Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5849137 | Continuous process and apparatus for manufacturing conductive polymer components A direct extrusion process for manufacturing conductive polymer articles of manufacture employs a twin screw compounding extruder that compounds a polymeric mixture from materials received, in predetermined proportions, from gravimetric feeders, then extr... | 12/15/1998 |
| 5614209 | Micro-encapsulated lactobacilli for medical applications Micro-encapsulated lactobacilli bacteria are orally administered to mammals, including humans, to treat or prevent antibiotic associated or other chronic or acute diarrhea. Micro-encapsulated lactobacilli bacteria are topically administered to the skin to... | 03/25/1997 |
| 5574142 | Peptide linkers for improved oligonucleotide delivery A covalently linked conjugate of an oligonucleotide (ODN) with a peptide and a carrier or targeting ligand (ODN-peptide-carrier) includes a therapeutic oligonucleotide which is capable of selectively binding to a target sequence of DNA, RNA or protein ins... | 11/12/1996 |
| 5562181 | Apparatus and method for automatically performing engine fluid changes An environmentally sound apparatus and method for automatically extracting and injecting lubricating fluids is disclosed. The apparatus includes one or more sources of lubricating fluid, a waste fluid tank, and a source of compressed air, all with associa... | 10/08/1996 |
| 5560172 | Reducer block for retaining walls A reducer block for effecting the transition, in a block wall, between a course of first blocks which have a first front-to-back thickness, and a course of second blocks which have a second front-to-back thickness that is less than the first thickness, wh... | 10/01/1996 |
| 5558650 | Elastomeric syringe actuation device A syringe actuation device comprises an elastomeric element that is removably attachable to the outlet tip of a syringe, and to a grip member that allows the elastomeric element to be pulled along the syringe barrel, so as to seat against the distal end o... | 09/24/1996 |
| 5555614 | Foldable cover with easel option A protective cover is foldable into a first configuration as a carrying case, and into a second configuration as an easel. Unfolded, the cover assumes a "T" shape, with first and second surfaces respectively defining the outer and inner surfaces of the ca... | 09/17/1996 |
| 5545215 | External sigmoid valve complex frame and valved conduit supported by the same A frame to be placed as an external support of a biological valved conduit containing three leaflets. This external frame, made of biocompatible metal or plastic is sutured to the outer surface of the valved conduit made of biological or biocompatible mem... | 08/13/1996 |
| 5540220 | Pressure-limited, time-cycled pulmonary ventilation with volume-cycle override A pressure-limited, time-cycled pulmonary ventilator includes a pressurized gas system that supplies respiratory gas to a patient at a selected inspiratory flow rate; an exhalation valve that (a) opens an expiratory flow path in response to the elapsing o... | 07/30/1996 |
| 5534011 | Method and apparatus for threading a suture anchor A method for threading a suture through a suture anchor after the anchor has been driven into a bone comprises the steps of (1) providing a suture anchor having an eyelet, with at least a portion of a pre-installed suture engaging implement passed through... | 07/09/1996 |
| 5531164 | Select fire gun assembly and electronic module for underground jet perforating using resistive blasting caps A select fire gun assembly for jet perforating includes a plurality of shaped charges capable of being detonated by blasting caps activated by passage of current through the cap. The first electric terminal of the blasting cap on the bottom of the assembl... | 07/02/1996 |
| 5514343 | Microtitration system A microtitration system comprises a plurality of well and a frame-like holder with apertures for receiving the wells. Each well has a bottom wall and a side wall extending upwardly therefrom so as to define an upper open end, and a depression or groove is... | 05/07/1996 |
| 5509532 | Foldable display card for butterfly-molded item A display card for holding an item attached to the card for display has a flat surface defining a top edge and a bottom edge, wherein the item is a butterfly-molded item having an integral hinge joining a pair of molded item halves that are foldable along... | 04/23/1996 |
| 5489147 | Hub for spoked wheel axle A hub for a spoked wheel includes an annular peripheral portion having an outer surface, an inner surface, and a peripheral edge, wherein the inner surface and the outer surface define non-parallel planes, and wherein the inner surface forms an acute angl... | 02/06/1996 |
| 5473946 | Accelerometer using pulse-on-demand control A force balanced accelerometer system comprises an accelerometric sensor and a control system. The sensor comprises a conductive pendulum pivotably mounted between first and second electrode plates. The control system establishes a cycle period with three... | 12/12/1995 |
| 5466463 | Viracidal, bactericidal and spermicidal vaginal suppository A vaginal suppository or other type of vaginal pessary such as cream, foam or ointment, which contains as its active ingredients at least one pharmaceutically acceptable, topically safe antimicrobial agent, such as an agent selected from the group of benz... | 11/14/1995 |
| 5465679 | Personal watercraft and boat with shock absorbing floorboards A personal watercraft or boat has, in addition to an engine, drive means powered by the engine, and handlebars or steering column for steering the watercraft, a spring mounted floorboard on which the driver/occupant of the watercraft stands, or otherwise ... | 11/14/1995 |
| 5466161 | Compliant stacking connector for printed circuit boards A device for electrically connecting the conductors on a first PC board to the conductors on a second PC board includes a housing having a mounting surface for mounting on the first board, an exposed surface opposite the mounting surface, and a pair of op... | 11/14/1995 |
| 5460039 | Flow sensor system A system for measuring the flow rate of gas includes a flow head having a sensor thermoresistor mounted transversely to the flow of gas, and a reference thermoresistor mounted parallel to the flow of gas, both thermoresistors having equal resistance versu... | 10/24/1995 |
| 5454743 | Free style surfboard with removable foot pieces A surfboard has ribbed or corrugated side rails for improved strength without an increase in weight. In a first embodiment, the board comprises a rigid, buoyant foam core, over which a rigid shell is formed, the shell having side rails with at least one e... | 10/03/1995 |
| 5433194 | Drain valve for pressurized gas system A valve for draining liquid from a pressurized gas system having a time-varying pressure comprises a housing defining an internal cavity communicating with (a) an inlet adapted to receive the time-varying pressure from the gas system, and (b) an outlet su... | 07/18/1995 |
| 5429607 | Elastomeric syringe actuation device An elastomerically-actuated syringe actuation device comprises a grommet that fits around the outlet tip of a syringe; an end cap, having a finger grip, that engages the distal end of the plunger of the syringe; and an elastomeric element that connects th... | 07/04/1995 |
| 5427049 | Self-retracting step assembly for personal watercraft A retractable step or ladder is mounted to the rear of the personal watercraft. The retractable step has a pair of hollow channel members fixedly mounted underneath the riding platform. An elongated rigid member is mounted to each channel member by spring... | 06/27/1995 |
| 5428700 | Laser stabilization The wavelength of a light source (e.g., laser) is stabilized by introducing a collimated beam from the source into a "wedged" etalon, i.e., an etalon having a Fabry-Perot cavity that continuously decreases in width along at least one axis that is normal t... | 06/27/1995 |
| 5421043 | Tube type watermattress with immovable wave dampening inserts A watermattress includes a plurality of elongated water-filled tubes in a suitable frame, and each tube includes a wave dampening insert of foam or fiber. A base strip made of a substantially flexible material, such as vinyl, is fastened to each end of th... | 06/06/1995 |
| 5419966 | Solid support for synthesis of 3'-tailed oligonucleotides A solid support for oligonucleotide synthesis has the structure ##STR1## where CPG represents a controlled pore glass matrix, the wavy line represents a carbon chain covalently linking the NH group with the controlled pore glass matrix, X is 2,2'-dim... | 05/30/1995 |
| 5408396 | Illuminated earring holder An illuminated earring holder comprises an electric lamp with a rotatable lamp shade, wherein the shade is provided with a multiplicity of holes, each of which is dimensioned to receive the post of a straight post earring, or the hook of a hook-type earri... | 04/18/1995 |
| 5405001 | Removable and pierceable activation closure for two-compartment vial A closure structure or cap for a two compartment vial includes a resilient stopper having a cylindrical body with a lower shoulder portion adapted for sealing fit in the mouth of the vial and a second circumferential shoulder at is upper end. A substantia... | 04/11/1995 |
| 5392561 | Shutter assembly system with individually removable components An improved shutter assembly construction includes a pair of vertically disposed side rails or stiles, a plurality of louvers or slats and an elongated member known as a tilt bar or tilt rod. The louvers are provided with a hole or aperture at each end. T... | 02/28/1995 |
| 5388712 | Squeeze bottle top with integral closure holder A molded plastic container top has an upper surface from which extends an extensible dispensing tube with a liquid dispensing orifice. The orifice is closed by a removable closure in the form of a cap-like, hollow, open-ended body. A plug is formed integr... | 02/14/1995 |
| 5382874 | Self-aligning light directing surface mountable miniature incandescent lamp A surface mountable miniature incandescent lamp assembly has an elongated substantially cylindrical glass envelope wherein a filament is contained in contact with metal members having glass-to-metal seals with the glass envelope. A substantial portion of ... | 01/17/1995 |
| 5381295 | Resetable battery drain limitation circuit with improved latching relay A battery drain limitation circuit, for use in engine-powered vehicles and equipment that rely on a battery for starting the engine and for operating accessories, disconnects the battery from all loads when the battery voltage falls to a level below which... | 01/10/1995 |
| 5378160 | Compliant stacking connector for printed circuit boards A device for electrically connecting the conductors on a first PC board to the conductors on a second PC board includes a housing having a mounting surface for mounting on the first board, an exposed surface opposite the mounting surface, and a pair of op... | 01/03/1995 |
| 5377794 | Foldable cover with easel option A protective cover is foldable into a first configuration as a carrying case, and into a second configuration as an easel. Unfolded, the cover assumes a "T" shape, with first and second surfaces respectively defining the outer and inner surfaces of the ca... | 01/03/1995 |
| 5376112 | Valveless conduit with sigmoid valve annuloplasty ring A sigmoid heart valve annuloplasty prosthetic ring is disclosed which has a biocompatible stent molded into a scalloped shape, having three sinusoidal struts, to adapt to the anatomical shape of the annulus of the human sigmoid valves. The prosthetic ring... | 12/27/1994 |
| 5367978 | Shock-absorber mounted seat for personal watercraft and boats A shock absorbing seat is provided in a personal watercraft or boat. The seat has an elongated configuration and is mounted at the front end thereof to the hull or other structural member of the watercraft for limited pivoting motion relative to the hull ... | 11/29/1994 |
| 5366021 | Fire fighting equipment for use in association with homes equipped with swimming pools Fire fighting equipment is adapted for installation in association with a swimming pool or spa and associated water filtering and circulating equipment. A three-way valve is fluidly connected to a pipe which delivers water to a swimming pool filter under ... | 11/22/1994 |
| 5360008 | Respiratory and cardiac monitor A respiratory monitor (apnea detector) utilizes the discovery that the magnetic permeability of a person's body varies with the respiratory and cardiac cycles. The respiratory and optionally cardiac monitor of the invention includes an oscillator circuit ... | 11/01/1994 |
| 5336208 | Urinary incontinence pad A device for managing urinary incontinence in a human female includes a resilient body resilient adapted to fit between the labia minora and the floor of the vestibule of the vulva, thereby occluding the urethral meatus. An adhesive is applied to the body... | 08/09/1994 |
| 5332276 | Cable-driven extension mechanism for trailer slide-out Apparatus for selectively extending and withdrawing a trailer slide-out portion includes first and second rails, each slidably supported in a channel mounted underneath the trailer body. The outer ends of the rails are attached to the underside of the sli... | 07/26/1994 |