Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8118202 | Pickup bed cargo attachment bracket A cargo attachment bracket to be carried on an interior bed rail extending parallel to, and spaced down from, a top portion of a side of a pickup truck bed, comprising: a) a body having a front face, a rear face juxtaposed against the interior rail, and an opening e... | 02/21/2012 |
| 8083088 | Trash pail lid lock apparatus and method of use A trash pail lid lock apparatus for removably securing a trash pail lid on a trash pail, comprising: a) two spaced radial arms, having inner end portions attached together, and peripheral end portions generally extending to a peripheral edge portion of the trash pai... | 12/27/2011 |
| 7938135 | Tent having wind resistant frame A tent having a wind resistant tubular frame comprises: a frame having a) multiple frame legs, each leg having a lower portion lockingly hinged to an upper portion, wherein the lower portion can be swung open from a storage position in which the upper and lower port... | 05/10/2011 |
| 7930795 | Windshield scraper having an arm brace A hand and arm manipulated scraper for a windshield comprising: a) a blade portion having a windshield contact edge portion and an opposite handle end; b) an elongate handle portion having a blade end portion, attached to the blade portion and an opposite grip end p... | 04/26/2011 |
| 7862308 | Rotary reciprocating pump A rotary reciprocating pump comprises: i) a pump housing having intake and discharge ports; a shaft driven rotary piston carder, rotatably carrying pistons circularly arranged therearound; ii) a driven rotary cylinder block having a plurality of cylinder bores there... | 01/04/2011 |
| 7793886 | Jet air recovery generator and jet blast deflector A combination of an air recovery generator and blast deflector for generating energy on the ground from horizontally discharged air from an aircraft on the ground and for deflecting the discharged air upwardly comprising: a) a laterally elongate frame having a slopi... | 09/14/2010 |
| 7709713 | Mounting plate and vibrato assembly for vibrato system on a guitar A vibrato mounting bracket for a guitar, said vibrato unit having a frame having: a) a generally fiat central portion extending from a bottom peripheral edge portion of the guitar, said flat central portion having four vibrato, unit attachment openings therethrough;... | 05/04/2010 |
| D611317 | Vehicle cargo anti-side bracket | 03/09/2010 |
| 7654592 | Wheeled snow shovel having vertical lift and projected forward and/or side dump a) A frame having a handle, an upright post extending therefrom having a slide stop on an upper portion, a lower and upper slide on a central portion, a lever having a central portion hinged to the frame having a rearwardly extending end, and a forwardly extending s... | 02/02/2010 |
| 7654424 | All terrain vehicle utility storage box A method of carrying equipment on one side of an ATV having a front top rack, a rear top rack and a foot rest on the one side comprising the following steps: a) attaching a utility box carrying bracket to an outer side portion of the front top rack, the foot rest, a... | 02/02/2010 |
| 7578722 | Apparatus and method to dispense, vaporize and deliver pesticide into a beehive An apparatus for vaporizing and blowing vaporized pesticide from a container into a bee hive comprising: i) an elongate housing having a top side portion, an open front discharge end portion and a partially closed rear end portion; ii) a heated receptacle positioned... | 08/25/2009 |
| D597370 | Mini cone baking pan | 08/04/2009 |
| 7523633 | Wire tray jig and bending method A jig for bending a wire tray comprising: a base to carry a rear end portion of the wire tray, having a front end portion having two spaced points adapted for hangable connection; b) two swinging arms each hingably attached to the front end portion of the base; c) a... | 04/28/2009 |
| 7464977 | Elevating long cargo support assembly for pickup truck An elevating cargo support assembly configured to extend across and between a top portion of the two opposite sidewalls of the bed on a pickup truck comprising: i) a central cargo support member having a track extending along its lower side portion between its oppos... | 12/16/2008 |
| 7433274 | Rapid set handicapped alarm clock An easily set alarm clock which provides continuous and reliable assurance of correct alarm activation. The alarm clock comprises: a) an upright display screen having a large 4 digit time display portion and a smaller 4 digit alarm display portion; b) a lateral keyp... | 10/07/2008 |
| 7367071 | Pillow having waist straps/lumbar pain alleviation method An apparatus for alleviating lower back pain while sleeping on a front side portion of one's body comprising: a pillow cover having a width generally equal to a width of the body, said pillow cover having an elongate opening therealong for insertion of a pillow inse... | 05/06/2008 |
| 7340917 | Handle/ lift arm adapted to elevate ice chest to facilitate draining A hinge and arm adapted to attach to one end face of a rectangular ice chest, to maintain the one end face of the chest in an elevated position for draining comprising: a hinge having one side attached to the one end face so that its other side swings in a vertical ... | 03/11/2008 |
| D557629 | N.F.L. helmet display plaque | 12/18/2007 |
| D554927 | Railing plant pot holder | 11/13/2007 |
| 7275998 | Portable collapsible golf swing guide apparatus A golf swing apparatus comprising: a tower carrying a lateral arm having a) a lower columnar member; b) a lockable sliding collar slidingly positioned on the columnar member; c) three legs having an inner end portion hinged, and permanently attached to a bottom port... | 10/02/2007 |
| 7238143 | Body vibration generator having attachments for exercises to target body regions A method of conditioning a body for swimming in conjunction with an inclined bench of the type having a sliding top carriage comprising the steps of: a) providing i) a vibration generation unit having a housing containing vibration generation and a vibrating member;... | 07/03/2007 |
| 7234246 | Tape measure The tape measure incorporates a lighting device that is positioned to illuminate a measured length on the tape. The tape has a set of numerals for outside measurement that are of one color and a set of numerals for inside measurement that are of a different color. W... | 06/26/2007 |
| D543011 | Sweat suit pocket combination | 05/22/2007 |
| 7217239 | Semen collection apparatus An apparatus for collection of semen comprises: i) a frame forming an elongate body; ii) a base supporting the body; iii) a tubular receptacle containing an artificial vagina having a rear end portion pivotally carried on opposite lateral sides within the body, and ... | 05/15/2007 |
| 7210721 | Side mounted ladder rack for pick-up truck A ladder rack to carry a ladder on a pick-up truck having a front and rear rack mounting openings in a top portion of the side wall of the bed box, comprising: a front and a rear ladder support each having, i) an upright insertion portion sized to be closely receive... | 05/01/2007 |
| 7156866 | Holistic method of treating injured or pathologic tissue with a laser A holistic method of therapeutic laser treatment for body tissues in a problematic area, comprising the following steps: using a laser discharge probe to irradiate the tissues in the problematic area and additionally treating a body energy path through the problemat... | 01/02/2007 |
| 7125507 | Tri-cup windshield repair tool In windshield crack repair it is necessary to move a repair tool alongside a crack and manipulate a resin injection head to remain in close proximity to the crack at all times. A three cupped tool is disclosed which exhibits here before unavailable lateral and longi... | 10/24/2006 |
| D530367 | Commemorative service shirt binder cover | 10/17/2006 |
| D525161 | Ring | 07/18/2006 |
| 7056120 | Method of countertop display and designation A method of facilitating visualization and specification of a countertop profile comprises the steps of: i) providing a model of a countertop having a central portion having front and rear edge portions, multiple front portions any one of which may be moved adjacent... | 06/06/2006 |
| 7040362 | Log splitter A log splitter comprising: a base; a lever having one end portion hingably attached to the base; a wedge slidably attached to a hinged end portion of the lever, to slidably reciprocate along the lever when the lever is swung; a log support for a cut log; and, an upp... | 05/09/2006 |
| 6997599 | Waste mud agitation system An agitation system for a mud tank to prevent core material initially suspended in the drilling mud, from settling. The method agitates sludge and eliminates the need to hand shovel sludge from the tank after dumping. The method comprises the step of pumping mud tak... | 02/14/2006 |
| D512135 | Portable vehicle humidifier | 11/29/2005 |
| 6967445 | Circuit continuity and function monitor A circuit to monitor electrical continuity through a light bulb when the light bulb is switched off, and to monitor proper functioning of the light bulb when the bulb is switched on. The circuit comprises a LED, a relay and a latching circuit portion, the latching c... | 11/22/2005 |
| 6918496 | Collapsible shelf assembly having adjustable holding strap for containers A shelf constructed from lightweight sheet metal, which can be used in conjunction with a “French” type box easel, and carried and stored within the box of the easel. The shelf itself maintains a shelf supporting arm in an upright plane so that a holding end of ... | 07/19/2005 |
| D505296 | Taco serving plate | 05/24/2005 |
| 6860216 | Canoe pontoon assembly Canoes are relatively unstable in as much as they tip over easily. Because of this many side runners have been invented to prevent canoes from tipping over so easily. One problem with all available canoe runners is that they are cumbersome and difficult to transport... | 03/01/2005 |
| 6837283 | Fill cap having contained extension and funnel Pouring fluid without spilling from a container having a top opening into a fill hole in mechanical equipment is difficult because one can't position the top opening adjacent to the fill hole. A fill cap having a contained extension comprises: a) a base having a low... | 01/04/2005 |
| 6797159 | Apparatus for recirculating vortex water fountain An apparatus for treating water through a magnetic field comprises an inverted vortexing ampul capable of holding water, the vortexing ampul having a wide body and a narrow neck. A water inlet located inside the vortexing ampul at its wide body portion is used to in... | 09/28/2004 |
| 6722388 | Multiple pressure regulator A pressure regulator having a valve cartridge adapted to be removably held within its housing, said cartridge having a frame carrying and positioning a valve seat, a valve member, a valve stem, and a spring. The valve cartridge ensures correct spacing between the va... | 04/20/2004 |