Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7881568 | Signal interconnect incorporating multiple modular units An interconnect element incorporates a plurality of smaller, substantially identical, interconnect modules. Multiple identical elements can in turn be combined to form larger interconnect networks. Signal paths in the elements can be implemented with optical fibers ... | 02/01/2011 |
| D630157 | Vehicle roof top cargo carrier | 01/04/2011 |
| D630156 | Vehicle roof top cargo carrier | 01/04/2011 |
| 7830750 | Apparatus and method for calibrating an acoustic detection system A system and method for calibrating an acoustic detector. The method includes the steps of simultaneously transmitting an acoustic signal and an electromagnetic signal to an acoustic detector, receiving both signals, calculating a timing difference between the recep... | 11/09/2010 |
| 7814188 | Synchronized wireless communications system A wireless communications system incorporates a plurality of synchronized wireless units. Each unit minimizes energy requirements by entering a low current, inactive, state between synchronizing signals. The unit automatically enters an active state prior to receipt... | 10/12/2010 |
| 7807103 | Allergen detection apparatus A method of determining allergen activity in dust comprises: providing a dust sample; extracting from the dust sample at least one breakdown component or proteins or peptides; reacting the extracted at least one breakdown component with a colorimetric amine detectio... | 10/05/2010 |
| 7804402 | Fire detectors with environmental data input Regional physical information can be entered along with automatically sensed ambient condition information into regional monitoring system. Alarm decision processing can be adjusted in accordance therewith. ... | 09/28/2010 |
| D624004 | Anti-sway bicycle mount | 09/21/2010 |
| 7797469 | Portable receiver and memory for remotely controlled presentations A computer peripheral connects to a host computer such as a PC to assist in a presentation. The peripheral includes a memory and receiver combined within a portable, lightweight housing. Presentation data is stored in the memory, while the receiver receives wireless... | 09/14/2010 |
| 7797116 | System and method of acoustic detection and location of fire sprinkler water discharge A system and method to detect acoustic signals from fire sprinkler heads discharging water and to locate such devices in a public building, airport, sports stadium or other structure which can include a system to measure speech intelligibility. Time and frequency do... | 09/14/2010 |
| 7796644 | Bi-directional ring network having minimum spare bandwidth allocation and corresponding connection admission controls The present invention provides for a method for reserving spare bandwidth for a link in a communication network including a plurality of links. The method provides for monitoring the volume of traffic routed through each link of the communication network. A single l... | 09/14/2010 |
| 7796033 | System and method for calibrating a microwave motion detector A method of automatically calibrating a motion detector and a motion detector adapted for calibration using the method. The method comprises setting the motion detector to a calibration mode, waiting a preset period of time for the installer to walk to the furthest ... | 09/14/2010 |
| 7794779 | Method of manufacturing gas diffusion electrodes A process is described for manufacturing gas diffusion electrodes, which process comprises: (a) treating an area of a pre-shrunk porous hydrophobic substrate so as to restrict the slurry deposited in step b) to the said area, preferably by forming a well in the area... | 09/14/2010 |
| 7794575 | Monitoring of gas sensors A monitor is disclosed for monitoring an atmosphere for the presence of a target gas. The monitor includes an electrical gas sensor having a working (sensing) electrode and a counter electrode, an operational amplifier connected between the sensor electrodes, a dete... | 09/14/2010 |
| D623584 | Kayak carrier | 09/14/2010 |
| 7792511 | Security system with dynamic range enhancement for FM demodulation A system and method for communicating between a base and a remote device in a security system. The base receives an audio signal from a telephone network via a panel and then frequency modulates the audio signal at a carrier frequency to generate an FM signal. The r... | 09/07/2010 |
| 7791496 | Plug-in speaker for emergency notification and voice evacuation An alarm indicating output appliance can be releasably affixed to a mounting plate. The plate carries wire receiving terminals which couple to the appliance. In the absence of the appliance, at least two of the terminals can be short circuited. ... | 09/07/2010 |
| D623120 | Kayak carrier | 09/07/2010 |
| 7787775 | Methods and apparatus for optical networks A chromatic dispersion compensation system for an optical transmission system incorporates circuitry which determines the length of an optical fiber extending between an output amplifier and an input amplifier. Based on fiber type, the total chromatic dispersion on ... | 08/31/2010 |
| 7786892 | Method for interpretation of a radio-electrical command A method for the interpretation of a radio-lectrical command for equipment in which the command is interpreted as a function of the emission zone is provided. This is achieved whereby the electromagnetic characteristics of the field generated by the radio-electrical... | 08/31/2010 |
| 7786888 | False ceiling fire detector assembly A mounting apparatus usable with ambient condition detectors includes first and second mounting bases spaced apart axially along a common center line. Respective detectors can be coupled to the bases as required in a specific installation. ... | 08/31/2010 |
| 7786880 | Smoke detector A smoke detector having a closed internal optical path can detect airborne particulate matter, such as smoke from a fire, via a light scattering sensor and/or a light absorption sensor. The path can be implemented with a plurality of reflectors, such as piezoelectri... | 08/31/2010 |
| 7786854 | Alarm system walk test A system and method for performing a walk test for an alarm system having an alarm panel and at least one zone, each zone having at least one sensor, having steps of placing the alarm panel in an engineering mode, establishing a communications channel between the al... | 08/31/2010 |
| 7782197 | Systems and methods of detection using fire modeling A system for adjusting parameters of ambient condition detectors in a regional monitoring system is coupled to or includes fire modeling processing. Based on outputs from the processing, selected parameters of respective detectors can be adjusted to shorten detector... | 08/24/2010 |
| D622414 | Stowable vehicle awning | 08/24/2010 |
| D622413 | Collapsible awning for a vehicle | 08/24/2010 |
| D622134 | Top broom clip | 08/24/2010 |
| 7777790 | Acquisition of image sequences with enhanced resolution A method for electronic imaging includes controlling an image sensor to capture a first sequence of first input images at a first frame rate having a first spatial resolution, and to capture a second sequence of second input images, interleaved with the first sequen... | 08/17/2010 |
| 7777624 | Direction of travel motion sensor A microwave direction of travel detector and method of detecting the direction of an intruder in a protected region. The microwave direction of travel detector transmits and receives, by a microwave transceiver a microwave signal directed toward a protected area. Th... | 08/17/2010 |
| 7776290 | Container for a multi-component reaction The invention relates to a container (10) for a multi-component reaction, having at least two chemical chambers (20) and at least one mixing space, the container (10) being formed from a base film (40) provided with recesses (30) a... | 08/17/2010 |
| 7766071 | Processing of metal alloys in a semi-solid state A rheo-casting container for containing a charge of semi-solid metal alloy includes an elongate body defining a side wall of the container, a mouth at a first end of the body, an opening at a second end of the body, and a closure member to close the opening. The clo... | 08/03/2010 |
| D620745 | Countertop grill | 08/03/2010 |
| 7765563 | User interaction feedback system A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a... | 07/27/2010 |
| 7764528 | AC to DC conversion circuit A half-wave rectifier including an input port for receiving an incoming AC signal, an output port for outputting a half-wave rectified signal, an operational amplifier including inverting and non-inverting input terminals and an output terminal, the inverting input ... | 07/27/2010 |
| 7764388 | Autofocus control voltage for indicating package dimensions A system and method for determining dimensions of a package during imaging for supply chain management is provided. The system and method utilize a value of an auto focus control voltage when an image of a package is in focus to calculate a magnification ratio. The ... | 07/27/2010 |
| 7764176 | Entry and exit confirmation system and method A method for confirming entry and/or exit state of a mobile object relative to all entrance of an underground passageway by utilizing Radio Frequency Identification (RFID) technology. At least one RFID tag is physically attached to the mobile object. At least a firs... | 07/27/2010 |
| D620228 | Singlet | 07/27/2010 |
| 7760359 | Beam detector distance measurement A projected beam smoke detector includes circuitry and control software to measure a distance a beam travels between the detector's transmitter and receiver. Either a time-based or a phase-based measurement methodology could be used. A sensitivity parameter of the d... | 07/20/2010 |
| 7760089 | Microwave direction of travel detector by parallel sampling A microwave direction of travel detector and method of detecting the direction of an intruder in a protected region. The microwave direction of travel detector transmits and receives, by a microwave transceiver a microwave signal directed toward a protected area. Th... | 07/20/2010 |
| 7760081 | Implicit data backup and restoral system in a peer-to-peer fire detection network A fire detection network employs an implicit data backup and recovery system. The implicit data backup system allows fire detection units within a network to be automatically reprogrammed with configuration data. The detection units can store backup data and can acc... | 07/20/2010 |