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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Davis Wright Tremaine LLP


Number of patents: 714
Last date: May 22, 2012

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NumberTitleIssue Date
8182765Fluid transfer mechanism
A microfluidic device for transferring liquid from a first chamber to a second chamber is provided. The device has a first chamber; a second chamber; and a barrier between the first chamber and the second chamber, the barrier having least one opening fluidly connect...
05/22/2012
D660084Food container
05/22/2012
D660082Beverage container
05/22/2012
D660081Beverage container
05/22/2012
8178294Method of haplotype-based genetic analysis for determining risk for developing insulin resistance, coronary artery disease and other phenotypes
Disclosed is a method for determining haplotypes useful for large-scale genetic analysis, within a genomic reference sequence of interest, for a human subpopulation. The method can applied to statistically evaluating the genotypes of subjects for any statistically s...
05/15/2012
D659474Beverage container
05/15/2012
8174405Message-bus-based advanced meter information system with applications for cleaning, estimating and validating meter data
Different adapters and applications may publish information on the messaging bus and retrieve information from the bus simultaneously in a manner that does not cause interference or problems in the publication or retrieval. Meter data is cleaned, validated and estim...
05/08/2012
8173438Microbiological assessment method and device utilizing oxygen gradient sensing
There is disclosed a biological indicator (BI) test utilizing oxygen sensing within a microenvironment as a means for determining the presence of viable microorganisms capable of growth, a method for biological indicator (BI) testing for determining the completeness...
05/08/2012
D659037Personal tracker
05/08/2012
D659036Asset tracker
05/08/2012
D658944Beverage container
05/08/2012
8169831High speed sense amplifier array and method for non-volatile memory
Sensing circuits for sensing a conduction current of a memory cell among a group of non-volatile memory cells being sensed in parallel and providing the result thereof to a data bus are presented. A precharge circuit is coupled to a node for charging the node to an ...
05/01/2012
PP22692Blueberry plant named ‘Southern Splendour’
A new and distinct cultivar of Southern highbush blueberry, ‘Southern Splendour’, is provided. ‘Southern Splendour’ is a Vaccinium hybrid, which is characterized by high vigor, short fruit ripening period, and high quality fruit suitable for mechanica...
05/01/2012
D658446Beverage container
05/01/2012
D658431Beverage container lid
05/01/2012
8166267Managing a LBA interface in a direct data file memory system
Data files are assigned addresses within one or more logical blocks of a continuous logical address space interface (LBA interface) of a usual type of flash memory system with physical memory cell blocks. This assignment may be done by the host device which typicall...
04/24/2012
8165713CNC abrasive fluid-jet milling
A method and apparatus for milling a desired pocket in a solid workpiece uses an abrasive fluid-jet by moving and suitably orienting the abrasive fluid-jet relative to the workpiece. The method includes defining a path of the abrasive fluid-jet necessary to mill a d...
04/24/2012
8161924Orbital, non-reciprocating, internal combustion engine
A combustible fluid operated orbital engine has plural sets of cooperating cylinder and piston members with respective parallel axes of rotation, respective cylinder and piston carrier wheels with respective axes of rotation parallel to the members' axes of rotation...
04/24/2012
D658234Chassis for a video game console
04/24/2012
D658008Beverage container
04/24/2012
D658007Beverage container
04/24/2012
D657994Beverage container closure
04/24/2012
8159876Non-volatile memory and method for power-saving multi-pass sensing
A non-volatile memory device and power-saving techniques capable of reading and writing a large number of memory cells with multiple read/write circuits in parallel has features to reduce power consumption during sensing, which is included in read, and program/verif...
04/17/2012
8158930Method for simultaneous calibration of mass spectra and identification of peptides in proteomic analysis
The invention relates to a mass spectrometry calibration system that may be performed in real-time using the information contained within a sample without the addition of specific calibrants. When applied to a sample, such as a proteomic sample, the calibration syst...
04/17/2012
8158089Compositions and methods for wastewater treatment
Particular aspects provide a method for recovering phosphate, comprising: obtaining an effluent or wastewater, etc. having calcium-sequestered phosphate; adding to the effluent or wastewater a calcium chelating or sequestration agent suitable to chelate or sequester...
04/17/2012
D657618Beverage container
04/17/2012
8156011Cenotaph facility and method including auctioning of items associated with honoree
A cenotaph memorial facility comprising a plurality of walls containing crypts is dedicated to an honoree who is not interred within the facility. The facility may comprise a large external memorial structure to protect the walls and individual crypts. The cenotaph ...
04/10/2012
8154923Non-volatile memory and method with power-saving read and program-verify operations
A non-volatile memory device capable of reading and writing a large number of memory cells with multiple read/write circuits in parallel has features to reduce power consumption during read, and program/verify operations. A read or program verify operation includes ...
04/10/2012
8153443Characterization of the CBir1 antigenic response for diagnosis and treatment of Crohn's disease
This invention provides methods of diagnosing or predicting susceptibility to Crohn's Disease by determining the presence or absence of genetic variants. In one embodiment, the present invention provides methods to diagnose and/or predict susceptibility to Crohn's D...
04/10/2012
8152606Skinning knife
A skinning knife, comprising a handle, a slitting blade disposed at a forward portion of the handle and having an upwardly- and forwardly-directed cutting edge, a first spreading member disposed at the forward most position of the knife so as to spread apart two por...
04/10/2012
8151035Non-volatile memory and method with multi-stream updating
In a memory that is programmable page by page and each page having multiple sectors that are once-programmable, even if successive writes are sequential, the data recorded to an update block may be fragmented and non-sequential. Instead of recording update data to a...
04/03/2012
8147388Bike trainer
A bike trainer operable by a user for stationary riding when a conventional bicycle is coupled thereto. The bike trainer may be used by removing the rear wheel of the bicycle and selectively coupling the rear dropouts of the bicycle to an axle of the bike trainer. T...
04/03/2012
8144512Data transfer flows for on-chip folding
A memory system and methods of its operation are presented. The memory system includes a volatile buffer memory and a non-volatile memory circuit, where the non-volatile memory circuit has a first section, where data is stored in a binary format, and a second sectio...
03/27/2012
8143006Accelerated cascade amplification (ACA) of nucleic acids comprising strand and sequence specific DNA nicking
Particular aspects provide nucleic acid amplification and detection methods comprising: providing a reaction mixture containing a target nucleic acid with an amplifiable target sequence, forward and reverse external nick-directing primers (ND-primers), at least one ...
03/27/2012
D656364Insulated bottle
03/27/2012
D656361Beverage container
03/27/2012
8139228Methods for optically enhanced holographic interferometric testing for test and evaluation of semiconductor devices and materials
Improved methods and systems for inspection imaging for holographic or interferometric semiconductor test and evaluation through all phases of manufacture. Specifically, systems and methods are disclosed for extending the range of optical holographic interferometric...
03/20/2012
D655134Beverage container
03/06/2012
8126428Subscriber management system for a communication network
A subscriber management system for a communication system having a radio access network coupled to by a gateway node to a packet switched network. The system consolidates three prior art subscriber management system components, a DPI device, a QoS Policy Manager ...
02/28/2012
8125834Device and method for controlling solid-state memory system
A memory system includes an array of solid state memory devices which are in communication with and under the control of a controller module via a device bus with very few lines. This forms an integrated-circuit mass storage system which is contemplated to replace a...
02/28/2012
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