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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Schroeder, Siegfried, Ryan, Vidas, Steffey & Arrett


Number of patents: 75
Last date: May 11, 1982

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NumberTitleIssue Date
4329184Rock aggregate core material washing and recycling
A process and system for recovery and recycling of hard rock core forming aggregate used in the slip forming of elongated hollow-cored concrete planks using wash water to remove slurry and a rotating screen to remove the water from the aggregate with coll...
05/11/1982
4314562Enclosure system for body implantable electrical systems
An improved body implantable electrical stimulator assembly of the type having interconnected electrical components housed within a preformed enclosure. A cup is provided in which the components may be finally assembled, the cup being configured to fit wi...
02/09/1982
4307162Lithium alloy coating for anode collector in lithium batteries
Protective coatings for anode collector in lithium batteries....
12/22/1981
4306277Flashlight having an insertable probe contact
A flashlight having an insertable probe contact....
12/15/1981
4304493Sand mixer
A foundry sand mixer for mixing and dispensing silica or green sand and their additives through the enclosed longitudinal belt conveyor mechanism having a plurality of openings in the top communicating with a first feeder disposed above the enclosed longi...
12/08/1981
4297578Airborne dust monitor
An airborne dust monitor. Photosensitive elements detect a predetermined airborne dust level at a test region adjacent the photosensitive elements. The photosensitive elements are housed within a flue which shields the test region from ambient light while...
10/27/1981
4297569Microelectronic memory key with receptacle and systems therefor
This invention relates to electrical key-like devices, to electrical receptacles for use in combination therewith and to electronic circuitry systems, such as computers and other operating circuits, that interface with the key-like devices through the rec...
10/27/1981
4295534Well boring rigs and spoil handling conveyor apparatus therefor
An improved spoil handling conveyor for well boring rigs wherein the conveyor working surface comprises a plurality of endless belts arranged side-by-side to allow the separation of spoil from drilling fluid by drainage therebetween....
10/20/1981
4295270Electrode positioning system
A system for positioning a ring electrode at a desired location on, and in electrical communication with, the outer, braided conductor of a coaxial body implantable electrical stimulation lead. The outer insulation is stripped from the desired electrode l...
10/20/1981
4292346Lithium-halogen batteries
Lithium-halide coatings for interior electrode lead portions in lithium halide batteries....
09/29/1981
4290733Forage stack mover
A forage stack moving device has a tongue and bed mechanism rigidly secured to each other in which a plurality of endless chain elements pass over a plurality of longitudinal beam members and are driven by a mechanism driving all chains in unison while lo...
09/22/1981
4287319Compositions of polyvinylpyridine and iodine
Compositions of and methods for the preparation of polyvinylpyridine and iodine (PVP.nI2) as cathode materials for electrochemical cells....
09/01/1981
4285485Retractable sonar sensing system
A readily retractable sonar sensor system having a sensor carried by a rod slidably mounted in a sleeve which is located in spaced relation to the axis of rotation of a disc upon which the sleeve is fixedly supported, the latter extending normally to the ...
08/25/1981
4285176Shelter truss
A shelter truss comprising a unitary trapezoidal skeletal component, a plurality of which when connected forms a completely framed superstructure of a building, ready to accept exterior covering, wiring, plumbing, insulation, flooring, interior walls, cei...
08/25/1981
4284949Nuclear magnetic resonance spectrometer and method
A nuclear magnetic resonance technique that allows simultaneous temperature determination and spectral acquisition. The technique employs a modification of the lock circuit of a Varian XL-100 Spectrometer which permits accurate measurement of the differen...
08/18/1981
4281664Implantable telemetry transmission system for analog and digital data
An improved telemetry transmission system for transmitting electrocardiographic information, indications of the occurrence of the pacing pulse and for transmitting digitally encoded information from an implanted pacemaker, an implanted drug dispensing dev...
08/04/1981
4278745Cathode materials for electrochemical cells
Novel cathode materials for use in electrochemical cells are disclosed. The cathode materials consist essentially of a conductive solution comprised of iodine dissolved in a mixture of two organic pyridine-based constituents, both of which function as don...
07/14/1981
4278094Pacemaker with pulse width adjustment circuitry
A cardiac pacemaker pulse generator utilizing digital circuitry for controlling the provision of cardiac stimulating pulses. The width of the pulses is increased as the battery voltage decreases to maintain the energy of the stimulation pulse. The pulse w...
07/14/1981
4276882Lead anchoring device
An anchor for a body stimulation lead. A first body member is provided with an aperture while a second body member has a post extending from a surface thereof into the first body member aperture. At least the proximal portion of the post is slightly large...
07/07/1981
4275737Demand cardiac pacemaker having reduced polarity disparity
A cardiac pacemaker of the type responsive to a natural heart activity for affecting the operation of the pacemaker. Circuitry is provided which has an essentially polarity independent degree of response to sensed signals. In a preferred embodiment, the c...
06/30/1981
4274264Chiller control
A control means is disclosed that is used with a closed refrigeration system having a chiller and a condenser to provide refrigeration to chill the fluid medium and a refrigerant pump for pumping the refrigerant through the system with refrigerant capacit...
06/23/1981
4271841Electro-ocular stimulation system
A system for the treatment of ocular misalignment by electrical stimulation of ocular recti. A body implantable unit develops an electrical stimulation signal and delivers that signal to an ocular rectus without restricting its contraction. In a preferred...
06/09/1981
4271840Reservoir system for a body implantable member
A reservoir system for a flexible, elongated, body implantable member of the type that is adapted to provide communication between separated body sites. A reservoir body is formed of a cup and cover which cooperate to define a cavity. Slots in the cup and...
06/09/1981
4271278Cathode materials
Preparation and use of polyvinylpyridine and iodine (PVP.n I2) as cathode materials for electrochemical cells....
06/02/1981
4270556Prophylaxis strip
A reusable strip of perforated stainless steel for use following prophylaxis to remove any remaining plaque, calculus, and stains from interproximal surfaces and contact areas of the teeth without abrading or damaging tooth enamel....
06/02/1981
4269535Earth working implement control system
An operating and down-pressure hydraulic control system for vehicle-mounted implements such as earth compactors and the like. The assembly of hydraulic cylinders, valving and a hydraulic accumulator provided herein operates as a hydraulic system to raise,...
05/26/1981
4269198Body implantable lead
A body implantable lead of the type having a lead body, at least one electrode carried by the lead body and tissue engaging tines extending at an acute angle from the lead body at a location adjacent the electrode. The present invention correlates the ten...
05/26/1981
4266551Sense amplifier for demand cardiac pacemaker
A cardiac pacemaker of the type responsive to heart activity to affect the operation of the pacemaker. Detecting circuitry detects the presence of signals representative of natural heart activity. In a preferred embodiment, bias circuitry establishes the ...
05/12/1981
4264359Jewelry alloy
An alloy of gold, palladium, silver, copper, zinc and a small quantity of boron is provided to produce an alloy having a pleasing yellow color, high tarnish resistance and a hardness suitable for use as a material for rings and similar jewelry....
04/28/1981
4262461Geodesic dome connector
A connector for interconnecting joists which define triangular panel roof areas of a geodesic dome and comprised of a metal sleeve having a plurality of circumferentially spaced openings extending therethrough and a plurality of metal tongues secured to t...
04/21/1981
4258758Automatic liquid-container filler
A simple device for automatically filling a plurality of open containers, such as bottles, to permit a plurality of such containers to be sequentially filled, when connected to a constant source of liquid, without possibility of running over. A common hea...
03/31/1981
4256059Heat-exchanging system
A heat-exchanging system having an upright water tube in a water tank with an open upper end and connected at each end to a surrounding tube of larger diameter which forms a spaced jacket therearound and a centrally arranged tube connected at its lower en...
03/17/1981
4255880Portable rotary snow thrower
A portable rotary snow thrower is disclosed. The housing of the snow thrower is baffled to cause the snow to be thrown to one side for a particular direction of rotation of the rotor. The rotor may also be rotated in the opposite direction to throw the sn...
03/17/1981
4252305Vise jaw cover
Vise jaw covers, each of which comprises a flexible, elongated panel made of soft, resilient, compressible material such as latex rubber, and having a relatively wide end portion severed along a U-shaped line to define an opening with an adjacent flap and...
02/24/1981
4251318Method of making fully etched type-carrier elements
Etched one-piece type-carrier elements....
02/17/1981
4246436Junction enclosure assembly
A junction enclosure assembly including an enclosure having a pair of vertically spaced rails mounted upon the inner surface of the back panel thereof in forwardly spaced relation and a junction mounting panel having a mounting bracket at each of its uppe...
01/20/1981
4246327High energy-density battery system
The battery system includes a metallic anode, a cathode/electrolyte comprising a liquid inorganic solvent containing a mixture of an interhalogen having a discharge potential higher than the solvent and a soluble salt of the anode metal, and a high-surfac...
01/20/1981
4244202Apparatus for making corrugated flexible metal tubing
A readily adjustable machine which continuously produces corrugated flexible metal tubing from very light gauge metal and of various diameters. A warping ring receives therewithin a longitudinally corrugated narrow strip of formable metal of light gauge a...
01/13/1981
4243042Enclosure system for body implantable electrical systems
An improved body implantable electrical stimulator assembly of the type having interconnected electrical components housed within a preformed enclosure. A cup is provided in which the components are finally assembled, the cup being configured to fit withi...
01/06/1981
4239377Photographic printer
An improved photographic printer of the type wherein photosensitive photographic material is automatically advanced through an exposure area and is marked intermediate adjacent exposures to facilitate the separation or cutting of the different exposures. ...
12/16/1980
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