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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Meller; Michael N.


Number of patents: 1326
Last date: August 15, 2006

          10            
NumberTitleIssue Date
5546237Eyepiece
An eyepiece which has a simple lens group construction of a relatively small number of lenses and which is reduced in aberration and increased in field angle. The eyepiece includes, as arranged in the order from an eyepoint side, a first lens group of a p...
08/13/1996
5543973Magnetic field generating apparatus for generating bias magnetic field in a magnetic information transfer system
A magnetic field generating apparatus for generating a biasing magnetic field applied to master and slave tapes superposed each other for transferring information signals recorded on the master tape to the slave tape, the apparatus comprises a rotary cyli...
08/06/1996
5542484Liquid reciprocating piston hammer drilling arrangement without cavitation
A drilling arrangement is provided having a reciprocating piston hammer which hammers a drill bit for hydraulic down-the-hole piston hammer drilling. The drilling arrangement uses a liquid for driving the reciprocating piston hammer with respective impact...
08/06/1996
5543991Tape cassette having a rear cover composed of two pieces of plates rotatably connected to each other
The present invention discloses a tape cassette having a front lid for protecting a magnetic face of a magnetic tape accommodated in a casing made of upper and lower half members against dust or the like, and a connecting plate and a rear lid suspended fr...
08/06/1996
5541782Magnetic recording and playback apparatus capatible with conventional video signal recording format
An HD image signal is recorded and reproduced by a tape head system of a conventional home VTR. An HD image signal (bb) which is of a different broadcasting system from a conventional broadcasting system and contains an information whose amount is larger ...
07/30/1996
5538773Optical recording medium and the reproducing apparatus for the optical recording medium
The present invention discloses an optical recording medium having copy protection measures, production method thereof and a reproducing apparatus therefor. The optical disc comprises a data recording area recorded with ciphered digital signals and a ciph...
07/23/1996
5537869Integrated multichannel pressure measuring system and corresponding measuring process
In order to study the aerodynamic phenomena occurring around structures of an aircraft, particularly during ground and flight tests, an automated multichannel pressure measuring system is proposed. This system, which is entirely contained in a very small ...
07/23/1996
5539830Mounting structure for an integral vibration element of a spring type echo machine
A mounting structure for an integral vibration element to which a wire having a hook, a magnet, a cushion rubber ring and a vibration spring stopper are fitted, wherein the integral vibration element is inserted to a U-shaped boss and then the inserted po...
07/23/1996
5537149Display device
A display device having a display screen of 16:9 aspect ratio for displaying fully a video image of 4:3 aspect ratio without leaving a blank space and a display device having a display screen of 4:3 aspect ratio for displaying fully a video image of 16:9 ...
07/16/1996
5535054Illumination optical system
An illumination optical system for supplying polarized illumination light to an object to be illuminated. The light from a light source is separated by a polarizing beam splitter into a first polarized light component as the illumination light and a secon...
07/09/1996
5534555Tableting excipient
A tableting excipient for making tablets by direct tableting in the form of a homogeneous mass consisting of a dried solution of lactose having a high ଲ-lactose content, to which solution 1-15 wt. % of a sugar alcohol, calculated on the solids of th...
07/09/1996
5532451Combined cutting and welding process for manufacturing structural products, and apparatus implementing such a process
A process and apparatus for manufacturing structural steel metal products in which a strip of sheet metal is fed along a plane and cut by a laser into a number of sheets with each sheet secured to a respective supporting surface of a rotary work holder an...
07/02/1996
5528306Video signal processing circuit for converting digital color difference signals into a carrier chrominance signal
A video signal processing circuit capable of converting digital color difference signals directly into a carrier chrominance signal is described. The processing circuit includes a first flip-flop for latching the first sampling clock signal of the first a...
06/18/1996
5528390Exposure apparatus for reproducing a mask pattern onto a photo-sensitive surface of a substrate using holographic techniques
An exposure apparatus for reproducing a mask pattern onto a photo-sensitive surface of a substrate using holographic techniques. The apparatus comprises support means for holding a hologram recording plate at a predetermined position both during recording...
06/18/1996
5528681Automatic dialing device and auxiliary dialing device for a telephone
An automatic dialing device is provided, which receives the telephone number of a party to be called by forwarding a call and which performs dialing automatically. The automatic dialing device has a connection detection circuit which detects the connect c...
06/18/1996
5525628Salts of a glutathione alkylester and anaminoacids
Crystalline non-hygroscopic salt of glutathione alkylester of the formula (I) ##STR1## wherein AA is an amino acid are disclosed....
06/11/1996
5526136Method and apparatus for reproducing a video signal subject to pre-emphasis
An image is stably reproduced in a special reproduction mode of still, frame advance or slow motion mode without residual image and/or blur. A video signal reproducing apparatus operates to alternately repeat the steps of interrupting a de-emphasizing pro...
06/11/1996
5525770Control-key mechanism having improved operation feeling
A tilting member has a force bearing portion to which operating force is applied, and a supported surface. A supporting member has a supporting projection with which the supported surface of the tilting member may come in contact. When the operating force...
06/11/1996
5521770Disc apparatus having a plurality of reading/recording head driving manners for disc track seeking movement
A head reads information from and/or records information to a disc. A head driving unit drives the head on a disc in substantially radial direction thereof, the moving being executed in either a first driving manner or a second driving manner different fr...
05/28/1996
5519544Magnetic recording/reproducing apparatus with dual purpose heads
A magnetic recording/reproducing apparatus for expanding the functions of the VTR with a limited number of heads. The apparatus includes audio heads A1 and A2 having azimuth angles of &#b1;30 degrees respectively, video heads SP1 and SP2 having azimuth an...
05/21/1996
5513054Disc apparatus having improved construction for guiding movement of operating member for disc rotation
A holder has inserted therein a cartridge containing a disc. A sliding member has an operating member, wherein the sliding member slides along a direction in response to insertion of the cartridge into the holder so as to move the holder into a loading po...
04/30/1996
5508517Scanning probe type microscope apparatus
A high resolution scanning probe type microscope capable for simultaneous observation of the optical images of a sample and the probe tip. The microscope has a construction in which the probe and the optical microscope are supported with separate supporti...
04/16/1996
5508132Photo mask
A phase-shifted photo mask capable of discrimination between phase shifting portions and a transparent portion (a bare surface portion of a substrate) by microscope observation with visible light. An SOG (spin-on-glass) layer mixed with inorganic colored ...
04/16/1996
5504943Headgear having an attachable whistle
A headgear having an attachable whistle, comprises a pair of perforations(2), a pair of protrudes(8) fixed on the inner part of the disc(3) to fit the disc with the cap(1), and a connecting mean(4) to connect the disc(3) with a flexible electric wire(6) o...
04/09/1996
5504642Magnetic recording/reproducing apparatus having a locus plane of rotary heads tiltable with respect to a lower drum
The present invention relates to a magnetic recording/reproducing apparatus capable of performing a fast forward reproduction, a fast backward reproduction, a still picture reproduction and the time-lapse recording. The magnetic recording/reproducing appa...
04/02/1996
5502698Automatic attitude correcting system for optical disc device
According to an automatic attitude correcting system of this invention, correction signals which are used to reduce control errors through a focus control, a tracking control, a tilt control, etc. are determined by measuring the amplitude of an RF reprodu...
03/26/1996
5501587Molding machine for semiconductor package
A molding machine is provided for a semiconductor package. The machine has two transfer rods for compressing resin into a leadframe of the mold. One transfer rod will move resin into the mold when the rod is moved downward and the second transfer rod will...
03/26/1996
5499871Device for producing liquid emulsion of hydrophobic and hydrophilic liquid
A device for producing a liquid emulsion of a hydrophobic and hydrophilic liquid is described. The emulsion consists of at least one hydrophobic liquid phase and at least one hydrophilic liquid phase, one of said phases being a disperse phase of the emuls...
03/19/1996
5499900Vortex flow blower
A vortex compressor for compressing a fluid and having an annular working channel into which the fluid is introduced and compressed before being discharged through an outlet of the channel. A two-piece stripper seal is arranged in the channel and has a fi...
03/19/1996
5500345Hybridomas producing monoclonal antibodies specific for C-reactive protein and methods for detection of C-reactive protein
Monoclonal antibodies specifically reacting with the side face of a C-reactive protein (CRP), i.e., monoclonal antibodies specifically reacting with the side face of a disk-like subunit of a C-reactive protein (CRP), hybridoma producing the monoclonal ant...
03/19/1996
5500525Area surveying apparatus and communication system
A method of protecting a predetermined area, comprises the steps of: a) providing a base station positioned essentially at the center of the area to be protected, the said base station being provided with scanning laser beam generating and receiving means...
03/19/1996
5500679Method and apparatus for deriving a video signal corresponding to a standard definition signal from a high definition signal
A standard definition (SD) corresponding image is derived from a high definition (HD) image by performing a vertical line sub-sampling for every field with a ratio of an N:1, where N is an odd number greater than 1. One of the simple sub-sampling methods,...
03/19/1996
5499784Flight refuelling system
The invention relates to a system for the flight refueling of at least one first aircraft provided with an intermediate fuel intake means connected to at least one fuel tank, by a second aircraft equipped with an intermediate fuel supply means connected t...
03/19/1996
5499448Process for connecting an electric cable to an end member
The invention relates to a method of tightly electrically connecting an electric cable (12) to an end member (10) such as an electric contact, it is proposed that the partly bared or stripped end of the cable be introduced into a stepped blind hole (26) f...
03/19/1996
5498843Control key multiple electrical contact switching device
A control key device includes a casing having a generally dome-shaped portion provided at an arbitrary part of the casing, the dome-shaped portion having a top surface and a hole provided at a central part of the dome-shaped portion, a substrate provided ...
03/12/1996
5497839Liquid-driven downhole hammer drill
A drill stem arrangement and method in which the motor for providing the hammer action is in the drill stem near to the drill bit. The motor is driven by pressurised liquid and a proportion of the liquid is used for flushing drill cuttings and cooling the...
03/12/1996
5496955Preparation of D-histidine and derivatives thereof from L-histidine
D-histidine and its derivatives are manufactured from L-histidine, by mixing L-histidine and tartaric acid with an aldehyde in acetic acid medium and thereafter precipitating D-histidine tartrate from the reaction mass. Pure D-histidine can then be recove...
03/05/1996
5496977Multiple circuit switch with improved multiposition for joypad actuator
A control key device having a contact member which comprises at least a first and second contact portion such that when an operating force is applied to the first contact portion the second contact portion is caused to touch the first contact portion so t...
03/05/1996
5496573Coffee filter material and coffee filter bag
A coffee filter material and bag suitable for providing a high-quality coffee extract, having a nonwoven fabric filter layer which is composed of thermoplastic organic synthetic fibers, satisfies the relationships (1) to (4): 3ࣘxࣘ30 ...
03/05/1996
5493157Brushless motor having coreless coil assembly
A brushless motor of the present invention generally has a stator and a rotor in a clean chamber of contaminant free atmosphere. The stator has a motor base, a shaft provided on the motor base and a plurality of coils on the motor base. The rotor has a be...
02/20/1996
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