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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: Adams; Thomas L.


Number of patents: 222
Last date: May 22, 2012

1            
NumberTitleIssue Date
8182113Accessory and method for a mailbox
An accessory that can be mounted over a mailbox has a base with a pair of sidewalls that are spaced to straddle the mailbox. A frame assembly mounted on at least one of the sidewalls has one or more indicia bearing members removably attached thereto. These indicia b...
05/22/2012
8142128Anchor and method for anchoring
An anchor that can fasten to a fibrous or pierceable substrate employs a base with a spaced pair of bores. A pair of hubs are rotatably mounted to axially reciprocate in the pair of bores between a retracted and a deployed position. Each of the hubs has on one side ...
03/27/2012
8117682Toilet cleaning device
A toilet cleaning device employs a handheld dispensing device having an internal barrier with a channel and an orifice. Water passing through the dispensing device is compelled to flow through the orifice in the barrier. An external trigger located at the handle sec...
02/21/2012
8047890Toy construction set and method
A toy construction set has a plurality of interconnectable objects each having a plurality of faces. Some of these faces have a connector, while other faces lack a connector but have a fibrous or pierceable material. The connector includes a first hub and a second h...
11/01/2011
D642020Mug
07/26/2011
7961086System and method for vehicular communications
A method for communicating with a vehicle has a generator for producing a data stream that can indicate, street sign information, house number, lead vehicle information, traffic information, oncoming vehicle information, juxtaposed vehicle information, a voice chann...
06/14/2011
7953605Method and apparatus for audio encoding and decoding using wideband psychoacoustic modeling and bandwidth extension
A novel bandwidth extension technique allows information to be encoded and decoded using a fractal self similarity model or an accurate spectral replacement model, or both. Also a multi-band temporal amplitude coding technique, useful as an enhancement to any coding...
05/31/2011
7946078Starter tray and planting and method using a tray
A plurality of plants of at least one species are planted in starter soil contained in a starter tray. The tray can have a perforated floor with a plurality of reinforcing ribs and one or more walls rising from the floor peripherally. The plants are nurtured in the ...
05/24/2011
7919002Debris trap and method of trapping debris
Most commercial & residential buildings have rainwater collection systems that consist of leaders and gutters that collect water coming off the roof. These leaders and gutters are connected to drain pipes that channel the water away from the structure, usually into ...
04/05/2011
D635401Child's drinking cup with tilted floor
04/05/2011
D635399Child's drinking cup with tilted floor
04/05/2011
7909468Display device and method
A reflective or light redirecting device has a base with an overlaying pattern or light redirector. The pattern can be selected from a collection of masks, templates, or reflective appliques. The device is arranged to reflect or redirect light, for example sunlight,...
03/22/2011
D634575Child'S seat cover
03/22/2011
D630060Child's drinking cup with tilted floor
01/04/2011
7841914Floating apparatus with manual driver
A floating apparatus is arranged to be propelled manually. The apparatus has a float with a head and a foot for supporting a recumbent person. Also included is a hull attached under the float. The hull has a first end and a second end and is narrower than the float....
11/30/2010
D628238Folder
11/30/2010
7785692Fluid handling floormat
A floormat arranged to shed fluids has a topside and an underside. The floormat is placed where a user is expected to stand during a procedure. Fluids released during the procedure are allowed to fall onto and be shed off the floormat before being removed. The floor...
08/31/2010
7776928Wax emulsion coating applications
Waxes prepared from hydrogenated plant oils, such as castor, palm, and soybean, are used to prepare water based emulsions. The inventive waxes, obtained from naturally derived, renewable resources, were emulsified under anionic, cationic and nonionic conditions, pro...
08/17/2010
7746730Multifunction reminder system
A reminder system has a user interface with a microphone, display and at least one manually operable control. A processor that is coupled to the user interface has a memory and an input for receiving image information signifying at least one predetermined image for ...
06/29/2010
D617635Coffee box cover
06/15/2010
7721486Device for capturing small pests
A device can capture small pests with a sheet overlaying a perforated panel. The sheet may be one layer or several separable and disposable layers with pest detaining adhesive applied to at least a portion of an outer side. The sheet has a marginal recess with a def...
05/25/2010
7713067Connector with a conductive shell with an extension to stradle a circuit board
A connector adapted for edge mounting on a circuit board employs a conductive shell with at least one insulating spacer mounted therein. A center contact is mounted in the spacer. The proximal end of the shell has an extension adapted to extend proximally and attach...
05/11/2010
7713028Turbine blade assembly
A turbine blade assembly has a plurality of blades mounted on a central rotor. Each of the blades has a proximal section and a variable pitch section. A number of stays extend in groups from the central rotor to converge and terminate on an associated one of the bla...
05/11/2010
D612187Inflatable pillow
03/23/2010
7677143Impact tool and method
An impact tool will fit around a fastener such as a nut or bolt head. The tool has an annular section with an outside and an inside surface encircling the central axis of the fastener. The outside surface has at least one recess with a striking surface and guide sur...
03/16/2010
7662281Apparatus for treating sludge
Sludge can be treated by placing it in a carrier sized for bulk shipment of sludge by road or by rail. An antipathogenic substance such as lime is mixed into the sludge located in the carrier in order to treat pathogens in the sludge. At least one mixer adapted for ...
02/16/2010
7625318Exercise apparatus
Exercise apparatus is shown with a column attached atop a base. A junction box attached atop the column has emerging therefrom a plurality of shafts including a top shaft, a front shaft, and a pair of side shafts. One or more of the shafts offers resistance to rotat...
12/01/2009
7625258Lamp electrode and method for delivering mercury
A lamp electrode adapted to deliver mercury during an assembly process has a supporting electrical lead attached to the proximal end of a metallic shell. The proximal and a distal ends of the metallic shell each lie along a central axis. A container with a vitreous ...
12/01/2009
7621640Optical device for producing a virtual image
An optical device can produce a virtual image visible from a vantage point. The device has one or more lenses, a source for producing light, and an internally illuminable, non-transparent display object. The source can produce light in the display object in order to...
11/24/2009
D601914Graduation ring
10/13/2009
D601815Picture mat with emblem holding front pane
10/13/2009
D596824Belt tensioner
07/21/2009
D596810Pet feeder
07/21/2009
D596439Towel tote
07/21/2009
7554215Generator and method for generating electricity from subsurface currents
A generator can convert the energy from subsurface currents or undertow into electricity. The generator has a submergible electrical coil adapted to allow water propelled by subsurface currents to enter and flow axially through the coil. The electrical coil is suppo...
06/30/2009
7291376Fluid handling surgical floormat and method
A surgical floormat arranged to shed fluids has a topside and an underside. The floormat is placed where a surgeon is expected to stand during surgery. Fluids released during surgery are allowed to fall onto and be shed off the floormat before being removed. The flo...
11/06/2007
7270443Directional adjustable swivel lighting-fixture
A directional lighting fixture can receive an elongated lamp. The fixture has a spaced pair of connective devices each having a barrel with an electrical contact adapted to connect to opposite ends of the lamp. A tubular lamp cover has a light transmissive section a...
09/18/2007
7520149Writing instrument and handcuff accessory and method
A combination writing instrument and handcuff accessory has a housing containing an elongated writing element with a writing tip. The housing has at its distal end a key suitable for opening a handcuff. The key has a longitudinal tunnel sized to allow passage of the...
04/21/2009
D588353Collapsible bag
03/17/2009
7467426Body support and method for supporting a body
A body support for providing a beneficial effect has a frame and a first and a second plurality of flexible parallel bands, which are interdigitated. A primary shaft rotatably mounted in a frame can tighten and slacken the first plurality of bands. This can be done ...
12/23/2008
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