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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Steins & Associates, P.C.


Number of patents: 97
Last date: May 01, 2012

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NumberTitleIssue Date
8168048Carbon dioxide generation and dispensing device and method of production
A CO2 generating and dispensing device having container with a first space for receiving oxalic acid and water, and a second space for receiving a CO2 generator which generator is attached to a lid. The lid secures to the container. Two conduct...
05/01/2012
8146202Rug anti-slip device
A Rug Anti-slip Device. The device includes a pin-shaped element that has a sharpened tip end for poking through a mat and into the underlying carpet. The device further has a handle tab made from plastic or other suitably durable and aesthetically pleasing material...
04/03/2012
D649139Wireless microphone
11/22/2011
D645499Sunglass frame
09/20/2011
7997592Gurney clamp, detachable equipment stand and associated transport cart
A Gurney Clamp, Detachable Equipment Stand and Associated Transport Cart is disclosed. The combination of these devices makes the transportation of patients and health status monitoring equipment more controlled, reliable and safe. The clamp is specifically configur...
08/16/2011
7967387Accessory footrest attachment
An Accessory Footrest Attachment is disclosed. The footrest attachment is designed to give children and others having legs that are shorter than normal adult legs a rest for their feet. The attachment has at least two configurations—one for installation on a conve...
06/28/2011
7967097Motorcycle suspension method and apparatus
A motorcycle suspension apparatus and method is provided. In one embodiment, a motorcycle suspension assembly includes a shaft and at least two asymmetric bushings, with each bushing comprising an inner element and an outer element, with the outer element and inner ...
06/28/2011
7947352Flexible VCD having domed center and method of making thereof
A Flexible VCD Having Domed Center and Method of Making Thereof is disclosed. The disc will has a flat data storage section of its substrate that is less than 0.7 millimeters thick, while the central region of the disc is defined by a dome structure adjacent to the ...
05/24/2011
D636681Disc media case
04/26/2011
D632875Ponytail-accommodating ballcap
02/22/2011
7804426System and method for selective review of event data
Systems and methods for computer assisted cueing and selective reviewing of driving data in order to save time in the data review process are provided. The method allows identifying essential portions of the data, selecting the essential portions, reviewing the sele...
09/28/2010
7785450“On-site” carbon dioxide generator
Systems are described for the “on-site” production of substantial amounts of carbon dioxide and hydrogen. The systems include a stack of multiple electrochemical cells, which decompose organic carboxylated compounds into CO2 and H2 without ...
08/31/2010
7784805Progressive compression suspension
A Progressive Compression Suspension is disclosed. The suspension operates to provide floating opposed mounting points for each end of the suspension's shock absorber. The bottom end of the shock absorber pivotally attaches to the lower suspension arm, and the upper...
08/31/2010
7762526Pendulum valve having independently and rapidly controllable theta-and z-axis motion
A Pendulum Valve having Independently and Rapidly Controllable Theta- and Z-axis Motion. The valve actuator used in the present invention provides the benefit of wide open unrestricted flow of a pendulum valve coupled with the high-resolution and wide dynamic range ...
07/27/2010
7757548Calibrated air intake tract having air infusion insert
A Calibrated Air Intake Tract for Internal Combustion Engine is disclosed. The intake includes a Mass Airflow Sensor section that defines an inner diameter that differs from the diameter of the overall intake air tract piping. The Mass Airflow Sensor length and diam...
07/20/2010
7721699Calibrated air intake tract having air infusion insert
A Calibrated Air Intake Tract for Internal Combustion Engine is disclosed. The intake includes a Mass Airflow Sensor section that defines an inner diameter that differs from the diameter of the overall intake air tract piping. The Mass Airflow Sensor length and diam...
05/25/2010
7716383Flash-interfaced fingerprint sensor
A Flash-interfaced Fingerprint Sensor is disclosed. The sensor device interfaces directly with a flash memory interface chip. The flash memory interface chip incorporates the system for interfacing with flash memory devices, a fingerprint sensor/detector system, and...
05/11/2010
7673424Mobile structure
The invention relates to a mobile structure which is intended for various different uses and purposes and which is of the type that comprises a flat floor chassis with wheels, towing means such that it can be towed by a vehicle and floor support means. The invention...
03/09/2010
7669571Calibrated air intake tract for internal combustion engines
A Calibrated Air Intake Tract for Internal Combustion Engine is disclosed. The intake includes a Mass Airflow Sensor section that defines an inner diameter that differs from the diameter of the overall intake air tract piping. The Mass Airflow Sensor length and diam...
03/02/2010
7659827System and method for taking risk out of driving
Systems and methods for taking risk out of driving are presented. The system comprises an event capture device that records audio, video, and other information that collectively comprise an event. The event data, including the audio, video, and other related informa...
02/09/2010
7640711Interlocking continuous roof assembly and method for wind resistant roofing
An Interlocking Continuous Roof Assembly and Method for Wind Resistant Roofing is presented, whereby continuous double lock seams are used exclusively to join panels together. This roof manufacturing methodology results in a roof that possesses improved resistance t...
01/05/2010
7638153Cake making method
A Cake Making Method is disclosed. Also disclosed is a method that results in the creation of a cake having a standard cake base and a filling of another, viscous, semi-liquid flavored filling. The resulting cake does not have any external blemishes or apertures on ...
12/29/2009
D601450Double-sided ornament wreath
10/06/2009
7587838Framing rafter square attachment
A Framing Rafter Square Attachment. The attachment cooperates with a conventional rafter or framing square to make the repetitive cutting of lengths of framing lumber (such as for blocking) much easier and faster to accomplish. The attachment allows the position of ...
09/15/2009
7562169Video and audio front end assembly and method
A Video and Audio Front End Assembly and Method. The device and method of this invention takes advantage of the hardware improvements available in personal computing machines that enable higher speed bus communications and much greater computational capacity. The sy...
07/14/2009
6732799Apparatus for stimulating oil extraction by increasing oil well permeability using specialized explosive detonating cord
Apparatus and method for explosive and chemical rehabilitation of existing oil wells' perforations and formation, to stimulate oil production therefrom, comprising a combination of detonating cord with a plurality of hardened steel tubes, disposed at predetermined d...
05/11/2004
D592974Film can clock
05/26/2009
7536457System and method for wireless delivery of event data
Driving events are captured at an event detector in a vehicle and stored in an associated data storage area. The output of a sensor in the vehicle is monitored, and the stored driving event data is sent to an evaluation server over a wireless communication network w...
05/19/2009
D590541Eiffel tower hookah pipe
04/14/2009
D588307Flower-shaped ashtray
03/10/2009
7472193Expanded method and system for parallel operation and control of legacy computer clusters
A Method and System for Parallel Operation and Control of Legacy Computer Clusters is disclosed. Also disclosed is a system that permits the creation of a cluster computer using the legacy operating systems already existing on the computing devices. The system is fu...
12/30/2008
7464487Shoe cover
A Shoe Cover is disclosed. Also disclosed is a cover that allows a user to decorate their athletic footwear with an outer cover. The cover has an open bottom surface to enable it to be most easily donned and doffed from the shoe. The cover further has a plurality of...
12/16/2008
7441514Pet dish and disposable liner
The device is a Pet Dish for holding Disposable Liners. The dish is durable and washable, but the liner can be disposable, in a form that is conventionally available from a number of pre-existing supply sources. The dish is aesthetically pleasing. The dish and liner...
10/28/2008
7408476Emergency shut-off system and method of using same
An emergency shut-off system includes an emergency shut-off switch cover plate with a hinged cover that cooperates with a conventional emergency shut-off switch to help prevent the unintended shut-down of a pool or spa water pumping system. The emergency shut-off sw...
08/05/2008
7408509Direction finding method and system using probabilistic mapping
A Direction Finding Method and System Using Probabilistic Mapping is disclosed. Also disclosed is a preferred system that employs a technique for taking in data sets (lines of bearing) from DF receivers and characterizing those signals with their respective probabil...
08/05/2008
7370747Portable roller support device
A Portable Roller Support Device is disclosed. The device provides rolling support for material in the process of being cut or otherwise manipulated. The support has a stable base and a series of height-adjustable legs with feet at their bottoms. The adjustable legs...
05/13/2008
7359795Calibration method for air intake tracts for internal combustion engines
A Calibration Method for Air Intake Tracts for Internal Combustion Engines is disclosed. The method tunes the replacement cold air intake so that the Original Equipment Mass Airflow Sensor will function with the emissions control system without check engine light il...
04/15/2008
7350965Industrial mixer stand
A Stand for Industrial Mixers is disclosed. The stand includes a tiltable cradle for securely holding a mixer while a worker conducts maintenance on it. The stand further has an integrated seat to accommodate the worker. Furthermore, the stand provides a convenient ...
04/01/2008
7344115Specialized outlet box mounting bracket
A Specialized Outlet Box Mounting Bracket is disclosed. The bracket provides a convenient mounting platform for a 3½ inch deep outlet box within a conventional stud wall. The bracket eliminates the requirement for special, labor-intensive installation methods by in...
03/18/2008
D563529Combination drain cover and strainer
03/04/2008
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