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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Taylor; Reese


Number of patents: 265
Last date: December 16, 2003

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NumberTitleIssue Date
6664516Electric appliance with a PTC heating member and a method of operating same
There is disclosed an electric appliance (100, 200, 300, 400, 500, 600, 700, 800) with a positive temperature coefficient (PTC) heater (102, 202, 302, 506, 702) and a number of batteries (106, 206, 308, 406, 508, 606, 708, 806), in which the PTC heater (1...
12/16/2003
6620030Dual grindstone
A grinder for use with a tire uniformity machine and being selectially moved into and out of contact with a tire mounted in the tire uniformity machine and including a pair of rotatable grindstones for grinding the tire carried by a grinding head. The gri...
09/16/2003
6619512Lock-out mechanism for dispenser
A lock-out mechanism for use with a dispenser having a back plate and a cover hingedly attached thereto for receipt of a refill container with an attached pump. The cover carries a pressure member in the form of a push bar having a pump activating project...
09/16/2003
6584877Tire uniformity machine drive assembly
A tire uniformity machine having a framework for receiving a tire to be tested, a rotatable chuck located within the framework and having a spindle driven by a motor directly coupled to the spindle to selectively cause rotation thereof, whereby the tire i...
07/01/2003
6581804Holder for aerosol dispenser
A container holder assembly for removably receiving a product dispensing container having a flexible nozzle spout includes a wall-mounting back plate having a longitudinal axis and a container holder for receipt of the dispensing container hingedly attach...
06/24/2003
6581785Adjustable tire stand
A display apparatus for displaying an article such as a pneumatic tire includes an elongate base with a substantially planar top surface and article support members projecting from said top surface at opposed ends of the base. Opposed side or lateral arti...
06/24/2003
6578275Loadwheel drive assembly and method
The present invention generally provides an apparatus and method for accurately and rapidly imposing the required average force on a tire by using a drive mechanism, which initially drives the loadwheel carriage to a known average load position for tires ...
06/17/2003
6568258Road wheel reader
A tire uniformity machine having a processor and a load wheel rotatably mounted within a frame, the tire uniformity machine including non-visible indicia adjacent the load wheel; and a sensor operatively located with respect to the indicia and in communic...
05/27/2003
6520294Tire bead lubricating assembly and method of lubricating a tire bead
A tire bead lubricating assembly for lubricating the bead area of a tire includes a lubricator sleeve mounted for reciprocal movement into and out of the center of the tire. The sleeve has an hourglass shape for engagement with the opposed bead of the tir...
02/18/2003
6494316Article storage and display container
A storage and display container for the storage and display of small articles such as jewelry includes a base or display unit and a cover removably received on the base or display unit. The base or display unit includes first and second display areas, one...
12/17/2002
6481590Container carrier
A carrier for a container capable of attachment to a strap, key ring or other support includes a flexible body sized so as to releasably receive the container. The body has a loop or hook projecting from one end for engagement with the support and a throu...
11/19/2002
6439042Marker positioner
A tire uniformity machine for analyzing a tire having a process controller in communication with a plurality of sensors for determining the physical characteristics of the tire, the marking assembly comprising a positioning assembly near the tire uniformi...
08/27/2002
6431963Tire uniformity machine grinder
A grinder in a tire uniformity machine that receives a tire for testing, the grinder including an arm received in bearings; a grinding head supported on the arm, the grinding head having a rotatable grinding stone and a motor causing the rotation of the g...
08/13/2002
6425452Control system for all-wheel drive vehicle
A drive system for all-wheel drive vehicles is provided having separate front and rear transaxles powered by a single engine through a power transfer system. The transaxles each include a hydrostatic transmission and an axle, the hydrostatic gearing syste...
07/30/2002
6390329Apparatus for hands-free dispensing of a measured quantity of material
An apparatus for dispensing a measured quantity of fluid includes a touchless object sensor and a container carrying a supply of fluid. A dispense mechanism is coupled to the container to control an amount of fluid to be dispensed. A pump actuator mechani...
05/21/2002
6376437Skin cleansing composition for removing ink
A skin cleansing composition suitable for removing ink and other stains from the hands and arms of a user includes an effective amount of a low molecular weight alcohol having from one to twelve carbon atoms and an effective amount of a peroxide releasing...
04/23/2002
6370724Brush
A multi-purpose brush incorporating structure which permits the selective performance of a plurality of cleaning operations with a single brush is disclosed. The brush includes a body with depending side and end legs and which has a first series of relati...
04/16/2002
6367574Multi-function control system for articulated vehicle
A multi-function control system for use with an articulated vehicle for controlling speed and forward and rear movement of the vehicle through a single control. The system includes an operating lever connected to the vehicle by a double pivot and movable ...
04/09/2002
6324716Brush
A multi-purpose brush incorporating structure which permits the selective performance of a plurality of cleaning operations with a single brush is disclosed. The brush includes a body which has a first series of relatively soft flexible bristles thereon a...
12/04/2001
6302608Bottle and brush combination
A brush and bottle combination is disclosed in which the bottle has a blind recessed area formed in its peripheral surface and a shoulder projecting outwardly into the blind recessed area. This shoulder is formed integrally with the body of the bottle and...
10/16/2001
6287037Hand-held cleaning device
A fluid-containing brush has a housing (11) with a generally cylindrical wall closed at one end by a base carrying brush bristles (25) and at the other by a cap (50) formed of resilient material, the housing defining a fluid reservoir, the base having a c...
09/11/2001
6274010Electroplating apparatus
An apparatus for electroplating at least one substrate is disclosed as including a trough, two anodes, at least one bath and two poly-tetrafluoroethylene sheets or a number of substantially rigid polypropylene plates, in which the trough supports the subs...
08/14/2001
6267976Skin cleanser with photosensitive dye
A cleanser product which will not stain surfaces is disclosed. Specifically, the present invention provides a cleanser comprising a photosensitive dye. The present invention also provides a method for preventing the of staining of surfaces by cleanser pro...
07/31/2001
6265363Skin cleansing composition for removing ink
A skin cleansing composition suitable for removing ink and other stains from the hands and arms of a user includes an effective amount of a low molecular weight alcohol having from one to twelve carbon atoms and an effective amount of a peroxide releasing...
07/24/2001
6216916Compact fluid pump
A pump for dispensing fluid from a dispenser includes a base in fluid communication with a source of fluid carried by the dispenser and with the atmosphere. The pump includes a base attachable to the source of fluid, a flexible transparent dome attachable...
04/17/2001
6214280Post-cure inflator and method
A post-cure inflator for tires includes a driven shaft for mounting at least one tire chuck for receiving the tire bead and at least one spindle for mounting a tire chuck and being disposed in opposed relationship with the driven shaft. The at least one s...
04/10/2001
6197250Telescopic dross pot
A dross pot and sow mould combination for use with a dross press, the combination being suitable for melting furnaces with low sills. The sow mould is connected to the dross pot by a variable length connection which allows the height of the combination to...
03/06/2001
6155480Disposable carton and blank therefor
A blank of foldable material capable of being assembled into a carton having a contoured top front surface and the carton formed thereby is disclosed. The carton is intended to be utilized in a dispenser having a back plate and a front cover with the fron...
12/05/2000
6136263Dross press with rocking press head
A dross press including a press head and skim box and including a head system comprising pressing means for pressing the dross in said skim box, said press means including means for providing a rocking movement for said press head. Said means comprise two...
10/24/2000
6116425Sorting tray
A sorting tray (10) includes a substantially planar sorting surface (12) bounded by an upwardly- and outwardly-extending sidewall (14). The sorting surface (12) includes a sorting portion (20) and a nozzle portion (22). The nozzle portion (22) necks down ...
09/12/2000
6112628Adjustable cutting roll assembly for severing pieces of material and method for adjusting same
A cutter assembly for severing pieces from a length of material and advanced into proximity thereto includes a driven anvil roll and a driven rotary cutter roll disposed in opposed relation with each whereby the length of material is advanced between the ...
09/05/2000
6065639Multiple use wash counter and timer
A fluid dispenser which discharges a predetermined amount of fluid upon actuation of a actuator includes a counter and at least two timers for use by users of the device. The apparatus further includes a switch coupled to the actuator wherein the switch g...
05/23/2000
6063330Press head and dross pot for dross processing system
The dross pot comprises a generally conical vessel with a plurality of internal upstanding ribs which divide the dross pot into a plurality of segments and also provide a plurality of draining holes for molten metal....
05/16/2000
6048252Camisole for mastectomy patients
A camisole-like garment for use by medical patients includes front and rear segments with the front segment divided into two panels which may be selectively, temporarily closed. The garment includes a yoke-like neck area and arm-receiving openings. Additi...
04/11/2000
6035752Scrap cutter assembly
A scrap cutting assembly for use in a reciprocating press in which a cutter is carried on a ram which reciprocates with respect to a fixed base to form and cut material passing through the press includes an exit plate mounted on the press base adjacent th...
03/14/2000
6023872Promotional banner having raised, three-dimensional areas
A promotional banner (10) includes a substantially planar, flexible base sheet (12) that defines a base plane (24). The base sheet (12) supports printing (18,20) that conveys information to the target audience. The banner (10) includes a raised area (22) ...
02/15/2000
5996851Bladder-operated dispenser
A bladder assembly for operating a dispenser for fluid material. The dispenser includes a hinged pressure bar movable into and out of collapsing engagement with a collapsible tube which leads from a source of supply of the material to be dispensed. The bl...
12/07/1999
5980817Relating to press heads and dross pressing apparatus
The design of the press head includes concave profile sides to enable a greater amount of aluminium dross to be trapped in a skim box as the press head descends. The end of the head forms a spike which can pass through a central hole in the skim box to cl...
11/09/1999
5944227Dispenser for multiple cartridges
A dispenser for fluid materials in which at least two replaceable cartridges having collapsible tubes for conducting the material to nozzles on the distal ends of the tubes. The dispenser includes a movable carriage which releasably holds the tubes and ca...
08/31/1999
5906790Rotation system for press head
An incremental rotational system for an aluminium dross processing head includes lever means actuated by the head as it rises to rotate the head by a defined amount, no independent drive system being required....
05/25/1999
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