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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Oblon, Spivak, McClelland, Maier & Neustadt, P.C.


Number of patents: 39347
Last date: May 26, 2009

          11            
NumberTitleIssue Date
7460061Distributed radar data processing system
A distributed radar data processing system for generating data to be supplied to air traffic control by processing radar data obtained from a radar device, comprises a plurality of data buses provided in accordance with types of flowing data, a plurality of applicat...
12/02/2008
7459945Gate driving circuit and gate driving method of power MOSFET
A gate driving circuit and method which increases the switching frequency by use of a switching control circuit which controls operations of a first, second, third, and fourth switches. The switching control circuit performs switching control of a power MOSFET when ...
12/02/2008
7459910Contact welding detecting device for relay
A contact welding detecting device includes: a relay including a first contact for permitting and breaking transmission of a first DC input potential to a first output and a second contact for permitting and breaking transmission of a second DC input potential; a re...
12/02/2008
7459879Motor controller
A control apparatus for an electric motor, in which a current controller giving multiphase voltage commands to a drive circuit for an inverter includes a normal-mode current controller for use in a normal mode, an abnormal-mode current controller for use in an abnor...
12/02/2008
7459833Thin film piezoelectric actuator
A thin film piezoelectric actuator comprises a driving part at least one end of which is supported by an anchor portion. The driving part includes: a piezoelectric film, a first lower electrode provided under a first region of the piezoelectric film, a second lower ...
12/02/2008
7459827Piezoelectric-driven MEMS device and method for manufacturing the same
A piezoelectric-driven MEMS device can be fabricated reliably and consistently. The piezoelectric-driven MEMS device includes: a movable flat beam having a piezoelectric film disposed above a substrate with a recessed portion such that the piezoelectric film is brid...
12/02/2008
7459715Resistance change memory device
A resistance change memory device including: a semiconductor substrate; cell arrays stacked above the substrate, bit lines and word lines; a read/write circuit formed on the semiconductor substrate; first and second vertical wirings connecting bit lines to the read/...
12/02/2008
7459706Installation and method for sterilising objects by low-energy electron bombardment
The invention relates to an installation (1) for sterilising objects (2) by low-energy electron bombardment, including sterilisation means (18) capable of generating an electron beam along an axis (A) passing through a treatment chamber (16
12/02/2008
7459685Imaging device and method, computer program product on computer-readable medium, and imaging system
An imaging device and methodology for sequentially adjusting an imaging direction to generate color unit images that together form a color panoramic image are provided. The imaging direction is sequentially adjusted to generate infrared unit images that together for...
12/02/2008
7459571Catalyst extrudates based on copper oxide and their use for hydrogenating carbonyl compounds
Catalyst in the form of an extrudate which comprises from 5 to 85% by weight of copper oxide and in which the same oxidic support material is present in the active composition and as binder, and the use of the catalyst for the hydrogenation of carbonyl compounds.
12/02/2008
7459552Method for producing cyclic diamine derivative or salt thereof
The present invention is directed to a method for producing a cyclic diamine compound (3) or a salt thereof through the following scheme: (wherein Ar represents a phenyl group, a pyridyl group, or a pyrimidinyl group, any o...
12/02/2008
7459483Method and device for detecting fumigants in air samples
The present invention relates to a method and a device for detecting fumigants in air samples. The device can be designed for example as a portable analyzer 10 equipped with a stab probe 11 for sampling soil air. There are provided detection means 1...
12/02/2008
7459451Pyrazolopyridine derivatives
The invention relates to compound of the formula (I) or its salt, in which R1, R2, R3 and R4 are as defined in the description, their use of as medicament, the process for their preparation and use for the treatment of PDE...
12/02/2008
7459447Method for treating hyperlipidemia
Provided is a method for treating hyperlipidemia or hypercholesterolemia, which comprises administering effective doses of ezetimibe and pitavastatin or a salt or lactone derivative thereof. ...
12/02/2008
7459297Active truncated form of the RNA polymerase of flavivirus
The isolation and purification of two domains from a from a flavivirus is provided. Each domain can function independently. Moreover, one domain codes for a sequence that provide polymerase activity. A process for screening possible modulators of the polymerase acti...
12/02/2008
7459106Materials, methods, and uses for photochemical generation of acids and/or radical species
The present invention provides compounds and compositions, which include: at least one chromophore having strong simultaneous two-photon or multi-photon absorptivity; at least one acid- or radical-generator in close proximity to the chromophore; such that the single...
12/02/2008
7459072Method for processing naphtha
Process for the work-up of naphtha, wherein a) naphtha or a stream produced from naphtha in a pretreatment step is separated in a membrane unit into a stream A which is depleted in aromatics and a stream B which is enriched in aromatics, with the aromat...
12/02/2008
7459239Non-aqueous electrolytic solution and battery
A non-aqueous electrolytic solution is provided comprising a non-aqueous solvent, an electrolyte salt, and a siloxane modified with ether bond-bearing organic group. A non-aqueous electrolyte secondary battery using the same has improved characteristics both at low ...
12/02/2008
7459230Membrane electrode assembly for fuel cell
A membrane electrode assembly for a fuel cell includes an electrolyte membrane having ionic conductivity and a pair of gas diffusion electrodes having gas diffusivity and electric conductivity. Each of the pair of gas diffusion electrodes is bonded to one side or th...
12/02/2008
7459189Liquid crystal optical element and process for its production
A liquid crystal/polymer composite is sandwiched between a pair of substrates with electrodes, the polymer forms a plurality of column resins, column resins of which the major axis directions substantially agree with the normal direction of the substrate plane and c...
12/02/2008
7459178Production of oriented material or composite material through centrifugal burning
A process for producing a ceramic sinter or inorganic film in which anisotropic particles or anisotropic crystals have been oriented; or a process for producing a bonded composite material which comprises a base sample and another material tenaciously bonded to a su...
12/02/2008
7459115Method for producing composite elements
In a process for the production of composite elements which have the following layer structure: (i) from 2 to 20 mm of metal, plastic or wood, (ii) from 10 to 300 mm of plastic and (iii) from 2 to ...
12/02/2008
7461333Information processing method and apparatus
The state of a label at an optional time point, such as a past time point, can be recognized, while the label can be regenerated even when the label has been deleted. When a label on which can be pasted an object, such as text, picture or sound, is acted upon (yes a...
12/02/2008
7461279Logic circuit system and method of changing operating voltage of a programmable logic circuit
A logic circuit system, having a programmable logic circuit including a circuit configuration including a first set of plural unit circuits and that is reconfigurable during operation, a circuit configuration information supplier configured to supply circuit configu...
12/02/2008
7461175Information processing apparatus, information processing method, and program
An information processing apparatus is disclosed which includes: a signal processing executing device for executing signal processing on data that has been acquired; a recording device for temporarily recording the data and information so that either the data or the...
12/02/2008
7459047Preparation of flexible copper foil/polyimide laminate
A flexible metal foil/polyimide laminate is prepared by applying a polyamic acid varnish onto a very thin copper foil on a carrier, semi-drying the varnish, laminating a polyimide film to the varnish-coated copper foil using a hot roll press, and heat treating the l...
12/02/2008
7459037Method of manufacturing reactor member by using the surface treatment method
A method of surface-treating a reactor member for effectively removing a Cr-deficient layer and a work-hardened layer considered to be a cause of stress corrosion cracking (SCC) under low-stress conditions. The method of surface-treating a reactor member which is wo...
12/02/2008
7459032Pressurizing forming process and pressurized-and-formed member
A pressurizing forming process includes the steps of applying a higher fatty acid-based lubricant on a surface of a metallic workpiece and/or a forming surface of a forming tool, and forming, wherein a lubricating film including metallic soap is formed on a pressuri...
12/02/2008
7459026Light irradiation apparatus, crystallization apparatus, crystallization method and device
A light irradiation apparatus includes a light modulation element which has a phase step having a phase difference substantially different from 180°, an illumination optical system which illuminates the light modulation element, and an image formation optical syste...
12/02/2008
7459020Cement admixture, cement composition, and cement concrete made therefrom
A cement admixture of a low environmental load type, capable of reducing hexavalent chromium, having a small slump loss or heat of hydration, hardly neutralized and capable of suppressing autogenous shrinkage to a low level; a cement composition; and cement concrete...
12/02/2008
7458993Composition useful for the oxidation dyeing of human keratinous fibres
A composition useful for the oxidation dyeing of human keratinous fibers and in particular hair containing, in a cosmetically acceptable medium based on water and at a basic pH, at least one oxidation dye and an alkalinizing agent containing at least one alkali meta...
12/02/2008
7458916Control method and device for the propulsion motor unit of a motor vehicle driven by an internal combustion engine
A control for a vehicle including a controller for a propulsion motor unit, which generates a signal representative of the depression of an accelerator pedal operated by the vehicle driver and detects a degradation of the signal. On detection of such a degradation t...
12/02/2008
7461124Content providing method utilizing client storage areas to provide content over a network in accordance with a received schedule
An apparatus provides a desired content over a network according to a received schedule time. The desired content is selected from content provided by a client and stored by the apparatus. The apparatus notifies the client over the network that the desired contents ...
12/02/2008
7458802Foldable mandrel for production of a single curvature folded core for a sandwich panel
The invention can be defined in its most general form as a device for sheet material corrugation by means of bending and can be applied in the devices for production of single curvature folded core used in production of aircraft and craft curvilinear panels. The inv...
12/02/2008
7458771Retaining of centering keys for rings under variable angle stator vanes in a gas turbine engine
A gas turbine engine includes at least one compressor stage with an inner ring under variable angle stator vanes including axial keys for centering the inner ring with respect to the stator vanes, and including at least one sealing member support mounted on the inne...
12/02/2008
7458769Device for damping vibration of a ring for axially retaining turbomachine fan blades
A device for damping vibration of a retention ring for axially retaining turbomachine fan blades, the blades being designed to be mounted via their roots on a rotary disk having an annular flange extending axially and provided with a plurality of radial crenellation...
12/02/2008
7461082Data structure of metadata and reproduction method of the same
There is provided a structure of metadata which can express an object of a complicated shape. There are added vcr_shape_num indicating the number of sub-planar areas constituting an object area, vcr_rule_code indicating that an integration system to integrate the su...
12/02/2008
7461081Information-processing apparatus and information-processing method
In an information-processing apparatus which provides one or more clients with a function that needs exclusive access control, a first management unit manages a series of first processing steps and incidental information in a state where a session with a client is m...
12/02/2008
7461079Patient encounter electronic medical record system, method, and computer product
A patient encounter electronic medical record system, method, and computer product includes pre-populated, diagnosis specific templates, selective, specialty-specific master databases, and anatomic specific databases and templates to achieve comprehensive, accurate ...
12/02/2008
7461018Contribution processing device and method, contribution accepting device and method, program storage media, and contribution processing system
The present invention realizes that a contribution is indirectly made to a content creator in the form of contribution data via a management server of an ASP in such a manner that contribution data equivalent to a given amount corresponding to a contribution button ...
12/02/2008
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