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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Kaul; Donald A.


Number of patents: 13
Last date: August 10, 1993

NumberTitleIssue Date
5234121Telescoping containers
A telescoping container has an inner section which is telescopically movable into and out of an outer section and has biasing means formed integrally with the sections to normally bias said sections to an untelescoped position. When pressure is applied to...
08/10/1993
4790344Fluid flow regulator
A fluid flow regulator 10 comprises a body 11 defining three converging flow passages A, B and C between inlets 14, 13 and 12 respectively, and outlet 15, which is connectable to a suction source. Passages A and B each includes a valve. Turbine 16 in pass...
12/13/1988
4737320Carbonating head
A carbonating head is provided with an internal passage, having a non-return valve therein, leading to a threaded socket. The socket can be screwed onto a plastic bottle so that pressurized gas in the passage can be used to carbonate liquid in the bottle....
04/12/1988
4665572Swimming pool therapy apparatus
A therapy apparatus to be mounted in a pool of water for generating a laminar flow of water at a rate sufficient for exercising and therapy purposes. A housing is secured externally to a swimming pool, the water inlet and outlet being disposed within the ...
05/19/1987
4644991Cornice assembly
A window cornice assembly including two spaced cornice terminals, two shade retaining brackets, and a tapestry cover assembly including a replaceable spring-loaded cartridge and a tapestry cover. The tapestry cover is an elongated sheet of material having...
02/24/1987
4398545Pain-blocking bandage
A bandage to be applied adjacent to an injured portion of a patient's body contains electronic circuitry which delivers electric pulses into the body to block or mask the pain arising from the injury. The bandage includes an inner unit adapted to be appli...
08/16/1983
4385580Marine door unit
A marine door unit consists of a rigid frame adapted to be attached to a deck and a door hingably connected to the frame. The frame is a rigid metallic unit formed of channel members, at least one of which carries a drain tube to prevent water accumulatio...
05/31/1983
4290420Stress incontinence diagnostic and treatment device
An apparatus for diagnosing and treating stress urinary incontinence includes a belt surrounding the patient's trunk, a support plate on the belt, parallel tubes on the plate, and a generally U-shaped, downwardly opening pressure member having bent portio...
09/22/1981
4282317Pectin culture media and method
A method for preparing a gelled biological growth medium which comprises combining a liquid growth medium and low methoxyl pectin material to a culture-growth container having a growth-compatible gel including a multivalent metal cation material therein, ...
08/04/1981
4259805Amusement device comprising inflatable doll and separable doll enclosure
A manually operable amusement device consists of a combination of a doll having an inflatable portion, a manually operable inflation means and a separable enclosure in which the doll is disposed. The enclosure has releasable engagement means which are eng...
04/07/1981
4253858Air diffuser
An air diffuser is insertable within the intake opening of a carburetor air filter housing in order to separate and diffuse the air flow to the carburetor. The air diffuser includes a body portion insertable in the intake opening and a multiplicity of con...
03/03/1981
4241186Pectin culture media and method
A method for preparing a gelled biological growth medium in a culture growth container which comprises combining a liquid growth medium including low methoxyl pectin and a multivalent metal cation material in the culture growth container. Preferably, the ...
12/23/1980
4221014Post storage rack
A storage rack is mounted on boats of the type having seats supported by pedestals in order to store the pedestal posts. The storage rack is adapted to be mounted angularly for holding a pair of pedestal posts and consists of a pair of elongated cylindric...
09/09/1980
 
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