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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Bryan, Cave, McPheeters & McRoberts


Number of patents: 155
Last date: March 16, 1993

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NumberTitleIssue Date
5195031Trading system for providing real time context sensitive trading messages based on conversation analysis
A video communication trading system network includes a plurality of subscriber keystations (410,412) at least one of which employs a conversation analyzing keystation terminal controller (400,400a) for parsing a trading conversation between designated ke...
03/16/1993
5187543Differential displacement measuring interferometer
A linear displacement interferometer system employs glass wedge prisms (71, 73, 75, 76) diposed about the interferometer axis of symmetry to refract the beams (51A, 55A) produced by the interferometer onto a single area (72, 86) approximately the size of ...
02/16/1993
5147655Oral composition containing particles comprising an active substance
An oral composition which is adapted to be dispersed in an aqueous carrier substantially immediately prior to administration comprises a multiplicity of particles comprising an active substance, the particles being combined with one or more gelling or swe...
09/15/1992
5138038Protein partial degradation product, process for preparing it and its use
Novel protein partial degradation products obtainable from grain proteins such as wheat protein, maize protein, soya bean protein, etc., by specific degradation treatments, which are useful as a quality-improving agent for various food stuffs, a surface a...
08/11/1992
5133599High accuracy linear displacement interferometer with probe
A high accuracy linear displacement interferometer capable of measuring changes in displacement of two plane mirror surfaces (60, 61) comprises a source (10) of an input beam (12) with two linear orthogonally polarized components which may or may not be o...
07/28/1992
5130764Multi layer photopolymeric structure for the manufacturing of MESFET devices with submicrometric gate and variable length recessed channel
A technique utilizing conventional photolithography to manufacture GaAs MESFET devices having sub-micrometric gate and variable length recessed channel. The structure of these devices consists of two photopolymeric layers separated by a metal interface. T...
07/14/1992
5115602Insulating and structural masonry block and method for the fabrication thereof
The invention relates to an insulating and structural masonry block comprising a sealed envelope of parallelepipic shape in which layers of light, dry aggregate are superposed, separated by a geotextile band placed in accordion like layers. Within the env...
05/26/1992
5114859Method for measuring a characteristic in a sample fluid
A method and apparatus for measuring a characteristic which is a function of the concentration of one or more chemical species in a sample fluid, examples being the concentration of sodium ion or potassium ion in blood, makes use of a discardable or dispo...
05/19/1992
5112592Process for curing bicarbonates
A process for reducing the amount of residual carbonate on alkali metal bicarbonates which comprises: (a) feeding a dry bicarbonate into a reaction zone, (b) admixing the bicarbonate with carbon dioxide gas saturated with water vapor at a temperature T1
05/12/1992
5112406Process for removing coatings from sensitive substrates, and sodium sulfate-containing blasting media useful therein
Blasting media for removing coatings from sensitive metal and composite surfaces, and a process useful therewith, wherein the blasting media comprise mixtures of water-soluble crystalline sodium sulfate particles having average particle sizes of from 100 ...
05/12/1992
5101814System for monitoring and controlling blood glucose
Systems are disclosed which utilize implanted glucose sensitive living cells to monitor blood glucose levels. The implanted cells produce a detectable electrical or optical signal in response to changes in glucose concentration in surrounding tissue. The ...
04/07/1992
5093238Chemiluminescent assay for the determination of density of activity of viable cells
A chemiluminescent assay for the determination of density or activity of viable cells which comprises incubating viable cells in the presence of a quinone whose reduced form redcues dissolved oxygen resulting in formation of hydrogen peroxide, reacting th...
03/03/1992
5093230Method for rapid and sensitive detection of IgM retroviral antibodies
A rapid and sensitive assay method for the detection of IgM antibody or the simultaneous detection of IgG and IgM antibody to retroviruses, including HIV-1 and HIV-2, and diagnostic test kits for carrying out the method is provided. According to the metho...
03/03/1992
5093271Method for the quantitative determination of antigens and antibodies by ratio of absorbances at different wavelengths
A method for the quantitative determination of antigen (or antibody) which comprises adding a sample containing an antigen (or antibody) to a dispersion of an insoluble carrier of fine particle size with an antibody (or antigen) fixed thereto to effect an...
03/03/1992
5089268Egg phosphatide lipid emulsions altered for a specific therapeutic fatty acid composition
A sterile lipid emulsion composition made from fish oil enriched egg phosphatides; a natural oil, an osmotic agent such as glycerin and purified water, optionally adjusted to a pH of between 8.5 and 10.5 with sodium hydroxide. This composition can be admi...
02/18/1992
5087139Device for applying make-up, incorporating replaceable reservoir
A device for applying a powdery material, suitably make-up, comprising a casing (4) containing a powdery material reservoir (6) mounted displaceably with respect to the casing (4) and dismountably integral with an intermediate part (22) which is integral ...
02/11/1992
5083402Blasting apparatus
Conventional industrial pressure blasting apparatus is modified to allow a controlled pressure on the blast pot that is greater than the pressure on the line where less aggressive abrasive media and air are mixed for conveying the mixture to the nozzle an...
01/28/1992
5081799Blasting apparatus
Conventional industrial pressure blasting apparatus is modified to allow a controlled pressure on the blast pot that is greater than the pressure on the line where the media and air are mixed for conveying the mixture to the nozzle and then to the workpie...
01/21/1992
5077665Distributed matching system
A matching system for trading instruments is provided in which bids are automatically matched against offers for given trading instruments for automatically providing matching transactions in order to complete trades for the given trading instruments in w...
12/31/1991
5075287Muramyl peptide derivatives and immunoregulating compositions containing them
Muramyl peptide derivatives of the formula: ##STR1## wherein "Ala" is ##STR2## "isoGln" is ##STR3## R1 is R3 O-- or ##STR4## (k is an integer from 8 to 12; q is an integer from 10 to 22) or R3 ...
12/24/1991
5064443Process for dyeing textiles in a non-uniform fashion and resulting textile products
A process for dyeing a textile in a non-uniform fashion is described which involves disposing rigid, permeable and porous granules impregnated with a solution or dispersion of one or more dyestuffs together with a textile product in a chamber and randomly...
11/12/1991
5060330Screw-thread repair tool
A chasing tool for repairing screw threads, which includes a substantially prismatic body with a bottom and a top surface, having on one end of the body a transverse, notch-like recess opening into the top surface and serving as a support for the threaded...
10/29/1991
5059477Protective garment
Improved polymer barrier for protective garments for personal protection gainst hazardous chemicals (e.g. epoxy products, organic solvents and pesticides) and a rational method of selecting polymer membranes with optimal permeation resistance against haza...
10/22/1991
5056228Jig for cross hatching test
A jig for a cross hatching test which is rectangular in shape and is used for ruling straight lines intersecting each other at a predetermined angle on a rectangular test plate, including (a) a first straight line passing on the surface of the jig with an...
10/15/1991
5056226Tool for carrying a scraping or stripping blade
A hand-held tool for carrying a scraping/stripping blade. The tool includes a base element, generally T-shaped in outline, including a handle and a blade receiver with a fixed jaw face oriented toward the central plane of the tool, and a lever aperture ex...
10/15/1991
5056952Rotationally adjustable tool holder
An adjustable tool holder for carrying a tool, such as a paint brush, on a handle, such as an extension handle. The invention broadly includes a yoke assembly for mounting the holder on the handle and a carrier assembly for carrying the tool. The yoke ass...
10/15/1991
5054925Method for aligning an interferometer
In an interferometer alignment system comprising an interferometer having a plurality of movable elements (78) alignable with respect to an optical axis, a source of radiant energy (1) for the interferometer, means (9, 13) for providing a measurement wave...
10/08/1991
5055588Process for preparing N-substituted amino acid esters
A process for preparing N-substituted amino acid esters having the formula (I): ##STR1## wherein R1 and R4, the same or different, are an alkyl, aralkyl, cycloalkyl or aryl group; and R2 and R3, the same or...
10/08/1991
5049683Process for the production of alpha-6-deoxytetracyclines
A process for the preparation of alpha-6-deoxytetracyclines from the corresponding 6-methylenetetracyclines is described using a silica-supported heterogeneous rhodium catalyst: ##STR1## The process stereospecifically produces the alpha epimers at hi...
09/17/1991
5046918Device for grouping bales of fodder
A device for grouping parallelepipedic bales of fodder produced by a bale press, comprising a chassis having a forward and rear end, adapted to be drawn by the bale press, supported on at least two wheels and provided with a drawbar on the forward end the...
09/10/1991
5038000Wall mounting system for data communication connectors
A mounting system for data communications connectors comprising a body portion, formed as a substantially rectangular frame (1) defining a central void; the frame having a depth not less than the depth of a flange of a standard 25 pin D type connector; at...
08/06/1991
5034522Method for the production of 3-methyl cephem derivatives
A method for obtaining improved cophalexin monohydrate or cephradine monohydrate yields and purities in the syntheses of such materials by the acylation of silyl esters of 7-ADCA, which involves admixing a cephalexin or cephradine-containing system with b...
07/23/1991
5034916Fast contact conversational video system
An improved system (30) provides fast contact in a conversational video system by use of a screen pointer (200) in connection with a windowed display of a financial data page and a unique subscriber identification code with or without an interest message ...
07/23/1991
5030343Drainage cell
A rigid cell-like structure primarily for use under gardens and roads where it is required to provided good drainage; the cell comprising two substantially parallel perforate planar surfaces maintained in a fixed spaced relationship from each other by mea...
07/09/1991
5028137Angular displacement measuring interferometer
An angular displacement interferometer system capable of measuring accurately changes in angular displacement comprises a source (10) of a frequency stabilized input beam with two linear orthogonally polarized components; a tilted parallel plate or shear ...
07/02/1991
5026723Microbicidal/microbiostatic composition for industrial use
A microbicidal/microbistatic synergistic composition for industrial use comprising a specific nitrobromopropane derivative and 4,5-dichloro-1,2-dithiol-3-one and an industrial method of killing or inhibiting the growth of microorganisms using the same com...
06/25/1991
5023929Audio frequency based market survey method
A method for obtaining audience preference market survey data, such as a radio and/or television listening audience survey and/or supplemental data, such as bar coded data (156), from a plurality of diverse locations for accumulative processing by a remot...
06/11/1991
5015694Polyolefinic compositions with a high impact strength
Polyolefinic compositions endowed with a high impact strength, comprising: (a) 35-45% by weight of a C2 /C3 copolymer containing from 4 to 10% by weight of C2 and exhibiting a melt flow rate (M.F.R.) from 10 to 20 g/10 minutes ...
05/14/1991
5013747Water-soluble antiseptic or antifungal composition
A water-soluble antiseptic or antifungal composition containing 2-(thiocyanomethylthio)benzothiazole as the active ingredient, a polyoxyalkylene styrylphenyl ether phosphoric acid ester, or alkali metal salt thereof as a surfactant and an organic solvent....
05/07/1991
5008183Assay system for detecting antibody and a method of producing non-human immune antibody
An improved assay method for detecting the presence of an antibody capable of binding with an antigen of a virus is provided. The improvement comprises using a non-human immune antibody which is reactive with an anti-human antibody as a positive control i...
04/16/1991
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