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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Schwegman, Lundberg & Woessner


Number of patents: 149
Last date: January 31, 2012

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NumberTitleIssue Date
8108335Techniques for integrating disparate data access mechanisms
Techniques for integrating disparate data access mechanisms are provided. A user attempts data access against an infocube and its data access mechanism. Transparently, that access attempt is translated into a format recognized and processed by a relational database ...
01/31/2012
8099732Skew exception detection
Techniques are presented for skew exception detection within a parallel processing environment. A potential exception is detected when a highest load of a processor within the parallel processing environment exceeds an average load within the parallel processing env...
01/17/2012
8037057Multi-column statistics usage within index selection tools
In an example embodiment, a method is illustrated to determine multi-column indexes, the method including receiving one or more structured query language (SQL) queries, the one or more SQL queries defining a workload. A database index analysis tool may be used to de...
10/11/2011
8032503Deferred maintenance of sparse join indexes
A system and method include defining a snapshot join index using a sparse condition in a join index definition. A new sparse condition of the snapshot join index is compared with an old sparse condition. Rows in a base table are identified as a function of the compa...
10/04/2011
8027993Techniques for establishing and enforcing row level database security
Techniques for establishing and enforcing row level database security are presented. Qualifiers are used to uniquely identify particular rows of a database table. The qualifiers are selectively combined to generate a hash value. The hash value is associated with a u...
09/27/2011
8027962Techniques for asynchronous command interface for scalable and active data warehousing
Techniques for asynchronous command processing within a parallel processing environment are provided. A command is raised or received within a parallel processing data warehousing environment. A job or a component of the job is dynamically monitored, controlled, or ...
09/27/2011
8024706Techniques for embedding testing or debugging features within a service
Techniques are presented for embedding testing and debugging features within a service. A user service is modified to include record and playback features. When a record feature is activated, actions and state transitions, which occur within the user service, are mo...
09/20/2011
8024286Independent column detection in selectivity estimation
Techniques for independent column detection in selectivity estimations are provided. Values for database statistics are sampled and two independent tests are performed against the values for a first column and a second column. When each test determines that the firs...
09/20/2011
7992782Techniques for managing fraud information
Techniques are presented for managing fraud information. Metadata defines user profiles, security levels, fraud cases, and presentation information. One or more queries or reports are processed against disparate data store tables and the results are aggregated into ...
08/09/2011
7991765Cost-based query rewrite using materialized views
A system and method of rewriting a database query where the query contains an aggregate includes the following. If one or more aggregate materialized views are considered, rewriting the query using an aggregate materialized view. If one or more non-aggregate multi-t...
08/02/2011
7941425Techniques for scoring and comparing query execution plans
Techniques for scoring and comparing query execution plans are provided. Predefined parameter types are identified in query execution plans and predefined weighted values are assigned to any identified parameters within the query execution plans. The weights are sum...
05/10/2011
7912833Aggregate join index utilization in query processing
A system and method include obtaining a query and identifying an aggregate join index (AJI) at a high level of aggregation. The dimension table may be rolled-up with the grouping key being the union of the grouping key in the AJI and the grouping key of the query. T...
03/22/2011
7908159Method, data structure, and systems for customer segmentation models
Methods, data structures, and systems for generating customer segmentation models are provided. Basket transactions are analyzed and classified into a first segment type, a second segment type, a third segment type, or a fourth segment type. A number of the basket t...
03/15/2011
7860903Techniques for generic data extraction
Techniques are presented for generic data extraction. Metadata defines a data extraction element with reference to an identifier, a data source, and one or more rules. The metadata may be processed to populate the data extraction element when a reference is made wit...
12/28/2010
7856382Aggregate user defined function (UDF) processing for multi-regression
An aggregate User Defined Function (UDF) processing used for multi-regression is provided. The aggregate UDF initializes storage space for multiple nodes of a database environment. Data is then extracted from a relational database and populated according to grouping...
12/21/2010
7822771Search query generation
Methods and systems provide automatic search generation capabilities. A search constraint and a control field identifier are received. A search generating module generates a search that when executed returns records from a data store. The records satisfy the search ...
10/26/2010
7822630Forecasting with parallel processing
Data consumed by a threaded forecasting module is acquired in advance of a request for that data by the forecasting module. The data is used for servicing multiple instances of the threaded forecasting module as they concurrently process. The instances concurrently ...
10/26/2010
7802722Techniques for managing fraud information
Techniques are presented for managing fraud information. Metadata defines user profiles, security levels, fraud cases, and presentation information. One or more queries or reports are processed against disparate data store tables and the results are aggregated into ...
09/28/2010
7764299Direct thermal and inkjet dual-sided printing
In one embodiment there is provided a dual-sided printer including a direct thermal print head positioned proximate to a first platen and an inkjet print head positioned proximate to a second platen. The direct thermal print head is in a substantially opposed relati...
07/27/2010
7730171Decoupled logical and physical data storage within a database management system
The subject matter herein relates to database management systems and, more particularly, to decoupled logical and physical data storage within a database management system. Various embodiments provide systems, methods, and software that separate physical storage fro...
06/01/2010
7680781Automatic search query generation and results set management
Techniques are presented for automatic search query generation and results set management. A searcher makes selections from metadata; the metadata is associated with a particular lexicon or industry. Furthermore, the selections are mapped to fields associated with a...
03/16/2010
7660814Techniques for mapping a physical table to multiple virtual tables
Techniques are presented for mapping a physical table to multiple virtual tables. One or more fields within a results set from a query are mapped or associated to one or more virtual tables. The virtual tables are organized as sub graphs and connected together as a ...
02/09/2010
7660785Techniques for managing interactions between applications and a data store
Methods, systems, and data stores are provided for managing interactions between applications and a data store. Threaded applications do not directly read from or write to the data store. An extract utility performs an initial query against the data store on behalf ...
02/09/2010
7580878Data fusion for automated business decisions
Methods and systems for business decision-making are provided. Business data elements are fused together to form fused data sets. The fused data sets are analyzed as sets and business rules are applied to the sets. Based on the analysis and the applied business rule...
08/25/2009
7488480Use of passive myostatin immunization in egg laying vertebrates
A method to alter the phenotype of animals, e.g., the progeny of egg laying vertebrates, which employs passive immunization, is provided. ...
02/10/2009
7409437Enhanced video programming system and method for incorporating and displaying retrieved integrated Internet information segments
A system for integrating video programming with the vast information resources of the Internet. A computer-based system receives a video program with embedded uniform resource locators (URLs). The URLs, the effective addresses of locations or Web sites on the Intern...
08/05/2008
7395257Automated method and system to calculate the surface distance between two geographical locations, and to filter a data set based on the calculation
A method and apparatus for calculating the surface distance between two geographical locations are described. According to one aspect of the present invention, values are stored in a square look-up table for determining the square of a value. Also, values are stored...
07/01/2008
5538732Medicated applicator sheet for topical drug delivery
The present invention provides a method for applying a plurality, preferably two, of dermatological agents to the skin from a single dispensing and applicator sheet comprising a plurality of discrete areas comprising at least two dermatological agents whi...
07/23/1996
5529902Direct fluorescence-conjugated immunoassay for platelet activation
A method is provided to measure the extent of platelet activation by fluorometrically determining the extent of expression of P-selectin in a platelet sample in vitro, using a maximally activated platelet sample as a reference standard....
06/25/1996
5528579Added bit signalling in a telecommunications system
A telecommunications system includes an added bit signalling method and apparatus for conveying signalling information between a head end and multiple remote ends connected over a passive distribution network. In accordance with the present invention, an ...
06/18/1996
5526487System for multiprocessor communication
A system for interprocessor communication including a shared register resource accessible by any one of the processors through the using internal communication paths. The shared register resource is distributed among the processors with each processor inc...
06/11/1996
5526110In situ calibration of inductively coupled plasma-atomic emission and mass spectroscopy
A method and apparatus for in situ addition calibration of an inductively coupled plasma atomic emission spectrometer or mass spectrometer using a precision gas metering valve to introduce a volatile calibration gas of an element of interest directly into...
06/11/1996
5523490Illudin analogs
A compound to inhibit tumor cell growth in a subject in need of said therapy is provided, wherein said compound has the structure: ##STR1## wherein R is selected from the group consisting of: ##STR2## Tumor cells sensitive to inhibition by said ...
06/04/1996
5523286Stroma-derived proteoglycan containing composition which promotes differentiation and maintains the self-renewal capacity of long-term bone marrow culture-initiating cells
An anionic macromolecular containing composition is disclosed that is capable of supporting conservation and differentiation of long-term bone marrow culture initiating cells in cultured mammalian hematopoietic cells. The composition disclosed is a mixtur...
06/04/1996
5519718Remote unit for use with remote pager
An acknowledgement paging system is described which fits within the existing infrastructure of a paging network and which provides low cost manufacture and low power operation while still enabling the acknowledgement paging over long distances. The acknow...
05/21/1996
5515440Preboot protection of unauthorized use of programs and data with a card reader interface
A secure computer controlling access to internal devices via an integrated card reader. A microprocessor-controlled card reader interface logically connected to the CPU of the computer reads and writes information from and to a card placed in the card rea...
05/07/1996
5510995Sculptured surface synthesis based on functional design constraints
A technique is presented for the synthesis of sculptured surface models subject to several functional design constraints. A design environment is specified as a collection of polyhedral models which represent components in the vicinity of the design surfa...
04/23/1996
5510660Magnetostrictive vibration generation system
A shaker with a Terfenol-D rod actuator includes a mass coupled to both ends of the rod through a spring seat, a spring seat/adjuster and a spring washer. The actuator is mounted inside a cylindrical coil, which in turn is mounted inside a cylindrical per...
04/23/1996
5508468Fertile transgenic corn plants
Fertile transgenic Zea mays (corn) plants which stably express recombinant DNA which is heritable are provided wherein said DNA preferably comprises a recombinant gene which encodes a seed storage protein, so that the amino acid profile of the corn is imp...
04/16/1996
5503328Multi-use envelope
In accordance with the present invention a multiple use envelope for safely sending material to successive recipients is provided. The envelope broadly is a paperboard container having a generally rectangular, substantially closed body with one open edge ...
04/02/1996
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