Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6132287 | Transforming tracked toy vehicle A toy vehicle comprises a chassis having a front end, a rear end and first and second lateral sides extending between the ends. Two wheel trains are disposed on separate lateral sides of the chassis. Each train includes first, second, third and fourth whe... | 10/17/2000 |
| 6066416 | Nickel hydroxide positive electrode active material having a surface layer containing a solid solution nickel hydroxide with manganese incorporated therein A positive electrode active material and a positive electrode for an alkaline storage battery are disclosed which exhibit high charge efficiency at a high temperature. The positive electrode active material comprises particles formed by agglomeration of c... | 05/23/2000 |
| 6062424 | Convertible package dispenser A convertible package dispenser to dispense a plurality of identical, smaller packages, is provided by a parallelepiped carton having hollow interior sized to receive the plurality of packages arranged in a row. The carton is formed by first and second pa... | 05/16/2000 |
| 6039956 | Corticotropin release inhibiting factor and methods of using same for treating behavioral symptoms in an anxiety disorder The invention includes a substantially pure preparation of a peptide having corticotropin release inhibiting factor (CRIF) activity comprising at least three contiguous amino acids contained within the amino acid sequence positioned between the fourth and... | 03/21/2000 |
| 6014278 | System for recording and reproducing data having scheme for minimizing variation in record track width when recording at different data rates At least three heads are mounted on a rotary drum. Between the first and third heads which are located in close proximity to each other and have different azimuth angles, a minute height difference is formed in the rotation shaft direction of the rotary d... | 01/11/2000 |
| 6014386 | System and method for high speed communication of video, voice and error-free data over in-wall wiring A communication network and method, including an information signal line which carries a plurality of selectable information signals. Electrical lines run throughout a building, with electrical outlets connected to the electrical line. An electrical line ... | 01/11/2000 |
| 5998395 | Methods of treating inflammatory dermatosis Inflammatory dermatoses are controlled and cleared by topical application to the affected areas of the skin of a composition containing both a corticosteroid and a retinoid. The combined therapy is more effective than either active ingredient alone and is... | 12/07/1999 |
| 5993308 | Machine for eviscerating and displaying poultry for inspection An apparatus for eviscerating poultry includes plural groups of cars driven around a monorail track by variable pitch augers which produce combined continuous and intermittent car movement. The groups of cars are brought to rest momentarily in front of ma... | 11/30/1999 |
| 5995860 | Implantable sensor and system for measurement and control of blood constituent levels An implantable device for sensing in vivo the level of at least one blood constituent in mammalian vascular tissue has at least one source of radiation from infrared through visible light, arranged to direct the radiation at the tissue where it is affecte... | 11/30/1999 |
| 5993635 | Atmospheric mineral leaching process A method is provided for processing a sulphide mineral composition which at least partly comprises an iron-containing mineral. The method includes the steps of: (a) milling said composition to a particle size P80 of 20 microns or less; (b) leaching said c... | 11/30/1999 |
| 5992148 | Relief mechanism and hydraulic circuit equipped with relief mechanism If a first control valve 71 is arranged so as to change between a flow position A and a throttling position C by a fluid for switching purpose guided through a pilot channel 77, the flow area of a first intermediate channel can be changed in two steps. As... | 11/30/1999 |
| 5990618 | Plasma display panel and heat sink To increase heat dissipation from a plasma display panel, a heat sinking unit 2 bonded to a curved back surface 11 of a panel unit includes a large number of fin blocks 21 arranged spaced apart from each other by a prescribed distance and a flexible thin-... | 11/23/1999 |
| 5991108 | Recording and reproducing apparatus In a recording and reproducing apparatus having a simultaneous reproducing function, an adaptive filter outputs a pseudo crosstalk signal which approximates to frequency characteristics of crosstalk components leaking from recording data into a reproduced... | 11/23/1999 |
| 5981009 | Decorative film with hot melt adhesive layer A decorative film is provided which has a heat-activatable transfer layer for affixation to a substrate to be decorated. The film includes a carrier sheet and a transfer layer in contact with the carrier sheet. The transfer layer includes a decorative lay... | 11/09/1999 |
| 5979253 | Sampling device for molten metals A sampling device for molten metals, especially for molten cast iron or pig iron, has a sampling chamber arranged in a refractory body mounted on a carrier. The sampling chamber is bounded on two opposing walls by one metal plate each, and has at least on... | 11/09/1999 |
| 5979004 | Wringer mops with pivoting mop heads Butterfly-type wringer mops each include a mop handle having an elongated direction, a receiver immovably coupled to one longitudinal end of the handle and a mop head pivotally attached to the receiver The mop head includes a central member pivotally moun... | 11/09/1999 |
| 5981667 | Impact-resistant polystyrene resin composition Rubber-modified, impact-resistant polystyrene resin compositions having a well balanced combination of improved properties such as tensile strength and tensile elongation as well as reactivity with styrene monomers, impact resistance, low-temperature prop... | 11/09/1999 |
| 5981108 | Electrodes for battery and method of fabricating the same An electrode for a battery with small variations in the discharge capacity and excellent reliability is disclosed. It comprises a sheet of porous metal substrate having three-dimensional communicating spaces for containing an active material. The substrat... | 11/09/1999 |
| 5976608 | Method for cutting a pork butt to provide pork products with enhanced value A method for cutting a pork butt to provide pork products having substantially enhanced value involves first removing the blade bone from the pork butt. The principal shoulder muscles of the pork butt are located and identified and one or more seams exten... | 11/02/1999 |
| 5976488 | Process of making a compound having a spinel structure Apparatus and a process are provided for converting and/or removing harmful constituents from solid hazardous or other undesirable waste material by heating the waste in a reactor in the presence of a continuous flow of oxygen and waste metals, wherein th... | 11/02/1999 |
| 5976542 | Compositions and methods for treatment of streptococcus pneumoniae infection The invention relates to an isolated nucleic acid encoding Streptococcus pneumoniae IgA protease and an isolated polypeptide comprising Streptococcus pneumoniae IgA protease and methods of use thereof.... | 11/02/1999 |
| 5972049 | Clay-containing dispersing composition for carriers used in the disperse dyeing of hydrophobic textiles Improvements in the disperse dyeing process for hydrophobic textiles by the use of novel dye carrier formulations are disclosed. The carrier composition for use in disperse dyeing of hydrophobic textile material preferably comprises an alkylphthalimide ca... | 10/26/1999 |
| 5973709 | Printer and process for printing different size dots by setting drive energies based on adjacent data bit logic An LED printer includes a printing control unit and an LED head. When a video signal received at the control unit has a higher resolution than the LED head, the control unit carries out the logical AND between successive bit data of the video signal to co... | 10/26/1999 |
| 5971080 | Quick response dry pipe sprinkler system A gas charged fluid flow line of a dry pipe sprinkler system is continuously monitored to detect rate of loss of pressure (dp/dt). The rate of pressure loss is used to detect whether there is an open sprinkler head in a sprinkler grid of the system. Detec... | 10/26/1999 |
| 5969009 | Molding material and molded motor Disclosed is a molding material which can be easily decomposed by using an alkaline solution. This molding material comprises, as a binder, a thermosetting composition of an unsaturated polyester, an addition-polymerizable monomer and a low shrink agent, ... | 10/19/1999 |
| 5969655 | Digital convergence correction device outputting an analog correction signal A digital convergence correction device converts correction data into serial data by using a parallel/serial converter, and further converts the serial data into an analog correction signal by using a serial input type digital/analog converter, and output... | 10/19/1999 |
| 5964754 | Device for perforating the heart wall A device (1) serves for creating perforations, borings or perfusion channels in the heart wall (2), especially in the myocardium, for generating channels running in the heart wall (2) for supplying it with blood. So that the chest cavity need not be opene... | 10/12/1999 |
| 5966482 | Optical near-field probe and process for its manufacture An optical near-field probe (1) includes a carrier component (10), which carries a tip (40), and has only one membrane (11, 20), transparent at least in the area of the tip (40), which is mounted on the light emission surface (9) of an optical waveguide (... | 10/12/1999 |
| 5962264 | Method of reducing the proteolytic degradation of bacillus thuringiensis insecticidal toxic protein The present invention is based on the discovery, isolation, sequencing and characterization of two protease genes present in B.t. One is an alkaline protease gene generally designated "apr." The other is a neutral protease gene generally designated "npr."... | 10/05/1999 |
| 5959531 | Optical interface between receiver and tag response signal analyzer in RFID system for detecting low power resonant tags Noise reduction schemes are provided in a radio frequency identification (RFID) system for use with RFID intelligent tags. Fiber optics are used to communicate analog tag response signals from the output of the receiver circuit to the input of a tag respo... | 09/28/1999 |
| 5959418 | Motor with electronic distributing configuration As shown in FIG. 9, a switching control part 310 detects voltage drops of FET power transistors 81 to 83, and outputs a switching control signal Vd responding with a modulated signal changed in synchronization with a movement of a motor, and a detected op... | 09/28/1999 |
| 5958975 | Antiodor, antimicrobial and preservative compositions and methods of using same Therapeutic treatment as well as prophylactic measures are provided by topical application of compositions containing an aryl 2-acetoxyethanoic acid to eradicate or prevent the development of axillary foul odor, foot malodor and other body odors, e.g. sca... | 09/28/1999 |
| 5958212 | Storage apparatus and shockproof case A storage apparatus of the present invention has an HDA of a storage portion, a box frame for containing the HDA and fixed to the HDA by bolts, and a protection box for incorporating at least the HDA and the box frame. A plurality of supporting members ar... | 09/28/1999 |
| 5958093 | Self-cleaning filter for pneumatic circuits A self-cleaning filter for pneumatic circuits includes a filtering baffle (1) mounted on a drum (2) rotated steadily, the flow (A) of the air to be filtered being from outside to inside the baffle (1), as well as a suction mouth (5) longitudinally positio... | 09/28/1999 |
| 5959524 | Temperature sensor In a temperature sensor with a platinum resistance thermometer accommodated in a tube-shaped housing, the platinum resistance layer belonging thereto should be protected against pollution or contamination of the platinum, since the electrochemical charact... | 09/28/1999 |
| 5954256 | Dispenser for dispensing paper upon manual tearing from a roll, wherein the dispenser is provided with a second roll in reserve A container device that dispenses paper from a roll, with a roll (B) in reserve. The device has two substantially parallel pins (4,4') for supporting and unwinding paper (10) from the rolls (A, B) with two openings (20) corresponding to the pins in the lo... | 09/21/1999 |
| 5955220 | Lithium iron oxide, method of its synthesis, and lithium battery using the same A lithium iron oxide which can be used as an electrode active material for a lithium battery is disclosed. A lithium iron oxide represented by Lix FeO2, where 0 | 09/21/1999 |
| 5955679 | Device for measuring strain parameters of a generally cylindrical member of virtually any size A device for measuring strain parameters of a stem, shaft or other cylindrical member of virtually any size or diameter includes a pair of generally flexible holders, each holder supporting a substrate having at least one strain gage thereon. Each substra... | 09/21/1999 |
| 5955950 | Low noise signal generator for use with an RFID system Noise reduction schemes are provided in a radio frequency identification (RFID) system for use with RFID intelligent tags. Amplitude and phase noise is minimized by starting with a low noise crystal oscillator having an output frequency which is an intege... | 09/21/1999 |
| 5956307 | Device end method for reproducing data from disk, method for controlling rotation of disk, and reproduction clock generating device A virtual RAM read address generating circuit (41) generates a virtual address on the basis of an output signal of a crystal oscillation circuit (36). A phase comparison circuit (39) which performs phase comparison with a write address, and a spindle cont... | 09/21/1999 |