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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Hespos; Gerald E., Casella; Anthony J.


Number of patents: 37
Last date: February 10, 2004

NumberTitleIssue Date
6688907Connector and a connector assembly
A connector has first and second housings (10, 20). The second housing (20) has a deformable lock arm (27) that engages the first housing (10) when the housings (10, 20) are connected. A slider (41) is mounted on the first housing (10) for movement betwee...
02/10/2004
6685496Connector and method of assembling it
A connector includes a waiting-side housing (10) with a receptacle (14) for receiving a watertight housing (11). A grommet (21) and a grommet cover (22) are mounted on the watertight housing (11). A seal (31) with lips (31A) is formed at a portion of the ...
02/03/2004
6601922Apparatus with lower leg restraints for contributing to support of a handicapped person
An apparatus is provided to enable a handicapped person to sit without restraints on the torso and arms. The apparatus includes a horizontal support wall with a pair of foot restraints adjustably mounted thereon. A leg restraint assembly is adjustably mou...
08/05/2003
6599154Connector with obliquely Moveable retainer
A retainer (40) has side plates (45) that slide against sliding-contact surfaces (29) of a female housing (20). Each sliding-contact surface (29) has an obliquely extending guide rib (33) and a locking projection (36) below the guide rib (33). The inner s...
07/29/2003
6595795Connector and a method of assembling a connector
A connector with male and female housings (10, 30) is capable of detecting a partial connection both during a connecting operation and during a separating operation. The male housing (10) has a receptacle (11) and a lock arm (18) projects into a receptacl...
07/22/2003
6592411Connector
Locks (13) and securing portions (48) of a retainer (40) have slanted guide surfaces (15, 49) aligned oblique both to resiliently deforming directions of the locks (13) and moving directions of the retainer (40) between partial and full locking positions....
07/15/2003
6588893Spectacle having no eyewire on rim lens
A pair of glasses is provided with an attachment mechanism including a mount groove formed in an end portion of the glass, a lower portion of the mount groove being defined by a converging wall, a mount element provided at an end of the frame member, a fa...
07/08/2003
6589083Connector
A connector housing (10) has cavities (23) and a retainer insertion hole (27) that crosses the cavities (23). A retainer (30) can be held at a partial or full locking position in the retainer insertion hole (27). The retainer (30) has pairs of resilient l...
07/08/2003
6585107Drive system, especially for transport rollers
The invention relates to a drive system for transport rollers (4) in a roller path. According to the invention, said transport rollers (4) are rotated by drive means (14, 34, 52). Said drive means (14, 34, 52) are completely arranged in the interior of at...
07/01/2003
6575788Connector
A connector has a housing (30) with a retainer (50) that is movable normal to the longitudinal direction of female terminal fittings (20) along the front of a terminal accommodating portion (31) between a partial locking position where the insertion and w...
06/10/2003
6572394Connector and use thereof
A connector has male and female housings (10, 20). A resilient member (50) is mounted in the female housing (20) for movement along the connecting direction of the housings (10, 20), and is biased forwardly toward the male housing (10) by springs (70) in ...
06/03/2003
6572401Connector locking member with disengagement feature
A connector has female and male housings (10, 20) that are connectable with one another. A recess (28) is formed in an outer surface of the male housing (20). A detector (40) is mounted in an initial position in the recess (28) before the housings (10, 20...
06/03/2003
6572827Method of using collection device
A biological fluid collection device with a pivotable faucet is disclosed. The device is designed to collect, hold and transfer a biological specimen into a non-evacuated tube through an integrated pivotable faucet component. This device uses no needles, ...
06/03/2003
6561833Connector and a method for assembling a connector
A connector has male and female housings (10, 20) that are fitted to each other. A pushable portion (58) is pushed by a pushing portion (14) of the male housing (10) so that a slider (51) resiliently compresses springs (50) to move the slider (51) back in...
05/13/2003
6551146Connector and a method for assembling a connector
A female housing (30) has cavities (32) for accommodating female terminal fittings and a retainer mounting hole (41) opens sideways across the cavities (32). A retainer (50) is mounted in the retainer mounting hole (41) and permits insertion and withdrawa...
04/22/2003
6551147Battery terminal provided with a current sensor
A battery-side terminal (2) includes a fastening ring (5) to be fixed to a battery post (1), and a connecting piece (8) extends from the fastening ring (5). A current sensor (4) includes a sensor portion (4A) formed with a slit (14) through which the conn...
04/22/2003
6547594Connector
A connector has housing (10) with a terminal accommodating portion (11) formed with cavities (19) for terminal fittings (13). A lock (20) projects into each cavity (19) for locking the corresponding terminal fitting (13). Partition walls (22) extend betwe...
04/15/2003
6548104Apparatus and method for coating prosthetic components
A physical vapor deposition apparatus and process are provided for providing a highly smooth shiny coating to a substrate. The apparatus includes a chamber with a fixture for mounting the components to be coated. The fixture is arranged such that the surf...
04/15/2003
6543148Level with plumb alignment features
A level apparatus is provided with an elongate level and a support. The level and the support each have opposed ends, front and rear faces and top and bottom faces. The top and bottom faces of the support are substantially planar and parallel to one anoth...
04/08/2003
6539616Terminal temporary holding jig and an automatic terminal inserting apparatus
A terminal temporary holding jig (J) is provided for a later-inserted terminal (T). The terminal temporary holding jig (J) includes a terminal holder (1) secured to a base (B) of an automatic terminal inserting apparatus. A lid (2) is provided for opening...
04/01/2003
6539809Test apparatus for measuring stresses and strains
A test apparatus is provided for measuring loads applied to an object and for measuring the deformation of the object in response to the loads. The test apparatus includes a stationary work head and a movable arm. The movable arm is selectively movable to...
04/01/2003
6536806High pressure fuel injection pipe
A high-pressure fuel injection pipe of doubled type, comprising: a thick outer tube; and an inner tube of made a metal and fitted in the outer tube to form a doubled pipe which is formed at its end portion with a connecting head having a face to be fitted...
03/25/2003
6536091Track loading/unloading device
A loading/unloading device for track-mounted attachment elements. The device includes a receiving member adapted to be disposed in a track having a channel which supports a plurality of attachment elements. The receiving member has securing means with a f...
03/25/2003
6521125Oil/hydrocarbon removal system
A filtration system is provided for removing oil and/or hydrocarbons from blige water that collects in the blige of a marine vessel to ensure discharge of oil-free water into the surrounding waters of the vessel. The filtering medium of the system is comp...
02/18/2003
6497336Cover for a container openable by peeling, comprising a gripping tab delimited
A lid for a container is openable by peeling. The lid includes a first layer adhered to a second layer (5) having, on its outer face, a sealing agent (6) enabling it to adhere to the container (1, 2). The first layer (3) has a cut-out portion (7) delimiti...
12/24/2002
6475594Sorbent mat assembly
A mat assembly is provided for absorbing liquid, such as oil, that may be spilled near a machine or automotive vehicle. The mat assembly includes a mat with at least an upper layer formed from a woven or non-woven array of fibers. The mat assembly further...
11/05/2002
6443765Waterproof connector with sealing member
A connector is provided with a short longitudinal direction. The connector includes a housing (11) with a cavity (13). an electric wire (45) extends to a position rearwardly of the cavity (13), and is bent downwardly. A cover (30) then is pressed against ...
09/03/2002
6418937Tobacco pipe assembly with filter adapter
A pipe assembly is provided to accommodate the specific filter preferences of the pipe smoker. The pipe assembly includes a bowl, a stem and a mouthpiece. A cylindrical mounting aperture extends into the end of the stem remote from the bowl, and a connect...
07/16/2002
6386900Insulation-displacement terminal fitting
An insulation-displacement terminal has opposed side walls (12) and a wire-receiving space therebetween. V-shaped insulation-displacement portions (16) are formed by a pair of plates (16F, 16R) that are bent from the side walls (12) and project into the w...
05/14/2002
6382683High pressure gas fitting with non-rotatable features
A non-rotational fitting assembly (10; 110; 210) is provided to prevent torsional forces of a nut (12, 112; 212) from being transmitted to a sealing face (16; 26; 246) of a fitting component (12; 22; 248). The assembly (10; 110; 210) includes at least one...
05/07/2002
6327724Inflatable positioning aids for operating room
An inflatable positioning device is provided. The device includes a pump, a tube extending from the pump, a valve intermediate the length of the tube and non-rectangular inflatable pillow connected to the end of the tube remote from the pump. The non-rect...
12/11/2001
6074425Fixed bearing joint endoprosthesis
Joint endoprostheses, disclosed in the context of a total knee prosthesis, incorporate a first element for rigid connection to a first bone, the first element having an articulating surface; a second element for rigid connection to a second bone, the seco...
06/13/2000
5988592Valves
A valve in which an elastic member (26) containing a normally closed slit (28) is adapted to be selectively stretched by displacement of an actuating means, such as to stretch open the slit (28) over the outlet end (27) of a product discharge passage defi...
11/23/1999
5667255Joint structure for joining a branch member to a high pressure fuel rail
A joint structure for joining a branch member to a high pressure fuel rail which automatically aligns a spigot head of the branch member, if offset, upon tightening of a bolt and increases the rigidity of the spigot head to provide a sufficient degree of ...
09/16/1997
5603475Rack structure
This invention is related to a convenient and multi-purpose rack structure, especially it is related to a rack structure whose materials can be plastic metal or porcelain, all materials typically used in towel racks, tooth brush holders, sinks, electric a...
02/18/1997
5420481Fluorescent lamp with wide range of luminous intensities
An apparatus is provided for controlling the luminous output of a fluorescent lamp over a wide dimming range. The luminous output is controlled by controlling the lamp current, while the lamp is immersed in a lateral electrostatic field. The lamp and exte...
05/30/1995
5381858Heat exchanger and method of manufacture
A heat exchanger is provided with a parallel array of heat exchange tubes and mounting plate assemblies on opposed ends of the tubes for achieving communication from one tube to the next. The mounting plate assembly includes an outer fitting plate stamped...
01/17/1995
 
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