Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7949873 | Secure instant messaging Secure instant messaging is described. In an embodiment, a messaging device encrypts a challenge identifier to generate an encrypted challenge message, and communicates the encrypted challenge message via a peer-to-peer communication link to a recipient messaging de... | 05/24/2011 |
| 7949787 | Open content model Web service messaging Systems and methods for open content model Web service messaging in a networked computing environment are described. In one aspect, a transport neutral message is generated that includes message recipient, endpoint addressing information, and one or more reference p... | 05/24/2011 |
| 7949621 | Object detection and recognition with bayesian boosting An efficient, effective and at times superior object detection and/or recognition (ODR) function may be built from a set of Bayesian stumps. Bayesian stumps may be constructed for each feature and object class, and the ODR function may be constructed from the subset... | 05/24/2011 |
| 7949138 | Secure instant messaging Secure instant messaging is described. In an embodiment, a messaging device encrypts a challenge identifier to generate an encrypted challenge message, and communicates the encrypted challenge message via a peer-to-peer communication link to a recipient messaging de... | 05/24/2011 |
| 7949132 | Modular architecture to unify the playback of DVD technologies The present disclosure relates to parsing encrypted content and sending the encrypted content to appropriate stacks of components. Encrypted video content is sent to a video stack and encrypted audio content is sent to an audio stack. Components in either stack may ... | 05/24/2011 |
| 7949049 | Memory efficient 3-D wavelet transform for video coding without boundary effects A video coding system and method utilizes a 3-D wavelet transform that is memory efficient and reduces boundary effect across frame boundaries. The transform employs a lifting-based scheme and buffers wavelet coefficients at intermediate lifting steps towards the en... | 05/24/2011 |
| 7948915 | Removing time tag jitter and crossover distortion Techniques for removing time tag jitter and crossover distortion from a measurement system are described. A period or clock drift estimate is generated for each sensor, and the estimates are used to remove time tag jitter and detect and remove crossover distortion. ... | 05/24/2011 |
| 7948440 | Horizontally-polarized omni-directional antenna Example embodiments for antennas that can transceive signals in horizontally-polarized omni-directional manners are described. In an example embodiment, an antenna includes a tube forming a slot and a supporting structure on which one or more transmission lines and ... | 05/24/2011 |
| 7946433 | Interlocking upright rack members Embodiments of interlocking uprights members for a telecommunications equipment cabinet are presented herein. The uprights include first and second areas that engage in an interlocking and alternating overlap so that the uprights interlock in a plurality of position... | 05/24/2011 |
| 7945951 | Rights-context elevator System(s), techniques, and/or method(s) (“tools”) are described that enable a user to elevate his or her rights. The tools may do so by switching a user to an account having higher rights or a different, higher-rights context of a same account. The tools may ele... | 05/17/2011 |
| 7945852 | Strategies for annotating digital maps A strategy is described for annotating a digital map. According to one exemplary aspect, the user can link a single uploaded object to multiple locations within a map (or maps) without requiring separate uploading and storing operations. According to another exempla... | 05/17/2011 |
| 7945301 | Methods and apparatus for the administration of CO The present invention relates to a method and apparatus for the administration of carbon monoxide (CO) to a patient. It allows the safe and effective use of carbon monoxide as a medicament. ... | 05/17/2011 |
| 7536699 | Simplified device drivers for hardware devices of a computer system A computer system uses simplified device drivers for operating hardware devices. A simplified device driver for a hardware device of a given device type, such as a flatbed scanner, works with a system-supplied common driver for that given device type. The common dri... | 05/19/2009 |
| 7536500 | Header blocks for flash memory writes Embodiments of header management for a file system of flash memory are presented herein. In one or more implementations, a data write is performed using a header block to cache a plurality of headers associated with data which is written to a data block of the flash... | 05/19/2009 |
| 7536467 | Peer-to-peer (P2P) mobility system, and method An end host in a peer-to-peer system stores identifiers for both its peers and the neighbors of its peers. When the IP address of the end host and one of the peers changes, the end host's new IP address can be sent to each neighbor of the peer so that communication ... | 05/19/2009 |
| 7536449 | Server-functionality role extensibility model Described herein are one or more implementations facilitating the extensibility of a tool for configuration and management of server-functionality role(s) of a network server. One or more implementations, described herein, provide an extensibility model that allows ... | 05/19/2009 |
| 7536406 | Impact analysis in an object model Impact analysis provides the ability to determine the objects that a particular object depends on or uses, as well as determine the objects that are dependent on or use a particular object. The term object may refer to tasks and/or object types, for example. Impact ... | 05/19/2009 |
| 7536191 | Push-to-talk communications in computing environments Described is a communication mechanism that provides push-to-talk functionality for mobile and desktop computing environments. Mobile and desktop computers are configured as client computers in a client/server architecture. Some of the client computers are configure... | 05/19/2009 |
| 7536030 | Real-time Bayesian 3D pose tracking Systems and methods are described for real-time Bayesian 3D pose tracking. In one implementation, exemplary systems and methods formulate key-frame based differential pose tracking in a probabilistic graphical model. An exemplary system receives live captured video ... | 05/19/2009 |
| 7535965 | Systems and methods for wireless transmission of uncompressed HDTV signals Systems and methods for wireless transmission of uncompressed HDTV signals are disclosed. In one embodiment, a method for communicating an uncompressed HDTV signal over a wireless RF link includes providing a clock signal synchronized to the uncompressed HDTV signal... | 05/19/2009 |
| 7503044 | System and method for terminating applications A computer application program executing on a computer, such as a portable computer, is selected for termination by first identifying computer application programs executing on the computer. A priority value is assigned to each of the identified computer application... | 03/10/2009 |
| 7503038 | System and method for seamlessly comparing objects The present comparison technique operates on objects having the same type, similar types, or different types. Multiple comparison objects may be compared against one or more reference objects. The comparison objects may be obtained from a prior cmdlet in a pipeline ... | 03/10/2009 |
| 7502867 | Selective display of content A method and system for selectively fully displaying additional content in a browser window, without requiring scrolling in more than one direction, based on an available display area. For example, additional advertising content is thus selectively displayed in an o... | 03/10/2009 |
| 7502521 | Image completion with structure propagation Image completion with structure propagation is described. In one aspect, synthesized patches for an unknown region in an input image are automatically generated. The synthesized patches are generated from a known region in the input image based on information from o... | 03/10/2009 |
| 7502508 | Active embedded interaction coding A system and method is described for providing an encoding scheme for a bit stream and displaying or printing the encoded bit stream. Using the encoded bit stream, a pen with a camera may capture an image of a portion of the encoded bit stream. The captured image ma... | 03/10/2009 |
| 7502507 | Active embedded interaction code A system and method is described for providing an encoding scheme for a bit stream and displaying or printing the encoded bit stream. Using the encoded bit stream, a pen with a camera may capture an image of a portion of the encoded bit stream. The captured image ma... | 03/10/2009 |
| 7502471 | System and method for protecting data streams in hardware components A scrambling architecture protects data streams in the operating system and hardware components of a computer by scrambling the otherwise raw data prior to the data being handled by the operating system. Scrambled content is passed to a filter graph (or other proces... | 03/10/2009 |
| 7502032 | Integrating color discrimination assessment into operating system color selection An operating system (OS) includes a color adjuster that can map a color space to an adjusted color space that a user can discriminate. The color adjuster can map colors in the gaps of the user's discriminable color space to colors that the user can discriminate or, ... | 03/10/2009 |
| 7500248 | Systems and methods for implementing aggregation containers A container object decorated with a proxy attribute is intercepted when instantiated at runtime, and a component that is an instance of a type dynamically created at runtime is returned, which implements interfaces corresponding to each of the individual interfaces ... | 03/03/2009 |
| 7500199 | Generating stylistically relevant placeholder covers for media items Stylistically relevant cover images for media items are generated based on metadata for the media items. The cover images are placeholders that visually represent the media items until original cover images (if any) are found. In one implementation, the cover images... | 03/03/2009 |
| 7500108 | Metered execution of code Systems and methods for metering execution of code at runtime are described. According to one implementation, a call is received requesting execution of a protected service. In response, permission is requested for the execution. The request for permission is analyz... | 03/03/2009 |
| 7499916 | Image retrieval systems and methods with semantic and feature based relevance feedback An image retrieval system performs both keyword-based and content-based image retrieval. A user interface allows a user to specify queries using a combination of keywords and examples images. Depending on the input query, the image retrieval system finds images with... | 03/03/2009 |
| 7499544 | Use of isogenies for design of cryptosystems Techniques are disclosed to provide public-key encryption systems. More particularly, isogenies of Abelian varieties (e.g., elliptic curves in one-dimensional cases) are utilized to provide public-key encryption systems. For example, the isogenies permit the use of ... | 03/03/2009 |
| 7499432 | Vertical roaming in wireless networks through improved quality of service measures A system and method for improved vertical handoff between different types of wireless network. Network allocation vector occupation and packet collision probability are used as quality of service measures, enabling vertical handoffs to be delayed until actually bene... | 03/03/2009 |
| 7499047 | Ink editing architecture A system and process for capturing and rendering ink is described. An ink canvas object may contain none, one, or more objects or elements and may specify the z-order of the objects or elements. The ink canvas object may host a variety of objects or elements and, th... | 03/03/2009 |
| 7497379 | Counterfeit and tamper resistant labels with randomly occurring features Techniques are disclosed to enable utilization of randomly-occurring features of a label (whether embedded or naturally inherent) to provide counterfeit-resistant and/or tamper-resistant labels. More specifically, labels including randomly-occurring features are sca... | 03/03/2009 |
| 7487176 | Extending a directory schema independent of schema modification Systems and methods for extending a directory schema independent of schema modification are described. In one aspect, a directory schema data structure includes a flexible attribute data field. The flexible attribute data field identifies a complex data type. The co... | 02/03/2009 |
| 7487181 | Targeted rules and action based client support Targeted rules and action based support techniques are described, in which, operational data collected from a plurality of clients is used to generate support instructions for troubleshooting operational problems of the clients. Clients are provided targeted access ... | 02/03/2009 |
| 7487186 | Protocol agnostic database change tracking An efficient mechanism is provided to track and collect changes that have occurred in a database since a given point in time in a manner that is accessible and usable to systems that implement synchronization protocols, has a minimal impact on the performance of the... | 02/03/2009 |
| 7487190 | Automated identification and marking of new and changed content in a structured document A method for indicating changes in a structured document includes identifying a new topic or a modified topic in an updated version of a structured document having one or more topics, generating a table of contents having one or more topic entries associated with th... | 02/03/2009 |