Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8178767 | Pick for playing stringed musical instruments A hand-held pick for playing guitars and other musical instruments includes a pick body and a plurality of string engaging protrusions. The pick body is flexible and may be used in either a straight condition or a bent condition. The protrusions can be simultaneousl... | 05/15/2012 |
| 8088141 | Apparatus for preventing and removing forehead wrinkles Apparatus for preventing and removing forehead wrinkles includes an elongated member having an elastic memory, a cover member releasably connected to the elongated member and covering a central portion thereof, and one or more pad-like pressure members sandwiched be... | 01/03/2012 |
| 8087802 | Compact florescent lamp cover A cover for a spiral-type compact florescent lamp includes a cover body and a connector extending from the cover body to the compact florescent lamp and connecting the cover to the compact florescent lamp with the cover body disposed adjacent to the lamp coil struct... | 01/03/2012 |
| D651718 | Teether | 01/03/2012 |
| 8084993 | Replacement system for heavy battery banks A plurality of manually maneuverable battery bank modules are formed into a train and transported by a vehicle to the site of electrically operated equipment. At the site, the modules replace modules already connected to the equipment. ... | 12/27/2011 |
| 8011324 | Pet watering apparatus Apparatus for providing drinking water to an animal includes inner and outer annular walls which define a water supply reservoir. The inner wall forms a draw reservoir that is in communication with the water supply reservoir to replenish water in the draw reservoir ... | 09/06/2011 |
| 7980242 | Hot/cold pack product and method of making A hot/cold pack product including two sheet structures, one of which includes compartments holding dehydrated gel powder and the other of which is an insulating and water-proof sheet structure attached to the first sheet structure. The powder remains dehydrated unti... | 07/19/2011 |
| D638581 | Holder for an electric hand held hair dryer | 05/24/2011 |
| D637223 | Guitar pick | 05/03/2011 |
| 7926937 | Eyewear Eyewear includes a pair of glasses with an eyeglass frame having eyeglass temples but no earpieces, the distal ends of the temples operable as pivots to allow the eyeglass frame to pivot between use and non-use positions. The eyewear also includes a retainer member ... | 04/19/2011 |
| 7926886 | Cycle wheel mounting system Apparatus for mounting a cycle wheel on a cycle wheel frame including two axle segments connected to cycle frame mounting lugs, a freewheel body being mounted on one of the axle segments and a hub being mounted on the other of the axle segments. A lock bolt extends ... | 04/19/2011 |
| 7909412 | Cycle wheel mounting system A cycle wheel mounting system wherein a cycle wheel hub is rotatably mounted on an axle rod having threaded portions. Structure associated with the cycle wheel hub and the axle rod, including projections on the hub casing of the cycle wheel hub, and receivers for th... | 03/22/2011 |
| 7909310 | Portable barrier apparatus Portable barrier apparatus including a reel head supported by a post and including a reel mounted barrier tape. A foot stake is connected to the bottom of the post and can be alternatively positioned in the ground or in a support base. The reel head may be removed f... | 03/22/2011 |
| 7900921 | System for tracking motion of game articles A method and apparatus for displaying the track of a game article moving on a play surface, the game article directing energy to said play surface to energize energy reactive material and provide a visually observable track display. ... | 03/08/2011 |
| 7900619 | System for luminescing and propelling a projectile A projectile having light emitting structure and a rechargeable power source is launched by projectile launching apparatus such as a gun. The projectile launching apparatus charges the rechargeable power source and when the projectile is propelled a visual display i... | 03/08/2011 |
| D630919 | Handle for stabilizing hand-held ratchet wrench | 01/18/2011 |
| 7866927 | Pole installation system A pole installation system includes a pole base and pole member releasably connected to the pole base. A mobile pole caddy is employable to transport the pole member to and from the pole base and to raise or lower the pole member while it is pivotally connected to t... | 01/11/2011 |
| 7849817 | Pet watering apparatus Apparatus for providing drinking water to an animal includes inner and outer annular walls which define a water supply reservoir. The inner wall forms a draw reservoir that is in communication with the water supply reservoir to replenish water in the draw reservoir ... | 12/14/2010 |
| 7837695 | Skin treatment system Apparatus for abrading skin and simultaneously delivering a liquid topical solution to the skin includes a vacuum source, a hand-held applicator wand including a skin abrading brush, and a collection canister for collecting exfoliated skin particles and any liquids ... | 11/23/2010 |
| 7828486 | Surveillance system with wind vibration isolating enclosure Surveillance apparatus including an elongated base anchor structure, elongated core structure carrying surveillance equipment and having a lower end fixed against movement relative to the ground, and an elongated enclosure attached to the base anchor structure and s... | 11/09/2010 |
| 7828429 | Eyeglass retainer device An eyeglass retainer device attachable to an eyeglass frame includes a plurality of flexible tubular segments which are interconnected to form a string of flexible tubular supports and adjustable to change the length of the string. One or more clamps are employed to... | 11/09/2010 |
| 7825315 | Pick for playing musical instruments and method of using the pick A hand-held pick for playing guitars and other musical instruments includes a pick body and a plurality of string engaging protrusions. The pick body is flexible and may be used in either a straight condition or a bent condition. The protrusions can be simultaneousl... | 11/02/2010 |
| 7808563 | Flat panel TV screen frame system A frame is attached to a wall mountable flat panel TV screen by connector structure. The frame enhances the appearance of the flat panel TV screen. An electronic component receptacle is connectable to the frame to hold modular electronic components employed in assoc... | 10/05/2010 |
| 7807479 | Method and apparatus for improving force control in wafer scribing When scribing a substrate, the precise location of the outer peripheral edge of the substrate on a stage is determined and movement of a scribe tool is controlled to first bring the scribe tool into engagement with the substrate at a location inwardly of the outer p... | 10/05/2010 |
| 7770305 | Clothes drying apparatus A portable collapsible clothes dryer kit including two clothing article dryer units for engaging and spreading different articles of clothing, one of the units being supported by spaced, elongated flexible elements and the other of the units being supported by a coa... | 08/10/2010 |
| 7758125 | Portable support including a pillow A portable support for providing support for the head of a seated individual includes an elongated pillow having an enlarged upper end portion and a lower pillow end portion. Connector structure is provided to position the larger pillow end portion above the shoulde... | 07/20/2010 |
| 7735931 | Portable chair apparatus Portable chair apparatus includes a hollow, collapsible chair and a receptacle attached to the chair for containing the chair when it is in collapsed condition. An electrically operated air pump is used to alternatively inflate or deflate the chair. ... | 06/15/2010 |
| 7722122 | Portable support including a pillow A portable support for supporting the head of a seated individual including an elongated pillow and a flexible retention member having fasteners enabling the flexible retention member to assume different loop configurations enabling the portable support to alternati... | 05/25/2010 |
| D611784 | Handle for stabilizing hand-held ratchet wrench | 03/16/2010 |
| 7624558 | Protective mask and halter apparatus Protective mask and halter apparatus for protecting the head and eyes of a horse or other animal from insects and the sun includes a cap formed of mesh material and a halter including strapping attached to the cap and a closure for maintaining the cap in position on... | 12/01/2009 |
| 7604268 | Trailer mounted crash attenuation system A trailer crash attenuation assembly includes a longitudinal hollow member adapted to act as a hydraulic cylinder at one end, hydraulic fluid disposed in the hydraulic cylinder and a tank connected to the hydraulic cylinder to receive and store said hydraulic fluid ... | 10/20/2009 |
| 7591278 | Sewer system vent monitor Apparatus incorporating a water trap allows vent air to flow into a sewer system under low pressure differential conditions and allows gaseous emissions from the sewer system to exit the vent pipe only under greater differential pressure conditions. ... | 09/22/2009 |
| 7566187 | Towable elongated traffic barrier A towable, articulated elongated traffic barrier includes traffic barrier modules having articulating interconnected ends. A restrictor element restricts articulation between adjacent modules. Each module includes two spaced wheel assemblies positioned inwardly from... | 07/28/2009 |
| 7537793 | System for depositing food products on other food products A first edible food product of predetermined length is received by an intermittently movable upper conveyor having an effective length the same as said predetermined length. A lower conveyor continuously transports second edible food products and a sensor senses whe... | 05/26/2009 |
| 7537454 | Numerical multiplication teaching method A motivational, multisensory method of teaching multiplication utilizing visual, auditory and kinesthetic senses simultaneously. ... | 05/26/2009 |
| 7524414 | Apparatus for filtering out and collecting debris at a storm drain Apparatus for filtering out and collecting debris at a storm drain includes upper and lower assemblies, each including a frame member and a filter member. Water passing through or alongside the filter member of the upper assembly is directed into the filter member o... | 04/28/2009 |
| 7523704 | Lithographic offset press and lithographic offset press printing method An offset lithography printing press and method wherein dampening structure applies a thin moisture layer directly to a blanket cylinder to facilitate separation between the blanket cylinder and paper or other printable sheet material when passing through a nip betw... | 04/28/2009 |
| D589614 | Pneumatic vitreous cutting handpiece | 03/31/2009 |
| 7500420 | Paper towel dispenser apparatus Dispenser apparatus for dispensing paper toweling includes structure for damping forces applied to a roll of paper toweling when overspin slack is taken up and modifying cutter blade timing to reduce peak pull force during dispensing. A biased damping roller is disp... | 03/10/2009 |
| D587481 | Optical disc cover | 03/03/2009 |