Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7940343 | Liquid crystal display device and image displaying method of liquid crystal display device The present invention provides a liquid crystal display device for displaying a desired image by a display unit, the display unit being formed by sandwiching a liquid crystal layer between a thin film transistor substrate and a CF substrate and arranging liquid crys... | 05/10/2011 |
| 7936519 | Head mounted display Disclosed herein is a head mounted display including: an eyeglasses frame-like frame to be mounted onto an observer's head; and two image display devices, each of the image display devices including an image generating device, and light guide means which is mounted ... | 05/03/2011 |
| 7936389 | Solid-state imaging device In a solid-state imaging device, bus lines are provided at both sides of an imaging area vertically to send vertical-transfer clock pulses to shunt wires disposed on or over the imaging area at both ends of the signal lines of the shunt wires. Bus lines disposed clo... | 05/03/2011 |
| 7936294 | Digital-to-analog converter, analog-to-digital converter, and semiconductor device A DA conversion device includes the following elements. A higher-bit current source cell portion includes uniformly weighted higher-bit current source cells to generate an identical constant current. A lower-bit current source cell portion includes a lower-bit curre... | 05/03/2011 |
| 7935988 | Method of manufacturing solid state imaging device, solid state imaging device, and camera using solid state imaging device A method of manufacturing a solid state imaging device having a photo-electric conversion portion array and a transfer electrode array, these arrays being provided in parallel to each other, upper surfaces and side wall surfaces of the transfer electrode array being... | 05/03/2011 |
| 7935389 | Liquid spraying apparatus and method A printer is provided which sprays ink from nozzles to print recording paper P. It includes a paper feed/delivery mechanism (72) to carrying the paper P to which the ink is to adhere, nozzles (52a) to spray the ink as droplets, an ink-spraying h... | 05/03/2011 |
| 7934142 | Encoding method to QC code In an encoding and/or decoding method utilizing a self-orthogonal Quasi-Cyclic (QC) code whose parity check matrix is expressed by at least one circulant matrix, a code sequence is generated which satisfies a check matrix. The check matrix is designed so that a colu... | 04/26/2011 |
| 7933023 | Displacement detection apparatus, displacement measurement apparatus and fixed point detection apparatus A displacement detection apparatus includes a light source for emitting light and an extinction ratio conversion element which raises an extinction ratio of the light to 20 dB or more. A condenser lens condenses the light having the increased extinction ratio and a ... | 04/26/2011 |
| 7932943 | Solid state imaging device In a solid-state imaging device, a primary-color Bayer color filter is provided on an imaging pixel area defined by pixels having different structures. Color-component filters for the same color in the color filter are disposed correspondingly to pixels having the s... | 04/26/2011 |
| 7932901 | Timing generating circuit, display apparatus, and portable terminal A timing generating circuit with low power consumption and a small layout area, a display apparatus including the timing generating circuit as one peripheral driving circuit, and a portable terminal including the display apparatus as a display output section are pro... | 04/26/2011 |
| 7932574 | Solid-state imaging device A solid-state imaging device having a light receiving section comprised of a stack of a photoconductive layer for absorbing light in a wavelength region for red, a photoconductive layer for absorbing light in a wavelength region for green, and a photoconductive laye... | 04/26/2011 |
| 7928974 | Liquid crystal display device, method for controlling the same, and portable terminal An active-matrix liquid crystal display device has pixels arranged in a matrix which each include a thin film transistor (TFT) as an active element. When the device is in a power-off state, TFTs in all the pixels are switched on, and all horizontal switches are turn... | 04/19/2011 |
| 7928352 | Solid-state image capturing device, image capturing device, and manufacturing method of solid-state image capturing device A solid-state image capturing device includes a first detecting unit for detecting a first wavelength component and a second detecting unit for detecting a second wavelength component which has a longer wavelength than at least the first wavelength component and whe... | 04/19/2011 |
| 7923762 | Semiconductor device and method of manufacturing the same Disclosed herein is a semiconductor device, including: an insulating film provided on a semiconductor substrate so as to have a trench pattern; a gate insulating film provided so as to cover an inner wall of the trench pattern; and a gate electrode formed so as to b... | 04/12/2011 |
| 7920188 | Method and apparatus for processing a pixel signal An NchMOS transistor Q71 on the input side of a current mirror 70 is made function as a voltage operating-point setting portion so that a pixel signal line potential (voltage of a horizontal signal line 20) would be constantly stable nearly at t... | 04/05/2011 |
| 7919905 | Magnetic head actuator having conductive fastening member electrically connecting upper and lower piezoelectric elements An actuator includes a piezoelectric bimorph including a pair of piezoelectric elements and an intermediate electrode provided between the piezoelectric elements, a conductive fastening member for fastening fixed ends of the piezoelectric elements to a base having a... | 04/05/2011 |
| 7915098 | Method of fabricating display device and display device A method of fabricating a display device having a TFT substrate and an array of plural light-emitting devices arranged on the substrate, each of the light-emitting devices having a lower electrode, an upper electrode, and organic layers sandwiched between the lower ... | 03/29/2011 |
| 7915076 | Hybrid module and method of manufacturing the same A hybrid module includes a silicon substrate having a plurality of part mounting openings formed therein, the plurality of part mounting openings composed of through holes, a plurality of mounted parts that are mounted in the part mounting openings such that input/o... | 03/29/2011 |
| 7912017 | Wireless connection system and wireless connection method A wireless connection system having at least one host apparatus and at least one client apparatus, wherein: proximity wireless communication is executed when a host apparatus and a client apparatus execute wireless communication with each other on the basis of a pre... | 03/22/2011 |
| 7911434 | Level converter circuit, display device and portable terminal device This invention realizes reduction in consumption of DC current in a level converter circuit by setting level shifters in an operating state only when necessary in accordance with hierarchical control, in which an output pulse of a level shifter (311) that is ... | 03/22/2011 |
| 7909469 | Image projecting apparatus and image projecting method for use in the same Disclosed herein is an image projecting apparatus, including: a one-dimension type light modulating device for modulating a light in accordance with image information; a projection optical system; and a light deflecting device for deflecting an image light in a dire... | 03/22/2011 |
| 7907647 | Optical element, light emitting device and method for producing optical element The present invention relates to an optical element for converting light of prescribed wavelength emitted from a light source into light of wavelength different from the prescribed wavelength for outputting. A first crystal part (20) and a second crystal part... | 03/15/2011 |
| 7907095 | Antenna device Disclosed herein is an antenna device for receiving a broadcast wave in each of a first required frequency band and a second required frequency band, the antenna device including: an earphone cable including an audio signal line and a ground line; and an antenna ele... | 03/15/2011 |
| 7905649 | Display device and optical device Disclosed herein is a display device including, a visual target, and a backlight adapted to illuminate the visual target from the rear, the backlight including, a plurality of first light sources, second light sources, and a light guide plate, wherein the light guid... | 03/15/2011 |
| 7903160 | Data transfer circuit, solid-state imaging device and camera Disclosed herein is a data transfer circuit including, a plurality of data transfer lines, a plurality of data outputting sections, a plurality of data holding sections, a data-acquiring-clock supplying section a clock supplying section, and a column scan section. | 03/08/2011 |
| 7902672 | Semiconductor device and method of manufacturing same A semiconductor device in a packaged form including a semiconductor includes a semiconductor substrate with an active component disposed thereon and pads disposed on a surface thereof and connected to the active component, a first interconnection disposed on the sem... | 03/08/2011 |
| 7898000 | Solid-state image pickup device and method for producing the same A solid-state image pickup device includes an element isolation insulating film electrically isolating pixels on the surface of a well region; a first isolation diffusion layer electrically isolating the pixels under the element isolation insulating film; and a seco... | 03/01/2011 |
| 7897969 | Solid-state image pickup device, driving method for solid-state image pickup device, and image pickup apparatus A solid-state image pickup device includes a pixel array area in which pixels each including a photoelectric conversion element are two-dimensionally arranged; first control means for performing control such that signals of pixels in a desired region of the pixel ar... | 03/01/2011 |
| 7896454 | Remaining-liquid-amount display apparatus and remaining-liquid-amount display method A remaining-liquid-amount apparatus for displaying an amount of conductive liquid (ink) remaining in a container includes electrode units which are arranged along a direction in which the liquid level falls when the amount of liquid in the container decreases and wh... | 03/01/2011 |
| 7893608 | Organic electroluminescent element and display device An organic electroluminescent element includes a light emitting unit provided between an anode and a cathode. The light emitting unit has a light emitting layer containing a phosphorescent material as a luminescent material and a photosensitizing layer formed adjace... | 02/22/2011 |
| 7889407 | Method for producing a duplicate hologram recording medium, apparatus for producing a duplication master, apparatus for producing a duplicate hologram recording medium, and duplication master An apparatus for producing a duplicate hologram recording medium includes: a positioning section configured to place the duplication master and the duplicate hologram recording medium at predetermined relative positions; an angle selective plate arranged between the... | 02/15/2011 |
| 7889110 | Analog/digital converter and information recording and reproducing apparatus The present invention provides an A/D converter includes: a plurality of comparators for comparing a plurality of respective standard voltages with an analog input value for a magnitude thereof, the comparators being arranged depending on magnitudes of the standard ... | 02/15/2011 |
| 7887964 | Fuel cell system having optimized output The present invention provides a fuel cell system that has a fuel cell portion including one or more unit cells, a fuel tank for storing fuel used in the unit cells, and a control portion for controlling the fuel cell portion. The number of unit cells is optimized s... | 02/15/2011 |
| 7884790 | Display device and driving method of display device A digital driving display device to make gradation display by pulse width modulation includes: a pixel array unit arranging pixels having an electrooptic element and incorporating a memory in a matrix, disposing a scanning line for each row in a pixel arrangement in... | 02/08/2011 |
| 7884407 | Semiconductor device, its manufacturing method and electronic apparatus thereof The present invention proposes a semiconductor device, its manufacturing method and to an electronic apparatus thereof equipped with the semiconductor device where it becomes possible to make a CMOS type solid-state imaging device, an imager area formed with a MOS t... | 02/08/2011 |
| 7882680 | Automated solid pharmaceutical product packaging machine An automated pharmaceutical product packaging machine simultaneously fills a plurality of product package templates in parallel with desired pharmaceutical dosing requirements. The templates are subsequently positioned over a temporary storage template having caviti... | 02/08/2011 |
| 7879513 | Method for correcting mask There is provided a method for correcting a photo mask, which allows the difference between a test mask and a corrected mask with respect to an error of line width depending on coarse/dense pattern to be decreased when the photo masks are corrected by optical proxim... | 02/01/2011 |
| 7875842 | Solid state image pickup element and camera system A solid state image pickup element includes a pixel unit having a plurality of pixels for photoelectric conversion disposed in a matrix shape and a pixel signal read circuit for reading pixel signals in the unit of a plurality of pixels from the pixel unit. The pixe... | 01/25/2011 |
| 7874066 | Method of manufacturing a device-incorporated substrate A device-incorporated substrate and a method of manufacturing a device-incorporated substrate, as well as a printed circuit board and a method of manufacturing a printed circuit board in which a fine-pitch conductor pattern can be formed on an insulating layer with ... | 01/25/2011 |
| 7872646 | Power supply generating circuit, display apparatus, and portable terminal device A power supply generating circuit, a display apparatus incorporating the same, and a portable terminal device using the display apparatus as an output display unit are provided. In a DC-DC converter having a charge pump circuit (31), a voltage dividing circui... | 01/18/2011 |