Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6292830 | System for optimizing interaction among agents acting on multiple levels A system and method for addressing the paradoxes and problems associated with the Knowledge Economy, and the transition to it. The system and method of the present invention create a unified experience of work that scales from individual thought processes... | 09/18/2001 |
| 6275246 | Thermal printhead A thermal printhead according to the present invention includes a substrate, a plurality of heating elements formed on the substrate, at least one drive IC for driving the heating elements, and a sealing portion for sealing the drive IC. The sealing porti... | 08/14/2001 |
| 6261989 | Catalytic converter for cleaning exhaust gas A catalytic converter for cleaning exhaust gas includes a heat-resistant support, and a catalytic coating formed on the heat-resistant support. The catalytic coating contains Pd-carrying particles of a cerium complex oxide, Pt & Rh-carrying particles of z... | 07/17/2001 |
| 6255802 | Apparatus and method for controlling battery charging with variable current An apparatus provides a charging battery for variable currents. The apparatus comprises a first current sensor which transforms a current into a first signal; a controller which depends on the first signal to transform a power into a current in order to s... | 07/03/2001 |
| 6253819 | Method and apparatus for die cutting and making laminate articles A method and apparatus that produces shaped and laminate articles and recovers the excess material or flash as a part of the manufacturing process. The apparatus uses a combination of rotary die and anvil roller assemblies in successive multiple stations ... | 07/03/2001 |
| 6252581 | Color image signal generator and storage medium A color image signal generator is provided for generating red, green and blue analog image signals based on first red, green and blue image data and on first brightness data. Each of the first red, green and blue image data has a predetermined first bit n... | 06/26/2001 |
| 6250401 | Rotary impacting apparatus A rotary impacting apparatus is provided which comprises a housing, a rotor rotatably accommodated in the housing, a driving source for rotating the rotor about a rotation axis, a main reciprocative implement reciprocatively held by the housing, and an im... | 06/26/2001 |
| 6248120 | Puncturing device A puncturing device according to the invention comprises a sleeve (1), a push element (2) mounted at one end of the sleeve (1), a piston (5) having a puncturing tip (7) slidably mounted in the sleeve (1), a drive spring (9) positioned between the face end... | 06/19/2001 |
| 6236422 | Thermal printhead and protective cover used for the same A protective cover (9) is provided which is used for a thermal printhead including a heat sink plate (1) formed with a plurality of fixing holes (10), a head substrate (2), and a circuit board (3). The heat sink plate (1) is formed with a groove (1a) whic... | 05/22/2001 |
| 6234209 | Outflow spouts of faucet sets The characterization of this spout is that its body has a support and fixing base connected to the appliance with a spindle connected to the fluid power supply that ends in the interior of a top cap that rests on this base and provides the sleeve of the s... | 05/22/2001 |
| 6228788 | High-frequency ceramic inductor formulation Disclosed are ceramic compositions for high-frequency ceramic inductors. The ceramic compositions comprise a mixture of finely divided particles consisting of 20-80% by weight of borosilicate glass and 80-20% by weight of an oxide filler, which can be den... | 05/08/2001 |
| 6225187 | Method for STI-top rounding control This present discloses a method for STI top rounding control, the steps comprising: (a) providing a semiconductor substrate; (b) forming an oxide layer on the substrate; (c) forming a hard mask on the oxide layer; (d) forming a photoresist pattern with an... | 05/01/2001 |
| 6225186 | Method for fabricating LOCOS isolation A method for fabricating a LOCOS isolation in accordance with the present invention, involves first forming a masking layer on the active region of a silicon substrate. Next, the masking layer is used as the etching mask and the silicon substrate is etche... | 05/01/2001 |
| 6224160 | Body supporting apparatus A chair is provided which includes an inner member for supporting the body of a person and an outer member for supporting the right and left edges of the inner member. The inner member is made of a synthetic resin and formed into a plate so that the inner... | 05/01/2001 |
| 6222957 | Dispersion slope compensator A dispersion slope compensator includes a dispersion compensation fiber, an optical circulator and a plurality of fiber gratings. The optical circulator is connected between an optical fiber and the dispersion compensation fiber for introducing mixed opti... | 04/24/2001 |
| 6221786 | Methods for isolating interconnects This present invention provides methods for isolating interconnects characterized by first isolating the top and bottom interconnects with an IMD consisting of a traditional low-k dielectric material, then dissolving the low-k material with a suitable sol... | 04/24/2001 |
| 6212324 | Holder for single head fiber optic connectors A holder for single head fiber optic connectors comprises a body and a pair of arms. The body has a guarding portion. The arms extend from the body so as to form a pair of receiving spaces between the body and the arms. The single head fiber optic connect... | 04/03/2001 |
| 6195886 | Method of repairing a cylinder head having cooling water passages A method of repairing a cylinder head of a water cooled internal combustion engine that has damage to the boundary wall between a cooling water passage and the combustion chamber. According to the method. the boundary wall B located between a cooling wate... | 03/06/2001 |
| 6186342 | Semipermeable capillary having overlapped strengthening layer Described is a semipermeable capillary having a tubular semipermeable wall composed of a membrane-forming material (2) and a tubular strengthening layer (1). The tubular strengthening layer includes an elongated tape having mutually overlapped longitudina... | 02/13/2001 |
| 6180993 | Ion repulsion structure for fuse window An ion repulsion structure for a fuse window is provided. The ion repulsion structure includes multi-level metallic layers and a P-type silicon semiconductor substrate having a plurality of wells. The P-type silicon semiconductor substrate includes an N-t... | 01/30/2001 |
| 6180557 | Supported catalyst useful for Friedel-Crafts reactions and process for the preparation of aralkylated aromatic compounds using the catalyst A supported catalyst and a process for the preparation of the catalyst, the catalyst containing mixed metal oxides or halides deposited on porous catalyst carriers or supports, useful for heterogeneously or solid catalyzed Friedel-Crafts reactions such as... | 01/30/2001 |
| 6175674 | Adjustable compensation device for fiber bragg gratings An adjustable compensation device for fiber Bragg gratings. The device includes a bimetal structure and a fixture. An optical fiber provided with fiber Bragg gratings is connected to the bimetal structure. The fixture firmly holds the bimetal structure so... | 01/16/2001 |
| 6170097 | Foldable sauna cabinet A sauna cabinet includes an outer cover and an inner supporting frame and is provided at one side with an opening via which a heat source is guided into the sauna cabinet. The outer cover is provided at a front side with a closable slit via which a user e... | 01/09/2001 |
| 6166832 | Contact-type image sensor A contact-type image sensor (20) comprises a case (21), a glass cover (22) provided on an upper surface of the case (21), a bottom substrate (23) mounted in a bottom surface of the case (21), light receiving elements (24) mounted on the bottom substrate, ... | 12/26/2000 |
| 6164792 | Sound responsive decorative illumination apparatus A decorative illumination apparatus including a light source, a microphone, and a controller that changes the light emission of the light source in response to sounds detected by the microphone. The controller controls the intensity and the flashing of th... | 12/26/2000 |
| 6159883 | Ceramic dielectric compositions A low-fire, low-dielectric ceramic composition is disclosed. The ceramic composition comprises a mixture of finely divided particles consisting of 30-90% by volume of Ca--Pb--Al--Zn--B--Si glass and 70-10% by volume of oxides, which can be densified up to... | 12/12/2000 |
| 6135592 | Lightweight spectacles Light and compact spectacles which can be easily put on and can be surely held on the face are provided. Furthermore, the spectacles which can be easily put on and taken off are provided. The spectacles according to the present invention have two nose pad... | 10/24/2000 |
| 6132281 | Music toy kit A music toy kit combining a music toy instrument like a piano or a drum, with a set of construction toy blocks. The music toy instrument is provided with coupling elements similar to or compatible with those of the construction toy blocks and at least som... | 10/17/2000 |
| 6088052 | 3D stereoscopic video display system A video signal processor intended to be connected between a computer video output and a monitor that transforms non-interlaced video output into interlaced video output intended to be used for presentation of stereoscopic video 2D images, giving illusion ... | 07/11/2000 |