Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5869907 | Modular wiring harness for a vehicle A modular wiring harness is provided for a vehicle including a frame and an electrical system with electrical source devices, operating devices and switching. The wiring harness includes a wiring network connected to the electrical system devices and swit... | 02/09/1999 |
| 5816035 | Mower deck mounting system A front mounted mower deck includes a mounting and support assembly for operably joining the deck to a motorized vehicle. The mounting and support assembly includes a pair of pusher bars swivelly attached at one end to the deck and at the opposite end to ... | 10/06/1998 |
| 5812879 | External multiple peripheral interface to computer serial port using individually configured parallel port terminals A multiple peripheral interface to a computer serial port includes a microcontroller with an adapter serial port for coupling to a standard serial port of a common type of host computer or terminal, a plurality of peripheral ports having read/write config... | 09/22/1998 |
| 5791991 | Interactive consumer product promotion method and match game An interactive consumer product promotion method and match game includes a database which is accessed for an information screen displayed on an interactive electronic terminal, such as a personal computer, interactive television, in-store kiosk, etc. The ... | 08/11/1998 |
| 5772420 | Greaseless mold carrier and alignment system A greaseless mold carrier and alignment system includes a tie rod bracket on each of a pair of lower tie rods of an injection molding machine. Each tie rod bracket has a top bearing plate and a side bearing plate. A center mold section of a stack mold ass... | 06/30/1998 |
| 5765831 | Tethering system for novelty balloon A tethering system for a novelty balloon comprises a tether having a first portion of a contact type fastener secured thereto and a second portion of a contact type fastener secured to an outer surface of the balloon such that the tether is removably secu... | 06/16/1998 |
| 5749628 | Vertically adjustable chair arm with rotatable armrest A vertically adjustable chair arm with a rotatable armrest includes an armrest support member extending upwardly from a chair seat and an armrest housing telescoped onto the support member. An armrest pad member is pivotally connected to a top end of the ... | 05/12/1998 |
| 5741029 | Piping adapter An adapter is provided for fluidically interconnecting first and second piping runs and includes a body with first and second end sections each forming a respective receiver for receiving a piping run end. A body transition section is provided for interco... | 04/21/1998 |
| 5730291 | Protective display for card-type item A protective display for a card-type item with a backing card includes a base and a frame assembly. The base includes a field portion generally surrounding the frame assembly. The frame assembly includes a panel and a plurality of rails extending forwardl... | 03/24/1998 |
| 5730227 | Hitching device for attachment to a tractor A hitching device for attachment to a three-point hitch of a tractor has a frame removably coupled to and extending between the draft links of the three-point hitch. The frame has a horizontal member adapted to allow attachment of an implement. The horizo... | 03/24/1998 |
| 5722844 | Wellhead junction system A junction system is provided for an electrical cable and a capillary tube at a wellhead. The junction system includes a conduit subsystem, a head casing assembly and a plurality of connector assemblies located within the head casing assembly. The connect... | 03/03/1998 |
| 5716537 | Cooker and assembly method An electric cooker includes a unitary cast metal cooking vessel and a generally cylindrical base ring sized to mate with a perimeter flange of the cooking vessel. The base ring includes a number of support legs integrally molded therein for support of the... | 02/10/1998 |
| 5713816 | Isometric neck exerciser and method An isometric neck exerciser includes a main platform that houses three separate cushioned supports. A first of the supports is contoured and positioned to maintain firm pressure on the mid cervical spine. The second support is contoured to form a notch wh... | 02/03/1998 |
| 5711287 | Reciprocating slurry saw An improved reciprocating saw is designed to compensate for distortion in a reciprocating blade head due to tensioning of a blade pack. The saw incorporates an improved linear rail pair supporting the blade head via four bearing housings. A first pair of ... | 01/27/1998 |
| 5704546 | Position-responsive control system and method for sprayer A flow rate and droplet size control system for a spray system including a spray liquid source, a pump, a spray liquid line and a nozzle assembly. The control system includes a setpoint conversion subroutine for independently controlling the flow rate and... | 01/06/1998 |
| 5702300 | Combine rock door over center closure apparatus An over center closure apparatus for a spring latched rock door for a combine harvester includes a first, free rotating lever arm connected to rotate about the rock door pivot and a second lever arm connected to rotate with the rock door pivot. The second... | 12/30/1997 |
| 5702142 | Trauma unit for vehicle A trauma unit for transporting nonambulatory patients includes a removable frame secured to a vehicle by a frame mounting system which includes a series of mounting subassemblies, hooks, and studs. The trauma unit frame supports a variety of patient/atten... | 12/30/1997 |
| 5695325 | Synchronized unloader system and method for a gas compressor An unloader system is provided for a gas compressor including a cylinder, a piston reciprocably mounted in the cylinder, a crankshaft connected to the piston and suction and discharge valve assemblies, selectively communicating the cylinder with suction a... | 12/09/1997 |
| 5693696 | Modified polyurethane including filler and method of manufacture thereof A modified polyurethane structionally incorporating filler having active hydrogen groups on a surface thereof into a polyurethane polymer. The filler is first fluidized with a polyol and then reacted with a linking component having an organo reactive grou... | 12/02/1997 |
| 5693262 | Adjustable fuel metering adapter for carburetor An adjustable fuel metering adapter for a carburetor includes a rectangular plate having an inlet surface and an opposite outlet surface. A needle valve chamber with a needle valve seat is formed within the plate and communicates with a threaded needle va... | 12/02/1997 |
| 5685689 | Quick attach system for front end loader An improved quick attach system for removably attaching an implement, such as a bucket, to a front end loader includes a quick attach assembly connected to the lift arms and tilt operators of the front end loader. A pair of alignment members mate with ali... | 11/11/1997 |
| 5678754 | Envelope with dual pockets An envelope includes a front panel and a rear panel with a closure flap. The front and rear panels are connected by an expandable sidewalls formed by joining end flaps of the front and rear panel. The sidewalls have an intermediate line of weakness that a... | 10/21/1997 |
| 5677728 | Stereoscopic video telecommunication system A stereoscopic video telecommunication system includes a fiberoptic based wideband switching network interconnecting wideband subscriber stations and narrowband subscriber stations. A wideband station includes a stereoscopic video receiver along with a st... | 10/14/1997 |
| 5675417 | Infinitely adjustable automobile body repair light panel support A light panel for highlighting flaws and imperfections in the surface of an automobile body or the like includes a pair of lenses with one lens positioned on each side of a light source. The lens on one side of the panel is yellow with a painted black str... | 10/07/1997 |
| 5674178 | Artificial insemination tool An improved artificial insemination tool includes a tip made of a medical grade thermoplastic elastomer (TPE) which is insert molded around one end of a elongate tube made of High Density Polyethylene (HDPE). The TPE material is extremely durable and incl... | 10/07/1997 |
| 5673628 | Table for supporting and securing a portable computer in a vehicle A table for supporting and securing a portable computer in a vehicle comprises a table top with adjustably positionable clamping members and an articulated arm secured at an upper end to the underside of the table and at a lower end to the interior of the... | 10/07/1997 |
| 5671999 | Flashing identification light adaptor system for flashlight A flashing identification light adaptor system includes a flashing light adaptor with an adaptor housing which is intended to replace the end cap of a conventional flashlight and includes a colored lens removably attached to the adaptor housing in a cover... | 09/30/1997 |
| 5671921 | Seal card game with multiple advanced level contestants A seal card game with multiple advanced level contestants includes a plurality of individual playing cards with multiple graphical and numerical symbol combinations concealed thereon under break-open windows. Certain symbol combinations provide instant wi... | 09/30/1997 |
| 5669890 | Metal tip attachment for plastic needles A metal tip attachment for a plastic needle is stamped from relatively thin sheet metal and rolled into a generally cylindrical shape adapted to conform to the outer surface of the needle. The attachment includes a pointed end and a base. Securement struc... | 09/23/1997 |
| 5669841 | Twisted belt tensioner A belt tensioner for a twisted belt that tends to elongate during usage includes a tensioning pulley for operably engaging the twisted belt, a carrier for the pulley pivotally connected to a frame, a tensioning device for applying continuous force to the ... | 09/23/1997 |
| 5666725 | Engine remanufacture by adhesively retained cylinder liners A restoration sleeve for the remanufacture of cast iron engine blocks or aluminum blocks with cast iron liners includes a sleeve formed of cast iron and having a relatively thin wall, a selected length, an outer diameter to achieve a non-interference fit ... | 09/16/1997 |
| 5660676 | High speed labeler An improved laid-on labeler is designed for substantially increased operating speeds when compared to prior art systems. The labeler includes an articulating labeling arm with a label peel blade. The labeling arm is attached to a support structure at a pi... | 08/26/1997 |
| 5660267 | Limit switch actuator for conveyor chain take-up An improved limit switch actuator for position indicating limit switches in a drive chain take-up for a power and free conveyor system includes an actuator rod which is movable relative to a take-up cylinder. A flag is attached to the actuator rod and is ... | 08/26/1997 |
| 5657700 | Railroad hopper car with ballast distributing blades and remote control system A ballast distributing railroad car has a number of ballast hoppers, each with a selectively operable hopper discharge control member which is operable to selectively drop material from the respective hopper either inside of or outside of the rails of a r... | 08/19/1997 |
| 5652009 | Enhanced hydration extrusion cooking system, method and product An enhanced hydration extrusion cooking system, method and extruded product are provided which utilize a conventional extrusion cooking system with a material feed bin feeding material to a conditioning cylinder, from which it is fed to a cooking or formi... | 07/29/1997 |
| 5632343 | Soil deflecting and leveling reel A soil deflecting and leveling reel is formed by end plates having a plurality of blades extending helically therebetween. Intermediate plates are positioned in spaced relation to the end plates and reinforce the reel blades. The reel is rotatably mounted... | 05/27/1997 |
| 5632206 | Adjustable cushioned tow bar for power and free conveyor A cushioned tow bar for connecting a drive trolley to a load carriage in a power and free conveyor system includes a particulate shock absorber with a damping chamber which is partially filled with particulate material, such as small ball bearings, which ... | 05/27/1997 |
| 5630942 | Two phase anaerobic digestion process utilizing thermophilic, fixed growth bacteria An improved anaerobic waste water treatment process comprising the steps of introducing waste water containing organic material into a first reaction zone containing thermophilic, fixed growth, hydrolytic and acidogenic bacteria and fermenting the waste w... | 05/20/1997 |
| 5630375 | Livestock feeder A livestock feeder includes a frame assembly with multiple legs and a web subassembly including multiple web bars extending radially outwardly from a web center to the legs. An annular tub support ring is mounted on the insides of the legs slightly below ... | 05/20/1997 |
| 5628606 | Loading/unloading apparatus for railroad cars An improved railroad car loader/unloader apparatus includes a backhoe-type machine adapted to operate atop an open top railroad car. The apparatus includes front and rear support feet and a center support beam to which are pivotally attached a pair of cen... | 05/13/1997 |