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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Newhouse, Esq.; David E.


Number of patents: 18
Last date: October 25, 2011

NumberTitleIssue Date
8044673Method and apparatus for positioning and contacting singulated semiconductor dies
A re-configurable test socket system and test socket architecture are described involving a combination of particular micro elements and re-useable macro elements that can be reused and reconfigured for testing a wide variety of different semiconductor and integrate...
10/25/2011
8021285Endless cord exercise machine with rotary viscous dampers
An endless cord exercise machine in which a user applies a continuous pulling motion to a cord that is attached to a resistance mechanism is disclosed. The machine may be arranged to simulate the acts of rope climbing or of scaling a wall with the assistance of a ro...
09/20/2011
7666058Synmastia compression bra
A compression bra for addressing and/or correcting synmastia complications in reconstructive breast surgeries has: (i) a wide, cotton-lined, unidirectional elastic, torso band adjustably encircling a woman's thoracic torso immediately below the inframammary skinfold...
02/23/2010
7464416Passive tensioning mechanism for underwater buoyant-slat automatic pool cover systems
Invented techniques and associated mechanisms are described for passively assuring that the spiraling layers of wound-up layers of a buoyant pool cover are, and will remain tightly wound around a rotatable cover drum completely submerged in a pool bottom tough. ...
12/16/2008
7421798Precision miter gauge setting fixture
A precision miter gauge setting fixture system is described that includes a horizontal surface with a miter bar channel that bisects at least one pair of symmetrical arcs of angularly spaced, position receptacles drilled into the surface, where each angular position...
09/09/2008
7378928Magnetic pick-up tool
A magnetic pick-up tool is described having a first, small diameter, high field strength permanent magnet pellet, permanently secured within a holder presenting a pole face at a distal tip of a probe extending from a handle, and at least a second, removable, small d...
05/27/2008
D542006Cookie
05/08/2007
7204291Modular lid and actuator for underwater pool cover drum enclosure
The present invention is a modular lid system for an underwater swimming pool cover or other underwater enclosure. The modular lid has a rigid lid portion which has an overall buoyancy such that the lid portion closes the enclosure underwater by force of gravity. Th...
04/17/2007
7047575Hinge coupling three buoyant-slat pool cover sections
An invented hinge for coupling three buoyant-slats pool cover sections together is described wherein three, modified, longitudinal buoyant slats are coupled for pivoting around three angularly spaced, parallel hinge axes aligned with the slats by a plurality of hing...
05/23/2006
7028947Self-powered tethered decoy for heat-seeking transport aircraft missile defense
A low-cost airliner defense system utilizing self powered, retrievable, towed decoys against man portable heat-seeking missile (MANPAD) systems provides both high power and a large IR radiating surface area. An efficient and lightweight integrated turbine-alternator...
04/18/2006
6520006Remote pressure indicator for sealed vessels including vehicle tires
A compact, robust, and inexpensive magnetically coupled pressure gauge includes a spiral-faced or helical bellows coupled for rotating a magnetic field source (permanent magnet) within a pressure vessel the orientation of which is externally sensed and co...
02/18/2003
6390680Extruded track construct component system with threaded radial bearing end pulley for swimming pool cover systems
An invented track construct component system with a threaded radial bearing end pulley is described for pool cover systems that includes an extruded longitudinal cover track having a top longitudinal anchoring slot, a C-channel longitudinal slot along one...
05/21/2002
6038043Method for recording a holographic optical element
A fingerprint sensor having a holographic phase grating glued on one right angle surface of a prism is described where a light source oriented normally relative to the hypotenuse surface of the prism illuminates an interface of the grating and finger surf...
03/14/2000
5892599Miniature fingerprint sensor using a trapezoidal prism and a holographic optical element
A miniaturized fingerprint sensor has a holographic phase grating glued to a base surface of a trapezoidal prism which operates on light totally internally reflecting from a finger-coverslip interface protecting the exterior surface of the grating, diffra...
04/06/1999
5799342Manual cover drive for swimming pools
A manually powered swimming pool cover drive for extending and retracting swimming pool covers is described which includes a pair of overrunning, one-way clutch devices journaled around a drive shaft coupled for rotating a swimming pool cover drum for ret...
09/01/1998
5691637Magnetic field position transducer for two or more dimensions
A transducer for indicating position in space with reference to a coordinate system includes a magnetic field source (13), a movable button element (11) composed of a magnetically susceptible material having a central pole face (16) and a surrounding annu...
11/25/1997
5546751Anti-cavitation manifold for drive coupled, dual motor, reversible hydraulic drive systems
An anti-cavitation hydraulic manifold for hydraulically coupling the hydraulic input and output of two, drive coupled, reversible hydraulic motors to a reversible source of hydraulic power is described which includes: (i) two high pressure hydraulic input...
08/20/1996
5541784Bootstrap method for writing servo tracks on a disk drive
A method for defining and writing parallel and concentric magnetic signal tracks to a spinning disk surface of a magnetic data storage disk drive system using the components of the Head Disk Assembly (HDA) implemented by an appropriately programmed digita...
07/30/1996
 
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