Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8181274 | Novelty shirt A novelty shirt with a chest section and long sleeves. The long sleeves in a first position extend downwardly adjacent the sides of the shirt and have shoulder and cuff portions spaced from each other along the vertical axes with elbow portions therebetween. Upper a... | 05/22/2012 |
| 8132341 | Detachable heel system An apparatus for converting a shoe into a high heeled type of shoe or a medium high heeled type of shoe or a low heeled type of shoe or a type of shoe that does not include an additional heel to extend the thickness of the sole includes a heel that is detachably-att... | 03/13/2012 |
| 8091250 | Tape measure end-securing device An apparatus for improving the speed, accuracy, and economy in obtaining linear measurements during construction includes a body that includes a pair of straddle members that span across a thickness dimension of any preferred type of dimension lumber, including wood... | 01/10/2012 |
| 7988479 | Bayonet connector An apparatus for detachably-attaching a first half of an electrical connector to a second half includes an exterior first half housing as part of the first half that rotates about a split ring with respect to a remaining interior portion of the first half. The inter... | 08/02/2011 |
| 7979147 | Engine sound replication device An apparatus for replicating an engine and/or exhaust sound of a predetermined vehicle includes files stored in computer-readable form in a memory library of the engine and/or exhaust sound of the predetermined vehicle. A microcomputer operated controller receives e... | 07/12/2011 |
| 7972289 | Blood-draw finger restraint An apparatus for drawing blood from a finger includes a flexible band, at least a portion of which is adapted to surround a portion of a finger. A remaining portion of the apparatus is disposed under at least one joint of the finger. The apparatus provides sufficien... | 07/05/2011 |
| 7966673 | Protective shield for a cap An apparatus for use with a cap includes a rigid liner that is secured to an interior or exterior of the cap to provide impact protection over a portion of the forehead region, crown and temple area. An absorbent liner is preferably included if the cap does not incl... | 06/28/2011 |
| D639597 | Beach towel with built-in pillow | 06/14/2011 |
| 7948677 | Structure for supporting an optical telescope An apparatus for the focusing of incident light includes a base assembly that is adapted to support a primary mirror. The primary mirror includes an outside circumference and an inside aperture. An upright member is attached to the base assembly at a first end there... | 05/24/2011 |
| 7922679 | Blood-draw finger restraint An apparatus for drawing blood from a finger includes a flexible band, at least a portion of which is adapted to surround a portion of a finger. A remaining portion of the apparatus is disposed under at least one joint of the finger. The apparatus provides sufficien... | 04/12/2011 |
| 7913403 | Reciprocating pruning saw An apparatus for the cutting of tree limbs includes an extensible drive shaft that is detachably-attachable at one end to a portable electric drill and is secured to a housing at an opposite end thereof. The housing converts the rotary motion that is supplied by the... | 03/29/2011 |
| 7883294 | Monolithic dock and method for making An apparatus for providing a floating type of a boat dock or platform includes a plurality of synthetic material decking members that are disposed along the sides and top of the dock. Urethane foam is applied to an interior of the apparatus and it expands to fill th... | 02/08/2011 |
| 7819145 | Dado guide An apparatus for cutting dado cuts in a board includes a first base member that includes an adjustment for surrounding a fence. A pair of rods extend away from the first base member and are attached to a first rail. A second base member includes a pair of spaced apa... | 10/26/2010 |
| 7771587 | Method for removing nitrogen compounds from gasoline or diesel fuel using molecularly imprinted polymers A method and product for removing nitrogen compound molecules from gasoline or diesel fuel includes exposing the gasoline or diesel fuel to a plurality of molecularly imprinted polymer beads (MIPS) that have receptor sites on the surfaces thereof that include imprin... | 08/10/2010 |
| 7754652 | Method for removing sulfur compounds from gasoline or diesel fuel using molecularly imprinted polymers A method and product for removing sulfur compound molecules from gasoline or diesel fuel includes exposing the gasoline or diesel fuel to a plurality of molecularly imprinted polymer beads (MIPS) that have receptor sites on the surfaces thereof that include imprints... | 07/13/2010 |
| 7748088 | Belt buckle An apparatus for securing a pair of trousers about a torso includes a face plate and a flexible member that is attached along three perimeter sides of the flexible member to a rear surface of the face plate. A conventional type of a fastener assembly for a belt is a... | 07/06/2010 |
| 7736605 | Incense timer An apparatus for controlling a duration of burn of a stick of incense includes a base and a ferric rod extending away from and over the base. A hole is provided in the base for placement of a bottom end of the incense. A cylindrical portion is adapted to fit over an... | 06/15/2010 |
| 7730574 | Cleaning apparatus that is worn over a hand An apparatus for the cleaning and washing of objects includes a flexible inner lining that extends over a hand and wrist or arm of a user so as to provide a gap intermediate the exterior of at least a portion of the hand and the interior of the inner lining. A prefe... | 06/08/2010 |
| 7717835 | Gynecology exercise device An apparatus for the strengthening and rebuilding of the muscles of the pelvic floor includes a center generally flat main resistance spring that includes a generally U-shape. The main resistance spring supplies a force which urges separation between a first end and... | 05/18/2010 |
| 7699019 | Ramp safety guide An apparatus for safely locating an elevated-end of a ramp includes a center strip that hangs down from an overhead location proximate the elevated-end. The center strip aligns with a center of the ramp and is used as a visual or tactile aide to guide a person towar... | 04/20/2010 |
| 7690119 | Water closet bolt cutter An apparatus for cutting a bolt includes a first member and a second member that are adapted to pivot about an axis. An L-shaped member is pivotally attached to an end of the second member. A sliding member is attached to the L-shaped member that bears on an exterio... | 04/06/2010 |
| 7670026 | Night-light rug An apparatus for providing illumination includes a lower light panel that contains at least one battery and electronic control circuitry therein. A plurality of LEDS are each disposed in a corresponding plurality of recesses in the light panel. A reflective coating ... | 03/02/2010 |
| 7661559 | Tube holder An apparatus for securing squeezable tubes therein includes a plurality of vertical compartments that are each adapted to hold one squeezable tube. A plurality of moveable front members are adapted to move up or down between an opposite pair of sidewalls to retain a... | 02/16/2010 |
| 7641160 | Tripod stabilizer and lighted lens carousel An apparatus that is adapted to reduce wobble in a tripod that is used to hold an optical instrument, includes a triangular shaped base plate that includes an attachment to each leg of the tripod. The base plate includes slots at each corner or apex thereof that pro... | 01/05/2010 |
| 7637218 | Wearable storage system An apparatus for storage of cargo items is worn by a user. An upper end of the apparatus is secured to a belt of the user and a lower end is secured to a leg of the user. A continuous perimeter zipper with two zipper closure tabs allows versatility in opening an ext... | 12/29/2009 |
| 7637055 | Hydroponics plant support system An apparatus for supporting plant foliage includes a base assembly that is placed in a growing medium. A plurality of support members are attached to the base assembly and extend radially away from a plant center and vertically. Additional linear extension segments ... | 12/29/2009 |
| 7605977 | Optical telescope An apparatus for enhanced viewing of objects in two separate simultaneous frequency bands of light that is constructed in accordance with the principles of the present invention includes a primary mirror and a moveable secondary mirror that is disposed above the pri... | 10/20/2009 |
| 7581703 | Radial tripod stabilizer An apparatus for increasing the stability of a tripod includes a centrally placed base member that includes three perimeter leg assemblies, each of which are adapted to cooperate with one of the legs of the tripod. Each of the leg assemblies includes a generally U-s... | 09/01/2009 |
| 7565997 | Closable folding serving covered tray with beverage holder An apparatus for the containment of food items and for the optional transport of various types of beverage containers includes a bottom panel, a first side panel, a second side panel, a third side panel, a fourth side panel, a first top panel, a second top panel, a ... | 07/28/2009 |
| 7562728 | Powered wheelchair An apparatus for urging a person of limited physical ability from a first location to a second location includes a self-propelled type of wheelchair that has two driven wheels disposed under the chair. A pair of preferably front-disposed castors is included. Togethe... | 07/21/2009 |
| D591358 | Bolo toss target | 04/28/2009 |
| 7509699 | Leveling camping pad An apparatus for placement under a sleeping bag useful in leveling or controlling the attitude of the sleeping bag includes a plurality of chambers, some of which extend along a longitudinal length of the leveling camping pad with respect to each other, and wherein ... | 03/31/2009 |
| 7476103 | Science party kit and method An apparatus for amusing and edifying a plurality of children and of creating a party-atmosphere includes a plurality of components in a box for retail and an instruction manual that instructs at least one adult supervisor how to safely manage the plurality of child... | 01/13/2009 |
| 7467436 | Adjustable ramp An apparatus for providing an adjustable height top edge of an inclined plane includes a generally planar inclined plane that is pivotally attached at a bottom end thereof at a pivot axis to a first end of a first base member and to a first end of a spaced-apart sec... | 12/23/2008 |
| 7459880 | Solar generator panel for an electric or hybrid vehicle An apparatus for charging a battery of a vehicle includes at least one photovoltaic cell that is adapted to convert solar insolation into electricity. The position of each photovoltaic cell is varied so that it faces toward a current location of the sun whether the ... | 12/02/2008 |
| 7454811 | Cross-dock system An apparatus for the loading and unloading of railroad boxcars includes a first platform assembly that abuts the boxcar and a second platform assembly that abuts the first platform assembly and is secured thereto. The height of the first platform assembly is adjusta... | 11/25/2008 |
| 7451150 | Real estate information exchange process and system A system and process includes a computer that is operatively connected to an area network, such as to the Internet. A database of MLS properties that are for sale is maintained that is accessible to the computer. Real estate agents must subscribe in order to use the... | 11/11/2008 |
| 7438798 | Method for removing sulfur compounds from gasoline or diesel fuel using molecularly imprinted polymers A method and product for removing sulfur compound molecules from gasoline or diesel fuel includes exposing the gasoline or diesel fuel to a plurality of molecularly imprinted polymer beads (MIPS) that have receptor sites on the surfaces thereof that include imprints... | 10/21/2008 |
| 7417793 | Structure for supporting an optical telescope An apparatus for the focusing of incident light includes a base assembly that is adapted to support a primary mirror. The primary mirror includes an outside circumference and an inside aperture. An upright member is attached to the base assembly at a first end there... | 08/26/2008 |
| 7402099 | Crushing device for a bird's head An apparatus for crushing a bird's head includes a first member and a second member that are pivotally attached and which are adapted to pivot about an axis. An inner arcuate recessed area is provided on an interior side of each member intermediate a second end and ... | 07/22/2008 |