Bizarre Patents
Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8176095 | Collecting, sharing, comparing, and displaying resource usage data Resource usage data is automatically collected for an individual, household, family, organization, or other entity. The collected data is transmitted to a central repository, where it is stored and compared with real-time and/or historical usage data by that same en... | 05/08/2012 |
| 8166114 | Asynchronous context data messaging An acceleration engine that stores context data is operatively disposed between a network and at least one web server. Incoming requests from the network are inspected by the acceleration engine and passed on to the web server. If the inspection reveals a reference ... | 04/24/2012 |
| 8156059 | Indicator-based recommendation system A recommendation system and method uses data structured according to an indicator-based recommendation paradigm. Items to be considered for recommendation are stored in a text retrieval system, along with associated meta-data such as title and description. To these ... | 04/10/2012 |
| 8037127 | In-line network device for storing application-layer data, processing instructions, and/or rule sets A network device located in the data path between a user computer and a server stores application data, processing instructions, and/or rule sets. By storing user computer-specific application data, processing instructions, and/or rule sets in the data path between ... | 10/11/2011 |
| 7937435 | Identifying, storing, and retrieving context data for a network message A system and method for storing context data in a network device that is in the data path between a user computer and a server, thereby allowing for the secure and ongoing storage of user computer-specific context data without adding unnecessary complexity to existi... | 05/03/2011 |
| 7918388 | Attention economy for attention to messages, tasks and resources A centrally tracked artificial currency is provided within the context of an enterprise. This currency serves as a unit of account, medium of exchange, and store of value in a corporate “attention economy.” Users (typically coworkers) in the enterprise are allot... | 04/05/2011 |
| 7891368 | Combination collapsible umbrella and towel A collapsible umbrella has an open position and a collapsed position. In a collapsed position, the umbrella of the present invention can be used as a towel, to clean, wipe, and or dry objects, hands, faces, and the like. In an open position, the umbrella function is... | 02/22/2011 |
| 7885868 | Reading, organizing and manipulating accounting data A financial reporting system for reading, organizing and manipulating any accounting data and producing financial reports that may be customized to the preferences of the user. In one embodiment there is an organizational data structure for accounting data, includin... | 02/08/2011 |
| 7764952 | Distribution of audio content using mobile telecommunication devices The invention relates to a media system and a method for providing a messaging service. One example media system includes a database containing digital media files, each digital media file associated with one or more categories. A subscription service receives and r... | 07/27/2010 |
| 7742054 | Display module A display module for displaying information on a screen, using a display data structure, wherein the display data structure is a doubly linked list. A display space in defined in video memory and the display space is filled by sequentially copying at least a portion... | 06/22/2010 |
| 7650509 | Encoding data in a password A password authentication mechanism is capable of determining whether a password has expired without referring to a database or other information repository. Additional information can be encoded in the password without unduly lengthening the password, so that the a... | 01/19/2010 |
| 7644375 | Dynamic path flow reports A report shows website visitation statistics including page visits before and after a path that can include one or more pages. The report responds to user selection of a page by adding the selected page to the path and regenerating the report. The user can click on ... | 01/05/2010 |
| 7623823 | Detecting and measuring exposure to media content items User exposure to media items is detected and measured. A mobile client device carried by a user digitally samples the audio environment of the user on a regular basis. These samples are transformed into a stream of data signatures and compared with reference media i... | 11/24/2009 |
| 7584435 | Web usage overlays for third-party web plug-in content Overlay reports showing user interaction with web plug-in content are generated. Dimensions of elements within plug-in resources are determined by moving the elements to various locations with an output region and noting changes in overall dimensions of the output r... | 09/01/2009 |
| 7480368 | Providing voice messages to an intended recipient A voice message service provider enables users to access voice messages through a first access point for creating voice messages and a second access point for retrieving the created voice messages. In one implementation, a user calls the first access point to create... | 01/20/2009 |
| 7441195 | Associating website clicks with links on a web page Objects on a web page are associated with stored records indicating historical object usage. Associations between objects and records take into account discrepancies in object identifiers resulting from authorial edits and/or differences in browser assignment of obj... | 10/21/2008 |
| 7390319 | Automatic needle injector having safety triggering mechanism A card-shaped disposable auto-injector includes a two-step safety mechanism to prevent inadvertent use or activation of the injection mechanism. In one aspect, the auto-injector is sized and shaped so as to be easy to carry in a wallet-shaped case. In one aspect, it... | 06/24/2008 |
