Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8182113 | Accessory and method for a mailbox An accessory that can be mounted over a mailbox has a base with a pair of sidewalls that are spaced to straddle the mailbox. A frame assembly mounted on at least one of the sidewalls has one or more indicia bearing members removably attached thereto. These indicia b... | 05/22/2012 |
| 8142128 | Anchor and method for anchoring An anchor that can fasten to a fibrous or pierceable substrate employs a base with a spaced pair of bores. A pair of hubs are rotatably mounted to axially reciprocate in the pair of bores between a retracted and a deployed position. Each of the hubs has on one side ... | 03/27/2012 |
| 8117682 | Toilet cleaning device A toilet cleaning device employs a handheld dispensing device having an internal barrier with a channel and an orifice. Water passing through the dispensing device is compelled to flow through the orifice in the barrier. An external trigger located at the handle sec... | 02/21/2012 |
| 8047890 | Toy construction set and method A toy construction set has a plurality of interconnectable objects each having a plurality of faces. Some of these faces have a connector, while other faces lack a connector but have a fibrous or pierceable material. The connector includes a first hub and a second h... | 11/01/2011 |
| D642020 | Mug | 07/26/2011 |
| 7961086 | System and method for vehicular communications A method for communicating with a vehicle has a generator for producing a data stream that can indicate, street sign information, house number, lead vehicle information, traffic information, oncoming vehicle information, juxtaposed vehicle information, a voice chann... | 06/14/2011 |
| 7953605 | Method and apparatus for audio encoding and decoding using wideband psychoacoustic modeling and bandwidth extension A novel bandwidth extension technique allows information to be encoded and decoded using a fractal self similarity model or an accurate spectral replacement model, or both. Also a multi-band temporal amplitude coding technique, useful as an enhancement to any coding... | 05/31/2011 |
| 7946078 | Starter tray and planting and method using a tray A plurality of plants of at least one species are planted in starter soil contained in a starter tray. The tray can have a perforated floor with a plurality of reinforcing ribs and one or more walls rising from the floor peripherally. The plants are nurtured in the ... | 05/24/2011 |
| 7919002 | Debris trap and method of trapping debris Most commercial & residential buildings have rainwater collection systems that consist of leaders and gutters that collect water coming off the roof. These leaders and gutters are connected to drain pipes that channel the water away from the structure, usually into ... | 04/05/2011 |
| D635401 | Child's drinking cup with tilted floor | 04/05/2011 |
| D635399 | Child's drinking cup with tilted floor | 04/05/2011 |
| 7909468 | Display device and method A reflective or light redirecting device has a base with an overlaying pattern or light redirector. The pattern can be selected from a collection of masks, templates, or reflective appliques. The device is arranged to reflect or redirect light, for example sunlight,... | 03/22/2011 |
| D634575 | Child'S seat cover | 03/22/2011 |
| D630060 | Child's drinking cup with tilted floor | 01/04/2011 |
| 7841914 | Floating apparatus with manual driver A floating apparatus is arranged to be propelled manually. The apparatus has a float with a head and a foot for supporting a recumbent person. Also included is a hull attached under the float. The hull has a first end and a second end and is narrower than the float.... | 11/30/2010 |
| D628238 | Folder | 11/30/2010 |
| 7785692 | Fluid handling floormat A floormat arranged to shed fluids has a topside and an underside. The floormat is placed where a user is expected to stand during a procedure. Fluids released during the procedure are allowed to fall onto and be shed off the floormat before being removed. The floor... | 08/31/2010 |
| 7776928 | Wax emulsion coating applications Waxes prepared from hydrogenated plant oils, such as castor, palm, and soybean, are used to prepare water based emulsions. The inventive waxes, obtained from naturally derived, renewable resources, were emulsified under anionic, cationic and nonionic conditions, pro... | 08/17/2010 |
| 7746730 | Multifunction reminder system A reminder system has a user interface with a microphone, display and at least one manually operable control. A processor that is coupled to the user interface has a memory and an input for receiving image information signifying at least one predetermined image for ... | 06/29/2010 |
| D617635 | Coffee box cover | 06/15/2010 |
| 7721486 | Device for capturing small pests A device can capture small pests with a sheet overlaying a perforated panel. The sheet may be one layer or several separable and disposable layers with pest detaining adhesive applied to at least a portion of an outer side. The sheet has a marginal recess with a def... | 05/25/2010 |
| 7713067 | Connector with a conductive shell with an extension to stradle a circuit board A connector adapted for edge mounting on a circuit board employs a conductive shell with at least one insulating spacer mounted therein. A center contact is mounted in the spacer. The proximal end of the shell has an extension adapted to extend proximally and attach... | 05/11/2010 |
| 7713028 | Turbine blade assembly A turbine blade assembly has a plurality of blades mounted on a central rotor. Each of the blades has a proximal section and a variable pitch section. A number of stays extend in groups from the central rotor to converge and terminate on an associated one of the bla... | 05/11/2010 |
| D612187 | Inflatable pillow | 03/23/2010 |
| 7677143 | Impact tool and method An impact tool will fit around a fastener such as a nut or bolt head. The tool has an annular section with an outside and an inside surface encircling the central axis of the fastener. The outside surface has at least one recess with a striking surface and guide sur... | 03/16/2010 |
| 7662281 | Apparatus for treating sludge Sludge can be treated by placing it in a carrier sized for bulk shipment of sludge by road or by rail. An antipathogenic substance such as lime is mixed into the sludge located in the carrier in order to treat pathogens in the sludge. At least one mixer adapted for ... | 02/16/2010 |
| 7625318 | Exercise apparatus Exercise apparatus is shown with a column attached atop a base. A junction box attached atop the column has emerging therefrom a plurality of shafts including a top shaft, a front shaft, and a pair of side shafts. One or more of the shafts offers resistance to rotat... | 12/01/2009 |
| 7625258 | Lamp electrode and method for delivering mercury A lamp electrode adapted to deliver mercury during an assembly process has a supporting electrical lead attached to the proximal end of a metallic shell. The proximal and a distal ends of the metallic shell each lie along a central axis. A container with a vitreous ... | 12/01/2009 |
| 7621640 | Optical device for producing a virtual image An optical device can produce a virtual image visible from a vantage point. The device has one or more lenses, a source for producing light, and an internally illuminable, non-transparent display object. The source can produce light in the display object in order to... | 11/24/2009 |
| D601914 | Graduation ring | 10/13/2009 |
| D601815 | Picture mat with emblem holding front pane | 10/13/2009 |
| D596824 | Belt tensioner | 07/21/2009 |
| D596810 | Pet feeder | 07/21/2009 |
| D596439 | Towel tote | 07/21/2009 |
| 7554215 | Generator and method for generating electricity from subsurface currents A generator can convert the energy from subsurface currents or undertow into electricity. The generator has a submergible electrical coil adapted to allow water propelled by subsurface currents to enter and flow axially through the coil. The electrical coil is suppo... | 06/30/2009 |
| 7291376 | Fluid handling surgical floormat and method A surgical floormat arranged to shed fluids has a topside and an underside. The floormat is placed where a surgeon is expected to stand during surgery. Fluids released during surgery are allowed to fall onto and be shed off the floormat before being removed. The flo... | 11/06/2007 |
| 7270443 | Directional adjustable swivel lighting-fixture A directional lighting fixture can receive an elongated lamp. The fixture has a spaced pair of connective devices each having a barrel with an electrical contact adapted to connect to opposite ends of the lamp. A tubular lamp cover has a light transmissive section a... | 09/18/2007 |
| 7520149 | Writing instrument and handcuff accessory and method A combination writing instrument and handcuff accessory has a housing containing an elongated writing element with a writing tip. The housing has at its distal end a key suitable for opening a handcuff. The key has a longitudinal tunnel sized to allow passage of the... | 04/21/2009 |
| D588353 | Collapsible bag | 03/17/2009 |
| 7467426 | Body support and method for supporting a body A body support for providing a beneficial effect has a frame and a first and a second plurality of flexible parallel bands, which are interdigitated. A primary shaft rotatably mounted in a frame can tighten and slacken the first plurality of bands. This can be done ... | 12/23/2008 |