Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8137908 | Mesothelin vaccines and model systems Mesothelin can be used as an immunotherapeutic target. It induces a cytolytic T cell response. Portions of mesothelin which induce such responses are identified. Vaccines can be either polynucleotide- or polypeptide-based. Carriers for raising a cytolytic T cell res... | 03/20/2012 |
| 8128410 | Multi-mode acceleration-based athleticism measurement system A multi-mode athleticism movement measurement system includes an athlete-borne acceleration sensor and an athleticism processing device to determine athleticism information based upon one or more timing measurements from the athlete-borne acceleration sensor, the at... | 03/06/2012 |
| 7879159 | Martensitic stainless steel strengthened by NiTi η-phase precipitation A precipitation-hardened stainless maraging steel which exhibits a combination of strength, toughness, and corrosion resistance comprises by weight about: 8 to 15% chromium (Cr), 2 to 15% cobalt (Co), 7 to 14% nickel (Ni), and up to about 0.7% aluminum (Al), less th... | 02/01/2011 |
| 7577703 | Store and forward architecture A store and forward (S&F) architecture is provided that supports multiple applications within an extensible network to direct information of various formats to any of multiple destinations. In the presently preferred embodiment of the invention, Java applications ru... | 08/18/2009 |
| 7565703 | Soccer glove The invention relates to an athletic glove for supporting a hand of a wearer. The soccer glove improves performance through the use a three dimensional finger cap which forms at least a portion of at least one digit of the wearer's hand. The athletic glove also comp... | 07/28/2009 |
| 7491018 | Stabilized soil structure and facing elements for its construction The facing element for a stabilized soil structure comprises a body of cast material inside which a path is formed for a reinforcement strip between two points of emergence situated on a rear face of the element. This path includes two rectilinear portions which are... | 02/17/2009 |
| 7473054 | Method and device for inserting a drainage wick A method and device for inserting a drainage wick into the ground wherein the method includes the steps of: threading a drainage wick through an inserting tube; fixing a portion of a tie to the lower end of the dra... | 01/06/2009 |
| D568600 | Portion of a shoe upper | 05/13/2008 |
| D568601 | Portion of a shoe upper | 05/13/2008 |
| D568598 | Portion of a shoe upper | 05/13/2008 |
| 7364396 | Apparatus and method for practicing golf ball putting A carpet putting surface having a longitudinal length longer than its lateral width and comprising a predetermined putting location marking, and a plurality of substantially “V” shaped markings placed apart from the predetermined putting location marking, with e... | 04/29/2008 |
| 7363060 | Mobile telephone user interface An improved user interface for use with a mobile telecommunication device such as a mobile phone to make its featured more accessible to a sight-impaired user. The user interface employs a collection of distinguishable non-visual (NV) cues that are selectively gener... | 04/22/2008 |
| 7346771 | Key distribution across networks Systems and methods are provided for managing and distributing keys between routers using protocol exchange messages between routers as key distribution vehicles. According to one embodiment of the invention, a router of an autonomous system uses its private key to ... | 03/18/2008 |
| D561912 | Portion of an overhead garage door facade | 02/12/2008 |
| D561911 | Portion of an overhead garage door facade | 02/12/2008 |
| D561913 | Portion of an overhead garage door facade | 02/12/2008 |
| D561914 | Portion of an overhead garage door facade | 02/12/2008 |
| 7300361 | Golf club head having a bridge member A cavity back golf club head having a bridge member is disclosed. The bridge member extends across a first rear cavity connecting a heel and a toe of the golf club head to control the trajectory of a golf ball. For the longer iron clubs, a wall extending from the so... | 11/27/2007 |
| 7300530 | Process for preparing a non-woven fibrous web Disclosed is a fibrous web which includes a microencapsulated material, such as a microencapsulated phase change material, adhered to the web. Preferably, the web is prepared in a melt-blowing or spun-bonding process. In the melt-blowing process, cooling water conta... | 11/27/2007 |
| 7296842 | Lock mechanism for container covering apparatus An apparatus for covering a top of an open container is provided that includes a cover, an arm assembly, and a lock mechanism. The arm assembly can move between a stowed position in which the container top is substantially open to an extended position in which the c... | 11/20/2007 |
| 7290744 | Break-away basketball goal system A breakaway basketball goal system is provided for absorbing shocks during playing conditions. In embodiments of the invention, the basketball goal system includes a base, a neck movably coupled to the base, a backboard attached to a distal end of the neck, and a sh... | 11/06/2007 |
| 7278673 | Container covering apparatus Disclosed is a container covering apparatus that permits one-handed unrolling and rolling of a cover over a container. Generally, the apparatus includes a roller and a rollable cover connected to the roller. Preferably, the cover is normally biased towards the unrol... | 10/09/2007 |
| 7270623 | Automatic transmission shifter assembly with integrated ignition actuator An automatic transmission shifter assembly comprises a shift lever support configured for attachment to a vehicle, a shift lever mounted to the shift lever support to shift between transmission gear settings; a brake transmission system interlock (BTSI) comprising a... | 09/18/2007 |
| 7265078 | Drilling fluid apparatus and method Disclosed are drilling fluids suitable for use in connection with oil well drilling. The drilling fluids of the invention include in one embodiment a liquid base, an alkyl glucoside, such as methyl glucoside, and a borehole stability promoter that includes a maltode... | 09/04/2007 |
| 7256182 | Gene delivery compositions and methods The present provides methods and compositions that enable effective delivery of nucleic acids to desired cells, including to a solid organ such as a mammalian heart. The methods and compositions enable effective gene transfer and subsequent expression to a majority ... | 08/14/2007 |
| 7235212 | Nanocarbide precipitation strengthened ultrahigh strength, corrosion resistant, structural steels and method of making said steels A nanocarbide precipitation strengthened ultrahigh-strength, corrosion resistant, structural steel possesses a combination of strength and corrosion resistance comprising in combination, by weight, about: 0.1 to 0.3% carbon (C), 8 to 17% cobalt (Co), 0 to 5% nickel ... | 06/26/2007 |
| D542793 | Electronic mouse | 05/15/2007 |
| 7209479 | Third party VPN certification A virtual private network (VPN) over a telecommunications network is created by sending a request from a first VPN device to a second VPN device for establishing a VPN between the first and second VPN devices. The request includes a first signed certificate having a... | 04/24/2007 |
| D540123 | Container | 04/10/2007 |
| 7199158 | Succinoylamino hydroxyethylamino sulfonyl urea derivatives useful as retroviral protease inhibitors Succinoylamino hydroxyethylamino sulfonyl urea derivatives of the formula: wherein R1–R6, R7, R7′, R8, R30–R34, X′, Y, Y′, t,... | 04/03/2007 |
| 7196104 | Thiazolyl urea compounds and methods of uses Selected novel urea compounds are effective for prophylaxis and treatment of diseases, such as cell proliferation or apoptosis mediated diseases. The invention encompasses novel compounds, analogs, prodrugs and pharmaceutically acceptable salts thereof, pharmaceutic... | 03/27/2007 |
| 7189524 | Receptor ligands and methods of modulating receptors The invention provides natural ligands of TGR183 receptors and methods of identifying modulators of various TGR183 receptors using the ligands. Methods of using the modulators to treat diseases or disorders associated with dysfunction of the TGR183 receptor are also... | 03/13/2007 |
| 7166692 | Intracellular delivery of small molecules, proteins, and nucleic acids An amino acid sequence Arg-Lys-Met-Leu-Lys-Ser-Thr-Arg-Arg-Gln-Arg-Arg (SEQ ID NO:1) functions as a protein transduction domain (PTD) and is capable of delivering small molecules, proteins, and nucleic acids to an intracellular compartment of a cell. An amino termin... | 01/23/2007 |
| 7161494 | Vending machine A vending machine has an input/output switching device between an image display device for displaying a still image and/or a moving image and a first image output device capable of outputting image data of a small data size in a predetermined signal form. This input... | 01/09/2007 |
| 7157655 | Cleanable keyboard In an embodiment, a keyboard includes a barrier layer. The barrier layer may be mounted between an upper and lower housing portion of the keyboard so as to provide a substantially water impermeable pocket about a keyboard circuit. The barrier layer includes at least... | 01/02/2007 |
| 7148259 | Antibacterial agents Hydroxyamidines and related compounds are provided which are suitable as antibacterial agents. ... | 12/12/2006 |
| 7149541 | System and method for the transfer of digital data to a mobile device A system, method and computer program for ordering, paying for and download digital products to a mobile device in a cost-effective manner. The mobile device includes a short range transceiver and a network transceiver. The mobile device accesses electronic shop ser... | 12/12/2006 |
| 7149473 | Interface An interface between base band circuitry and RF transceiver circuitry, particularly relating to the Bluetooth standard. The interface has a plurality of connectors (DBus) for controlling the RF transceiver circuitry including providing control information for changi... | 12/12/2006 |
| 7136634 | System and method for displaying information included in predetermined messages automatically A method and apparatus for use in a wireless telecommunications system including a wireless telecommunications network which communicates with a plurality of mobile terminals using radio signals, wherein each mobile terminal includes a display for displaying informa... | 11/14/2006 |
| 7136048 | Electrically erasable writing surface An electrically erasable writing surface is provided. The writing surface includes a bistable display layer that responds to electrical and mechanical inputs. A touch pad is located above or below the display layer. The writing surface facilitates writing complex ch... | 11/14/2006 |