Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8165759 | Tilt sensor assembly and method A tilt sensor arrangement and method that allows a tilt angle sensor of a vehicle to be tested without tilting the vehicle. In one embodiment, a tilt angle sensor of a vehicle is tested when the vehicle is positioned in a generally horizontal position. The tilt angl... | 04/24/2012 |
| 7954849 | Inflatable curtain Apparatus (10) for helping to protect an occupant of a vehicle (12) that has a side structure (16) and a roof (18) comprises an inflatable vehicle occupant protection device (14). The inflatable device (14) is inflatable awa... | 06/07/2011 |
| 7751054 | Optical sensor device for detecting wetting An optical sensor device (10) is able to be coupled to a window (14), in particular to a windscreen of a motor vehicle. The optical sensor device (10) comprises a sensor unit (12), which includes a emitter (26), a receiver (28 | 07/06/2010 |
| 7747305 | Computer-aided-design of skeletal implants The present invention is directed to a computer aided design method for producing an implant for a patient prior to operation comprising the steps of: generating data with a non-invasive 3D (3-dimensional) scan of the patient's defect site that digitally represents ... | 06/29/2010 |
| 7716976 | Method and apparatus for determining tire location in a tire pressure monitoring system using directional low frequency initiation A method is provided for determining tire location in a tire pressure monitoring system having the steps of generating an initiation frequency signal having a controllable output adapted to be received by a selected one of a plurality of tires of the tire pressure m... | 05/18/2010 |
| D605770 | Hearing assistance device | 12/08/2009 |
| 7580970 | Systems and methods for database synchronization Computer network system for building and/or synchronising a second database from/with a first database, accesses by work units being carried out at least on the first database from at least one application workstation, to generate, change or delete contents of the d... | 08/25/2009 |
| 7469921 | Gas bag restraint system A gas bag restraint system has a gas bag module and a fastening device for said gas bag module. The fastening device has at least one spring that during assembly comes into latching engagement with the hook. The spring has a mounting section and a hook-side latching... | 12/30/2008 |
| 7471973 | Determining a surface geometry of an object Methods for determining a surface geometry of an object, including determining a first projection matrix based on a first imaging device, determining a second projection matrix based on a second imaging device, obtaining at least one first two-dimensional (2D) image... | 12/30/2008 |
| 7461859 | Actuatable fastener An actuatable fastener (50) includes a body (80) including a head (82) and a shank (84). The body (80) includes an interior chamber (120) partially defined by a side wall (132) extending from the head (82) into... | 12/09/2008 |
| 7460084 | Radio frequency holographic transformer A three-dimensional holographic array of radio-frequency (RF) diffraction gratings, each of which has lengths of conductive and insulating fluid that are selected and adjusted to provide a desired diffraction effect on incident RF radiation. The three-dimensional ar... | 12/02/2008 |
| 7454251 | Excess lead retaining and management devices and methods of using same A device and method for retaining an excess portion of a lead implanted within or on a surface of a brain of a patient is disclosed. The device comprises a burr hole ring configured to be secured to a skull of the patient and a lead retainer extending from the burr ... | 11/18/2008 |
| 7422173 | Belt tensioner for a safety belt retractor A belt tensioner for a safety belt retractor has a housing, a piston which is displaceable in the housing, and teeth, which are arranged separated and spaced from the piston. ... | 09/09/2008 |
| 7392958 | Belt retractor for a safety belt A belt retractor for a safety belt has a brake surface (38), a blocking mechanism (18), a brake element (24) which can prevent a steering in of the blocking mechanism (18), and a magnetic actuator (28). The brake element (24... | 07/01/2008 |
| 7394034 | Electric push-button switch with lighting arrangement An electric push-button switch (10) includes a housing (22), a push-button (12). The push-button switch (10) further includes a symbol lighting arrangement to illuminate a transparent region (16) of the push-button (12). The... | 07/01/2008 |
| 7374572 | Method for helping improve operation of a heart valve A method for helping improve operation of a heart valve includes implanting an apparatus at an annulus of a heart valve, such that one or more leaflets of the patient's heart valve the can move into and out of engagement with a portion of the implanted apparatus and... | 05/20/2008 |
| 7360787 | Gas generator and method for assembling of a gas generator A gas generator comprises an oblong outer housing and an elongated combustion chamber insert with a tubular wall arranged in the outer housing. The combustion chamber insert contains a solid propellant, has a first and a second axial end and is held in the outer hou... | 04/22/2008 |
| 7357814 | Method of determining size of cardiac prosthesis A sizing apparatus and a method for ascertaining a size for a cardiac prosthesis are disclosed. Specifically, the sizing is implemented by positioning a contact member at a patient's heart valve for engagement by one or more viable leaflets of the patient's valve. T... | 04/15/2008 |
| 7316689 | Apparatus for depositing bone grafting material An apparatus for depositing bone graft material into a mammalian body comprises a barrel member having an inner surface with internal threads. The barrel includes an exit port through which bone graft material placed into the barrel exits the barrel. A plunger membe... | 01/08/2008 |
| 7301392 | Tunable resonator for use in active-RC continuous-time filters An integrated circuit (IC) resonator in which resonator parameters potentially affected by IC fabrication processes are correctable after fabrication. Resonance frequency tuning is effected by forming each feedback capacitor in a pair of integrator circuits to inclu... | 11/27/2007 |
| 7288908 | Switching arrangement An apparatus for controlling an electric motor (14) for, when energized, moving a vehicle window (22) selectively up or down and selectively in an auto up or auto down mode. The apparatus includes an electrical circuit electrically coupled to the elect... | 10/30/2007 |
| 7281735 | Seat-integrated vehicle occupant restraint system and vehicle seat A seat-integrated vehicle occupant restraint system includes a gas bag module (17) having a gas bag (21), and a cover (31) for the module. The cover has at least one predefined outlet opening (9), provided for an emerging of the gas bag (... | 10/16/2007 |
| 7275904 | Bale accumulator A bale accumulator is utilized to deposit bales in groups in a field. The bale accumulator includes a chute along which bales move to an upper end portion of an accumulator ramp assembly. The accumulator ramp assembly slopes downward away from the chute. The chute m... | 10/02/2007 |
| 7232966 | Steering wheel horn contact unit and assembly A steering wheel horn contact unit has a metal contact sheet (40). The metal contact sheet (40) is embedded into a carrier part (52) of plastic and mounted therein and has at least one freely projecting horn contact tongue (46). Viewed in... | 06/19/2007 |
| 7230821 | Housing for an electronic control device in vehicles A housing for a control device in vehicles is provided. The housing satisfies the requirements of acceleration transmission and reliable ground connection with a simple and inexpensive construction. The housing comprises a metallic shell that has parallel top and bo... | 06/12/2007 |
| 7225894 | Power steering apparatus An engine driven pump 24 is connected with a power steering motor assembly 18. An electric motor 36 drives a pump 34 connected with the power steering motor assembly 18. A control apparatus 38, 44, 52, 62 and 72 effec... | 06/05/2007 |
| 7205952 | Broad band slot style television broadcast antenna A broad band slot style broadcast antenna utilizing coaxial hollow tubes, the inner tube discontinuous at its longitudinal center in order to provide two high power antennas at a single location. The outer tube has slots accompanying adjustable electromagnetic coupl... | 04/17/2007 |
| 7206694 | Transfer alignment of navigation systems Navigation systems provide accurate position, velocity and attitude information at one or more slave inertial measurement units (SIMU), mounted and spaced apart from a master inertial navigation system (MINS). ... | 04/17/2007 |
| 7123634 | Zig-zag laser amplifier with polarization controlled reflectors A solid state zig-zag slab laser amplifier in which depolarization occurring at total internal reflection from opposed lateral faces of the amplifier slab is controlled by selecting a complex evanescent coating that provides a selected phase retardance that results ... | 10/17/2006 |
| 7084040 | Method for growth of group III-V semiconductor material on a dielectric Formation of a regrowth layer of a Group III–V semiconductor material is facilitated by prior formation of an intermediate layer, selected primarily for its smooth morphology properties. The intermediate layer is formed over an underlying substrate and over a diel... | 08/01/2006 |