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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Knobbe, Martens, Olsen & Bear


Number of patents: 14
Last date: March 13, 2001

NumberTitleIssue Date
6202031Method of calibrating an automated placement machine
A method of calibrating an automated placement machine having a robotic arm for picking up parts from a parts tray and a drawer for holding the parts tray therein. The method includes the acts of: positioning a calibration jig so that it is juxtapositione...
03/13/2001
5758644Manual and automatic probe calibration
The method and apparatus of the present invention provides a system wherein light-emitting diodes (LEDs) can be tuned within a given range by selecting their operating drive current in order to obtain a precise wavelength. The present invention further pr...
06/02/1998
5549492Outboard motor
An outboard motor incorporating a unitary mounting assembly for resiliently connecting the steering shaft to the driveshaft housing. The mounting assembly also closes an upper portion of the driveshaft housing and has an opening that passes a water tube f...
08/27/1996
5531620Water-cooled exhaust system for watercraft
Two embodiments of exhaust systems for small watercraft that include cooling jackets circling a portion of the exhaust conduit. At least a portion of the water from the cooling jacket is mixed with the exhaust gases but at a point spaced substantially dow...
07/02/1996
5480847Brake assembly
A hydraulic brake piston (11) is formed of a clay based ceramic or conventional ceramic material, such as a kaolin based ceramic with a low thermal conductivity. The piston (11) may be incorporated in a disc brake assembly comprising a caliper body (10) p...
01/02/1996
5470885Fluorocarbons as anti-inflammatory agents
A method for reducing the inflammatory response in tissue of a patient, by contacting the tissue with an effective, inflammation-reducing amount of a liquid or gaseous fluorocarbon....
11/28/1995
5398850Gas delivery apparatus for infusion
An apparatus for dispensing a fluid, comprising a container for holding the fluid to be dispensed and a housing for holding a solid chemical and a liquid chemical which react to generate carbon dioxide gas upon contact, such that the gas is used to drive ...
03/21/1995
5293846Two-cycle engine for an outboard motor
An outboard motor including a supercharged internal combustion engine. The supercharger is positioned on a side of the crankcase opposite from the cylinders of the engine and is driven by the crankshaft through any of a plurality of different forms of dri...
03/15/1994
5132635Serial testing of removable circuit boards on a backplane bus
A system for controlling daisy-chain testing of removable printed circuit boards installed along a backplane bus facilitates the use of serial testing methods for circuit boards which are designed according to boundary-scan testing standards. The system a...
07/21/1992
4946453Weight reducing athletic garment
A weight reducing athletic garment, effective at focusing weight loss on specific, predetermined body areas is fabricated from a combination of a nonporous insulative material and a stretch fabric. The nonporous nature of the insulative material causes an...
08/07/1990
4938556Superfluorescent broadband fiber laser source
A superfluorescent broadband fiber laser source comprises a fiber doped with laser material coupled to a multiplexing coupler. In the preferred embodiment, a source of pumping illumination provides pumping light to the doped fiber, and the coupler is adju...
07/03/1990
4784110Wall furnace
The heat exchanger of a gravity flow wall furnace defines a tortuous, mostly vertical path for the combustion gases to improve heat transfer to the room. The gases are directed upwardly in a combustion chamber and then split into two portions and conducte...
11/15/1988
4674830Fiber optic amplifier
An amplifier for use with fiber optic systems comprises a neodymium YAG crystal placed in series with a signal-carrying optical fiber. The ND:YAG crystal is supplied by the optical fiber with both the signal to be amplified, and pumping illumination. The ...
06/23/1987
4450527Noninvasive continuous cardiac output monitor
The invention provides apparatus and methods for using the electrical bioimpedance measurements to monitor parameters associated with blood flow in a segment of body tissue. The invention eliminates the effect of respiration from the thoracic impedance as...
05/22/1984
 
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