Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5058476 | Scroll saw A scroll saw has a base including integral walls forming a gear casing, a frame assembly mounted on the base, and lower and upper oscillating arm members pivotally mounted on the frame assembly. The gear casing houses gear and counterweight assemblies for... | 10/22/1991 |
| 5055057 | Electric plug lock A locking device for attachment to the male electric plug on the power supply line to an electric appliance, for the purpose of preventing use of the appliance, comprises a maximum of four separately molded plastic parts, two of which are identical and ar... | 10/08/1991 |
| 5042258 | Drinking container An apparatus for dispensing and storing a food product is provided. This apparatus includes a container comprising a cup portion having a cup insert removably detachable from an insulative shell which has cylindrical sidewall, a top edge, and a bottom pla... | 08/27/1991 |
| 5031828 | Damage-resistant mailbox A mailbox for receiving delivered mail includes a housing and a post for mounting the box to the ground. A door is connected to a shaft rotatably secured to the bottom edge of a door opening, and the door extends beyond the opening into a tail portion. A ... | 07/16/1991 |
| 5028315 | Froth flotation apparatus and method In froth flotation apparatus for separating solid particle impurities from a liquid suspension stock in a flotation cell, provision is made for aerating the stock flowing through the inlet conduit leading to the cell by positioning a drum-shaped rotor hav... | 07/02/1991 |
| 5022984 | Froth flotation apparatus and method Apparatus for separating contaminant particles from liquid suspension stock, e.g. in the de-inking of used news print, is characterized by one or more of a plurality of features which contribute to increasing the capacity and effectiveness of the apparatu... | 06/11/1991 |
| 5022877 | Marine exhaust system A marine exhaust system is provided for separating the gas from the water of gas/water mixture produced by a marine engine, and expelling the gas a sufficient distance from the hull of a boat to place it outside of the turbulent boundary layer surrounding... | 06/11/1991 |
| 5021159 | Apparatus for thickening pulp and paper stock In apparatus for thickening a suspension of pulp material which includes an endless foraminous belt wrapping two spaced horizontally supported rolls, a special doctor mechanism is provided for transferring thickened pulp from the bare surface of the secon... | 06/04/1991 |
| 5020828 | Heat-sealed die cut binder A binder is provided having a cover featuring a three-dimensional design produced by depressing plastic cover sheets into an opening in an underlying cover panel. The cover sheets are heat sealed together around the perimeter of the cover panel and in the... | 06/04/1991 |
| 5020791 | Aquatic exercise device An aquatic exercise device is provided having a housing with a convex front wall and a concave rear wall, a top surface and a bottom surface. The front wall and rear wall have attached thereto preferably a harness to permit the towing of the device. The h... | 06/04/1991 |
| 5020546 | Casualty wrap with integral medical access chamber A litter bag is provided for isolating a casualty from a contaminated environment. The litter bag includes a collapsible access chamber mounted over an aperture in the bag whereby personnel may have immediate and direct access to the casualty. The access ... | 06/04/1991 |
| 5017180 | Speed reduction device A speed reducing device is provided for use with a multi-purpose woodworking tool such that faceplate turning operations may be performed on large diameter workpieces. The device includes a housing which partially supports input and output shafts passing ... | 05/21/1991 |
| 5016312 | Washer arrangement for a windscreen wiper A washer arrangement is provided for a windscreen wiper which comprises a wind screen wiper blade B, a windscreen wiper arm (22) for driving the windscreen wiper blade and a connector element (1) for connecting the windscreen wiper arm (22) to the windscr... | 05/21/1991 |
| 5016544 | Road/rail power unit This invention relates to a convertible road/rail power vehicle including a tractor unit provided with retractable wheel sets and rail equipment that enable it to be operated on either highways or railway tracks and when on rail to pull a multiplicity of ... | 05/21/1991 |
| 5015011 | Binder with observation window A binder having an observation window characterized by a bubble structure. The window is constructed inside an aperture which is die cut into a support board. Transparent cover sheets are depressed into the aperture and heat-sealed together along a relati... | 05/14/1991 |
| 5014924 | Apparatus and method for roll changing on a continuous winder In a winder for continuously winding a web material into rolls on successive cores, roll changing apparatus for cutting and transferring the web material from a full roll to an empty core includes two sets of water jet nozzles mounted for reciprocating mo... | 05/14/1991 |
| 5015277 | Integrated media cartridge and filter A cartridge or cassette of web-type media material for delivery to utilization apparatus, such as a photocopier system, incorporates a filter which is integrated into the cartridge for filtering or absorbing fumes or gasses generated by the processing of ... | 05/14/1991 |
| 5011363 | Extend and retract control for fork lifts A fork extension and retraction system for use with stockpickers automatically extends and retracts hydraulically extendable forks of a stockpicker when the load handler carrying the forks has moved to its extended position on the load side of the vehicle... | 04/30/1991 |
| 5011224 | Arise-assist chair An assist chair is provided for assisting persons in rising from a sitting to a standing position. The chair includes a frame for pivotally mounting a seat. A pair of springs attached to the seat bias the seat upwardly to assist the user to a standing pos... | 04/30/1991 |
| 5010925 | Normally closed duckbill valve assembly The present invention provides a valve assembly for allowing fluid flow in a first direction and for preventing fluid flow in a second, opposite direction including a valve housing having first and second ports opening into the housing. A flow regulator i... | 04/30/1991 |
| 5009765 | Sputter target design A cathode sputtering assembly includes a sputter target welded to a corresponding backing member, where the target and backing member are adapted for insertion into a sputtering system. The target has a reduced diameter portion profiled for receipt within... | 04/23/1991 |
| 5008604 | Dynamic clipper for use in a vehicle guidance system A dynamic clipper is used in the guidance control circuits of a wire guided vehicle, such as a lift truck, that is guided by a wire laid in floors between storage racks into which an alternating electrical signal is provided to remove the effects of noise... | 04/16/1991 |
| 5006056 | Film extrusion apparatus including a quickly replaceable chill roll In extrusion apparatus for producing a continuous film of thermoplastic material, either as part of an extrusion coating or laminating process or to cast a continuous film, a chill roll which receives the film directly from the extruder is mounted on a wh... | 04/09/1991 |
| 5003840 | Cover for the driving sprocket of a bicycle A bicycle sprocket cover is formed as a unitarian molded disk of sufficient diameter to overlie and project radially outwardly beyond the teeth of a bicycle drive sprocket. The cover is attached to the sprocket by bolts, the heads of which are then covere... | 04/02/1991 |
| 5004027 | Biscuit joiner A biscuit joiner for cutting semi-elliptical slots in opposing edges of workpieces which are to be joined along those edges includes a housing adapted to be mounted upon the quill of a multi-purpose woodworking tool, which housing encloses a rotary saw bl... | 04/02/1991 |
| 5004109 | Blown plastic container having an integral single thickness skirt of bi-axially oriented PET A blown bottle useful for containing a carbonated beverage bottle is formed with an annular single thickness depending skirt formed integrally with the bottle bottom providing a self-standing support for the bottle. A parison or preform for the blow molding of... | 04/02/1991 |
| 5004411 | Apparatus for the integral moulding of a synthetic plastics part The invention describes an apparatus for the integral injection molding of a synthetic plastic top on a paper tube with an overall injection molding unit with a nozzle, a driven extruder worm (4), plasticising cylinder and a synthetic plastics injection u... | 04/02/1991 |
| 5004274 | Snap ring joint assembly A pipe joint is disclosed in which a pipe section having a bell end is joined to a pipe section having a spigot end and in which a split locking ring is provided for preventing the sections from separating. The locking ring may be expanded and contracted ... | 04/02/1991 |
| 5002835 | Armature insert A metal insert is provided for use in forming an elastomer-tipped armature to a precise length. The insert is formed as an elongated member with a central hole passing through its length, and an elastomer element is molded within the hole. A circumferenti... | 03/26/1991 |
| 5003352 | Liquid toner supply system and method An automated system and method are provided to supply a liquid toner dispersion to the printing station of a high speed electrophotographic printing press. A highly concentrated form of the liquid toner dispersion is supplied in a first container. Density... | 03/26/1991 |
| 5000237 | Jointer cutter guard with featherboard A guard as disclosed for use with a woodworking tool such as a jointer having a worktable, a cutter head and a guide fence for guiding a workpiece through the jointer. The guard is pivotally mounted to the table and is biased toward the guide fence such t... | 03/19/1991 |
| 4998813 | Mirror system for passenger buses A mirror system for passenger buses is provided for use in conjunction with rear mounted diesel engine buses. This mirror system includes a vibration damped mirror assembly and a mirror bracket assembly. The mirror assembly includes an acrylic convex mirr... | 03/12/1991 |
| 4997099 | Packaging means for fluent materials and comprising an opening device A container for liquids comprises a tube at the upper end of which there is a lid consisting of thermoplastics synthetic material without any carrier material and which is injection molded along the top edge of the tube, forming a pouring means with a clo... | 03/05/1991 |
| 4997097 | Screw closure for bottles with venting means The invention relates to a screw closure of plastics material for bottles which are under pressure, comprising a cap (1) having a cap end portion (2) and a substantially cylindrical peripheral cap portion (3) with internal screwthread (7), and a circumfer... | 03/05/1991 |
| 4996953 | Two plus two stroke opposed piston heat engine Combustion engines have opposed pistons in one or more cylinders, with the piston motion determined by cams. Ports, for intake and exhaust, are at one end of the cylinder, opened or closed by one piston, with the combustion chamber at the other end, and t... | 03/05/1991 |
| 4996952 | Automotive coolant pumping system A replacement coolant manifold and pump for pumping coolant through an engine, such as a race car, replaces the conventional coolant pump, thereby conserving engine horsepower. The unit comprises a replacement coolant manifold, a pump with an inlet and ou... | 03/05/1991 |
| 4993652 | Continuous winder for web materials A continuous winder for web material includes two pairs of turret arms mounted for rotation with respect to each other on a common axis, and also includes a lay-on roll mounted for lateral movement toward and away from the axis of the turret arms. The lay... | 02/19/1991 |
| 4991767 | Portfolio with photograph displaying cover A portfolio comprising a front cover having cut-out sections, a rear cover hingedly connected to the front cover, and a transparent film overlaying the cut-out sections forming windows in the front cover. The front cover includes an inner front panel havi... | 02/12/1991 |
| 4991674 | Forklift truck battery retainer with spring A battery retainer mechanism for use in vehicles having a battery is provided which may comprise a battery retainer plate, wedge, retainer for the wedge, a handle, handle guide, and spring means. The battery retainer mechanism utilizes two forces: a downw... | 02/12/1991 |
| 4992197 | Aqueous glass cleaning composition comprising phosphoric acid and ethanolamine A glass cleaning composition comprises an aqueous solution having a pH value greater than 2 but not greater than 4, the composition including an anionic surface active agent, phosphoric acid and an ethanolamine, the ethanolamine being in a sufficient quan... | 02/12/1991 |