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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5418657 | Track address detecting means by HDD sector servo method A disk file subsystem is disclosed which utilizes a track address decoding circuit which converts the track address which is recorded on the magnetic media in Gray code according to a 1/6 (2,8) run-length-limited recording code to its corresponding binary... | 05/23/1995 |
| 5227904 | Ferroelectric liquid crystal device A ferroelectric liquid crystal device includes a pair of substrates which has electrodes formed in an opposing spatial relation to each other. At least one of the electrodes is optically transparent. A parallel aligned, obliquely evaporated film is formed... | 07/13/1993 |
| 5175044 | Sheet-like ceramic substrate for tip parts A sheet-like ceramic substrate for tip parts is provided which can effectively prevent occurrence of a crack thereof. The ceramic substrate comprises a ceramic sheet 7 having first and second primary dividing grooves 2a and 2b and first and second seconda... | 12/29/1992 |
| 5164712 | X-Y direction input device Disclosed is an X-Y direction input device for moving a cursor on a screen in a suitable direction, the device comprising a rotatable rotation operating member, a first rotary type electric part for detecting a rotational amount of the rotating operating ... | 11/17/1992 |
| 5164025 | Soft magnetic alloy film and a magnetic head using such soft a magnetic alloy film There is provided a soft magnetic alloy having a composition expressed by formula Cox Mz Cw, wherein M represents one or more than one of the metal elements including Ti, Zr, Hf, Nb, Ta, Mo, V and W, and x, w and z represe... | 11/17/1992 |
| 5162816 | Method for setting color of color ink ribbon in thermal transfer printer The present invention relates to a method for setting a desired color in a thermal transfer printer using a color ink ribbon which has ink sections of plural colors arranged in continuous repeating units in the longitudinal direction of the ink ribbon. Ta... | 11/10/1992 |
| 5153809 | Self diagnosing circuit for a load control circuit A self diagnosing circuit for a load control circuit is disclosed, which detects the state of a driving line connected with a load and protects a load driving circuit by turning off transistors in the load driving circuit, when a grounding accident occurs... | 10/06/1992 |
| 5151836 | Disk chucking device A chucking device, in which a 31/2" flexible disk is centered and driven so as to rotate, is improved. A driving pin is disposed on one end of a plate spring and the other end portion is elastically energized to be brought into contact with a plurality of... | 09/29/1992 |
| 5149273 | Clock spring A clock spring for use with a steering device of an automobile, including a fixed member, a movable member rotatably mounted on the fixed member with a cable accommodating portion defined therebetween, and a cable accommodated in the cable accommodating p... | 09/22/1992 |
| 5146379 | Thin film magnetic head A thin film magnetic head of the present invention comprises an insulating layer and a protective layer both of which are made of a magnetic material or a nonmagnetic material containing a magnetic material so as to inhibit the contour effect which is a t... | 09/08/1992 |
| 5144277 | Sealing structure for electrical parts The present invention relates to a rotary type electrical part and particularly to a throttle position sensor used within an automobile. The electrical part comprises a casing having one end thereof defined as an opening face, an attachment hole defined i... | 09/01/1992 |
| 5144117 | Illumination type optical recorded information reading device An illumination type optical recorded information reading device including a plurality of light emitting elements, a photo detector for detecting optical indication on a media and converting the detected indication to electrical information, a plurality o... | 09/01/1992 |
| 5140060 | Electroluminescence device An electroluminescence device comprises a matrix polymer that is a polymer obtained by polymerizing electron-accepting monomers having electron-accepting groups. The electron-accepting groups are cyanoalkyl groups and/or cyanoalkyl-oxyalkyl groups.... | 08/18/1992 |
| 5132863 | Cassette eject mechanism of tape player An eject mechamism of a tape player such as an automotive stereo tape player has a change-over gear driven by a motor and adapted to be locked at predetermined rotational angular positions. The position of a head base carrying a magnetic head is determine... | 07/21/1992 |
| 5131877 | Electroluminescent device An electroluminescent device incorporating; a transparent electrode, a plurality of counter electrodes formed opposite to the transparent electrode, local fluorescent layers formed between the transparent electrode and the counter electrodes in a predeter... | 07/21/1992 |
| 5130834 | Liquid crystal display including a dye complementary to the liquid crystal's bright state color A liquid crystal display includes a pair of substrates and a liquid crystal composition sealed between the substrates. The liquid crystal composition has a twist angle set within a range of 180-300 degrees and a retardation set within a range of 0.45-0.7 ... | 07/14/1992 |
| 5127841 | Clock spring A clock spring used with, e.g., a steering apparatus of a motor vehicle to establish electrical connection between a stationary member and a movable member by using cables. The clock spring has a stationary member, a movable member fitted to the stationar... | 07/07/1992 |
| 5125685 | Cable reel for expandable and contractible steering device of vehicle The present invention relates to a cable reel in which an electrical connection between a fixed body and a movable body is made through a flat cable. The cable reel is suitable for installing on an expandable and contractible steering device of a vehicle,... | 06/30/1992 |
| 5124721 | Recording sheet and ink jet recording method using the same This invention relates to a recording sheet comprising a laminate layer made of a material that can be hardly swollen by ink on the side opposite to its ink receiving surface and to an ink jet recording method using the same. Since a recording sheet accor... | 06/23/1992 |
| 5120377 | Method of manufacturing laminated ceramic material A method of manufacturing a laminated ceramic material having internal electrodes and the object thereof is to provide a method of manufacturing a laminated ceramic material using inexpensive metal material for internal electrodes. A method of manufacturi... | 06/09/1992 |
| 5117319 | Magnetic movement sensing device A magnetic sensor for an encoder having tracks arranged alternately with N- and S-poles, comprising two MR thin films arranged at a near interval in the track direction with a direction perpendicular to the tracks as a longitudinal direction, oblique elec... | 05/26/1992 |
| 5115317 | Tuning apparatus for a television receiver including selectively activated amplifier and local oscillator circuits A tuning apparatus is disclosed in which a television signal of either the UHF band or the VHF band is subjected to frequency conversion to obtain an intermediate frequency and, thereby, the television signal for a desired channel is selected. The tuning ... | 05/19/1992 |
| 5115253 | Method for driving and controlling a thermal printer The present invention relates to a method for driving and controlling a thermal printer. In the thermal printer provided with a carriage driving mechanism for moving a carriage including a thermal head forward and backward along a platen; a mechanism for ... | 05/19/1992 |
| 5113205 | Ink jet head An ink jet head used in an ink jet printer, having a flat nozzle block, and a main tank member which is connected to a base end of the nozzle block and in which is formed a main ink tank for storing ink supplied to ink flow passages formed in the nozzle b... | 05/12/1992 |
| 5113047 | Pushbutton switch with wear preventing groove A pushbutton switch includes a movable contact which effects an inverting motion in a case to get in and out of contact with a stationary contact to establish conduction and non-conduction of the switch. Grooves are provided along an inner bottom surface ... | 05/12/1992 |
| 5109310 | Disk drive device with unified actuator assembly A magnetic disk drive device for reading from or writing to a magnetic disk having an actuator assembly composed of a yoke plate, an actuator housing magnetic heads, a stopper for restricting the range of rotation of the actuator, and a solenoid bracket h... | 04/28/1992 |
| 5106316 | Clock spring A clock spring used with, e.g., a steering apparatus of a motor vehicle to establish electrical connection between a stationary member and a movable member by using cables. The clock spring has a stationary member, a movable member fitted to the stationar... | 04/21/1992 |
| 5105321 | Disk drive including flexible print board and back tension regulating piece A magnetic disk drive device for reading-out/writing-in information on/from a disk which comprises a yoke plate for rotatably supporting an actuator by a pair of bearings; a stopper for restricting the rotation range of said actuator; a solenoid bracket i... | 04/14/1992 |
| 5101305 | Disk drive device including a V-shaped air filter A magnetic disk drive device for reading-out/writing-in information on/from a disk which comprises a yoke plate for rotatably supporting an actuator by a pair of bearings; a stopper for restricting the rotation range of said actuator; a solenoid bracket i... | 03/31/1992 |
| 5098028 | Clock spring connector including cable stowage grooves In a clock spring connector using cables for electrical connection between a stationary member and a movable member which is rotatably mounted in relation to the stationary member, spiral or concentrical cable stowage grooves on both the stationary and th... | 03/24/1992 |
| 5093818 | Disk cartridge for disk player with integrated disk changer A disk cartridge for use with a disk changer wherein various internal members can be assembled by a minimal number of screws or like fasteners, and with a minimal size and thickness, and a disk player with an integrated disk changer wherein an end of a di... | 03/03/1992 |
| 5087812 | Incremental encoder with direction-indicating shutter A light-transmission-type encoder usable in, e.g., an image scanner, and suitable for detecting both the amount of and the direction of rotation. An image scanner featuring the encoder is used to read an image on an original while utilizing the self-scann... | 02/11/1992 |
| 5085394 | Flat display supporting mechanism The invention provides a flat display supporting mechanism for a portable input/output device such as a computer or a word processor which employs a flat display having a large display area formed in a flat plate profile with a pivotable link attached bet... | 02/04/1992 |
| 5081756 | Methods for assembling and adjusting a magnetic encoder device Methods are provided for assembling a magnetic encoder wherein fluctuation of a magnetic gap arising from a change in temperature is minimized. The magnetic encoder comprises a magnetic scale having thereon a magnetic pattern which can be detected by a ma... | 01/21/1992 |
| 5079661 | Magnetic head assembly having consistent track pitch An improved magnetic head assembly is provided by the invention, wherein the upper head device is biased toward the lower head device by a bias means while the lowest position of the upper head device where it comes closest to the lower head device is str... | 01/07/1992 |
| 5079634 | Apparatus for wireless-controlling a camera and apparatus for two-direction simultaneous control of electrically-driven equipment An apparatus for wireless-controlling a camera and for two-direction simultaneous control of an electrically-driven pan head on which the camera is mounted, including a camera-side transmitter-receiver for modulating and transmitting an image signal from ... | 01/07/1992 |
| 5079071 | Heat-sensitive transfer medium In a heat sensitive transfer medium (i.e., an ink ribbon) including a base layer, an ink layer containing a coloring agent, and an ink releasing layer interposed between the base layer and the ink layer, the present invention incorporates a heat retaining... | 01/07/1992 |
| 5075623 | Method for measuring three-dimensional spatial magnetic field distribution using algebraic reconstruction and convergence The present invention relates to a method for measuring three-dimensional spatial magnetic field distributions used particularly in measuring the magnetic field distribution in a small spatial region such as a leakage magnetic field of a magnetic head and... | 12/24/1991 |
| 5068633 | Automatic canceling device for a winker An automatic cancelling device for a winker is disclosed, in which a locking removing member can efficiently transmit a stroke of a working member of a solenoid when returning a holder to neutral position. Construction of the locking removing member inclu... | 11/26/1991 |
| 5064301 | Thermal printer A thermal printer which always performs a satisfactory printing operation regardless of whether a ribbon cassette mounted for printing houses an ink ribbon for hot release mode printing or an ink ribbon for cold release mode printing. Hot release mode pri... | 11/12/1991 |
