Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7273976 | Non-organic open-framed chorded zither/autoharp with multiple interchangeable sound chambers A chorded zither including a self-supporting metal frame with separate and structurally independent sound board panels that can be easily interchanged and affixed to said frame to create different looking and sounding instrument configurations with the same basic in... | 09/25/2007 |
| 7247854 | Limiting device for electromagnetic radiation, notably in an analysis device A limiting device (9) for electromagnetic radiation (3; 5; 7) includes an essentially flat beam cross-section limiter (10) which partly or completely encloses at least one passage aperture (12; 13) for beams (5; 7) and is construct... | 07/24/2007 |
| 7204501 | Universal stowable step A universal retractable step for use with the trailer hitch receptacle on automotive vehicles, wherein the step is movable from a stowed position to a utility position while remaining in the same horizontal plane. The step is readily adaptable to fit different trail... | 04/17/2007 |
| D537132 | Training football | 02/20/2007 |
| 7128045 | Combustion engine The invention relates to a combustion engine (1) having a housing (2) with a chamber (3). A rotor (4) is arranged herein which is provided with a number of vanes (5A, 5B, 6A, 6B) which divide the chamber into a... | 10/31/2006 |
| 7090429 | Highway delineation unit and method of installing same A highway delineation marker fabricated of two thin, resilient, elongated panels, U-shaped in cross section, secured together open-face to open-face, capturing a foam core. The lower end of the rear panel is captured behind a tab on the front panel for ease of inser... | 08/15/2006 |
| 7065795 | Goalkeeper's glove and method for making same A goalkeepers glove and the method of making the glove for use in a soccer game, wherein the face of the glove or inner portion is fabricated of synthetic rubber and is of a single piece including an extension which is folded and stitched upon itself to encompass th... | 06/27/2006 |
| 7039213 | Speaker driver An electro-mechanical transducer, including a magnetic assembly producing a magnetic field having two or more displaced regions of greater intensity, having magnetic flux in substantially similar directions, separated by and surrounded by regions of lower intensity ... | 05/02/2006 |
| 7025365 | Elevatable and extendable platform A stowable platform for use with a vehicle movable from the stowed to the extended position in a single plane. Once extended, the platform support is locked, preventing further movement, and the platform itself is capable of further extension or elevation. ... | 04/11/2006 |
| 7024812 | Gun stock pivot A mechanism, which may be integral with the gun parts or may be manufactured as an after-market item, which permits the butt of a shoulder-fired weapon to be pivoted about an axis substantially parallel to the axis of the gun barrel. ... | 04/11/2006 |
| D518190 | Solar post cap | 03/28/2006 |
| 6935647 | Stowable steps A step or platform adapted to be mounted to the receiver of a trailer hitch selectively movable from a stowed to a deployed position without vertical movement, said platform is automatically locked in its selected position and includes a safety mechanism preventing ... | 08/30/2005 |
| 6937870 | Wireless interactive transaction system A method and system for enabling automatic or semi-automatic interactive responses to electronic queries using audio-band coded data as the query medium and wireless data communications as the response medium. Typical applications include interactive broadcast adver... | 08/30/2005 |
| 6932406 | Quick release assembly for securing a tool box to a pickup bed A quick release mounting for a storage box in the bed of a pickup truck. The mounting includes an aid in locating the necessary hole to be bored in the box for mounting; guides in the subsequent placement of the box; and allows a tool-less removal and replacement of... | 08/23/2005 |
| 6911438 | Hormone replacement formulation The formulation comprises a combination of three estrogens and selected amount of other elements. The three estrogens include 2-hydroxyestrone, 17-beta estradiol, and estriol. The amount of 17-beta estradiol is substantially less than the amounts of 2-hydroxyestrone... | 06/28/2005 |
| 6871412 | Alignment tool and method for aligning large machinery Apparatus and method for the alignment of large machinery, including a tool for supporting each corner of the machine during alignment. The tool during the alignment operation is substantially frictionless and is capable of limited, controlled movement to accomplish... | 03/29/2005 |
| 6818817 | Heat dissipating silicon-on-insulator structures Heat dissipating Silicon-on-Insulator (SOI) structures which utilize thermoelectric effects to more effectively dissipate thermal energy from SOI-based electronic circuits. ... | 11/16/2004 |
| 6815684 | Analytical X-ray apparatus provided with a solid state position sensitive X-ray detector Each detector element 44 in a solid state position sensitive detector (PSD) could provide a low charge efficiency per X-ray quantum; moreover, a comparatively high stray capacitance 104 could exist between the take-off electrode 90 and the semic... | 11/09/2004 |
| D490570 | Pedicure tool | 05/25/2004 |
| 6736057 | Economical screen-stretching device A device for supporting the corner of a silkscreen frame during the stretching and attachment of the silkscreen, including a unifying plate to support the various elements. The plate is removably secured to a table and includes a position defining corner support fla... | 05/18/2004 |
| 6709030 | Water-resistant slam-latch A latch for use on boats or the like, presenting a substantially water impervious exterior. The unlatching element is mounted to the exterior by an axle, which is mounted horizontally and extends through the face of the latch at a portion that is substantially verti... | 03/23/2004 |
| 6575203 | Fluid-dispensing and refilling system for a power toothbrush The fluid delivery/refilling system includes a unit-of-use fluid reservoir for dentifrice or medication within a head portion of a power toothbrush, which is removable from the remainder thereof. A pump element is located in the brushhead and is configure... | 06/10/2003 |
| 5758469 | Automated pail lidding device A machine for applying toggle strap fitted lids to open container bodies comprising a lid holding station (1), a container body holding station (2), a lid working means (3) adapted for movement between said lid holding station and said container body hold... | 06/02/1998 |