roll of toilet tissue wherein the initial section of the roll is perforated and the remainder is unperforated is dispensed from a dispenser having, in addition to a first spindle for supporting the jumbo roll, a second spindle for receiving the pr... | 11/07/1989 |
| 4853290 | Polypropylene laminate having an EMA-EAA tie layer The bond strength of ethylene-methyl acrylate copolymer to polypropylene is improved synergistically by blending between about 10 and 50 percent ethylene-acrylic acid copolymer with the ethylene-methyl acrylate copolymer.... | 08/01/1989 |
| 4807824 | Paper roll towel dispenser This invention provides an improved web transfer mechanism in a paper roll towel dispenser of the type having a primary roll and a reserve roll of paper toweling. The transfer mechanism comprises a cradle for supporting the primary roll that is counterbal... | 02/28/1989 |
| 4796832 | Dispenser for jumbo roll of toilet tissue A jumbo roll of toilet tissue wherein the initial section of the roll is perforated and the remainder is unperforated is dispensed from a dispenser having, in addition to a first spindle for supporting the jumbo roll, a second spindle for receiving the pr... | 01/10/1989 |
| 4718978 | Spent pulping liquor recovery process A partially-oxidized spent pulping liquor is produced which is added to unoxidized strong spent pulping liquor prior, during, or subsequent to concentration to form a novel partially-oxidized, concentrated, high total solids spent pulping liquor. This nov... | 01/12/1988 |
| 4689119 | Apparatus for treating web material A system of treating web material wherein the web is transported within a differential relative velocity nip defined by a web support surface and a pick-up member having voids, therein and having a relative velocity differing from that of the support surf... | 08/25/1987 |
| 4688335 | Apparatus and method for drying fibrous web material A dryer for paper and similar fibrous web materials including a dryer roll having an outer cylindrically-shaped wall, a radiant heat source within the dryer roll adapted to heat the wall substantially uniformly about the entire periphery thereof, and nip-... | 08/25/1987 |
| 4643775 | Fabric conditioning and cleaning system A method and apparatus for cleaning and conditioning a fabric in which pressurized fluid is directed into a restricted and diminishing passageway formed by the fabric and a member forming an extended nip therewith so that the fluid is forced through the f... | 02/17/1987 |
| 4644045 | Method of making spunbonded webs from linear low density polyethylene Spunbonded nonwoven webs having excellent properties, particularly softness, can be made from linear low density polyethylene having a critical combination of certain key properties. These properties are percent crystallinity, cone die melt flow, die swel... | 02/17/1987 |
| 4637858 | Pyrolysis of black liquor at high temperatures using radiant energy This invention is a process for recovering sodium hydroxide directly from black liquor. The process involves pyrolyzing the black liquor in the absence of oxygen to produce a product containing sodium carbide, and hydrolyzing the sodium carbide to form so... | 01/20/1987 |
| 4582555 | Heatseal die This invention is an improved heatseal die that forms superior airtight seals. The die has opposed die faces, with one die face having longitudinal lands and the other die face having grooves for receiving the lands. The lands are truncated and the depth ... | 04/15/1986 |
| 4548770 | Subjecting film to corona discharge prior to compression rolling Compression rolling of a film is improved by subjecting the film to corona discharge prior to the rolling. The corona discharge treatment improves the processability of the film.... | 10/22/1985 |
| 4547349 | Method of slaking lime The invention is an improved lime slaker in which the lime is combined with the slaking liquor in a vertical conduit which extends below the level of the liquor in the slaker vessel. The slaking liquor is introduced into the conduit at a high velocity tan... | 10/15/1985 |
| 4539259 | Laminate for making tubes The stiffness and deadfold properties of laminates used to make toothpaste tubes are improved by including a layer of high density polyethylene as one of the layers of the laminate. The use of high density polyethylene obviates the need to use a layer of ... | 09/03/1985 |
| 4483712 | Water-borne laminating ink Water-borne inks containing shellac or copal in combination with a titanium ester chelate have excellent printability and bond strength when used as laminating inks.... | 11/20/1984 |
| 4436703 | Lime slaker The invention is an improved lime slaker in which the lime is combined with the slaking liquor in a vertical conduit which extends below the level of the liquor in the slaker vessel. The slaking liquor is introduced into the conduit at a high velocity tan... | 03/13/1984 |
| 4310383 | Continuous countercurrent pretreatment of lignocellulose with anthraquinone prior to pulping Lignocellulose is treated with an alkaline pretreatment liquor containing anthraquinone or other pretreatment agent in a continuous process in which the lignocellulose and pretreatment liquor flow countercurrently. The pretreatment agent is substantially ... | 01/12/1982 |
| 4276330 | Trilaminate film for forming sideweld bags Sideweld bags having strong sidewelds can be made from a trilaminate film comprising a core layer of an ethylene-propylene block copolymer sandwiched between skin layers of polypropylene or an ethylene-propylene random copolymer.... | 06/30/1981 |
| 4188441 | Flexible packaging films of high density polyethylene capable of forming easily openable heatseals Flexible packaging films of high density polyethylene capable of forming easily openable heatseals can be made by coextruding a layer of the high density polyethylene adjacent to a layer of a blend of an ionomer and a copolymer of ethylene and vinyl aceta... | 02/12/1980 |
| 4177267 | Enhancing tissue penetration of physiologically active steroidal agents with DMSC A method of enhancing tissue penetration of physiologically active steroidal agents by conjointly applying them to the tissue with dimethyl sulfoxide. Penetration of the skin and the mucous membranes of the body cavities by these agents may be enhanced by... | 12/04/1979 |
| 4046806 | Method of preparing a disalt of 3,3-sulfonylbis (6-hydroxybenzene sulfonic acid) When 4,4'-dihydroxydiphenyl sulfone is sulfonated to form 3,3'-sulfonylbis(6-hydroxybenzene sulfonic acid), the product can be recovered from the reaction mixture by adding methanol or ethanol and a base to the reaction mixture to selectively precipitate ... | 09/06/1977 |
| 4020215 | Extrusion of polyolefin onto paper at decreased temperatures By coating a paper substrate first with a polyalkyleneimine and then with a polymer containing groups which react chemically with the imino groups of the polyalkyleneimine, a polyolefin can be extruded onto the substrate with good adhesion at temperatures... | 04/26/1977 |
| 3956956 | Apparatus for continuously forming opposed C-shaped cuts in plastic film Opposed C-shaped cuts can be made in plastic film in a continuous manner by passing the film between a punch roll bearing specially designed punches and a mating roll having wells for receiving the punches. The special design of the punches overcomes the ... | 05/18/1976 |
