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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Lee & hayes, PLLC


Number of patents: 103
Last date: May 24, 2011

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NumberTitleIssue Date
7949873Secure instant messaging
Secure instant messaging is described. In an embodiment, a messaging device encrypts a challenge identifier to generate an encrypted challenge message, and communicates the encrypted challenge message via a peer-to-peer communication link to a recipient messaging de...
05/24/2011
7949787Open content model Web service messaging
Systems and methods for open content model Web service messaging in a networked computing environment are described. In one aspect, a transport neutral message is generated that includes message recipient, endpoint addressing information, and one or more reference p...
05/24/2011
7949621Object detection and recognition with bayesian boosting
An efficient, effective and at times superior object detection and/or recognition (ODR) function may be built from a set of Bayesian stumps. Bayesian stumps may be constructed for each feature and object class, and the ODR function may be constructed from the subset...
05/24/2011
7949138Secure instant messaging
Secure instant messaging is described. In an embodiment, a messaging device encrypts a challenge identifier to generate an encrypted challenge message, and communicates the encrypted challenge message via a peer-to-peer communication link to a recipient messaging de...
05/24/2011
7949132Modular architecture to unify the playback of DVD technologies
The present disclosure relates to parsing encrypted content and sending the encrypted content to appropriate stacks of components. Encrypted video content is sent to a video stack and encrypted audio content is sent to an audio stack. Components in either stack may ...
05/24/2011
7949049Memory efficient 3-D wavelet transform for video coding without boundary effects
A video coding system and method utilizes a 3-D wavelet transform that is memory efficient and reduces boundary effect across frame boundaries. The transform employs a lifting-based scheme and buffers wavelet coefficients at intermediate lifting steps towards the en...
05/24/2011
7948915Removing time tag jitter and crossover distortion
Techniques for removing time tag jitter and crossover distortion from a measurement system are described. A period or clock drift estimate is generated for each sensor, and the estimates are used to remove time tag jitter and detect and remove crossover distortion. ...
05/24/2011
7948440Horizontally-polarized omni-directional antenna
Example embodiments for antennas that can transceive signals in horizontally-polarized omni-directional manners are described. In an example embodiment, an antenna includes a tube forming a slot and a supporting structure on which one or more transmission lines and ...
05/24/2011
7946433Interlocking upright rack members
Embodiments of interlocking uprights members for a telecommunications equipment cabinet are presented herein. The uprights include first and second areas that engage in an interlocking and alternating overlap so that the uprights interlock in a plurality of position...
05/24/2011
7945951Rights-context elevator
System(s), techniques, and/or method(s) (“tools”) are described that enable a user to elevate his or her rights. The tools may do so by switching a user to an account having higher rights or a different, higher-rights context of a same account. The tools may ele...
05/17/2011
7945852Strategies for annotating digital maps
A strategy is described for annotating a digital map. According to one exemplary aspect, the user can link a single uploaded object to multiple locations within a map (or maps) without requiring separate uploading and storing operations. According to another exempla...
05/17/2011
7945301Methods and apparatus for the administration of CO
The present invention relates to a method and apparatus for the administration of carbon monoxide (CO) to a patient. It allows the safe and effective use of carbon monoxide as a medicament. ...
05/17/2011
7536699Simplified device drivers for hardware devices of a computer system
A computer system uses simplified device drivers for operating hardware devices. A simplified device driver for a hardware device of a given device type, such as a flatbed scanner, works with a system-supplied common driver for that given device type. The common dri...
05/19/2009
7536500Header blocks for flash memory writes
Embodiments of header management for a file system of flash memory are presented herein. In one or more implementations, a data write is performed using a header block to cache a plurality of headers associated with data which is written to a data block of the flash...
05/19/2009
7536467Peer-to-peer (P2P) mobility system, and method
An end host in a peer-to-peer system stores identifiers for both its peers and the neighbors of its peers. When the IP address of the end host and one of the peers changes, the end host's new IP address can be sent to each neighbor of the peer so that communication ...
05/19/2009
7536449Server-functionality role extensibility model
Described herein are one or more implementations facilitating the extensibility of a tool for configuration and management of server-functionality role(s) of a network server. One or more implementations, described herein, provide an extensibility model that allows ...
05/19/2009
7536406Impact analysis in an object model
Impact analysis provides the ability to determine the objects that a particular object depends on or uses, as well as determine the objects that are dependent on or use a particular object. The term object may refer to tasks and/or object types, for example. Impact ...
05/19/2009
7536191Push-to-talk communications in computing environments
Described is a communication mechanism that provides push-to-talk functionality for mobile and desktop computing environments. Mobile and desktop computers are configured as client computers in a client/server architecture. Some of the client computers are configure...
05/19/2009
7536030Real-time Bayesian 3D pose tracking
Systems and methods are described for real-time Bayesian 3D pose tracking. In one implementation, exemplary systems and methods formulate key-frame based differential pose tracking in a probabilistic graphical model. An exemplary system receives live captured video ...
05/19/2009
7535965Systems and methods for wireless transmission of uncompressed HDTV signals
Systems and methods for wireless transmission of uncompressed HDTV signals are disclosed. In one embodiment, a method for communicating an uncompressed HDTV signal over a wireless RF link includes providing a clock signal synchronized to the uncompressed HDTV signal...
05/19/2009
7503044System and method for terminating applications
A computer application program executing on a computer, such as a portable computer, is selected for termination by first identifying computer application programs executing on the computer. A priority value is assigned to each of the identified computer application...
03/10/2009
7503038System and method for seamlessly comparing objects
The present comparison technique operates on objects having the same type, similar types, or different types. Multiple comparison objects may be compared against one or more reference objects. The comparison objects may be obtained from a prior cmdlet in a pipeline ...
03/10/2009
7502867Selective display of content
A method and system for selectively fully displaying additional content in a browser window, without requiring scrolling in more than one direction, based on an available display area. For example, additional advertising content is thus selectively displayed in an o...
03/10/2009
7502521Image completion with structure propagation
Image completion with structure propagation is described. In one aspect, synthesized patches for an unknown region in an input image are automatically generated. The synthesized patches are generated from a known region in the input image based on information from o...
03/10/2009
7502508Active embedded interaction coding
A system and method is described for providing an encoding scheme for a bit stream and displaying or printing the encoded bit stream. Using the encoded bit stream, a pen with a camera may capture an image of a portion of the encoded bit stream. The captured image ma...
03/10/2009
7502507Active embedded interaction code
A system and method is described for providing an encoding scheme for a bit stream and displaying or printing the encoded bit stream. Using the encoded bit stream, a pen with a camera may capture an image of a portion of the encoded bit stream. The captured image ma...
03/10/2009
7502471System and method for protecting data streams in hardware components
A scrambling architecture protects data streams in the operating system and hardware components of a computer by scrambling the otherwise raw data prior to the data being handled by the operating system. Scrambled content is passed to a filter graph (or other proces...
03/10/2009
7502032Integrating color discrimination assessment into operating system color selection
An operating system (OS) includes a color adjuster that can map a color space to an adjusted color space that a user can discriminate. The color adjuster can map colors in the gaps of the user's discriminable color space to colors that the user can discriminate or, ...
03/10/2009
7500248Systems and methods for implementing aggregation containers
A container object decorated with a proxy attribute is intercepted when instantiated at runtime, and a component that is an instance of a type dynamically created at runtime is returned, which implements interfaces corresponding to each of the individual interfaces ...
03/03/2009
7500199Generating stylistically relevant placeholder covers for media items
Stylistically relevant cover images for media items are generated based on metadata for the media items. The cover images are placeholders that visually represent the media items until original cover images (if any) are found. In one implementation, the cover images...
03/03/2009
7500108Metered execution of code
Systems and methods for metering execution of code at runtime are described. According to one implementation, a call is received requesting execution of a protected service. In response, permission is requested for the execution. The request for permission is analyz...
03/03/2009
7499916Image retrieval systems and methods with semantic and feature based relevance feedback
An image retrieval system performs both keyword-based and content-based image retrieval. A user interface allows a user to specify queries using a combination of keywords and examples images. Depending on the input query, the image retrieval system finds images with...
03/03/2009
7499544Use of isogenies for design of cryptosystems
Techniques are disclosed to provide public-key encryption systems. More particularly, isogenies of Abelian varieties (e.g., elliptic curves in one-dimensional cases) are utilized to provide public-key encryption systems. For example, the isogenies permit the use of ...
03/03/2009
7499432Vertical roaming in wireless networks through improved quality of service measures
A system and method for improved vertical handoff between different types of wireless network. Network allocation vector occupation and packet collision probability are used as quality of service measures, enabling vertical handoffs to be delayed until actually bene...
03/03/2009
7499047Ink editing architecture
A system and process for capturing and rendering ink is described. An ink canvas object may contain none, one, or more objects or elements and may specify the z-order of the objects or elements. The ink canvas object may host a variety of objects or elements and, th...
03/03/2009
7497379Counterfeit and tamper resistant labels with randomly occurring features
Techniques are disclosed to enable utilization of randomly-occurring features of a label (whether embedded or naturally inherent) to provide counterfeit-resistant and/or tamper-resistant labels. More specifically, labels including randomly-occurring features are sca...
03/03/2009
7487176Extending a directory schema independent of schema modification
Systems and methods for extending a directory schema independent of schema modification are described. In one aspect, a directory schema data structure includes a flexible attribute data field. The flexible attribute data field identifies a complex data type. The co...
02/03/2009
7487181Targeted rules and action based client support
Targeted rules and action based support techniques are described, in which, operational data collected from a plurality of clients is used to generate support instructions for troubleshooting operational problems of the clients. Clients are provided targeted access ...
02/03/2009
7487186Protocol agnostic database change tracking
An efficient mechanism is provided to track and collect changes that have occurred in a database since a given point in time in a manner that is accessible and usable to systems that implement synchronization protocols, has a minimal impact on the performance of the...
02/03/2009
7487190Automated identification and marking of new and changed content in a structured document
A method for indicating changes in a structured document includes identifying a new topic or a modified topic in an updated version of a structured document having one or more topics, generating a table of contents having one or more topic entries associated with th...
02/03/2009
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